12 days of Christmas… with a twist.
Day 5: If you love sheep, or beautiful photo art or just want to read and see an authenticly sweet story… I highly recommend Sweet Pea & Friends “The SheepOver,” with its one-of-a-kind storybook style for children and adults, alike. Today’s Farmshine has a story about how John and Jennifer Churchman followed their dream, self-published a children’s book last summer, and after the dust settled on the publishers’ bidding war recently, Little, Brown Books for Young Readers has it widely available in time for Christmas. The 6 preordered copies I purchased all have good homes in Pennsylvania and South Dakota! 🙂 (Photos herein by John Churchman)
By Sherry Bunting, Farmshine, Dec. 18, 2015
ESSEX, Vt. — In some ways an ordinary farm, in other ways not so much. John and Jennifer Churchman create photography for commercial purposes at their Essex, Vermont farm where the animals and crops are subjects for client projects.
Their work has now yielded an extraordinary book: Sweet Pea & Friends “The Sheepover,” which has taken the children’s literature industry by storm. After the dust settled on a bidding war by five major publishers a few weeks ago, Little, Brown Books for Young Readers took over and immediately moved the farm-rooted, magically-illustrated story about injured lamb “Sweet Pea” to market in time for Christmas.
The Sheepover is available at local book stores, Barnes and Noble, and stores like Target, and Walmart. This link will take those interested to find stores that have it or where to order it in time for Christmas http://www.hachettebookgroup.com/titles/jennifer-churchman/the-sheepover/9780316273565/
In fact The Sheepover went from 20,000th most popular book on Amazon to 500th in a few short days, then sold out in that online venue. Little, Brown is working on re-stocking for Amazon Prime delivery.
But before all of this excitement, the story began simply when fine art photographer John Churchman and his wife, Jennifer, a writer and photographer, started a self-publishing book project. They didn’t sit down with a marketing plan, nor did they envision the quick sell-out of their first 4000 self-published copies nor the publishers’ “bidding war” that followed.
The Churchmans have a small farm in the Green Mountains of Vermont, where sheep and other farm animals are photographic models. The Churchmans designed the unique and story-telling photographic labels that had endeared the former Shenandoah Valley Family Farms milk to communities caring about where their milk comes from and the story about the Virginia farm families behind its production.
When SVF closed its doors last year, the couple threw themselves into what had been on their dream list for a long time: A children’s book.
It began innocently enough. They often posted photos of their idyllic pastoral farm and its animals on their Facebook page, where friends and followers first met Sweet Pea.
“It really came about through social media,” said John in a phone interview this week. “We had developed a good following for Sweet Pea since she was a little orphan bottle lamb, so when she was injured, there was an outpouring of people wishing and following her recovery. We decided to do a book about it.”
They launched a “kick-starter” campaign and made the goal for a first edition printing in 15 hours. Their supporters then saw the creative process of the book take shape with the Churchmans’ regular Facebook posts at the Sweet Pea & Friends page.
John turned his photographs of the farm into unique illustrations and Jennifer wrote the story. They worked back and forth, fitting the images with the story and collaborating on how the book would look and feel.
Just as they had captured the authentic dairy farm life on the former SVF labels and related it to the authenticity of their milk, the Sheepover storybook is both magical and authentic.
The three-book deal with Little, Brown has them already working on book two with a different of their sheep — “the brave and mighty Finn.”
“We worked to make the best book we could, and did it thinking someday we’d have Sweet Pea press and grow our business out to do self-fulfillment of book orders,” John relates.
But when a nearby book store (The Flying Pig) showed their enthusiasm, the Churchmans realized they had something that hasn’t been seen before, in a style not seen before.
Reader feedback has conveyed how the book “gives them a sense of grounding in nature, a calm and safe place,” said Jennifer. “Children are connecting and understanding that animals have character and personality, that they form (herd) communities and have a whole world going on… and if we pay attention, we can watch their stories unfold.”
They also see the bond between animal and man, sustaining each other. The book also introduces children to fine art with John’s photo illustrations. “They invoke a sense of whimsy, but still convey a true story about real animals and real farms,” Jennifer noted.
Last week, the couple invited the friends and “kick-starters” to a special new barn lighting.
“We have a summer barn in the open pastures, but this is now their winter home, built with a floor plan, a cozy small monitor-style barn with an open format,” Jennifer explains. They designed the barn as a space to also hold events and invite the community and book fans.
“Instead of a Christmas tree lighting, we had this event as a moving-in of the sheep flock for the winter. We lit the barn with lights and wreathes and a tree,” Jennifer described, surprised to draw a couple hundred visitors instead of the 50 or 60 they expected.
“Instead of having the farm open to visitors, we are planning events for visitors to engage here,” Jennifer said. “After all, we have work to do. We are a working farm.”
Even if it is a storybook farm.
Photo captions – all photos by John Churchman
John and Jennifer
John and Jennifer Churchman were the designers of the former Shenandoah Valley Family Farms milk labels and they’ve realized a dream recently in completing a children’s book based on happenings at their small Vermont farm. Photo by John Churchman
SweetPeaBook and/or SweetPeaSpreads
Sweet Pea & Friends “The Sheepover” was self published by the Churchmans. Little, Brown Books for Young Readers has now taken over the publishing and rushed it to market in time for Christmas. Check here to see who has it available http://www.hachettebookgroup.com/titles/jennifer-churchman/the-sheepover/9780316273565/ Photo by John Churchman
Instead of a Christmas tree lighting, the Churchman hosted a couple hundred visitors last week for a barn lighting and the moving-in of the sheep flock for the winter. Photo by John Churchman