The WHOLE story on IDFA’s school milk poll

The March 24 deadline is fast approaching to comment on future school lunch rules on milkfat and sodium. The dairy industry is focused on making sure 1% low-fat flavored milk is allowed after the next two years of ‘transitional’ flexibility. In fact, an IDFA poll of parents nationally and in New York City showed 85% of parents support the inclusion of 1% low-fat flavored milk as a school option. But here’s the WHOLE story from the poll — 78% of parents deem either whole milk or 2% as “most nutritious” for them and their families! But these were both dropped in 2008-10 as part of the meal and outright prohibited as an a la carte beverage in 2012. A 2020 paper in the Journal of Dairy Science reported just 66% of students chose milk in the 2014-15 school year compared with 75% in 2005. Low-fat 1% and fat-free milk were the rock-bottom vote getters among parents nationally and in New York City. So why in the world does USDA insist on maintaining its prohibition of whole milk and 2% milk? IDFA states that if all students were offered the type of milk they prefer, milk consumption might stop declining or increase. For a majority of Americans, the choice must include the whole milk option as well. Send your comment to USDA by https://www.regulations.gov/commenton/FNS-2020-0038-2936.

By Sherry Bunting, Farmshine, March 11, 2022

NEW YORK CITY – The International Dairy Foods Association (IDFA) announced “overwhelming support” by parents in New York City and nationally for the inclusion of 1% flavored milk in schools. But let’s look a bit deeper.

“Voters in New York City and across the country widely support offering low-fat (1%) flavored milk in public school meals,” the IDFA press release proclaimed about the new Morning Consult national tracking poll they commissioned.

“When asked about including low-fat flavored milk in school meals, parents with kids in public schools were supportive,” the IDFA press release states. “In New York, 90% of voters with kids in public school support including low-fat flavored milk in public school meals. Nationally, 85% of parents feel the same.”

But wait. Here’s the rest of the story… In the 5-part poll, parents in New York City and nationally nearly unanimously agreed that making sure meals are healthy and nutritious for children is a top or important priority.

Reading the full poll results at the link — https://www.idfa.org/resources/voter-polling-on-milk-in-school-meals-conducted-by-morning-consult, we find that nationally and in NYC, parents identified Whole and 2% milk as top choices for nutrition by a wide margin!

Nationally, a majority of parents with kids in school (78%) selected either Whole Milk or 2% reduced-fat milk as the most nutritious options for them and their families. Currently, USDA prohibits both of these choices — Whole (3.25%) and reduced fat (2%) milks — in schools.

Among the New York City school parents polled, 58% chose either Whole milk or 2% milk as most nutritious for them and their families.

Breaking this down, the national poll showed 43% believed Whole milk options to be the most nutritious for them and their families, while 34% of NYC parents chose Whole milk as most nutritious.

Nationally, 35% of parents believe 2% milk to be most nutritious, while among NYC parents that figure was 24%.

This means Whole and 2%, together, got the majority votes for NYC parents, and parents nationally.

How did fat-free and 1% low-fat milk rate above parents in the question about “most nutritious options”?

Of the parents polled nationally, 11% selected 1% low-fat milk and that figure was 12% in NYC.

The percentage of polled parents believing fat-free milk options were most nutritious was 7% nationally and 12% in NYC.

Author’s Note:

Schools should be allowed to offer children the preferred choices of parents by expanding offerings to include whole milk and 2% milk options!

Parents and other health advocates for children and teens know the powerhouse package that REAL WHOLE MILK delivers, and the benefits of milkfat in a healthy diet. But most parents still don’t know the federal government prohibits their kids from having this choice at school.

Bottomline: students (and their parents) should be able to CHOOSE whole milk for childhood nutrition at school. Read some of the big reasons why here: https://www.97milk.com/wp-content/uploads/Why-Whole-Milk.pdf

Send your comments asking USDA to end the whole milk prohibition by deadline of March 24, 2022 at this Federal Register rulemaking docket. https://www.regulations.gov/commenton/FNS-2020-0038-2936

Just keep it simple: Write who you are, why you care, and simply ask USDA to end the prohibition of whole milk in schools so children can choose the milk they love and that way consume it instead of discarding it, therefore receiving the 13 essential nutrients of concern, high quality protein, and other benefits we assume they are getting to be healthy, satisfied, and ready to learn.

Also, contact your Representative in Congress and ask him or her to cosponsor HR 1861, The Whole Milk for Healthy Kids Act, which is up slightly at 89 cosponsors from 31 states. This bill still has zero representation from the New England States as well as no Representatives yet from Delaware, South Carolina, West Virginia, New Mexico, Montana, North Dakota, Wyoming, Oregon, Colorado, Utah and Hawaii.

No matter where you are located, ask your member of Congress to sign on as a cosponsor! This is a bipartisan bill for a bipartisan issue that benefits children and farmers — Win. Win.

 -30-

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