Industry, government follow grassroots donations lead, CFAP adds to dairy demand driving markets higher

By Sherry Bunting, Farmshine, June 26, 2020

WASHINGTON, D.C. – Government and industry dairy donations and record-setting CME cheese prices all got their starter fuel from grassroots dairy producers in what has become one of the good news stories of the COVID-19 era.

Today, USDA has systemized the donating through the Coronavirus Food Assistance Program (CFAP), and dairy processors, cooperatives and checkoff organizations have partnered with food banks and non-profits to extend the reach of efforts begun originally by generous dairy producers and their agribusiness partners supplying grateful consumers.

In April, when milk dumping was at its height, and stores had purchase-limits or sparse supplies of milk and dairy products, farmers and their agribusiness partners and communities went into immediate action. Examples of milk donation drive-through events began popping up in succession – just a fraction of them featured in the pages of Farmshine.

Also in April, farmer-funded Dairy Pricing Association (DPA) purchased 228,000 pounds of block cheddar, immediately moving the CME block cheese price from its $1/lb plummet to $1.20 (adding $1.00 to Class III milk values at the same time).

This DPA move, working with charities for distribution and a Midwest processor to turn their CME-style bulk purchase into consumer-packaged goods for donation, gave a green light to other cheese market participants. Within a week of that purchase and the initial 20-cent gain in blocks that followed, block cheese continued its climb to $1.80/lb, and the upward momentum has not stopped — fueled now by huge government purchases and food-service pipeline re-stocking.

On the heels of these grassroots efforts, dairy checkoff organizations began getting involved to work with their partners and “convene” the industry to do big donations in May.

Meanwhile, the U.S. Congress had passed the Coronavirus Food Assistance Program (CFAP) in April, with $3 billion of the $19 billion set aside for the Farmers to Families Food box purchases. But it was mid-May before USDA announced those first-round contract awards totaling $1.2 billion in fresh food — $317 million of it for fluid milk and dairy products – for distribution May 15 through June 30.

This week, USDA Secretary Sonny Perdue called the food box program a “trifecta, win-win-win”, pointing out how the program is getting farmers, processors and non-profits together to directly provide fresh food to people without burdening food banks with refrigerated inventory they aren’t prepared to handle.

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In April, when block cheddar was plummeting to $1.00/lb, the farmer-funded Dairy Pricing Association based in Wisconsin with member-contributors nationwide, purchased 228,000 pounds of block cheese to be cut-down for distribution by several charities. DPA Facebook photo

This was the model of grassroots groups and individuals on their own dime and time doing dairy donation drive-throughs, milk-drops, and whole milk gallon challenges from late March to the present. It was also the model of DPA, funded by voluntary dairy farmer milk check deductions, when DPA purchased the block cheese in April for cut-down and donation. Also in April, we saw the partnership initiated in Pennsylvania between 97 Milk and Blessings of Hope. They raised funds to buy local milk for donation to families in need.

As these grassroots efforts began having an impact, Midwest Dairy got approval from USDA in May to use checkoff funds to donate cheese, and UDIA of Michigan was allowed to provide minimal funding to food banks for “handling costs” associated with receiving cheese donated in May by DFA.

Now, with USDA systemizing that smart approach — started by grassroots efforts — the department stated in a news release that as of June 23, its CFAP Farmers to Families Food Box Program had delivered more than 20 million boxes of fresh food, including milk and dairy products, to families impacted by COVID-19.

The initial round of USDA CFAP contracts ends on June 30. But this week, USDA announced it will extend “well-performing” first-round contracts for similar amounts in a second-round from July 1 through August 31 to total an additional $1.16 billion.

The share of this second-round to be devoted to fluid milk and dairy purchases was not specified in the USDA announcement. One thing USDA did note is that even though most of the second-round dollars will be spent with “selected” current contract awardees, a few new contracts may be awarded to previous applicants that had been passed over due to technical errors or to provide boxes in areas identified as “underserved.”

Throughout the USDA CFAP food box delivery process, regional dairy checkoff organizations have been involved as “facilitators.”

Week after week, Farmshine has received press releases from dairy checkoff organizations, and there have been numerous social media posts, about the CFAP milk and dairy box donations. Regional checkoff organizations say they are working with processors, cooperatives and non-profits — in conjunction with the USDA CFAP food box program — and that area dairy farmers are involved as volunteers to hand out the boxes.

According to National Dairy Council president Barb O’Brien, dairy checkoff organizations began “convening the industry” before CFAP.

“We have leveraged the checkoff’s unique ability to convene companies from across the value chain to identify a number of ways to redistribute excess milk and other dairy products to families facing food insecurity,” writes O’Brien in an email response to Farmshine recently.

In a specific cheese example she had mentioned in a media call described as block cheese being purchased and cut into consumer size portions, our inquiry for details was met with this response:

“In response to lost food-service markets and dairy farmers being asked to dispose of milk, we’ve worked to connect coops to partners that donated processing capacity for any excess milk available for food banks,” O’Brien wrote. “Many other dairy companies — such as the example I gave from DFA of cheese donations in Michigan — provided massive quantities of dairy products to food banks before the USDA Farmers to Families Food Box Program was even put into place. Moving forward, it will be important that we continue working together as an industry to target the greatest needs and find long-term solutions to our nation’s hunger crisis.”

O’Brien cites DMI’s “long-time partner” Feeding America and other relationships with local food banks and pantries. Former Ag Secretary Tom Vilsack, now a top dairy checkoff executive with DMI, sits on the Feeding America board of directors.

O’Brien also noted in her response that dairy checkoff “counseled industry partners and others on how to direct dairy products toward the greatest needs.”

She reports that, “This widescale approach enabled us to pinpoint some of the biggest barriers in getting excess dairy products to hungry families during the pandemic” and to “rapidly initiate an industry response.”

As communities began doing their own grassroots efforts through the generosity of dairy farmers, agribusiness and individuals purchasing milk or contributing milk for dairy donations in the early days of the COVID-19 ‘stay-at-home’ orders, checkoff organizations took note and began to look at what they could do in terms of refrigeration equipment and setting up refrigeration trucks for industry and governmental efforts.

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Grassroots whole milk donation events like this one just outside of Lancaster, Pa. in May, have been providing whole nutrition to families across the state and region since the height of COVID-19 ‘stay-at-home’ orders in April.  Photo by Michelle Kunjappu

While many of the grassroots-organized milk donations were comprised of whole milk purchases vs. low-fat milk, this week marked the first time a checkoff news release showed red-cap whole milk gallons or even referenced whole milk in their facilitation of USDA CFAP box deliveries. This is another win led by early grassroots efforts.

ADA Northeast (ADANE), for example, indicated in a press release this week that 200,000 gallons of milk will have been handed out in the Northeast / Mid-Atlantic region by the time June Dairy Month ends. The release stated that 20,000 gallons would be donated this week, alone, from DFA, Upstate Niagara and Schneider’s Dairy to be given out in New York and Pennsylvania through the Nourish New York state funds and CFAP food box federal funds.

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For the first time among the many news releases sent by ADA Northeast (ADANE) touting checkoff ‘facilitation’ of fluid milk and dairy donations, whole milk is in the box! Here, dairy farmer Joel Riehlman of Fabius, N.Y., and a 4-H member, hand out whole milk in mid-June at a Nourish New York and USDA CFAP Farmers to Families Food Box donation drop in Syracuse. Photo provided by ADANE

In a recent Watertown, New York drop point for these donations, ADANE board member Peggy Murray of Murcrest Farm, Copenhagen, N.Y. volunteered, and she noted in the ADANE press release that, “It was heartwarming to see their gratitude – especially for the whole milk — and to know that people really want the products that we produce on the farm.”

This has been the experience of so many farmers and ag community members involved in the grassroots distributions, as well as the industry and governmental distributions, because each event affirms that consumers love milk and dairy products, especially whole milk, and that they want to support local farms — as evidenced by their comments and long car-lines of families eager to receive these products. In some cases, recipients gave money asking it be put toward more drive-through dairy events.

In the Southeast and Midwest, CFAP contract recipients Borden and Prairie Farms have also been visible this month with Dairy Alliance and Midwest Dairy checkoff organizations often as partners, along with several state dairy producer group members joining in as volunteers and location coordinators.

Overall, the CFAP food boxes have been well-received. The program was designed by USDA to give farmers and food providers a presence within their communities, working with local food banks and non-profits without creating inventory hardships. In this way, USDA has taken what local communities were doing at the grassroots level — on their own dime and time — and systemized it with federal funds and contracts.

While dairy’s share has not been specified in USDA’s announcement of the second round of $1.16 billion in fresh food purchases in the contract extensions through August 31, it is believed fluid milk and dairy purchases will be similar to the first-round total of $317 million because several non-profits indicate they will be supplied with all their milk and dairy needs through the USDA until at least August 31.

This includes Blessings of Hope, which had partnered with 97 Milk in April, and raised over $50,000 for purchasing and/or processing local milk for families they serve in Pennsylvania.

Farms in southeast and southcentral Pennsylvania that were wanting to donate “over-base” milk for this 97 Milk / Blessings of Hope program will have to wait until after August 31, when the USDA CFAP food box program is set to end. It is possible that the CFAP program may again be extended until all $3 billion in food box funds are exhausted.

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When Dairy Pricing Association (DPA) first ran an ad in the Cheese Reporter in early April looking for 200,000 pounds of USDA-graded cheddar cheese less than 30 days of age, the calls they received could not fill the order. By requesting USDA-graded cheese, the delay in their eventual purchase of 228,000 pounds showed a void in supplies that led to the initial turnaround in the plummeting block cheese price on the CME, which fueled the advances in manufacturing milk value. CME cheese prices drive Class III milk futures, which have risen rapidly since the DPA purchase bridged the gap in April. Current market strength has been extended through the large USDA food box program demand occurring at the same time as the re-opening of the food-service sector. DPA Facebook image

A positive outcome for farmers from all of these efforts — now extended by these large government purchases — is the real impact they are having in helping drive dairy markets higher since that first farmer-funded DPA purchase of block cheddar in April turned the CME away from its $1.00/lb record-low plummet.

Block cheese is traded every day around noon on the CME spot auction, and the price has set several new record-highs in June, including the most recent record-highs of $2.70/lb on Monday, June 22 and $2.81/lb on Tuesday, June 23.

This rally has pushed Class III milk futures into new contract highs for June, July, and August, while adding strength across the board.

In CME futures trading Monday (June 22) the June Class III milk contract hit $21, up $9 from the USDA-announced May Class III price of $12.14. July’s contract topped at $22.19, and August edged into the $20s. Monday’s Class III milk futures averaged $17.98 for the next 12 months, and Tuesday’s futures trading held most of that level, even adding to the July contract.

There is a supply side to this scenario also. See the related article on USDA milk statistics, pooling, production and dumping.

Trade sentiment is mixed on how long the upward momentum in dairy markets can last.

On the one hand, cheese prices are being driven by the combination of USDA CFAP purchases now continuing through August, re-stocking of food-service pipelines as the country re-opens, and the USDA Dairy Market News reports of consumer buying strength shown in strong pizza sales throughout the Covid period, and stable to strong retail sales meeting tighter supplies of milk and cream.

On the other hand, some experts warn of weakness ahead as these record-setting prices may prompt milk production expansion by fall when demand may wane after the USDA CFAP food box purchases end and food-service pipelines are re-stocked.

Much of the future will depend on how the re-opening of America goes for families, the food-service sector, schools, sports, and the economy at-large.

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Dietary Guidelines catastrophe not understood by most

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— Get involved by sending or phoning a comment to YOUR members of Congress and the Secretaries of Agriculture (USDA) and Health and Human Services (HHS) at this link https://www.nutritioncoalition.us/take-action/

By Sherry Bunting, Farmshine, June 26, 2020

WASHINGTON, D.C. — After months of warning about flaws in the 2020 Dietary Guidelines Advisory Committee process, the June 17th  final meeting of the 2020 Dietary Guidelines Advisory Committee (DGAC) unveiled their draft recommendations, which will become their official report at the end of this month for submission to USDA and HHS. That’s when their work will be turned into the official 2020-25 Dietary Guidelines in mid-July for public comment and implementation.

However, the DGAC process and flaws exposed in the weeks leading up to their final meeting — as well as during the final meeting itself — are prompting outrage and actionby various groups and citizens, but little media attention.

On the very same day, a separate panel of scientists published their state-of-the art review “Saturated Fats and Health: A Reassessment and Proposal for Food-based Recommendations” in the Journal of the American College of Cardiology. (Not to mention 20 review papers cited by the Nutrition Coalition.)

So far, media coverage of that has also been scant. Understandably, mainstream media are busy these days with pandemic and protests. But they also don’t seem to understand that these are not just “recommendations.” These Guidelines increasingly control the most vulnerable citizens in our county — children and families in need. The DGAC readily admits that its approved food patterns do NOT come close to meeting the nutrient needs. This shortcoming includes nutrients of concern identified by physicians.

Perhaps more disappointing is the lack of attention the farm and food media have given this whole deal. Where are their voices?

As emails are sent to USDA Secretary Sonny Perdue and HHS Secretary Alex Azar to delay the progress of the final DGAC report due to a number of unsettling factors, form letter “we are committed” responses are what is received.

First and foremost, the DGAC did not follow the Congressional mandate to include the most recent studies on questions about saturated fats. In fact the Committee did not include any key pieces of research conducted prior to 2010 and after 2016.

With cherry-picked studies, their recommendations keep government agencies in place as anti-fat overlords, even recommending reductions in allowable saturated fats as a percentage of calories from 10% (official recommendation) down to 7 or 8% (the committee’s preference) and pushing this agenda onto children under two years of age that up until now could still drink whole milk and eat the animal products that provide the nutrients the government-favored diets do not provide.

Second, the DGAC was found by a Corporate Accountability study to be “subject to undue industry influence that can jeopardize the health of all Americans — especially Black, Indigenous, people of color both during a pandemic and the mounting diet-related disease crisis.”

The corporate accountability brief makes the case that, “It’s time public health policies were set by independent public health professionals, not food and beverage corporations.”

Third, one or more members of the 2020 DGAC have anonymously blown the whistle on the process as being rushed, and lacking scientific rigor. And over 300 doctors and medical professionals have written to urge a delay to investigate these claims.

Fourth, the National Academy of Sciences, Engineering and Medicine has called for a redesign of the process, citing flaws in the criteria for screening research for consideration.

Fifth, the recommendations in a separate panel’s scientific review published in the Journal of the American College of Cardiology demonstrate that important food interactions have been ignored as well as the different biologic effects of saturated fatty acids in whole foods vs. processed foods.

Throughout the DGAC final meeting last Wednesday, the committee could not determine what foods were included and excluded in their own references to red meat, lean meat, and processed meat in different subcommittee reports and research findings. Ditto for milk (was it whole or lowfat?) and for enriched / refined grains and carbohydrates.

While the DGAC said it wanted people to focus on foods, not formulas, the report solidifies a continuation, or lowering of the current saturated fat “formula” applied to institutional feeding such as schools and daycares as well as foodservice menu-boarding.

In short, despite the fact that several foods that are relatively rich in saturated fatty acids — such as whole milk, full-fat dairy, dark chocolate and unprocessed meat — remain on the “avoid” list for the 2020-25 DGAC report, the separate panel of scientists point out the mounting evidence to the contrary — that these foods are not associated with increased cardiovascular disease or diabetes risk.

“There is no robust evidence that current population-wide arbitrary upper limits on saturated fat consumption in the US will prevent cardiovascular disease or reduce mortality,” the JACC paper states.

Quite simply, the DGAC did not follow its Congressional mandate, was not selected to include independent experts open to revisiting these long-held beliefs, and did not include important timely research to answer some of the most important questions.

At one point in last Wednesday’s meeting, it was obvious that some on the committee were frustrated by the inability of the approved diets to provide essential nutrients the medical community lists as nutrients of concern. And at one point, a mention of nutrient-dense foods containing saturated fats had one member of the unbalanced DGAC saturated fat subcommittee alluding to “new foods that are coming” as though a magic wand will fix these issues.

There it is. Without the saturated fat restrictions, and now reintroduction of cholesterol caps, how will billionaire investors in Impossible Meats, Beyond Meat, Perfect Day fake dairy proteins. and the like. get their products off the ground?

There are only two ways these silicon valley food technology investors will get a return on their investments: That is to use the anti-fat Dietary Guidelines and so-called “sustainability” benchmarks to reduce dairy and livestock production and consumption to make way for their fake food.

— Additional information: According to the Nutrition Coalition, the JACC paper comes after the group of scientists attended a workshop, “Saturated Fats: A Food or Nutrient Approach?” in February. Members of that workshop wrote a consensus statement, submitted two formal public comments to USDA, and sent a letter to the Secretaries of U.S. Departments of Agriculture and Health and Human Services (USDA-HHS) on their findings which concluded that limits on saturated fats are not justified and should be re-examined. The USDA-HHS have not yet replied to their letter.

— Get involved by sending or phoning a comment to YOUR members of Congress and the Secretaries of Agriculture (USDA) and Health and Human Services (HHS) at this link https://www.nutritioncoalition.us/take-action/

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One-sided bias evident as DGAC edges fat ‘caps’ lower, even our toddlers aren’t safe

Over 500 pages, 250,000 reports screened-out, nutrient deficiencies ignored, and now toddler food patterns included

IMG-8568By Sherry Bunting, Farmshine, June 19, 2020 edition

WASHINGTON, D.C. — The big news from the final Dietary Guidelines Advisory Committee (DGAC) meeting in which they presented their 500-plus page report Wednesday, June 17, is that the current saturated fat caps — at less than 10% of calories — will stand. But at the same time, the saturated fat subcommittee detailed its true recommendations, pegging saturated fat levels to be at 7 to 8% of calories, and these charts are the ones that will likely be forced on schools and daycares and nursing homes and military diets. (More detail on this to come.)

After 7 hours of subcomittee presentations, in an online virtual format, covering all facets of the 2020-25 DGAC ‘expert’ report, it was hard to choose which of the many eyebrow-raising moments was most concerning. In fact, DGAC comments were at times actually humorous, if this was not such a serious matter.

Perhaps it was the moment when the subcommittee handling the saturated fat questions decided to go backwards from 2015. Not only are they edging the saturated fat caps lower in their forward-looking recommendations, they want to bring cholesterol caps back into the mix. That’s right folks, we’re going back to cholesterol caps “because humans have no need for dietary cholesterol,” they declared matter of factly.

That’s the mentality. No need for cholesterol, which is essential for every single cell in the body and especially important in hormone synthesis, not to mention brain function. But, then again, the DGAC never was happy about giving up those cholesterol caps in 2015, especially since the anti-animal agenda of noted DGAC vegetarian leanings have found they need more than saturated fat caps to hang their hats on — especially since the 2020 DGAC included toddler food patterns in their report for the first time.

That discussion was also perplexing. No less than a full hour was spent going through every diet formulation the subcommittee could conjure up in order to get toddler food patterns closer to a “healthy vegetarian diet”, the one of three currently government-approved dietary patterns favored by the DGAC, now being recommended for children UNDER 2 years of age.

Each combination of foods they walked through (because the new way of presenting these patterns is to have actual foods listed to avoid) had them facing a big dilemma. Within the amount of calories a toddler will consume, there was no way to deliver the nutrients they need for life without more animal protein foods. In each case, the toddler patterns did not provide all the essential nutrients needed for brain development, growth, and health.

Iron was just one of them. When it was pointed out by one DGAC member that animal protein delivers absorbable iron — critical for toddlers — unlike a handy-dandy supplement pill, vegan-leaning Linda Van Horn from the saturated fat committee chimed in with a bizarre comment. She said it was not a concern because research she couldn’t put her fingers on at that moment suggests vegetarian adults have the ability to absorb more iron from supplements and other foods, so, she said, “kids of vegetarian parents could have this ‘accelerated absorption’ capability from their parents.”

Inherited vegetarian genetics? Eye-roll.

Another committee member politely suggested that, yes, there is research showing vegetarians absorb more iron from supplements and other food sources “because they are deficient in iron in the first place.”

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DGAC says healthy vegetarian pattern for toddlers is good to go even though it doesn’t meet their needs for essential nutrients for life. No solution was given by DGAC for this problem. Sadly, in fact, children in schools and daycares were referenced as a group that can “adhere” to the diets  due to government p.

Unfazed, the committee ignored any attempt at logic on the many questions of these diets missing quite a few “nutrients of concern.” They simply moved on… next slide.

Throughout the discussions of dietary patterns, saturated fat caps, and such, the “nutrients of concern” not being met in the food patterns — mainly fat soluble vitamins like D and A found naturally and more absorbable in whole milk vs. fat free and low fat dairy, for example — they just kept moving on in their direction away from animal foods, comforted by their cherry-picked research.  It wasn’t just vitamins D and A and iron, but also iodine, choline, B12 (in adults), potassium, and more. Throughout the daylong presentations, this problem with nutrients not being met kept cropping up for each “life stage” the DGAC was addressing. What was new this time was the addition of food patterns for pregnant and lactating women and children from birth to 24 months of age.

In a more detailed look at the report next week, a few ‘good news’ points for dairy as a food category can be shared, but this underlying avoidance of saturated fat put all things dairy squarely in the fat-free and low-fat zone, and the new and stricter recommendations for added sugars and beverage calories were another concern for children and the dairy sector. Yep, you guessed it. Coke and Pepsico will be happy as their high fructose corn syrup mixed with artificial sweetener concoctions will be looked upon favorably vs. nutrient-dense chocolate milk. (More on that next week.)

Other mentally exhausting moments occurred when subcommittees made recommendations based on limited evidence, or conversely, graded evidence as strong when it was based purely on observational studies. When these concerns were brought up, the answer was to point at the work of the 2015 DGAC that considered “so many more studies” and that the DGAC had decided at the outset to “build on the 2015 report” — more or less picking up where they left off — when it came to the question of dietary fats.

That was the ‘magic wand’ applied throughout the day.

In fact, as Nina Teicholz, author of Big Fat Surprise and founder of the Nutrition Coalition, pointed out in her blow-by-blow twitter feed throughout the day, the movement to subtly edge saturated fat caps lower happened on the very day that a major new review was published on saturated fats to the contrary. The authors of that report — unconsidered by the DGAC of course — included the chair and another member of the former 2005 DGAC.

“Their findings are quite opposite of those by the current one-sided 2020 DGAC,” wrote Teicholz.

Another eyebrow-raising moment came when the committee debated how to “harmonize” the food listings on their charts taken from studies where they had different meanings or included different foods.

Dairy was one example. Whole milk bad, fat-free good, and yet ‘milk’ as an entity showed up with so many positive influences in combined research charts (including cardiovascular disease, all cause mortality, obesity, type 2 diabetes, immune status and more). But the committee didn’t know which milk was in the study, and that distinction is important!

Similarly, they lumped red meat and processed meat together on one chart (the negatives), and then on another chart showing positives, they listed ‘lean meat’ but said they didn’t know if that category included lean red meat or just poultry and fish — even though the same chart had separated poultry and fish into their own categories!

It all seemed like nonsense the DGAC should have taken time to figure out before rushing their report to print.

Even though a letter signed by nearly 300 doctors and medical professionals, letters from dietician groups, letters from members of Congress and others had requested a delay, the DGAC was in a hurry to do the June 17 presentation. In fact, when registering to participate in the presentation online, a note was sent back stating that “this is only a draft and it will have a comment period.”

Trouble is, the expert report is now out, and it’s going to be difficult to put that jack back in the box with a 30-day or 60-day comment period after USDA and HHS formalize it — because so much science was excluded from the beginning. A do-over with a new committee is needed.

This committee took time Wednesday to explain the litany of poor reasons why favorable fat studies were excluded from their cadre. The federal staff that screened for each subcommittee went through a total of 270,000 reports and whittled it down to 1500 on all pertinent questions for this DGAC cycle. That is a story in itself because rigorous evidence was ignored in favor of “associated” studies.

Another concerning moment came early in the day’s presentations when committee members talked about promoting federal diet-tracking, biomarkers and monitoring. Americans will love that kind of intrusion. And in the course of the behavioral recommendations they made, the schoolchildren were their go-to for such monitoring. A captive group of guinea pigs!

But perhaps it was the concluding remarks Wednesday evening at 7:30 p.m. as the daylong meeting came to a close that really stood out. Chairwoman Barbara Schneeman, Ph.D. talked about the enormous task the DGAC had completed over the past 15 months. She said the committee would put its report in final form over the next two weeks, present it to USDA and HHS by the end of June and then USDA and HHS would “formulate it” into recommendations that can be posted for public comment by July 15 and they would be a done deal for implementation by the end of 2020 for the next five years.

Schneeman also went on to talk about how the government nutrition programs needed to be working on how to get more Americans “adhering to these diets”, with emphasis on restricting fat, added sugars and salt while still maintaining positive energy balance and meeting nutrient needs even though the DGAC had not even the slightest answer for the dilemma of meeting nutritient targets with these patterns and recommendations, especially for children.

The clincher. Schneeman pointed out how the COVID-19 pandemic shows just how much the current state of chronic dietary-related diseases put certain populations in the most vulnerable position for infectious diseases like Coronavirus.

But that’s okay, the reason we have an obesity and diabetes epidemic as well as other chronic conditions is because, she said “Americans have never followed our dietary guidelines.”

Begging to differ with their federal statistics, the record is clear that per-capita consumption has declined among the foods DGAC set out over the years to have Americans increasingly avoid. These chronic conditions have worsened with each 5-year cycle moving us further in the fat-free and low-fat direction. So much so, that many of us don’t even realize how we are impacted, and especially how our children are impacted. Now, even the toddlers won’t be safe.

Get involved by sending or phoning a comment to YOUR members of Congress and the Secretaries of Agriculture (USDA) and Health and Human Services (HHS) at this link https://www.nutritioncoalition.us/take-action/

Look for more details in part two.

Past articles on this blog about the DGAC process are listed below

Dietary Guidelines Committee must be stopped… 

Call to action: Feds ignore science on saturated fats… 

Dairy advisory committee formed… 

There is a war to win for our farmers and our children… 

Nutrition politics: Kids and cattle caught in crossfire… 

‘Good for me, good for the planet?’ GENYOUth drives ‘future of food’ to make future ‘Greta Thunbergs’ of our kids

By Sherry Bunting, Farmshine, May 29, 2020

BROWNSTOWN, Pa. — Two checkoff-funded vehicles are refining the “U.S. Dairy” machine. They are GENYOUth and the FARM program under the Innovation Center for U.S. Dairy (“U.S. Dairy” for short), with a board representing food supply chain stakeholders and NGO’s like World Wildlife Fund.

It has been 12 years since the formation of these checkoff-funded organizations and programs under the umbrella of DMI (Dairy Management Inc).

How many times have we heard that consumers are driving FARM program requirements? Are they?

How many times have we heard that today’s young people – Generation Z – are agents for change, that they are socially and environmentally attentive in their food choices, that they are concerned about the impact of agriculture on climate and the environment? Are they?

The next wave for FARM will be environmental requirements to fulfill a new “sustainability” platform from U.S. Dairy’s Sustainability Alliance.

And the next frontier for GENYOUth is to use our nation’s schoolchildren and the climate change conversation as leverage for an emerging industry vision for the “future of food.”

In fact, it looks like they want to make future ‘Greta Thunbergs’ out of our school kids. (Thunberg is the teenage vegan anti-animal climate change activist from Sweden who was recognized as person of the year.)

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According to a checkoff-funded survey of 13 to 18 year olds via GENYOUth and Edelman Insights, 56% of teenagers said they have heard of the idea of “sustainable foods” or never really thought about the idea of “sustainable foods” and in saying so, also checked the box that they want to know more. The “want to know more” is what GENYOUth is hanging its hat on to drive new education and influence shifts from food choices that taste good and contribute to personal health to food choices that demonstrate the ‘good for me, good for the planet’ mantra — a self-fulfilling prophecy of food and dairy system transformation DMI food partners want children to lead.  — Source GENYOUth Insights Spring 2020 

GENYOUth’s tagline is “Exercise your influence,” and in the Spring 2020 edition of GENYOUth Insights — the organization’s newsletter to schools and “partners” — the main article under the headline “Youth and the future of food” connects the dots.

GENYOUth used funding from DMI and Midwest Dairy, under the guidance of Edelman Intelligence, to do a survey of teenagers about their food choices.

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There are 30 primary companies set on transforming the food system through the Food Reform for Sustainability and Health (FReSH) initiative that is now linked to the EAT Lancet ‘planetary health diets’. Many of these companies are moving into plant-based and lab-cultured alternatives for animal protein.  — Source EATforum.org

Known for its “purpose-driven marketing,” Edelman is the global communications  that receives $15 to $17 million a year in checkoff funds from DMI for contract services. Richard Edelman, himself, is a key member of the GENYOUth board of directors. Many of the global companies getting involved in the EAT Forums, such as PepsiCo and Danone, are Edelman clients. Edelman also ‘loaned’ personnel to work with the EAT foundation from Sweden that launched the now infamous EAT Lancet report, and EAT FReSH (Food Reform for Sustainability and Health) Forums last year preaching “planetary boundary diets” that represent huge reductions in consumption of meat, milk and dairy products.

The minds of children are the next frontier. In fact, this is something Edelman identified in that pivotal year of change for DMI. That year, 2008, Edelman launched its “Edelman Food and Nutrition Advisory Panel” staffed by “globally known food and nutrition experts,” who “provide strategic counsel to the firm’s food and nutrition staff in the areas of obesity, food ethics, food policy, functional foods, health claims and nutrition communications,” according to the Holmes Report.

Among those Edelman panel members were past Dietary Guidelines Advisory Committee members as well as a later appointee to the 2015 Dietary Guidelines Advisory Committee.

Fast forward to 2020, the recent GENYOUth newsletter article states in large bold type that, “What youth know, care about and do might make or break the future for healthy, sustainable food and food systems… The future of sustainability – which includes the future of food and food systems – will benefit from youth leadership and voice.”

The GENYOUth Insights article identifies the problem as revealed by the Edelman-guided checkoff-funded survey: “Youth are twice as likely to think about the (personal) healthfulness of their food over its environmental impact,” and the GENYOUth newsletter bemoans this finding needing action because “teens aren’t thinking too much about the connection between food and the health of the planet.”

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The GENYOUth / Edelman survey (left) of teens 13 to 18 shows pretty much the same trends as the International Food Information Council (IFIC) 2019 Food and Health Survey (right) of 18 to 80 year olds. Environmental impact is just not the food-purchase driver that global food companies want it to be in order to complete their transformation of global food systems. — Sources GENYOUth Insights Spring 2020 and IFIC 2019 Food and Health Survey at foodinsights.org 

Specifically, 65% of youth surveyed said they regularly think about how healthy or nutritious their food is, but only 33% regularly think about whether the food they eat has an impact on the environment.

In fact, when it came to actual food and beverage choices, a whopping 91% of teens said they think about taste, followed by cost (76%), followed by how personally healthy it is (76%). Whether or not the food is produced in an “environmentally friendly” manner was far behind at 60%. (Teens did say “package recycling” ranked high on their list of considerations.)

What’s wrong with teenagers choosing foods and beverages based on taste, cost and personal health? From this reporter’s perspective, those are logical choice factors for maturing young people. Incidentally, those are criteria that bode well for milk and dairy products.

But GENYOUth and friends want to guide teens to make food and beverage choices based on real or perceived “impact on environment.” This opens the door for partnering food companies to do “social purpose-driven marketing” and for organizations like WWF to further influence them.

This would seem to fall in line with the direction of the next round of Dietary Guidelines, which in 2010 became tied more closely to institutional feeding in schools and daycares through USDA administrative rules and the Healthy Hunger-Free Kids Act.

For the 2020 Guidelines, the Committee has ignored good research on saturated fat that was screened out of the process by USDA, and they released a draft report this week that further reduces the recommended level of saturated fat in the diets of children over age 2 and adults.

Back in the last cycle of Dietary Guidelines (2015), the committee attempted to use anti-cattle “sustainability” and “planetary health” as criteria in meal pattern recommendations. At the time, the “sustainability” requirement was directed toward reducing beef (cattle) consumption. The dairy industry was silent, while other animal protein sectors became vocal. One thing to remember is that whatever happens to beef will eventually happen to dairy because cattle are most definitely in the “planetary” crosshairs of anti-animal activists.

The “sustainability” language and framework were ultimately removed from the 2015-2020 Dietary Guidelines, but fat is still the tool.

Back to the Spring 2020 GENYOUth Insights article, a new tagline has been coined: “good for me, good for the planet.”

The walk down the slippery slope begins. GENYOUth and friends, including USDA, want today’s teens to place more decision-making emphasis on the impact of food on the environment. In the Insights article, GENYOUth points out to its partnering companies and schools that kids don’t care enough about the environmental impact of the food they choose to eat.

This is where  FARM requirements and checkoff promotion are headed – toward social purpose-driven marketing as defined by the various supply chain partners that have people on these checkoff-influencing boards. The plan is to indoctrinate schoolchildren on sustainable food choices, then adapt what farms have to do to meet new consumer-driven criteria.

Yes, GENYOUth spent 12 years bringing big business into the schools through its non-profit foundation status. During that time, USDA, mainly 2010-2016 under Secretary Vilsack, has tightened the way Dietary Guidelines are tied to school food, NFL has marketed football through FUTP60 (while receiving $5 to $7 million annually from DMI), the NFL’s longstanding beverage partner PepsiCo received the 2018 GENYOUth Vanguard award and has created one of the largest K-12 foodservice companies in the U.S. Meanwhile, the dairy farmers – who started it all and fund the majority of GENYOUth through DMI – are stuck promoting fat-free and 1% milk, fat free yogurt and fat free cheese.

As reported recently in Farmshine, the partnership with DMI also gave Domino’s access to a whole new $63 million a year business making Dietary-Guidelines-correct cheese pizza for schools.

Through GENYOUth, America’s young people are being “led” into their ordained role as “agents of change” to lead the “future of food.”

The GENYOUth Insights article focuses on two examples of climate activism – holding them up as examples of how young people can and should be energized.

First, they reference the recently released report “A Future for the World’s Children?” produced by the World Health Organization (WHO), UNICEF and The Lancet. Think of this as the youth-version of the now infamous 2019 EAT Lancet report where new “planetary boundary” diets, depleted of animal protein, are recommended for human and planetary “health.”

We’ll call this report “EAT Lancet Junior”, and in GENYOUth’s own description, this report “reinforces the importance of placing children at the heart of United Nations Sustainable Development Goals.”

DMI has been actively working to incorporate these U.N. SDGs into “U.S. Dairy’s” sustainability framework and Net Zero emissions benchmark. This work also began over a decade ago when the Innovation Center for U.S. Dairy was formed and GENYOUth was founded and the FARM program was under initial development.

Lead the children through confirmation bias, get them to become energized activists, respond with a “U.S. Dairy” plan that aligns with that activism, and implement it through the FARM program – further refining who can and can’t be part of “U.S. Dairy” in the future.

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Under “Non-governmental organizations”, the NGO on this flowchart for U.S. Dairy is World Wildlife Fund (WWF).  Brent Loken is WWF’s lead scientist today.  Previously, Brent worked for EAT, the science-based global platform for food system transformation. He was a lead author on the EAT-Lancet report on Food, Planet, Health and is currently working on the roadmaps for how nations will meet GHG goals through changes in food and agriculture.     — Sources farmfoundation.org and worldwildlife.org

DMI knows full well that not all farms will be able to meet the criteria that are coming. In fact, according to a news release from PDPW covering the virtual presentation by Dr. Mike McCloskey, a key member of the U.S. Dairy Sustainability Council, acknowledged this fact.

Meanwhile, GENYOUth quotes from the “EAT Lancet Junior” report, asserting that, “Sustainability is for and about the next generation… We must find better ways to amplify children’s voices and skills for the planet’s healthy future.”

In its Edelman Intelligence survey of teenagers, GENYOUth reveals what it calls the “surprising disconnects and opportunities for stakeholders throughout the food ecosystem to do more to help ensure youth can lead, act and choose wisely in today’s food environment.”

When it comes to this idea of  ‘food that is good for me, good for the planet,’ teens said they currently rely on their families for most of this information and that they trust farmers for information.

But GENYOUth would like to move schools and food companies into this knowledge building arena – using farmers to ‘tell the story’ and teaching kids how to make ‘good for me, good for the planet’ food and beverage choices.

GENYOUth makes the case in its newsletter that now is the time to move toward ‘good for me, good for the planet’ food choice training of youth, which they say “aligns with a growing interest and sense of urgency among the food industry, farmers and others about the future of food and sustainability.”

So far this plan seems like one in which dairy farmers are helping steer the conversation and future choices, right?

Until we read deeper.

“How can the food industry and farmers become helpful and effective messengers around sustainable nutrition information to support youth?” And “How can schools play a bigger role?” These are two questions GENYOUth asks in its spring newsletter.

The answers, according to GENYOUth, are to see schools and food-related sectors become supporters that engage and inform young people about what foods and beverages are ‘good for me, good for the planet.’

Bottom line? The path to the future of food is one that moves the next generation away from prioritizing personal health, cost and flavor to put more emphasis on the importance of how food impacts communities, animals and the planet. DMI executive and former Ag Secretary Tom Vilsack said as much to the Senate Ag Committee a year ago when he asked Congress to help fund the pilot programs on farms that will get dairy where they believe it needs to be.

It’s not hard to understand why DMI is so slow to want to “educate” consumers about dairy products from a nutrition or comfort-food standpoint and why it is putting its checkoff bets on “sustainability” and “animal care.” Promotion of nutrition puts all dairy farmers on a level playing field. Promotion and implementation of sustainability requirements is a method for refining the U.S. Dairy machine.

GENYOUth says it wants young people to tackle the tradeoffs between health and environment and between taste and environment. They want schools and food companies to reinforce the concept that, “We all must take part in helping to sustain a fragile planet.”

We already see this beginning in our schools. A recent Scholastic Weekly Reader made headlines on social media when fake hamburger was touted as “the meat that could save the planet.” We see it in the vested plans of multi-national companies that are moving toward these products and marketing.

But it was the next part of the GENYOUth spring newsletter that was really shocking. Being held up as the example of youth leadership was Greta Thunberg, the teenage vegan anti-animal climate activist from Sweden, the country from which the EAT Lancet report on new planetary diets originated in 2019.

Don’t forget, the EAT Forum has the backing and participation of most of the top multi-national food companies including the top dairy product companies, as well as NGOs like WWF, and the dairy checkoff’s PR firm Edelman.

According to the GENYOUth newsletter: “We all must take part in helping to sustain a fragile planet. The astonishing power of aware, engaged, passionate youth is being brought home to us daily. As a remarkable example, look no further than Swedish teenager Greta Thunberg as the face of the climate-change movement.

“Aware, informed and engaged youth can be a powerful force for the movement toward food that’s ‘good for me and good for the planet,’” the GENYOUth newsletter continues.

Yes, alongside dairy farmer mandatory checkoff funds that launched and are maintaining GENYOUth administratively are the token funds of so-called “thought leaders” — large multi-national food corporations, sleep companies (because USDA is now interested in sleep studies on kids), technology companies, advertising and marketing companies, as well as celebrities and investor philanthropists.

In the name of breakfast cart donations, they are all riding the GENYOUth school bus to make future Greta Thunbergs of our kids.

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Dietary Guidelines Committee must be stopped, its flawed upcoming report excludes rigorous fat studies

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Drawings by Heidi Krieg Styer as published on Farmshine cover, June 12, 2020 edition

By Sherry Bunting, Farmshine, June 12, 2020

WASHINGTON, D.C. — As we have reported for several years now, there is this thing called the Dietary Guidelines for Americans that most people think is simply government guidance of how Americans should eat to be healthy, and that we can take – or leave – that advice based on our own choices and understanding of the science.

Wrong!

The Dietary Guidelines for Americans increasingly control our choices in ways subtle and obvious, especially where our children are concerned and especially where the poorest among us are concerned.

They began in the 1980s and are updated every five years by a Dietary Guidelines Advisory Committee. Since 2000, these Guidelines have become more restrictive, and in 2010 — under the Obama administration with Ag Secretary Tom Vilsack implementing measures to ban whole milk in schools and then lobbying for the bill, Congress took the step that linked the guidelines more closely than ever to our schoolchildren through the Healthy Hunger-Free Kids Act. The bill is anything but what its name implies.

At the same time, Americans have continued to grow fatter, sicker and sadder as the limits on saturated fat have grown stricter and the federal control more pervasive.

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Most of the ‘experts’ on the DGA Committee are free to choose their own meal pattern. Our schoolchildren, our poor, our chronically ill, our elderly, our military, our economically and nutritionally at-risk persons — their dietary choices are controlled by the DGA. According to the CDC, these are the demographic populations dealing with the most pervasive rise in obesity, diabetes and other chronic illnesses many scientists believe are rooted in the DGAs.

For 40 years, the advice coming from the Dietary Guidelines Advisory Committee every five years, and then virtually rubber-stamped by the Secretaries of Agriculture and Health and Human Services, has led Americans down an unhealthy road. The Committee pushes vegetarian eating patterns, high carb / low fat dogma, and increasingly strict saturated fat restrictions despite sound science to the contrary.

The process needs reform, according to the Academies of Sciences.

The 2020-25 Dietary Guidelines draft will be released next Wednesday, June 17 by the current Dietary Guidelines Advisory Committee (DGAC), and as the Nutrition Coalition and others have been warning, this draft is bad for Americans, bad for our children, and bad for our dairy and livestock producers.

What’s more, this draft is based on the deliberations of a committee that excluded rigorous studies showing the saturated fat in milk and dairy products is actually GOOD for us, especially for our children, and that it has little if any negative effect on cardiovascular health and all-cause mortality, with positive effect on Type II diabetes, obesity, cognition, brain function and mood.

Quite literally, the DGAC, Secretaries of Ag and HHS (even Congress and past and present administrations) — in their infinite wisdom and refusal to turn this Titanic away from the iceberg – are happy to watch American health sink, and the survival of our farmers and ranchers to sink right along with it.

If ever there was a time for action (and believe me, this chorus I’ve sung quite a few times since the year 2000), it is now!

Contact your Senators and Representatives in Washington and ask them to urge Secretaries Perdue and Azar to delay this DGAC report until all of the science is considered.

It is unconscionable that USDA – through its strange screening process that includes “conformance to current federal policy” implemented by department interns – was the first layer prohibiting rigorous science from the DGAC work over the past year.

It is even more deleterious that the DGAC further refined the science included in the saturated fat questions to illogical parameters that no other DGAC subcommittee used for its screening process.

Americans are smart. They are choosing whole milk and full-fat dairy products because they are learning about the science that was buried and suppressed over the past 40 years as well as the new studies surfacing.

But that’s only good for the wealthy adults among us. Children are ruled by DGAC decisions, thanks to Congress. Those suffering poor health are ruled by DGAC decisions because medical professionals tend to regurgitate them.

Families in need are perhaps MOST controlled by DGAC decisions because they rely on government feeding programs that must meet these fat-restricting Dietary Guidelines, but are issued SNAP cards that allow them to buy soda and cheap snacks full of carbohydrates that do nothing nutritionally for them.

Amid the COVID-19 crisis, how many times have we heard that the obesity and diabetes in our population, especially the poor, increases how harmful this virus is to certain populations, demographically? With these guidelines governing USDA feeding programs, it’s no wonder.

Shameful!

Not to mention, a year ago, military generals crafted a letter to Congress over their concerns about recruits being too obese or unhealthy to serve. Yes, the military is another sector of government-feeding that is tied to the flawed Dietary Guidelines for Americans.

So, big deal, my family can still choose. Right? For many families, those choices are made for them when dining out as restaurants increasingly document calories, saturated fat and other information on menus. This is required by the federal government for chain restaurants of a certain size. More of these restaurants admit to using “stealth health” to make adjustments to meals to show that they are meeting – you guessed it – the Dietary Guidelines.

In fact, the Food and Drug Administration (FDA) began its multi-year Nutrition Innovation Strategy, whereby it is seeking to “modernize” standards of identity to “achieve nutritional goals.” FDA also is designing a “good for you” symbol that foods will only get if they meet the criteria being developed. The agency in its meetings over the past year, cited reduced consumption of fat and salt as primary nutritional goals, and have made statements such as “American consume too much protein.” The FDA’s “modernization” of food labeling and standards of identity will certainly move forward under the good ‘ole Dietary Guidelines.

Meanwhile, when it comes to the simple “choice” of whole milk or even 2% in schools and daycares for children over two years of age, these wholesome products are outright banned because of the Dietary Guidelines. In fact, not only does the government require non-fat and 1% milk to be served, cheese and yogurt are also limited to low- and non-fat.

When fat is removed from the diet, carbs and sugars replace it, and foods are not consumed that bring tons of nutrients and vitamins to the table.

Here we are at a crossroads in our nation’s health. Obesity and diabetes are reaching epidemic proportions in our children. Iron, iodine, calcium, and certain vitamins, especially fat-soluble vitamins found in whole fat dairy and meats are nutrients of concern. Doctors are finding Americans, especially children and teens, are deficient in these nutrients when low-fat Dietary Guidelines rule the plate.

The only thing that can possibly turn the Titanic as it is already crashing on the iceberg is a groundswell of letters, phone calls, emails and faxes to members of Congress, Secretary of Agriculture Sonny Perdue, Secretary of Health and Human Services Alex Azar, even the President of the United States.

Sheer numbers are needed. To-date, medical and health professionals, scientists, teachers, parents, citizens have commented on the DGAC docket. Many have written letters and opinions, forwarded research that has been excluded, pointed out the flaws in research that was included.

Now Congress needs to hear from their constituents. There’s a war to win for our health and our farmers.

Concerned citizens have met with members of Congress over the past year on issues such as whole milk in schools, and yet the Whole Milk for Healthy Kids Act, House bill 832, and Milk in Lunches for Kids Act, Senate Bill 1810, have stalled at 41 and 3 cosponsors, respectively, which is where they were in October when I went to Washington with the first 10,000 of the 30,000 names on the Whole Milk Choice in Schools petition.

There are heavy hitters on the other side of this fat discussion. Never mind the animal and climate activists with their facts all jumbled up, there are huge investments in the future of food by powerful people who want to see the Dietary Guidelines continue the current path.

Processed With Darkroom

Part of the screening process used by USDA for science that will be included or excluded from Dietary Guidelines Advisory Committee consideration is this curious item shown above: “Framed around relevancy to U.S. Federal  Policy”. Committee members in October asked for more information on this research screening criteria. USDA explained it to them and those watching that this refers to including only the research that “aligns with current federal policy.”

While I was in Washington in October, my eyes were opened. I sat in on the DGAC meeting and wrote about it in Farmshine. There, I learned that one of the screening criteria by USDA for determining what science was “in” or “out” of the DGAC process is this strange point: “relevancy to U.S. federal policy.” When a question was asked by a member of the committee about that point, it was explained as “research inclusion that conforms or aligns with current federal policy”.

That, my friends, is the unelected bureaucracy feeding itself and pretending to have the scientific basis to use diet to achieve other goals.

I visited Senator Bob Casey (D-Pa.) that day and asked his staffer why Sen. Casey would not support Senator Pat Toomey’s (R-Pa.) Milk in Lunches for Schools bill.

The response? “We (Congress) are not a scientific body. We have a process for that, the Dietary Guidelines.”

Yep. There it is again.

When pressed further, asking how citizens – constituents — can redress their concerns with ELECTED officials if that committee stands in the way, I was surprised to hear the staffer note that National Milk Producers Federation (NMPF) did not support Sen. Toomey’s bill. I had identified myself as a member of the Grassroots PA Dairy Advisory Committee but also as a mother, grandmother and former school board director, but the answer I was given honed-in on my “dairy” reference.

I was told by the Casey staffer that NMPF did not support Toomey’s Senate bill on whole milk because it included language that would not just allow the choice of whole milk, but would also exempt school milk choices from the “10% calories from saturated fat limit.”

Later, I contacted NMPF and spoke with one of their lobbyists who confirmed that NMPF did not support the Toomey bill language. They did not want that exemption for milk because they said they believed “we can win the fat argument.”

dga1Meanwhile, on the day of my trip to Washington in October, as I posted a photo on facebook of USDA Food and Nutrition Services undersecretary Brandon Lipps in front of the Dietary Guidelines sign at the DGAC meeting in the USDA building, I recalled his words to me, that the department loves milk, but that the “science” needs to come together, and that the industry needs to be on the same page. (I had just handed him his copy of the first 10,000 signatures on the whole milk in schools petition)

Mr. Undersecretary, how can “the science” come together when your USDA interns and DGAC members left a lot of the good science on the cutting room floor and effectively screened it out of the “coming together” process these 5-year DGAC cycles are intended to address?

As I walked out of the USDA building to meet with legislators on that day in October 2019, I noticed a post on my facebook newsfeed from Hoard’s Dairyman quoting DMI CEO Tom Gallagher as follows:  “Now, we’re not sure if it will be in this go-around with the Dietary Guidelines for Americans . . . but I believe by the next Dietary Guidelines we will get the fat story reversed,” said Gallagher. “That opens up the door to whole milk products and other dairy products in schools, which would be a big plus.”

Already in October, when the DGAC process was near its beginning, the top national dairy checkoff leader was publicly admitting defeat. Or, was he actually telegraphing the wishes of DMI “partners” to USDA, another partner, that they’d prefer to keep stalling it.

In this quote, Gallagher makes it look like DMI supports whole milk in schools, while at the same time stalling a change in policy and conceding to a defeat in 2020 before the game got off the ground — while diverting everyone’s attention to 2025.

Back in 2014-15, I was involved in that DGAC cycle, writing several columns for a metropolitan newspaper. Same story, different year. You’ll find lots of background here.

At the time, I asked checkoff leaders at a dairy meeting why they weren’t involved in turning this around on saturated fat and why were they not more vocal in the guidelines process. I was told in 2015, that they were working on it for 2020.

Stall, delay, stall.

Our kids and our farmers don’t have 5 more years to get 40 years of wrong and 10 years of really-really-wrong, right.

This week, I was pleased to see Bob Gray who has represented the Northeast Council of Dairy Cooperatives sent out a memo to industry colleagues citing what Nina Teicholz and the Nutrition Coalition have been sounding the alarm about. He urged people to contact members of Congress and ask them to get a delay in the release of the DGAC 2020-25 report, to keep it from being released next Wednesday, and to keep it off the table until the science that was excluded is considered.

Unfortunately, at other levels of industry involvement, the response is a shrug.

For example, two weeks ago, I heard from a dairy farmer who contacted her regional dairy checkoff organization and asked for help distributing whole milk gallons to families in need at her local school during lunch pickup.

“You can’t do that,” she was told. “It’s not allowed.”

Unfazed, she contacted the school and the processor anyway, on her own, and both were enthusiastic about making her idea happen. She and her husband purchased the whole milk with their own money – 200 gallons of it – and they stood beside the school foodservice folks and gave it to families driving through picking up school lunches.

Additionally, ADA Northeast is a regional checkoff organization that has indicated to dairy farmers that their taste tests in cities show children don’t really notice the difference between whole milk and 1% low-fat milk, and that consumption of milk did not increase when whole milk was offered, but that consumption did increase when 1% chocolate milk was offered instead of just non-fat chocolate milk.

For the industry – it’s all about the 1% milk in schools. In fact, if the DGAC report is released next Wednesday and gets on its way to USDA / HHS approval, 1% milk will be kissed goodbye in schools as well because the DGAC is doubling-down on saturated fat levels, not loosening them.

Meanwhile, a high school / middle school trial in western Pennsylvania would put these checkoff findings to shame. Teenagers given the choice of whole milk this school year favored whole milk three to one over 1% low-fat milk. The milk choices were put in front of them with no information, and within a short time, they figured it out on their own. Within five months of students having this choice of whole milk, teenagers were consuming 65% more milk and the amount of milk being discarded fell by 95%.

On every level – nutrition, satiety, sustainability, environment – you name it, that’s a win. A win that schools and children will not get to realize if the DGAC issues its 2020-25 report doubling-down on saturated fat.

This Dietary Guidelines scandal has many players and parties involved – and it’s obvious by now this has nothing whatsoever to do with “the science.”

Contact your Senators and Representatives as soon as possible before Wed., June 17 and ask them to urge Sec. Perdue and Sec. Azar to delay the DGAC report and to send the committee back to the drawing board to include the science they left out.

If you don’t know who represents you in Washington, use this link to plug in your home address at this link to find out: 

Also, register your comment with Secretaries Perdue and Azar here

Let’s get this Titanic turned around. We don’t have 5 more years to waste. Who’s with me?

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Lancaster event blesses farms and families, 9,296 gal. of whole milk given

Author’s note: There are so many examples of farmers and communities coming together throughout the U.S. to bless one another with nourishment for body and soul during this pandemic. Here is another great story about a grassroots whole milk giveaway in Lancaster, Pa.

By Sherry Bunting, Farmshine, June 5, 2020 (photos by Michelle Kunjappu)

LANCASTER, Pa. — It poured raindrops and milk blessings Saturday, May 22 as the wet weather was no obstacle for volunteers working the Lancaster Whole Milk Giveaway Community Support Event.

Local farmers, businesses, community volunteers — along with Pequea Township Police, New Danville Fire Police, Pioneer Milk Producers Cooperative, Hy-Point Farms Dairy, Clover Farms Dairy and Pennsylvania Miss Agriculture USA — all came together to bless thousands of families in true farm-to-city fashion.

They gave away 9,296 gallons of fresh whole milk during a scheduled five-hour drive-through distribution that began early when cars started lining up three hours ahead of time.

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CK Manufacturing hosted the event in their parking lot just south of Lancaster in Pequea Township, Pennsylvania, where two refrigerated trailers of milk were parked to serve two lines of cars flowing through in two directions.

Organizers said the event was planned to “demonstrate God’s love in support of those in need in our local communities and on our farms in this time of hardship.”

“It is just amazing how much support is out there for the farming community and how many people are in need and want whole milk,” says David Miller about the event he was instrumental in organizing with the help of others. “I had to do something. I had this urge to make something like this happen, and it is unbelievable how it all worked out.”

A member of Lancaster County’s Amish community, Miller works for CK Manufacturing, maker of dairy replacement stalls and other cattle equipment. One of the first people Miller got involved in the idea was the company’s owner Chris King.

“Chris was very supportive, so we pushed forward with it. We wanted to target this to benefit people living in Lancaster city, and our location just outside of town was perfect for that,” Miller relates. “Chris got the Pequea Township Police and New Danville Fire Police involved because we have a lot of traffic on this road, and we wanted to be prepared and to do it right. They were all very supportive and encouraging of what we were doing.”

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Miller also got in touch with Amos Zimmerman of Dairy Pricing Association. “Amos mentioned it on Dairy Pricing’s Monday night call,” says Miller. “As people were hearing about it, many were asking how they could help. It’s unbelievable how fast it came together and how much support is out there to do this.”

They set up a donation account, so other local businesses and individuals could contribute to help purchase the milk. And a nice surprise on the day of the event, some families gave money to pay-forward to help fund future milk donation events.

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Initially, Miller contacted Pioneer Milk Producers Cooperative, a relatively new cooperative made up of mostly Lancaster and Chester County dairy producers. He says they were glad to provide a load of milk, and they had Hy-Point in Delaware bottle it.

The event was advertised in the local paper and on social media, as well as being publicized on the 97 Milk facebook page and twitter.

When the views and comments on social media began growing, Miller realized 5000 gallons would not be enough, so 4000 additional gallons were ordered from Clover Farms Dairy in Reading, Pa.

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“We knew a week ahead that one load was not going to reach around because they were telling us it had over 25,000 views on facebook, which was rather dumbfounding to me,” Miller reports. “Hy-Point couldn’t do a second load that day, so we went to Clover because that’s local milk too.”

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Miller says he was moved to initiate the planning for a milk purchase and giveaway because he knew a lot of milk was being dumped and that people were out of work. He had been watching what others were doing, and he spoke with Mike Sensenig of Sensenig’s Feed Mill for some ideas from their drive-through in April.

“I told everyone from the beginning that if we do this, it’s got to be local whole milk,” Miller says. Those two criteria were also important to the families who came.

Zimmerman reports that many people driving through asked if the milk was whole milk and if it was local. “It felt good to answer ‘yes’ to both questions,” he confirms.

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Miller wanted to provide education about whole milk at the same time, and he knew about 97 Milk and the whole milk flyers Sensenigs had handed out. So, he reached out to GN Hursh, president of 97 Milk LLC board. 97 Milk is a nationwide grassroots effort run by volunteers and donations and founded by dairy farmers in Lancaster and neighboring counties with other areas interested in starting chapters.

Hursh put up some banners and brought handouts.

(In fact, 97 Milk recently revamped the website at 97milk.com  to include a new online store where educational materials can be directly purchased, along with other promotional items.)

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Among the volunteers for the Lancaster event were Cassidy Kuhl, Pa. Mrs. Agriculture USA and her sister-in-law Rebecca, Pa. Teen Miss Agriculture USA. They were all smiles handing out gallons and educational materials.

“This was a great opportunity to be a part of because this is my community we were serving,” said Cassidy. “I was excited to see so many people come for milk and take extra to pass on to their friends, families and neighbors. It felt good.”

From the comments on facebook, it is obvious this meant a lot to the community as well.

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“There were smiles all day long, and some neat stories about people coming in and getting decent quantities to go out and deliver whole milk to people in the inner city – reaching out to people beyond what we were doing,” adds Miller.

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Truly representing the Lancaster community, organizers said the volunteers who showed up to hand out milk included about half from the Amish community and half from the ‘English’ community.

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The help of the fire police was appreciated as the traffic flowed steadily all afternoon and into the evening, and the timing was perfect for the volume of milk. Volunteers report that the last gallon was given right at 7:00 p.m.

To get this together within less than two weeks, and to see this kind of local response has many calling the event an answered prayer, a true farm-city event and a real blessing shared by all in the midst of very challenging times.

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USDA steps up dairy purchases; $437 mil. in new buys

Borden gets nearly half the ‘food box’ dairy total, most of the fluid milk buy

Farmers to Families Food Box

By Sherry Bunting

WASHINGTON, D.C. – USDA announced on May 8 it has awarded $317 million in dairy purchases as part of the new “Food Box” program. These purchases are separate from the flurry of new bid invitations that also appeared on the USDA AMS food procurement website Friday to fulfill the separate ramping up of $120 million in dairy purchases for “normal” distribution in July under “normal” USDA feeding channels.

Friday’s contracts for the Farmers to Families Food Box Program covered a total of $1.2 billion in first-batch purchases. In addition to the $317 million for dairy products, of which roughly half is for fluid milk purchases and half for dairy product boxes, the awards include $258 million in meat product purchases, $461 in fresh fruit and vegetable purchases and $175 million to vendors supplying “combination boxes.”

This first award announcement uses over one-third of the $3 billion set on April 17 by Ag Secretary Sonny Perdue for food box purchases as part of the overall $19.2 billion Coronavirus Food Assistance Program (CFAP).

In this unique program, USDA is partnering with national, regional and local suppliers — whose workforces have been significantly impacted by the closure of restaurants, hotels and other food service businesses.

The approved suppliers will package products into family-sized boxes, then transport them to food banks, community and faith-based organizations, and other non-profits serving Americans in need from May 15 through June 30, 2020.

The biggest winner across the board was Borden Dairy Co. with a total government contract of $147 million — all of it designated as fluid milk purchases — with $99 million for the Southeast region, $40.6 million Southwest and $7.3 million Midwest. This represents nearly half of the total $317 million in dairy purchases announced Friday as part of the food box program, and it constitutes the lion’s share of the fluid milk purchases awarded.

Prairie Farms Dairy cooperative based in Illinois was awarded the next largest dairy contract in the food box program at $27.3 million, with 90% of this for the Midwest region and 10% for multi-region distribution outside of the Midwest. The majority (80%) of the contract is identified as dairy products boxes and 20% for fluid milk purchases.

In The Northeast and Midatlantic regions: Schneider Dairy, Pittsburgh, Pa. was third highest dairy purchase award at $4.27 million, of which $4 million is for fluid milk purchases and the balance for dairy product boxes. Turner Dairy Farms, Penn Hills, Pa. was awarded $315,450 to supply dairy product boxes. Marburger Farm Dairy, Evans City, Pa. was awarded $78,000, with roughly 70% in fluid milk purchases and 30% in dairy product boxes. And HP Hood, Lynnfield, Mass. was awarded $11,000 in fluid milk purchases.

In addition, an array of wholesalers, foodservice distributors, aggregators, missions, common markets, farm-to-table organizations etc., were awarded contracts that included dairy product boxes, and to a lesser degree, fluid milk purchases.

For example, Philadelphia’s Common Market was awarded $5.76 million for use in the Midatlantic and Southeast regions, with almost $1 million of this earmarked for dairy product boxes in the Midatlantic region.

In using the balance of the $3 billion in CFAP food box funds, USDA Agricultural Marketing Service reports it may simply extend these contracts using “option” periods instead of the bid-solicitation process that is used for its other food purchases — depending upon the program’s success in this first go-round.

In addition to the “Farmer to Families Food Box” purchases Sec. Perdue announced a new and additional $470 million in “Section 32” food purchases for delivery to normal USDA feeding programs beginning in July – including $120 million in new spending for dairy products.

These supplemental Section 32 purchases use the normal USDA AMS bid procurement process with solicitations opening in the coming weeks for June approval.

“America’s farmers and ranchers have experienced a dislocated supply chain caused by the Coronavirus. USDA is in the unique position to purchase these foods and deliver them to the hungry Americans who need it most,” said Secretary Perdue in the announcement.

USDA AMS Section 32 purchases of domestically produced and processed agricultural products are ongoing, and USDA anticipates spending a total of $4.89 billion this fiscal year. The new fiscal year begins in July, and USDA says fourth quarter purchases will be determined by industry requests, market analysis and food bank needs.

Additional information on the Farmers to Families Food Box Program, including webinars and an FAQs, is available on the AMS website at www.ams.usda.gov/selling-food-to-usda/farmers-to-families-food-box.

Details on how vendors can participate in Section 32 food and dairy purchases are available at https://www.ams.usda.gov/selling-food

Dairy product specifications and quantities for bid solicitations are shown as they are announced at this website: https://www.ams.usda.gov/open-purchase-request/Dairy_Products%2C_Grades_&_Procurement_of

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Dairy farmers prompt Franklin County, Pa. Milk Drop

Over 2000 families blessed with 3600 gallons of whole milk

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Zach Meyers (center), Franklin County Farm Bureau president among the volunteers ready with gallons of whole milk and half gallons of whole chocolate milk

By Sherry Bunting, Farmshine, May 15, 2020

CHAMBERSBURG, Pa. — “Watching Franklin County help Franklin County is the best way I can summarize this. Seeing the community come together was a blessing to witness,” says Lucy Leese who helped organize the 3600-gallon Milk Drop at Franklin Feed and Supply, Chambersburg, Pa. on Saturday, May 2. Leese is the office manager for the Franklin County Farm Bureau, and she works part-time on a local dairy farm.

The idea came from dairy farmers in the county seeing other such events in Lancaster and Tioga counties. Franklin County Farm Bureau president Zach Meyers, an area feed nutritionist, was contacted about it by one of his dairy clients.

“They knew Farm Bureau could reach more people to make this work, so we helped organize it,” says Meyers. “But the farmers get the credit. They made most of the donations. With this event, they basically sent a personal message to the entire community — that dairy farmers love you and care for you.”

May 1st dawned sunny, and people were itching to get out. They came in droves for the Milk Drop, some even breaking out their restored cars for the lineup.

Organizers say some people came because of true need in these hard times, others simply to show support for the dairy industry, and others just wanting something to do — to take a drive and be part of something. Whatever the reason or season – sunshine or rain – these Whole Milk Donation Drops, Drive-throughs, Challenges, call them what you will, are really catching on and spreading all over.

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Lucy Leese works for a local dairy farm and as office manager for Franklin County Farm Bureau. Along with the whole milk, they gave out goodie bags with dairy facts, recipe and coloring books from county dairy promotion. Photos submitted

From idea to event, a whirlwind eight days transpired. Leese communicated with county Farm Bureau members and others by email and social media about the plan, and she quickly saw the high level of community interest through donation pledges as well as people expressing interest in coming out.

“We also reached out to others who have done this. Mike Sensenig (New Holland) had a lot of insight and gave us some things to think about ahead of time,” she said.

“Our biggest thought was that we wanted to be sure to use Pennsylvania milk, so we worked with Harrisburg Dairies,” Meyers relates in a Farmshine interview. “Most of the dairy farmers here are already producing milk at a significant income loss, and yet they still gave money to buy milk for the Milk Drop.”

According to Meyers, the vast majority of funds were donated by dairy farmers and supportive agribusinesses. A few donations also came from individuals and businesses with no connection.

“We wanted it to be whole milk,” said Meyers. “What is better than giving a gallon of whole milk and a half gallon of whole chocolate milk and having our community actually taste something good?”

Over 2000 vehicles, in about a five-hour time frame, snaked through the Franklin Feed property off Rte 11 into four lines on either side of two Harrisburg Dairies trucks with 30 volunteers handing out milk and a goodie bag with a dairy fact sheet, recipe book and coloring pad courtesy of Franklin County dairy promotion.

The size of the event exceeded early expectations. They initially had money pledged for 500 gallons on Sat., April 25. By Monday evening, when they had their video chat to organize the event, they had funds to buy more than 2000 gallons. By Wednesday, April 29, three days before the event, they had pledges and paypal funds for seven times the original amount and confirmed their final count with Harrisburg Dairies for Saturday morning.

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Pretty cool to see 15 tons of milk come in on three box trucks. Harrisburg Dairies sent employees to man the lifts and keep the milk moving to the distribution tables between four lines of cars. 

“It was pretty cool to see 15 tons of milk come in on three box trucks,” says Leese. “Harrisburg Dairies sent their own guys to man the lifts and keep the milk moving to the distribution tables.”

The community was eager. “We had cars coming in at 7:45 a.m. right behind the trucks, so we started letting them through at 9 instead of 10,” says Leese, describing the initial rush of cars that gave way to a steady flow into the early afternoon.

In the end, Shippensburg Food Pantry sent a refrigerated truck for the 150 gallons that were left at 2:15. Earlier in the day, folks from a nursing home in Waynesboro had come through for 40 gallons. “They said they weren’t able to get whole milk, and their folks needed milk,” Leese reports.

Hearing the emotion in Leese’s voice as she described the experience in a Farmshine phone interview, it’s obvious that an event like this truly touches the givers and the receivers.

“Several times people asked for additional milk for their neighbors or grandparents. We said from the beginning all are welcome, no questions asked, because we are all in a tough situation right now,” Leese explains.

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Two teams of volunteers kept milk moving from three trucks. Throughout the 5 hours, area dairy producers took shifts. For them, it was personal, to show love for their community.

“It was encouraging for us as volunteers to be able to serve and give back to the community here at a time that we have felt helpless for so many weeks. This was an opportunity to be active and to serve,” she adds. “The folks coming through were just so grateful with words of thanks and blessings, and if they could, they gave money to pay forward for other Milk Drops.”

The way the lines flowed into Franklin Feed from Rte 11 gave the event a special touch for homebound families getting out. Wide-eyed children looked around at the sights of grain bins and feed equipment and then the milk trucks as they lined up between them.

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Over 2000 vehicles, in the space of five hours, filed off route 11 in Chambersburg, snaking around the grain bins at Franklin Feed and Supply before breaking into four lines on each side of two Harrisburg Dairies trucks.

“People actually thanked us for the tour,” Leese said. “We needed to move quickly so the line wouldn’t back up to route 11, so we had four lines, and the volunteers came in shifts.”

While the Franklin County Farm Bureau is not planning another, others in the community are talking about more milk drops.

“As people are seeing and recognizing the need and the positive response, the idea is really taking off,” Leese observes, adding that they’ve been contacted by their peers in Centre County wanting to do one. Also, Harrisburg Dairies has been involved in other events like this, but this was likely their largest one-day, one-location event.

“We learned that people will give whatever they can to support something like this,” she says.

Leese’s advice for others includes: Overplan your volunteers, have popup tents for shade, wear gloves and masks.

“When you are standing there giving something to people, you can still smile with your eyes and be pleasant — even wearing a mask,” says Leese.

“People have been missing interactions, so we wanted to be cheery and welcoming, and people noticed. It helps raise everyone’s spirits,” she reflects.

Leese is grateful to the dairy farmers who had the idea, the many volunteers, and to Franklin Feed and Supply for providing the accommodations and being so helpful.

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Ron Wenger, county Farm Bureau vice president, directed traffic into four lines to keep traffic from backing up onto rte. 11.

She says Farm Bureau first vice-president Ron Wenger, a dairy farmer from Pleasant Hall, was instrumental in figuring out the traffic patterns to make sure they had things flowing well.

“Coming from a farm background, working for a farm and the Farm Bureau, I know what farmers are going through, what they are facing, and it’s not pretty. Yet a portion of the donations came directly from dairy farmers, and they were out here to share and to give and to protect people. To see the community respond in such a positive way to this outpouring from the dairy farmers was gratifying.

“People understood that they were getting something good for them from farmers who care for them, so we got some kind of understanding happening here,” she observes.

“Now the question is how to hold on to that, and make it flourish.”

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Whole Milk Gallon Challenge: Titusville couple uses ‘stimulus’ payment to bless, educate, inspire

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Jake and Casey Jones wanted to bless and educate their community with a Whole Milk Gallon Challenge they hope will inspire others.

By Sherry Bunting, Farmshine, May 8, 2020

TITUSVILLE, Pa. – Whole Milk Gallon Challenge? It’s not a milk-chugging contest. It’s a way to bless the community, support local farms, educate the public, involve the school district, and get people talking about the choice of whole milk for healthy kids, healthy families, healthy communities.

Jake and Casey Jones of Titusville, Pennsylvania held their first Whole Milk 500 Gallon Challenge at the local middle school last Friday, May 1. They purchased 500 gallons of whole milk from a local bottler and 500 educational handouts through 97 Milk and worked with the Titusville Area School District to set up a drive-through in a parking lot adjacent to where families pick up school meals on Fridays.

The response was overwhelming and the gratitude from the community, humbling.

It all began when the CARES Act passed by Congress resulted in COVID-19 ‘stimulus’ payments to Americans last month. Jake, a territory manager for Mycogen, was still working full time in agriculture and had not been asked to take a pay cut. As the ‘stimulus’ credit showed up in their bank account, they were seeing farms forced to dump milk.

They decided to use the ‘stimulus’ funds to do something that would have an impact on their community and local dairy farms.

Both Jake’s and Casey’s parents have dairy farms, and they are involved in Jake’s parents’ farm. They saw the level of losses, revenue down 30% in a month and down potentially 60% by June. They had previously contacted Farmshine about the whole milk choice in schools petition  and they were seeing schools provide meals during COVID-19 closures.

At first, they thought they could donate whole milk for the school to give out with meals. However, the USDA waivers for that were only in force for the month of April, and the process was complicated. Schools had to prove the fat-free or 1% milk was not available.

“We were frustrated — always hearing reasons why you can’t do this or that, when it comes to milk. We were tired of seeing and accepting roadblocks,” Jake related in a Farmshine phone interview this week. “We decided to find a way to do what we could to impact the situation. We feel incredibly blessed, and this felt like the right thing to do — putting the ‘stimulus’ money to something bigger to hand out a gallon of whole milk separately, but in conjunction with the school lunch system.”

Now they are hoping to inspire others to keep do the same.

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Jake and Casey Jones (left), along with (l-r) student volunteer Joey Banner, Titusville Area School District superintendent Stephanie Keebler, school maintenance manager Garret Rose (front), and Ralph Kerr (not pictured) from Titusville Dairy helped make the Whole Milk Gallon Challenge successful.

In April, one of the first contacts they made was to the Titusville Area School District superintendent Dr. Stephanie Keebler. “We told her our idea, and she immediately jumped on board as one of our biggest supporters,” the couple confirmed.

“Jake reached out to me by email, and it was just amazing, very generous,” said Keebler in a phone interview. “They worked collaboratively with their church (Pleasantville Presbyterian) and the milk board and with our local Titusville Dairy and the manager Ralph Kerr to acquire the milk.”

Keebler coordinated things on the school end to make sure they distributed the whole milk in a way that would not put their foodservice program at risk (low-fat rules) and got building maintenance, Garret Rose, involved to set up the traffic flow for safety.

The school has been serving 450 to 650 individual students’ two meals a day since the COVID-19 closures. Meals are grouped for pickup on Mondays, Wednesdays and Fridays at three locations.

“When you talk about the critical need we have within our community, our foodservice people have been fantastic. They have never taken a day off and there has been no lapse in service for our families,” Keebler indicated.

By Tuesday, April 28, the Joneses had the details set. Keebler used the district’s all-call technology to notify the families of the district’s 1,915 students to let them know about the milk distribution.

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A steady flow of cars came through the Titusville Area middle school parking lot Friday as the Whole Milk Gallon Challenge was set up at the front of the school as meals were picked up at the back.

“As families drove in the back through the bus loop for the meals, we reminded them to enter the front and follow the driving pattern to where they had the refrigerated truck with the milk,” Keebler related.

Jake and Casey, with two young children at home, were assisted by a student volunteer Joey Banner in handing out the gallons and information cards. He was enthused about the challenge too.

“We are extremely grateful they reached out with this idea. The ease of collaboration between the family and the district pulled off a very successful event. Developing relationships and connecting with the community is vital,” Keebler noted.

On the milk end, Ralph Kerr and the Titusville Dairy team were instrumental, according to Jake. They provided logistics, the refrigerated truck and put them in touch with Marburgers Dairy to arrange the purchase of the milk.

“Once we had the green light, setting up the logistics went fast. We wanted every gallon of whole milk to have a handout with information,” he added. “We wanted to bless and educate at the same time, while building some ground level support for the choice of whole milk in schools.”

Other than the school district’s automated call to student families, the Joneses did not advertise the event. Until Friday.

“We did a facebook post at 10:30 a.m. that morning, knowing the school lunch pickup was set for 11 a.m. By 10:35 a few vehicles were lining up,” Jake explained. “As the first few cars drove through, we told people to let their friends and neighbors know. By 11:00 a.m., we had a big rush, and then it was steady. People were excited and asking questions.”

After the school meal pickup ended at 12:30, traffic hit a lull. That’s when their facebook post and word-of-mouth drove visitors in from the community.

“Grandparents said their grandchildren told them to come see us. People drove through saying neighbors told them or that they saw it on facebook,” Jake reflected. “We had a massive second rush of people, and some asked for extra gallons so they could take to others.”

It was gratifying to see the blessing multiply.

By 3:30, they had given out 408 gallons of whole milk and contacted the local Associated Charities to receive the remaining 92 gallons.

“The director pulled in to pick those up as we were cleaning up. She told us ‘you have no idea how many people ask for dairy products — especially milk.’ She was also excited about the 97 Milk cards, to learn something new about whole milk and to give them out with their meal boxes,” said Jake.

“By the end of the day we were exhausted, but amazed,” said Casey, and by the evening, they heard from someone involved in agriculture who was inspired to provide funding for another Whole Milk Gallon Challenge if Jake and Casey would help with logistics.

“That’s phase two of our mindset, that anyone can do this,” said Jake. “Whether it’s 500 gallons or 200 gallons or 100, or maybe it’s 200 ice cream cones — to be creative and give not just based on financial need, but as something positive, uplifting and informative for the community.”

While they were distributing, parents were already posting their appreciation on social media. Jake and Casey updated everyone with a post later that day, and it spread through over 200 shares, nearly 500 likes and over 100 comments in short order. Local families contacted them with thanks, and children sent cards.

“Seeing the gratitude, that’s when it hit us,” Casey observed. “This was impactful, and it touched people.”

“It was based on the spirit of things, not the money or financial need, but something positive that everyone could be excited about and thankful for, because it was cool and different,” Jake added. “Handing out the 97 Milk cards (item #400 at the download area at 97milk.com) with each gallon of whole milk was pretty powerful. We saw people mesmerized, looking at them.”

All printable items at 97milk.com have the cost and printer contact information noted. The Joneses ordered on a Friday and had them by mail that Tuesday.

The printer even included some extra cards they made available to local stores interested in putting them out.

“What started as a gesture, opened up a ‘conversation’ with the education piece,” Jake related. “If the public is not educated about whole milk, then all the pushing in the world won’t make the choice of whole milk in schools happen.”

“We want to keep things happening in this town, and it can happen elsewhere,” Casey suggested.

“That’s the challenge,” Jake added. “If someone picks up the idea into other towns, states, with heavier population. Maybe a few families, a business, a group, take on the Whole Milk Gallon Challenge together and build some interest to get schools and families talking.”

Most important, said Jake: “If you are feeling you want to do something but think you can’t do enough, just do what you can. If a handful of people each do a little something – together — in a lot of different places, a lot can be accomplished.”

His advice? First, contact a local bottler. “Google to find a plant in your area or region. Start there. It was very easy once we talked to the people at Titusville Dairy and Marburgers,” Jake advised. “By using a local bottler, the local community gains more bang for your buck in supporting local farms.

“If you are not involved in agriculture and want to do this in your community, ask a local farm where they ship their milk,” Jake suggested.

“Many farms have facebook pages, look for one in your area and contact them that way about milk bottlers in the area,” Casey added.

Other advice: Call an area food bank or charity ahead of time to have a place for remaining milk. Pre-set the hours to a tighter window, like 11 to 2. Start publicizing 4 to 5 days in advance. And work with your local school district.

“Schools have big parking lots with traffic patterns already in place, and they can help you set up a safe flow of traffic and a way of communicating it to families in the district,” Jake said. “Plus, getting the school involved — superintendent, building manager, foodservice — increases awareness and gets them thinking and talking about whole milk.”

“It has to be whole milk with the educational component for the long-term impact,” said Casey. “Our mindset was to buy the milk and give it away, along with the information.”

“Let people know this is as much a gift as an educational thing, and that all are welcome to receive,” Jake concluded. “Don’t be intimidated by a number, just do what you can.

“We would challenge all of us to do what we can because we can all be doing more.”

To contact Jake and Casey Jones for information and advice to do a Whole Milk Gallon Challenge, email them at Jake.t.jones46@gmail.com

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May 1, 2020 was ‘food heroes’ day — a national day to honor school nutrition personnel. In Titusville, Pa., cars had brightly colored signs of thanks for their every day food heroes at the school preparing meals for pickup, and for the milk heroes providing gallons of whole milk to their community.

Call to action: Feds ignore science on saturated fats, poised to tighten restrictions in 2020-25 guidelines

Where is our dairy industry? No time to waste!

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By Sherry Bunting, Farmshine, April 3, 2020

 WASHINGTON, D.C. — While Congress, USDA and HHS are all consumed by the health concerns of the COVID-19 pandemic, the Dietary Guidelines Advisory Committee is moving forward full-steam-ahead with what looks like more restrictions on saturated fats to be announced in May. Meanwhile, dairy leadership organizations sit on the sidelines, just letting it happen.

According to the Nutrition Coalition, and this reporter’s own following of the DGA Committee process, the process has been flawed from beginning and has reached a critical juncture. There is an urgent need for the public to pay attention and get involved.

Many had hoped the Committee would review and include the sound science and revelations about the flaws in the saturated fat limits in the current dietary guidelines to remove those restrictions or improve them in the 2020-25 guidelines. But the opposite is occurring.

As reported previously in Farmshine, some of the very best and most rigorous science on saturated fats and in relation to dairy fats vs. cardiovascular disease have been excluded from the review process from the very beginning.

Unfortunately, the process that began in 2019 is poised to move Americans even further down the wrong road with even more restrictive fat rules that will govern and inform all institutional feeding and which heavily influence the foodservice industry. Even worse, farmer checkoff funds are forced, by USDA, to help promote these unhealthy guidelines.

While National Milk Producers Federation, International Dairy Foods Association, Dairy Management Inc., and other industry organizations are silent, the Nutrition Coalition, founded by Nina Teicholz, author of The Big Fat Surprise, is sounding the alarm.

“We need your help to ensure that the federal government not continue to ignore large, government-funded rigorous clinical trials — the “gold standard” of evidence — that could reverse decades of misguided nutrition policy on the subject of saturated fats,” writes Teicholz in a recent communication.

She’s right. From the beginning, the DGA Committee was formed, and the research pre-screened by USDA, in such a way that many of the best studies and minds have been excluded.

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Part of the screening process used by USDA for science that will be included or excluded from Dietary Guidelines Advisory Committee consideration is this curious item shown above: “Framed around relevancy to U.S. Federal  Policy”. Committee members in October asked for more information on this research screening criteria. USDA explained it to them and those watching that this refers to including only the research that “aligns with current federal policy.”

Interestingly, one of the criteria for screening the research the Committee can consider is that it must “align with current federal policy.”

This dooms the entire process to a slanted view that is entrenched in the flawed bureacracy right from the start!

During the recent meeting of the DGA Committee in March — the last such meeting before release of the 2020 Dietary Guidelines for Americans (DGA) in May or June 2020 — the Committee failed to consider any of this evidence on saturated fat.

Instead, the committee announced it had found the link between saturated-fats consumption and cardiovascular disease to be “strong,” for both children and adults.

In fact, the committee recently proposed lowering the caps on saturated fat even further, from the current 10% of calories down to 7%!

“These conclusions ignore the entire last decade of science, during which a growing number of scientists have concluded that the caps on saturated fats are not supported by the science,” Teicholz points out.

She cites the work of a group of leading scientists who have reviewed the research on saturated-fats and released a consensus statement.

“Scientists are concluding that the most rigorous and current science fails to support a continuation of caps on saturated fats,” writes Teicholz. “So, why is the current DGA Committee — yet again — simply rubber-stamping the status quo and ignoring the science?”

The Nutrition Coalition is working fervently to expose the flaws in the process the DGA Committee is using under the USDA Food Nutrition Services umbrella. This in turn is what is used by USDA and HHS to govern what Americans eat.

These are not just “guidelines”, these are edicts to which everything from school lunches to military provisions are tied.

In fact, even farmers are tied to these guidelines as the dairy checkoff program leaders maintain they cannot promote whole milk because they are governed by USDA to stick to the guidelines, forcing farmers to mandatorily fund this completely flawed and unscientific “government speech.”

Americans deserve a recommendation on dietary saturated fat that is based on the most current and rigorous science available, and the Nutrition Coalition is issuing a call to action for Americans to join them in calling on the 2020 DGA Committee to critically review the most up-to-date evidence and modify its position on saturated fats accordingly.

“When we refer to “rigorous science,” we mean the data from well-controlled, randomized, clinical trials—the type of evidence that can demonstrate cause and effect,” writes Teicholz. “These trials were conducted on some 75,000 people addressing the question: do saturated fats cause heart disease? The results are that fats have no effect on cardiovascular or total mortality. This evidence has never been directly reviewed by any DGA committee.

“Ignoring evidence in order to preserve the status-quo is not acceptable,” she continues. “It’s not good policy, and it has not been good for the health of the American people. With the next iteration of the guidelines, your help is more crucial than ever to ensure that the USDA critically review the most up-to-date evidence and modify the government’s position on saturated fats to reflect the science accurately.”

Meanwhile, the dairy industry leaders continue to drag their collective feet.

As reported in Farmshine over the past few years, the call to action and support for healthy recommendations that consider the science on saturated fats and the goodness of whole milk, for example, has been largely pursued by grassroots efforts while industry organizations either fall in lockstep with the guidelines or stay neutral on the sidelines.

Once again, it will be up to the grassroots to get involved, for the public to be aware and get involved, for the Congress to be contacted, informed and involved.

How many times have we heard industry leaders shrug their shoulders and say “it all hinges on the Dietary Guidelines”?

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When presented at the October DGA meeting with the first 12,000 names on the “Bring the choice of Whole Milk Back to Schools” petition (now numbering close to 30,000 online and by mail), Brandon Lipps, USDA Deputy Under Secretary of Food Nutrition Services, gave this response: “We have to see the science start coming together and be sure to bring everyone in… into the process.” Now it appears the Dietary Guidelines that control food at school, daycare, work settings, military, and many other foodservice and institutional feeding settings will be even MORE restrictive allowing even LESS of the healthy fat we — especially our children — need. The fat we eat is not the fat we get! Why is USDA moving us further in the wrong direction and excluding the science on this?! Act now. There are links in this article to speak out. Sign the Whole Milk in Schools petition also!

If there is even a chance that our children can have whole milk and healthy meals at school, that farmers can use their mandatory checkoff to promote the true healthfulness of whole milk and full-fat dairy foods, this biased process of DGA Committee guidelines has got to be challenged in a big way.

Here’s how you can help.

Contact your Senators and Representatives in Congress with a simple message. Ask them to please ensure that USDA is not ignoring the science on saturated fats.

Below is a message that the Nutrition Coalition suggests, which you or your organization can adapt and share with others in communicating with members of Congress:

Please urge the agencies in charge of the Dietary Guidelines for Americans (DGA), the USDA and HHS, to stop ignoring large clinical trials-the “gold standard” of evidence – that could reverse decades of misguided caps on saturated fats.

Shockingly, none of this evidence has ever been reviewed by any expert committee overseeing the science for the Guidelines. In fact, the current committee is pushing to lower the caps even further.

This is extremely alarming given that a growing number of prominent nutrition scientists have concluded the evidence shows that saturated fats have no effect on cardiovascular or total mortality. In fact, a recent panel of leading scientists reviewed the data and in a groundbreaking consensus statement, soon to be published in a medical journal, found that the science fails to support a continuation limits on saturated fats.

The current DGA committee appears to be one-sided and biased on this issue.

Please urge the USDA to stop ignoring the science and give serious consideration to lifting the caps on saturated fat for the upcoming 2020 DGA.

An easy way to do this online is available at this “take action” link https://www.nutritioncoalition.us/take-action

Or find the name and contact information for your Senators and Representative at this link and contact them that way https://www.govtrack.us/congress/members

Also, comment at the Federal Register docket for the DGA Committee by May 15, 2020. The sooner, the better, because the committee is expected to make its recommendations in May. Submit a comment to the Dietary Guidelines Advisory Committee here https://www.regulations.gov/docket?D=FNS-2019-0001

Also take this opportunity to sign this petition to “Bring the Choice of Whole Milk Back to Schools” at https://www.change.org/p/bring-whole-milk-back-to-schools

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