From DMI to NZI to DS4G: Harper, McCloskey explain how scale will drive dairy to net zero

Author’s Note: This is part one in a multi-part series about DMI’s Dairy Scale for Good piece of the Innovation Center for U.S. Dairy’s Net Zero Initiative.

By Sherry Bunting, updated from publication in Farmshine, April 23, 2021

ROSEMONT, Ill. — “Looking at the past 50 years of impressive achievement, everything ladders up to milk efficiency. It’s less land. It’s less manure. It’s less water and less carbon, but it’s all about that milk,” said Caleb Harper, executive director of the Dairy Scale for Good (DS4G) piece of the DMI Innovation Center for U.S. Dairy’s Net-Zero Initiative (NZI).

“For the next 50 years, what if it was all about everything other than the milk. As we continue to advance toward yield of milk… you’ll start to see a rise in the importance of everything else,” said Harper, posing a “value proposition” for the dairy industry.

Harper, along with Dr. Mike McCloskey, of Fair Oaks Farm, Fairlife and Select Milk Producers, talked about NZI and DS4G in an online Balchem ‘real science lecture series’ earlier this month. McCloskey is an officer on the board of National Milk Producers Federation and has chaired the DMI Innovation Center’s Sustainability Initiative since inception.

The future being created, according to Harper and McCloskey, is one of dairy being recognized as an “irreplaceable ecosystem asset — an environmental solution — inside a comprehensive management plan for emissions reduction inside of animal ag livestock.”

Citing the Nestle and Starbucks sponsorships and others coming on near term, Harper said the pilot projects associated with each company will be located in separate supply chains. The sponsorships are being made, he said, because these companies have made big commitments to reducing carbon.

“As checkoff, one of our limitations is the ability to do on-farm work, especially around technology acquisition or measurement, so we need these third-party dollars to come in and be the catalyst to get living laboratories set up,” Harper explained.

Before Harper’s presentation about how the Net Zero Initiative builds-out the ‘everything else’ pieces, McCloskey gave historical context about the birth of the Innovation Center for U.S. Dairy in 2007.

“The trajectory (since 1940) is just phenomenal when you lay out the statistics,” said McCloskey. “We came together – National Milk, DMI, USDEC – and had a great meeting of the minds (in 2007). We said this natural sustainability progress will continue, but we need to accelerate it and be catalytic in how we can become the organization to drive this at a faster speed to net-zero.”

According to McCloskey, 80% of the nation’s milk is represented at this NZI table, and the dairy industry is the one to “really come out of the gate on this.”

The whole value chain from distributors to processors to retailers and companies that create packaging (are represented), so we have a really good understanding of the entire value chain and can focus on how to eliminate carbon footprint to bring it to net-zero,” he said.

The baseline life-cycle assessments (LCA) were the first steps 10 to 13 years ago to figure out “exactly where” the carbon was coming from, and the April lecture discussion focused field to farm, noting that the processors have a separate working group looking post-farm through consumption.

McCloskey said the LCA categorized carbon in 4 areas:

1) Farming (feed production) practices
2) Manure management
3) Enteric emissions from cows
4) Energy intensity of the operation (including renewables)

“Once we knew where the carbon was coming from, we started initiatives to find processes and technologies to innovate and accelerate the process to net-zero even faster,” said McCloskey, explaining the heavy participation from companies serving on committees and through initiatives these past 13 years.

Then, a year and a half ago, “we committed to the term net-zero,” he said. “That was a big jump.”

This bit of history set the stage for Harper to talk about the part of the Net Zero Initiative he heads up: Dairy Scale for Good (DS4G).

Harper was hired by DMI last May for the DS4G position just weeks after exiting M.I.T.’s Media Lab April 30th, after his OpenAg Initiative there came under scrutiny and was quietly closed.

“Caleb is looking at the four areas and how we can take technologies and processes and innovate them into DS4G,” said McCloskey.

Harper noted that dairy and agriculture are not operating in a vacuum. He said the first “bold commitments” to net-zero time frames between now and 2050 were made by big tech companies like Facebook, Amazon, Google, followed by food brands, companies across the food value chain, and then the agricultural input sector.

Throughout his presentation, Harper referenced the Biden administration policies the work hinges on, using much of the same coordinated language that surfaces via the World Economic Forum Great Reset and United Nations Food Systems Summit and what is called “The Fourth Industrial Revolution” in which technology is already rapidly accelerating.

“We’re seeing a shift in philosophy and it’s being driven by all of these commitments,” said Harper, insisting that, “It’s being driven, of course, by consumers.”

He showed pre-Covid poll statistics from the Hartman group. One in particular noted that 88% of consumers surveyed “would like brands to help them be more environmentally friendly and ethical in their daily lives.”

“Dairy has made the commitment to being an environmental solution,” said Harper, which means becoming carbon neutral or better, optimizing water use while maximizing recycling, and improving water quality by optimizing utilization of manure and nutrients.

Three working groups or initiatives were formed within the field-to-farm Net Zero Initiative: 1) Research, analysis and modeling; 2) Viability study, which is DS4G headed by Harper; and 3) Adoption for collective impact.

The Adoption piece will distill and disseminate across the industry what is learned through research, modeling and Harper’s DS4G work.

It is all about driving consumer choices under this net-zero mantra. Industry consolidation also figures into this equation to “scale the process and drive out the risk,” said Harper.

Many of the numbers in Harper’s presentation were taken directly from the World Wildlife Fund (WWF) white paper An Environmental and Economic Path Toward Net Zero Dairy Farm Emission.”

Harper cited environmental pressure and animal activism pressure on the U.S. dairy industry. He said: “This program (Dairy Net-Zero) is being supported by the World Wildlife Fund and others in the environmental space as a path towards a solution on all of these issues.”

Insisting that the Net Zero Initiative and DS4G operate with a “counter-balance” of environment and economics, the examples discussed by Harper included estimates for what producers may expect as returns for various environmental products and services.

Illustrating carbon footprint for a gallon of milk across all sectors from field to consumer, Harper and WWF maintain that the field-to-farm portion represents the largest potential (70%) for reducing CO2 equivalent emissions more than retail, consumption, processing and distribution combined. Harper said he sees this as work and opportunity. McCloskey had noted earlier that the processors have their own working group looking at emissions from farm to consumption.

The WWF white paper lays out the “business case” for the Net Zero Initiative, based on a 3500 cow dairy (a Fair Oaks site with 3000 milking and 500 dry). In fact, Harper’s DS4G work will exclusively pilot and model on dairies of this size.

“This is to make maximum impact on the supply of milk in the short-term,” he said. “If we look at the kind of consolidation going on in the industry, the herd sizes above 1000 cows are a small percentage of the total herd; however, (they account for) 55% of the milk production.”

Harper explained the DS4G concept this way:

“The idea is to use scale to address these (net-zero) issues so we can drive down the risk of adoption, the risk of market-building, the risk of technology… to bring that down to a level and spread it across the industry, across the milk.”

Walking through the technologies and processes that the checkoff-funded DS4G is “thinking about,” Harper indicated that this is “evolving”, and all revenue potential figures are “approximate”.

He mentioned a billion dollars of investment in digesters over the last few years from private equity funds, pension funds, and venture investors, with digesters representing — “rule of thumb” — one-third of the revenue potential of net-zero going forward. The new market opportunities driving that revenue potential, he said, are natural gas prices and the increasing value of the low-carbon renewable fuel credit price. The combination is what is attracting investors, according to Harper.

Harper said he has visited 100 dairy farms in 17 states in his first 11 months as the dairy-checkoff employee heading up DS4G. Of the dairies he has visited with more than 2500 cows, he said not one did not either have a digester or was breaking ground for a digester or in the process of planning a partnership around one.

He also talked about feed additives to address enteric emissions, cropping practices, and manure management technology, including ultrafiltration of manure as part of a “technology train” for the future. To be continued

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(Author’s Notes: The WWF Markets Institute released its dairy white paper Jan. 27, 2021. A mid-February Farmshine report revealed the WWF mathematical error that had inflated the magnitude of CO2 equivalent pounds contributed by all U.S. milk production. WWF on Feb. 25, 2021, corrected this baseline to show the much smaller collective impact of 268 billion pounds CO2 equivalent (not 2.3 trillion pounds). Both Harper and McCloskey serve on the WWF Market Institute’s Thought Leadership Group. Harper also served as a board member of New Harvest 2017-19, a global nonprofit building the field of cellular agriculture, funding startups to make milk, meat and eggs without animals. DMI confirms that dairy checkoff had an MOU with WWF from the inception of the Innovation Center for U.S. Dairy around 2008 through 2019. McCloskey has chaired the Innovation Center’s Sustainability Initiative since 2008. In 2008-09, two MOU’s were signed between DMI and USDA via former U.S. Ag Secretary Tom Vilsack — the Sustainability Initiative and GENYOUth. At the end of the Obama administration, Vilsack was hired by DMI dairy checkoff to serve as president and CEO of USDEC 2016-2021, and earlier this year he became Secretary of Agriculture again after President Joe Biden said Vilsack ‘practically wrote his rural platform and now he can implement it.” McCloskey and Harper also have another connection. According to the Sept. 2019 Chronicles of Higher Education, Caleb Harper’s father, Steve Harper, was a grocery executive. He was senior vice-president of marketing and fresh product development, procurement and merchandising from 1993 to 2010 for the H-E-B supermarket chain based in Texas. According to a 2020 presentation by Sue McCloskey, H-E-B was their first partner in the fluid milk business in the 1990s, followed by Kroger. According to the Houston Chronicle, the McCloskeys also partnered with H-E-B in 1996 to produce Mootopia ultrafiltered milk, an H-E-B brand. This was the pre-cursor to fairlife, the ultrafiltered milk beverage line in which DMI invested checkoff funds through the Innovation Center for U.S. Dairy partnering with the McCloskeys, Select, and Coca Cola.)

Market Moos – Apr. 7, 2021

By Sherry Bunting, republished from Farmshine, April 9, 2021

Class III futures gain big,
Cl. IV modest, spread widens

CME Class III and IV milk futures made a strong turnaround last week and continued to rally higher this week — especially on the Class III where $19s returned to the board for May through August and new contract highs were set all the way across the board.

The big gains on Class III vs. smaller gains on Class IV widened the Class III / IV spread that is currently averaged to determine the Class I base price, which affects PPDs and de-pooling.

The spread between the 12-month averages expanded to $1.75 over the next 12 months, with May through September contracts showing the potential for a $2 to $4 spread between Class III and IV.

On Wed., April 7, Class III milk futures for the next 12 months averaged $18.43 — up 32 cents from last week and almost $1.00 higher than two weeks ago. (Additional gains were made through Fri., Apr. 9.)

Class IV milk futures for the next 12 months, on the other hand, averaged $16.68 on Wednesday — up just 8 cents from last week and 75 cents higher than two weeks ago

CME cheese, powder higher,
whey firm, butter melts off early gain

On the spot dairy product markets via the CME this week, cheese had big gains, powder put on a penny, whey stayed firm at last week’s higher levels, and butter advanced early before erasing the advance at midweek to be a fraction of a penny lower than a week ago.

By Wed., April 7, the 40-lb block cheddar price was pegged at $1.80/lb, up 6 cents from a week ago with 4 loads trading; 500-lb barrel cheddar was at $1.58/lb, up a full dime from a week ago with 3 loads changing hands.

Dry whey on the CME spot market remained firm at last week’s advance, pegged at 66 cents/lb again Wed., Apr. 7 with zero loads changing hands.

Butter gained its way to $1.83 by Tuesday before losing almost 2 pennies Wed., April 7 when 9 loads traded, and the CME spot price was pegged at $1.8150/lb — a fraction of a penny lower than the previous Wednesday’s spot butter price.

Nonfat dry milk gained a penny this week. On Wed., April 7, the spot price for Grade A NFDM was pegged at $1.1925/lb with 2 loads changing hands.

March protein question answered

Last week in this column, the March Class and Component prices announced by USDA last Wed., March 31 were reported, and the protein price at $2.6954/lb — down about 30 cents from February — seemed to be a “head-scratcher” given the fact that all end-product prices were higher, and the Class III, IV and II prices also ended up higher.

Reaching out to USDA questioning whether this was correct or a typo, here’s how a USDA source explained the interaction of the fat and skim as a sort of ‘snubber’ or offset for protein vs. fat when butter gains are larger than cheese gains in value in the wholesale market as reflected by by end-product pricing, with fat and skim yields applied. (There’s a story to this phenomena, stay tuned for another edition explaining the how and why this ‘snubber’ came to be.)

Meanwhile, USDA referred me to this formula for the protein price calculation on page 5 of the monthly Class and Components announcement:

Protein Price = ((Cheese Price – 0.2003) x 1.383) + ((((Cheese Price – 0.2003) x 1.572) – Butterfat Price x 0.9) x 1.17).

The USDA source explained in an email as follows:

“The protein price is a function of both the cheese price and the butter price. If you look at page 5 of the report ‘Announcement of Class and Component Prices’ for March 31, 2021, you will find the formula for the protein price. In that formula, you will note the use of both the cheese price, which is the weighted average of both block and barrels, and the butter price. Please note that the use of the butter price has a negative sign, i.e. as the butter price goes up everything else held the same, the protein price goes down. So, while both the cheese price and butter price went up; the increase in the butter price for March compared with the February price was much larger than the (increase for the) cheese price, so the protein price declined.”

The USDA explanation continues:

“The Class III skim milk price is down in March about 60 cents per cwt ($0.0060 per pound) when compared with February, i.e. using the lower protein price of about 30 cents per pound times 3.1 pounds plus a small increase of about 5 cents in the in the other solids price times 5.9 pounds results in the decline of about 60 cents per cwt ($0.0060) for the Class III skim milk price. The Class IV skim milk price in March is about unchanged, up 1 cent per cwt ($0.0001 per pound) as the nonfat dry milk price was up only $0.0005 per pound.

“Both the Class III and Class IV prices are equal to 96.5 pounds of skim milk times the skim milk price for each class plus 3.5 pounds of butter times the same butterfat price. So, with the Class III skim down 60 cents per cwt ($0.0060 per pound) but the butterfat price up $0.28 per pound. The Class III and Class IV prices both increase. The gain in Class IV was $0.99 per cwt while the Class III price was up 40 cents per cwt.”

USDA reports Feb. All Milk price at $17.10, DMC margin $6.22

February’s All Milk price was announced last week at $17.10 and based on an national average butterfat of 4.10%. This was 40 cents lower than the January All Milk price at the same time that feed costs went higher.

The combined result was a Dairy Margin Coverage (DMC) margin for February announced this week at $6.22/cwt, the lowest since April and May 2020 when at the height of the Coronavirus pandemic shut down, the DMC margin was calculated at $6.03 and $5.37, respectively.

Letter signed by producers, groups, seeking remedy for failed Cl. I formula makes its way to NMPF / IDFA

On Federal Milk Market Order pricing — namely the failed change in how the base Class I price is formulated — National Milk Producers Federation (NMPF) and International Dairy Foods Association (IDFA) are at the table, according to U.S. House Ag Committee Ranking Member G.T. Thompson.

Sources indicate they are discussing various proposals and approaches. Meanwhile grassroots organizations representing dairy producers are continuing their almost weekly group conference calls and seeking a seat at that table.

Farmshine readers are aware that dairy producers from across the U.S., along with many state dairy associations and the American Dairy Coalition, came together in early March to compose a letter to NMPF and IDFA, addressing the impact of massive depooling in relation to large negative PPDs for dairy farmers across the U.S.

The letter specifically identifies the change in how the Class I base price is calculated, which NMPF and IDFA put forward, Congress passed in the 2018 Farm Bill, and USDA implemented in May 2019. The letter, signed by hundreds of producers and many producer organizations, will be officially sent to NMPF and IDFA by the end of this week (April 9), according to the ADC.

Specifically, the Farm Bill language states that the Class III / IV averaging method + 74 cents – instead of the previous “higher of” method – was to be implemented in 2-year periods. This suggests we are now at the point in time where something can be done to adjust this formula before the next 2-year period of implementation begins.

Meanwhile, dairy economists are being featured in webinars, zoom conferences and other venues to explain and ‘educate’ producers on PPDs, what impacts them, and how other aspects of Federal Milk Marketing Order pricing formulas, rules and provisions all work. All of it has become a hot topic since the new Class I formula implemented May 2019 leaves in its wake over $700 million in NET losses on Class I value, alone over 23 months, and upwards of $3 billion when negative PPDs and depooling are factored in.

While the change assisted in the idea of risk management for milk buyers, it has introduced significant and costly basis risk for milk producers, interfering with producer risk management tools, and has led to staggering net value losses by most dairy producers over 23 months since implementation, also undermining the purpose of the FMMOs with regard to the orderly marketing to assure milk moves to Class I fluid milk use.

Education is good. Solutions are better. Remember, the selling point to Congress for making the Class I formula change from ‘higher of’ to average + 74 cents in the 2018 Farm Bill was that dairy producers would be “held harmless”… Instead, they are being robbed. Stay tuned.

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Transformative words, policies, what will they mean for farms, families?

By Sherry Bunting, Farmshine, April 9, 2021 (expanded)

Resilience and Equity are the two words of the year when it comes to almost every legislative policy discussion and presidential executive order, and filtering down through the briefings given to members of organizations by those who represent them, walking the halls of Congress.

Great words. Great ideals. But a little thin on definition.

That’s par for the course on many of the terms used in the USDA press release announcing the newly-named programs under USDA from stimulus legislation — Pandemic Assistance for Producers (PAP) — as well as details on the held funds for 2020’s CFAP 2.

It is difficult to make sense of much of the language in the press release because of terms thrown about and not defined. “Cooperative agreements” are mentioned as the way to grant nonprofits (yes, DMI would qualify), funds to help “support producer participation” in the assistance being offered. Broadened assistance for ‘socially-disadvantaged’ producers is mentioned, but no definition is given.

What will be attached in this approach within the context of transforming agriculture and food under the auspices of climate action, given the administration’s 30 x 30 plan, widely referred to as a “land grab”?

The 30 x 30 plan is part of a climate action executive order signed by the President within hours of inauguration. It aims to protect 30% of U.S. lands and oceans by 2030.

Specifically, Section 216 of the executive order states:

Sec. 216.  Conserving Our Nation’s Lands and Waters.  (a)  The Secretary of the Interior, in consultation with the Secretary of Agriculture, the Secretary of Commerce, the Chair of the Council on Environmental Quality, and the heads of other relevant agencies, shall submit a report to the Task Force within 90 days of the date of this order recommending steps that the United States should take, working with State, local, Tribal, and territorial governments, agricultural and forest landowners, fishermen, and other key stakeholders, to achieve the goal of conserving at least 30 percent of our lands and waters by 2030.

The Lincoln Sentinel in Nebraska reports that meetings are taking place in April in the western U.S. to explain to landowners what 30 x 30 entails.

According to the U.S. Geological Survey, currently the U.S. protects 12% of its land. “To reach the 30 x 30 goal, an additional area twice the size of Texas, more than 440 million acres, will need to be conserved within the next 10 years,” the Lincoln Sentinel reported this week.

A bill in the U.S. House would create new “wilderness” declarations, land that will not be managed or accessed — including a complete ban and removal of all agricultural use from these “conserved” land areas taken to meet the 30 x 30 goal.

A push is happening in Washington to incorporate 30×30 ‘land grab’ principles into the massive infrastructure bill and in the COVID-19 relief stimulus package that was passed.

The slippery slope toward larger and hotter wildfires and against private property and generations-old land use rights has begun. And the Nature Conservancy, already a large land owner / controller, is already looking ahead to the 2023 Farm Bill to include certain conservation provisions in the final product. They also look to the National Defense Authorization Act to include public land designations.

Tom Vilsack — whom President Joe Biden stated upon nomination to the post of Agriculture Secretary — helped develop the Biden rural plan for rural America and now has the job of implementing it, is on record pledging to use every opportunity within existing and new USDA programs to meet transformative sustainability goals.

This is all aligned and consistent with the Great Reset. Farmshine readers may recall several articles over the past year pointing out the ‘land grab’ goals of World Economic Forum’s Great Reset and with the United Nations’ sustainable development goals (SDGs) ahead of this summer’s UN Food System Transformation Summit. The UN documents use the same “resilience” and “equity” buzz words without much definition.

Remember the awkward moment at a Biden town hall meeting in Pennsylvania during the presidential campaign when a potato farmer and Farm Bureau member asked about his positions on environmental regulation, such as the Obama-era Waters of the U.S. (WOTUS) implementation.

Then candidate Biden’s telling response described “the transition”:

“We should provide for your ability to make a lot more money, as farmers, by dealing with you being able to put land in land banks and you get paid to do that to provide for more open space, and to provide for the ability of you to be able to be in a position so that we are going to pay you for planting certain crops that in fact absorb carbon from the air,” he said, also referencing manure and setting up industries in communities to pelletize it.

“That’s how you can continue to farm without worrying about if you are polluting and be in a position to make money by what you do in the transition,” then candidate Biden said.

Though Biden stated at that time that his climate policy was not the Green New Deal, the overlaps in language were hard to deny. The Green New Deal included such references to “land banks”, described as government purchasing land from “retiring farmers” and making it available “affordably to new farmers and cooperatives that pledge certain sustainability practices.” (The short way of saying the answer he gave above).

The $2.2 trillion infrastructure plan includes land use and protection provisions as well as the STEP Act to help pay for it. That’s a proposal to raise estate and capital gains taxes to begin taxing asset transfers between generations during the estate-planning ‘gifting’ process and lowering the amount exempted on land and assets of estates transferred before and after death. This could have a big impact on how the next generation in the farm business pays the taxes to continue farming.

As one producer put it in a conversation, the plan is tantamount to selling one-fourth or more of a farm in order to pay the ‘transfer tax.’ (But, of course, the government then has the perfect setup to come in and pay the farmer to land-bank it, and then give it to another entity that contractually agrees to grow what the government wants, or to re-wild it.

Think about this, as we reported in October, most of us don’t even know what’s being planned for our futures. Big tech, big finance, big billionaires, big NGO’s, big food, all the biggest global players are planning the Great Reset (complete with land grab and animal product imitation investments) in which globalization is the key, and climate change and ‘sustainability’ — now cleverly linked to pandemic fears — will turn the lock.

The mandatory farmer-funded dairy and beef checkoffs — and their overseer USDA and sustainability partner World Wildlife Fund (WWF) — have been at this global food system transformation table since at least 2008 when DMI’s Innovation Center for U.S. Dairy was formed and Tom Vilsack was starting his first eight years as Ag Secretary before spending four years as a top-paid dairy checkoff executive and is now again serving as Ag Secretary.

So much of the groundwork for this pattern is consistent with the work of DMI and its sustainability partner WWF toward the Net Zero Initiative, and key WEF Great Reset global companies have joined in with funds for NZI piloting.

Perhaps what brings it home for me is reading what National Milk Producers Federation’s lobbiest Paul Bleiberg includes and omits in his piece for Hoards online Monday, where he talks about how fast things are moving in Washington and how the Biden administration and the 117th Congress are advancing ambitious plans to stimulate the U.S. recovery that, “encompasses key dairy priorities, including agricultural labor reform, climate change, child nutrition, and trade.”

He notes that as Congress and the administration have begun to dive into climate and sustainability, NMPF has outilined a suite of climate policy recommendations. He writes that “primary among (NMPF’s) goals is for Congress to consider modernizing conservation programs and provide new incentives to dairy farmers to build on the significant sustainability work they are already doing.”

For those paying attention to the WEF Great Reset and WWF’s role in food transformation, it is obvious that the anti-fat Dietary Guidelines are a key cog in the food and agriculture transformation wheel.

Bleiberg mentions childhood nutrition as a key dairy priority, but puts all of his emphasis on “urging the Senate Ag Commitee to maintain the flexibility for schools to offer low-fat flavored milk.” No mention is made of expanding flexibility to include the simple choice of whole milk. This, despite citing the DGA Committee’s admission that school-aged children do not meet the recommended intake for dairy.

Giving schoolchildren the opportunity to choose satisfying whole milk would certainly help in this regard, but that choice would interfere with the long-planned food transformation goals of the global elite — the Great Reset.

We all need to be aware of the transformational elements within policy discussion, find out the definitions of terms and nuts and bolts of program changes, be aware of how our youth are being used as change-agents, and be prepared to speak up for farmers, families, and freedom.

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Bipartisan Whole Milk bill introduced in U.S. Congress

U.S. House Ag Committee ranking member G.T. Thompson (R-Pa.) is pictured here at a listening session in the summer of 2019. At that time, he mentioned the work of the Grassroots Pa. Dairy Advisory Committee and 97 Milk as one of the best things happening in dairy. Last week, he reintroduced his bipartisan Whole Milk for Healthy Kids Act of 2021, H.R. 1861.

Will third time be charm? Will Penna. and N.Y. consider state legislation?

By Sherry Bunting, Farmshine, March 19, 2021

WASHINGTON, D.C. — Congressman Glenn ‘GT’ Thompson (Pa.-15th) wasted no time reintroducing the Whole Milk for Healthy Kids Act in the 117th congressional session. Although the official text of the bill introduced last Thursday, March 11 is not yet available, Thompson noted in February it would include a few structural improvements over the earlier versions.

Thompson is now the Republican Leader of the House Agriculture Committee, and he cosponsored the bipartisan whole milk bill, H.R. 1861 with Congressman Antonio Delgado (NY-19th), a Democrat.

Essentially, the Whole Milk for Healthy Kids Act allows for unflavored and flavored whole milk to be offered in school cafeterias. This choice is currently prohibited under USDA rules of implementation from the 2010 Healthy Hunger Free Kids Act that Congress passed 11 years ago to tie school lunch and other USDA food nutrition services more closely to the low-fat and fat-free stipulations from decades of USDA-HHS Dietary Guidelines. These DGAs continue to ignore the science about milkfat and saturated fat – especially where children are concerned.

“Milk provides nine essential nutrients as well as a great deal of long-term health benefits. Due to the baseless demonization of milk over the years, we’ve lost nearly an entire generation of milk drinkers, and these young people are missing out on the benefits of whole milk,” said Rep. Thompson in a statement last Friday.

“It is my hope the Whole Milk for Healthy Kids Act will give children a wide variety of milk options and bolster milk consumption — a win-win for growing children and America’s dairy farmers,” Rep. Thompson stated.

Rep. Delgado added: “The Whole Milk for Healthy Kids Act will help young people maintain a healthy diet while supporting our upstate dairy farmers and processors. I am proud to lead this bipartisan effort to provide more choices for healthy and nutritious milk in schools. This legislation is good for young people and good for our dairy producers in today’s tough farm economy.”

The Grassroots PA Dairy Advisory Committee and 97 Milk are hoping the third time is the charm for this legislation. Last month, they met virtually last month with Rep. Thompson, and last fall on school milk and other dairy policy concerns. Congressman Thompson has made the Whole Milk for Healthy Kid Act a high priority over the past four years during the past two legislative sessions. Some members of the Grassroots PA Dairy Advisory Committee and 97 Milk have been working on the school milk issue for a decade or more, and on the issues surrounding the flawed DGAs for even longer. 

Arden Tewksbury of Progressive Agriculture Organization has been working on this issue for many years. In addition to dairy advocacy, the retired dairy farmer is also a decades-long school board director in northern Pennsylvania.

Rep. Thompson indicated last month that he would restructure the proposed legislation for reintroduction this session, with some tweaks that should make it more workable for school foodservice directors.

He explains that in 2010, Congress passed the Healthy, Hunger-Free Kids Act, which amended nutrition standards in the School Lunch Program. Among the changes, the law mandated that school lunches and other government-supported feeding programs be tied directly to the DGAs. The USDA at that time promulgated rules requiring flavored milk to be offered only as fat-free, and that unflavored milk could only be fat-free or 1% low-fat milk. 

Schools are audited by USDA for dietary compliance, and their compliance record affects not just their school food reimbursements, but also the educational funds a district receives for federal mandates.

USDA, in 2017, allowed schools to offer 1% low-fat flavored milk. This was a small positive change after statistics showed schools served 232 million fewer half-pints of milk from 2014 to 2016, and school milk was among the most discarded items in school waste studies conducted by USDA and EPA in conjunction with other organizations.

In fact, a Pennsylvania school — working with the Grassroots PA Dairy Advisory Committee and 97 Milk — offered milk at all fat levels to middle and high school students in a 2019-20 school year trial. Their findings showed students chose whole milk 3 to 1 over 1% low-fat milk. During the trial, the school’s milk sales grew by 65% while the volume of discarded milk declined by 95%. This meant more students were choosing to drink milk, and far fewer students were discarding their milk and buying something else.

Tricia Adams, a member of the Grassroots PA Dairy Advisory Committee, sees firsthand the response of children and teens when offered whole milk. “When we have school and community tours at the farm, we offer whole milk. The children call it ‘the good milk!’” said Adams of Hoffman Farms, Potter County, Pa. “We thank Congressman Thompson for his tireless efforts on this issue. As dairy farmers, we work hard to produce high quality, wholesome, nutritious milk, and as parents, we want kids to be able to choose the milk they love so they get the benefits milk has to offer.”

Jackie Behr, of 97 Milk, also sees the support for whole milk through the organization’s social media platforms. “We know how good whole milk is, especially for children,” said Behr. “We see the support in emails, comments and messages from the public. The science shows the benefits of whole milk, and today, more families are choosing whole milk to drink at home. Children should have the right to choose whole milk at school.”

Whole milk choice in schools has been an important signature piece of legislation for Rep. Thompson because of the triple-impact he said he believes it will have on the health of children, the economics of dairy farming and the sustenance of rural communities.

The bill’s predecessor in the 2019-20 legislative session garnered 43 cosponsors in the House.

Starting anew in the 2021-22 congressional session, the bill will need to amass cosponsors in the coming months. A companion bill in the Senate would also be helpful because the school lunch rules come legislatively through the Committee on Education and Labor in the House and through the Committee on Agriculture and Rural Affairs in the Senate.

What’s new this time is that the Johnstown Tribune-Democrat published a feature story Friday about the 2021 Whole Milk for Healthy Kids Act, and the School Nutrition Association made this the top story in their weekly newsletter to school foodservice director members this week. That’s good news.

Additional good news came with the official public support voiced by National Milk Producers Federation (NMPF) and International Dairy Foods Association (IDFA). In a press statement released by Rep. Thompson’s office last Friday, March 12, leaders of both organizations commented.

“The recently updated Dietary Guidelines for Americans reaffirmed dairy’s central role in providing essential nutrients, including those of public health concern. The Dietary Guidelines Advisory Committee found that 79% of 9-13-year-olds don’t meet the recommended intake for dairy,” stated NMPF president and CEO Jim Mulhern. “We commend Representatives Thompson and Delgado for introducing the bipartisan Whole Milk for Healthy Kids Act. Whole milk provides a valuable way for children to obtain dairy’s nutritional benefits as part of a healthy eating pattern. This bill will help provide our children the nutrition they need to lead healthy lives.”

On behalf of IDFA, CEO Michael Dykes DVM thanked the representatives for their leadership on this bill “to allow schools more flexibility in offering the wholesome milk varieties that children and teens enjoy at home. Expanding milk options in schools helps ensure students get the 11 essential nutrients daily that only milk provides, including protein, calcium, vitamin D, vitamin A, niacin, vitamin B12, riboflavin, and potassium,” Dykes said.

A petition organized and promoted by Grassroots PA Dairy Advisory Committee and 97 Milk — in direct support of the earlier versions of this legislation to ‘bring whole milk choice back to schools’ — garnered over 30,000 signatures in 2019-20 – over 24,000 electronically online as well as over 6,000 by mail through Farmshine.

In recent weeks, the online petition has picked up new life as it has been mentioned in hearings and informal conversations with state lawmakers — especially in Pennsylvania and New York — and has been mentioned recently by food, nutrition and agriculture advocates on social media.

The whole milk petition effort has also gathered over 5000 letters of support in addition to the 30,000-plus signatures in 2019-20. These letters and submitted comments, online and by mail, came from school boards, town boards, county commissioners, school nurses, doctors, dieticians, professors, veterinarians, teachers, coaches, athletes, school foodservice directors, parents, students, and citizens at large.

The entire bundle of signatures, comments and letters were previously digitized by the Grassroots PA Dairy Advisory Committee and 97 Milk and uploaded at each public comment opportunity during the 2020-25 Dietary Guidelines process. Petition packets were also provided digitally and in hard copy to key members of Congress as well as the USDA Food Nutrition Services Deputy Undersecretary in fall 2019 and spring 2020.

The Grassroots PA Dairy Advisory Committee and 97 Milk plan to revitalize the petition as an effort to amass even more public support for whole milk choice in schools. Interestingly, this is a difficult undertaking given that the majority of Americans do not even realize — and sometimes disbelieve — that their children and grandchildren currently do not have a choice and are forced to consume fat-free or 1% low-fat milk as their only milk options because whole milk cannot even be offered ‘a la carte’.

During a New York State Senate Ag Committee hearing last month, agricultural law attorney and dairy producer Lorraine Lewandrowski asked New York State Senators to consider state-level legislation to make it legal to offer whole milk in schools as a starting point vs. federal jurisdiction. Her request was met with dumbfounded shock that this was even an issue, and some indication that it was worth taking a look at.

This week, retired agribusinessman Bernie Morrissey — chairman of the Grassroots PA Dairy Advisory Committee — met with leaders in the Pennsylvania State Senate. He reports that state legislation to allow whole milk in schools was a top priority in that discussion.

In fact, Nelson Troutman, originator of the Drink Whole Milk 97% Fat Free painted round bales has urged states to get involved on this issue from the beginning.

“We can’t fix everything at the national level, we have to save Pennsylvania,” said Troutman, a Berks County, Pennsylvania dairy farmer.

The 97 Milk education effort that became a grassroots groundswell after Troutman painted his original round bale initially focused on Pennsylvania. However, the online and social media presence of 97milk.com and @97Milk on facebook since February 2019 has become nationwide, even global, in reach and participation.

For two years, Morrissey has garnered agribusiness support for various banners, yard signs and other tangible signs of support for whole milk in schools. Requests have come in from other states. The 97 Milk group also operates solely on donations and offers several options for showing support at their online store, where purchase requests come in from across the country as well. In addition, farm photos and ideas have come into 97 Milk from producers across the Northeast, Southeast, Midwest and West.

In much the same way, the 30,000-plus petition supporting the choice of whole milk in schools has had heavy participation in Pennsylvania and New York. However, signatures, comments and letters have been received at various levels from all 50 states. (A small portion of signatures even came from Canada, Australia, Mexico, England, Japan, India and the continent of Africa. Those, of course, had to be removed from the packets provided to USDA. However, it is telling that the simple concept of children being able to choose whole milk is a global concern.)

Likewise, Tewksbury with Progressive Agriculture Organization has long supported the right of children to choose whole milk at school. Several petition drives by Pro Ag have also amassed the tangible support of citizens, and those petitions were provided to USDA in previous years — delivered physically in boxes.

In February, Thompson stated that there are members of the House Ag Committee who want to elevate this issue of whole milk choice in schools. Thus, now is the time for organizations to come together and issue strong position statements supporting H.R. 1861 Whole Milk for Healthy Kids Act and for citizens to contact their elected representatives and senators in the U.S. Congress asking for their support of the House bill and in support of a champion to come forward with a companion bill in the Senate.

The ‘bring whole milk choice back to schools’ online petition still references the earlier H.R. 832 and S. 1810 bills, and will be updated when official links to the reintroduced bill text for H.R.1861 become available.

Stay tuned for updates, and for those who have not previously signed this petition, go to https://www.change.org/p/bring-whole-milk-back-to-schools 

Bernie Morrissey continues working with producers and agribusinesses to print and distribute these yard signs of support for Whole Milk as a school lunch choice. To read more about the sign efforts taking root across PA with calls coming in from other states… click here.

DMI’s WWF connection

This DMI-funded ‘Sustainability’ timeline includes some of the proprietary partnerships and ‘non-profit’ organizations under the DMI umbrella, as well as supply chain and NGO alignments. It has been updated from the one that ran in the May 10, 2020 edition of Farmshine. Compiled by Sherry Bunting

By Sherry Bunting, Farmshine, February 19, 2021

HARRISBURG, Pa. — A question dairy farmers have long asked their dairy checkoff leaders pertains to the history and details of DMI’s relationship with WWF. That question was finally answered during a “What has dairy checkoff done for you lately?” session at the virtual 2021 Pennsylvania Dairy Summit last week. 

There were many parts to this more than two-hour session where submitted questions were also fielded spanning everything from sustainability, Net Zero Initiative and FARM program to youth wellness, hunger channel coordination, nutrition science and dietary guidelines, to the supply chain and NGO partnerships and social media investments that have built dairy checkoff into today’s business-to-business model that views itself as the ‘gateway’ to trust so that farmers can continue to farm and “grow dairy” as compared with past promotion and education strategies aimed directly to consumers.

Last week, we learned that the partnership between Dairy Management Inc. (DMI) and World Wildlife Fund (WWF, also known as Worldwide Fund for Nature), goes all the way back 12 to 13 years to DMI’s formation of the Innovation Center for U.S. Dairy. We learned that WWF helped design the Smart Tool collecting farm environmental data through the FARM program. We learned that blended products are the future and that manufacturing plants will become “dual purpose” to create beverages with milk in them vs. milk bottling, per-se. We learned that checkoff invests farmer funds in working with the middle of the supply chain to make new products that are focused on meeting consumer changes in the future.

We learned so much that this is part one of a three-part series. This week, we focus on the Net Zero Initiative and the DMI / WWF connection.

A picture emerged from the discussion of how WWF and DMI have worked together to transform dairy promotion, to set sustainability parameters, to work on the very ‘Smart Tool’ that is now gathering dairy farmer environmental, energy use and emissions data via the FARM program, and placed DMI into the very food transformation committees of the upcoming United Nations food summit sponsored by the World Economic Forum (Great Reset) and – you guessed it – WWF – and how the stage is set to transform the face of the dairy industry, voluntarily of course.

The Farmshine timeline published last summer has been updated in this edition. Originally, our investigations placed the start of this DMI / WWF partnership at 2014 when Innovation Center Sustainability Alliance chairman Mike McCloskey and current Dairy Scale for Good director Caleb Harper became part of the WWF Thought Leadership Group and we could find evidence of WWF working with DMI on the FARM program ‘Smart Tool’.

But no, the truth learned last week from Karen Scanlon, DMI’s vice president of sustainability, answered this reporter’s submitted question about the DMI / WWF relationship. That history goes back to a memorandum of understanding (MOU) signed by DMI and WWF in 2008-09 when DMI formed the Innovation Center for U.S. Dairy and Mike McCloskey started his 12 to 13 year tenure as chairman of the Innovation Center’s ‘Sustainability Alliance’ (also known as Global Dairy Platform).

This was the same point in time when MOUs were signed between DMI, USDA (Vilsack) and the NFL to create GENYOUth, and the same point in time when the MOU on sustainability was signed by DMI and USDA (Vilsack).

DMI president Barb O’Brien was quick to interject that WWF-US is “much different” from WWF-International. Dairy producers have heard this line before. However, it is clear from the WWF organizational structure that it has always been global in its goals and aligned on reducing animal-sourced foods along the lines of the EAT Lancet diets and the World Economic Forum Great Reset and United Nations Food Transformation goals.

DMI board chairwoman Marilyn Hershey explained that DMI will be involved in the United Nations Food Transformation Summit to be held this summer. She said DMI has people on some of the Summit’s committees.

“Up until a few years ago, the UN was making decisions without us at the table. We are going into that Summit at a lot of levels — top, middle and bottom — and we have farmers involved, bringing the farmer story,” said Hershey.

The question is, what farmer story will be told? The one that is coming out of the WWF study that exaggerates the dairy industry’s GHG emissions ‘starting point’ while advocating the solution for investment in what is essentially a 3000-cow Fair Oaks model, which many producers in many sizes and geographies can’t replicate?

From the comments made by Scanlon, it was clear that WWF “opened doors” for DMI’s involvement, and, in essence, held their hand into the food transformation movement. This lends to what Paul Ziemnisky, vice president of global innovation partnerships, spoke of in terms of blended beverages and the future being “dual purpose” milk plants, producing the blended beverages that are “relevant.”

Hershey railed against the way animal-rights organization HSUS is causing “internal disruption” in the dairy industry.

“That is their plan,” she said. “We have to be aware that there is a plan to get rid of the checkoff so that the checkoff is not there anymore to serve as the gateway protecting farmers so they can continue to farm. We can’t pit farmer against farmer. There has to be unity.”

And yet, many would put WWF in the same category with HSUS in terms of end-game goals. Even checkoff leaders admit that the “international” WWF is an organization to be wary of, but they somehow believe WWF-US is different, even though they are all part of the same global structure and strategy.

What does it matter if dairy is led by the hand with doors opened by WWF to be part of food transformation that reduces the role of animals, or if this transformation is internally disrupted by concerned producers of all types and sizes as they strive to find their place in that future painted in part by WWF?

The WWF end-game as a partner with the WEF Great Reset and UN Food Summit is to transition American and European diets to more plant-based and lab-created alternatives and blends, while helping developing countries like Africa use the efficient technologies of those transitioning ‘rich’ nations to improve the environmental footprint of their ‘poor nation’ cattle herds. This dovetails with the announcements by Microsoft founder Bill Gates as he released his new book on climate change this week — complete with hair-raisihng interviews talking about rich countries moving to 100% plant-based and cell-cultured diets, while poor countries continue to eat animal-sourced products using U.S. advancements to reduce their GHGs. (see related story).

There was so much to learn about how the dairy checkoff arrived to where it is today in terms of direction and structure. This part of the multi-part series focuses on the relationship with WWF, the Net Zero Initiative and the new WWF “independent” study highlighting how “large dairies can be net zero in five years.” 

Not only is this recently-released study promoted by DMI based entirely on the 3000-cow Fair Oaks model – with a methane digester that includes over 50% co-digestion of other waste products, 70% forage ration fed to cattle, 80% of cow diets grown on-site, and zero heifers on-site – it is also riddled with mathematical inaccuracies that exaggerate the “starting point” for collective greenhouse gas emissions from U.S. dairy farms, making the problem appear to be worse than it really is perhaps in order to make a pre-competitive ‘solution’ seem better than it needs to be. (More on that investigation in a future edition.)

“What has your checkoff done for you lately?” According to the so-named session during the Pa. Dairy Summit, O’Brien stated: “We know who we work for in all of these partnerships is the dairy farmer, to bring your voice forward for growth in the marketplace and protecting your freedom to produce…”

There was emphasis placed on how the Net Zero Initiative (NZI) is central to DMI’s work and its partnerships as the ‘voice of producers for growth.’

“Consumers want to feel good about, and have trust in what they buy,” said Scanlon, explaining how NZI addresses this.

She displayed a slide showing the many investor groups in climate and sustainability efforts that are setting their own goals and expectations throughout their supply chains, as well as countries making legal commitments to be carbon neutral by 2050 or sooner.

“The consumer piece is to meet people where they are,” said Scanlon, adding that the NZI was an 18-month process of stakeholder input with the results announced last April when the new dairy sustainability goals were released. However, we learned in later questioning that this has been in the works for 12 to 13 years since WWF and DMI began their MOU-signed formal relationship at the start of the Innovation Center.

“We are flipping to dairy as a climate solution,” said Scanlon. “The goal is 2050, and these are the ways we can reach them.”

Scanlon stressed that the NZI goals are “aggregate,” meaning they are collective industry goals. She said the processors have their own working group developing their own strategies from farm to consumer, and NZI is the field-to-farm portion through DMI’s Innovation Center for U.S. Dairy.

“We have formed specific work streams related to waste, water use, packaging and greenhouse gas emissions, and we (DMI) have been investing in the reporting tool to track them,” she said.

“This is completely voluntary. It is not immediate. Not everyone will do all the things, and there are pathways for all to contribute with a long runway (to 2050),” she said. “We are meeting consumers where they are and matching environmental benefits with economic benefits to make voluntary adoption happen to avoid regulation.”

She referenced the WWF study as a “viability study” that Dairy Scale for Good, headed by Caleb Harper, can use to track and implement. She called the study a “spreadsheet exercise” that Harper, as director of Dairy Scale for Good, can put out on pilot farms to “prove out through a combination of practices that in the real world, we can see net-zero emissions with improved economic viability.”

Scanlon noted that the “collective impact” of NZI will be driven by “broad voluntary adoption” through four environmental footprints on the farm.

Right now, what is underway through the FARM program “Farm Smart Tool” (developed with WWF), is to “quantify ecosystem services that are being provided by farms and to accelerate new income from providing these ecosystem services,” Scanlon explained.

With this becoming part of the FARM program, voluntary would, by default, become mandatory when member cooperatives and milk processors begin to expect their producers to show improvement on the data currently being collected. Yes, it is voluntary for the milk buyers and cooperatives. But once they sign on with that module in FARM — as it is developed through pilot farms ‘proving out’ the  ‘spreadsheet exercise’ – this would potentially translate as mandatory through the milk buyer or cooperative.

When asked what NZI could mean for those farms with methane digesters, Scanlon said the purpose is to “knock down barriers for farms to invest and for those already invested, so they will potentially see a return.” 

In addition to farms providing for “ecosystem service markets,” the other pathway mentioned is farms meeting low carbon fuel standards.

“NZI is focused on how to take on the barriers that prevent more farms from affording or using more technologies,” said Scanlon, noting many farms with digesters could be “pretty close to net-zero already.”

Bottom line? The DMI / WWF decade-plus partnership is now culminating with data collection that will be used to “help farms understand where they are today on their own journey to net-zero, and where we are today as an industry on that journey,” said Scanlon.

In response to a question on the good work already being done on dairy farms, how it is tracked and counted toward this model, Scanlon said that during 2019 into early 2020, two studies were done. Both concluded that U.S. Dairy and the North American continent decreased their overall carbon footprint by 19% over a 10-year period.

“The tool available through the FARM program is the environmental stewardship module,” Scanlon explained.

Karen Scanlon, DMI vice president of sustainability, acknowledged the 12 to 13 year relationship between DMI and WWF at the very beginning of DMI’s formation of the Innovation Center for U.S. Dairy working on tools and strategies leading up to the Net Zero Initiative (NZI) launch last fall. She explained NZI’s four focus areas, the outcomes that are planned and the Farm Smart Tool WWF helped design that is already collecting on-farm environmental data via the FARM program. Screenshot during virtual Pa. Dairy Summit session

The Farm Smart Tool in that module is the tool to assess farms for a “snapshot of their emissions and energy intensity, and we are working to make it more clear on the four focus areas. This will evolve and improve over time,” she said.

“What’s important in 2021 is to work with our partners — the cooperatives and processors — to do the inventory of current practices on farms. We would like to catalog what you are doing on your farms today so that we (DMI) can tell that story,” Scanlon stressed.

As has been seen with the FARM program, to-date, ‘the devil is in the details.’ Producers asked whether this will be like the other modules being monitored through cooperatives and third-party auditors.

“Our intention is to support the voluntary and progressive actions of dairy, and we already have major dairy customers asking farms to document how they are sustainable,” Scanlon replied. “We are working globally and nationally to streamline this and to reduce the burden down at the farm level, to have a way to document and have assurance that our tools and metrics and reporting will satisfy what they are looking for.”

Scanlon noted that the FARM program’s on-farm assessment tool (Smart Tool developed with WWF) is how the industry will move toward its 2050 Net Zero Initiative goals.

So, back to WWF. Why is DMI working with WWF?

O’Brien stated: “First, we see (WWF) as two different organizations. There are two operations of WWF — domestic and international. They are two very different organizations in terms of their positioning and tenor toward agriculture and animal agriculture, with a different level of activisim within their own strategies.”

She stressed that the recently-released WWF white paper describing how large dairies can be net zero in five years was “an independent report published by WWF and done with no checkoff funding, but it drew on our modeling and science,” said O’Brien. “We feel it is important for WWF to put that forward. They are viewed by other non-governmental organizations (NGOs), businesses and consumers as being an important voice around climate change.”

While O’Brien stated that, “We (DMI) do not currently have an MOU with WWF, we did have a very positive partnership with WWF going back 5 to 6 years and this was about bringing additional third-party credibility to what we are doing.”

Scanlon gave a more detailed answer – perhaps more detailed than DMI would have desired. She stated that, “WWF was around from the beginning of the Innovation Center for U.S. Dairy (2008-09). WWF was one of the initial NGOs coming together with dairy around the table for precompetitive planning.”

Scanlon went on to say that, “WWF gave us support and felt there was a lot of value in sitting down with dairy farmers and companies. They contributed to the development of the FARM model, provided third-party credibility and have been a longtime reviewer and supporter of those farms receiving annual innovation awards.

“Through WWF, we (DMI) had access to expertise and doors opened to companies… to use that relationship to better inform them about what dairy is actually doing,” said Scanlon. “The agreement expired at the end of 2019. We have not renewed that agreement. We have continued our conversations and exchange of information, but with no formal relationship with WWF at this time.”

No formal relationship at this time? After a 10-plus-year formal relationship, WWF has helped DMI set the stage for dairy transformation that converges perfectly with the agenda set by big tech, billionaire faux food and climate investors, World Economic Forum’s Great Reset, the back-and-forth USDA / DMI musical chairs of Tom Vilsack and the Green New Deal approach, and the billing that the UN Food Transformation Summit is the focal point of the Great Reset to meet climate goals set in the background by billionaires like Gates and his Breakthrough Ventures colleagues George Soros, Tom Steyer, Michael Bloomberg, Mark Zuckerburg, Jeff Bezos (Amazon) and others as Walmart, Bank of America, MasterCard, PepsiCo, Nestle, Unilever and others file in.

Yes, DMI is at that table, according to staff and leadership. Yes, WWF helped them get to that table and helped develop the very tool to collect, track and catalog on-farm climate and environmental data. But, who is leading whom, and while at that table, with middle-of-the-supply-chain partnerships, who is DMI really working for? 

And while all this planning and scheming is going on at the global level, who is communicating with consumers about some of the realities? Are we really meeting consumers where THEY are? Or are we participating in a scheme to move consumers to where these entities want them to be?

Look for more DMI umbrella categories covered as this series continues.

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Pandemic economics, concerns on the radar, and valuable business insights shared as Dr. Kohl kicks off PA Dairy Summit

Dr. Kohl covered the gamut of what’s on his dairy and agriculture radar at home and abroad. Then he encouraged producers to separate the controllables from the uncontrollables to focus on the business. One tool he highlighted evaluates business management IQ using 15 critical questions for crucial conversations because it gets people thinking.

China, fake meat and dairy, propaganda seeking to eliminate the dairy cow, and much more concern him. But Dr. Kohl encourages farmers to seek opportunities, be flexible, innovative and adaptive, and to follow a process for their business and sharpen their business focus. Be sure to check out the navigation points on Dr. Kohl’s compass at the end of this article.

By Sherry Bunting

HARRISBURG, Pa. – The disruptions and challenges of the past year also create opportunities, said Dr. David Kohl, Virginia Tech professor emeritus and co-owner of Homestead Creamery for the past 20 years.

He was the keynote speaker kicking off the 2021 Pennsylvania Dairy Summit held virtually this week through an online convention format that had much of the signature Summit feel.

In his characteristic style, Dr. Kohl stepped the virtual audience through a broad global and domestic view of events and evolution down to the impacts at the dairy farm level with motivational thoughts on how to navigate.

He urged farmers to navigate rocky roads of change by adopting two key management elements. First, be flexible, innovative and adaptable. Second, follow a process for the business with a business focus.

Kohl also encouraged producers to manage around the things they can’t control like election results, pandemics and the strategies of China’s Xi Jinping.

 “A good marketing and risk management plan is critical. In this environment, we have to separate the controllables and uncontrollables… and look for the opportunities,” he said.

As he has in past seminars since the pandemic, Kohl highlighted the ‘buy local’ movement is picking up steam post-Covid. “Many of you are in that footprint. One-third of the U.S. population is in your area, so this movement might be sustainable,” he said.

That’s good news. The bad news is the acceleration of economic divide, said Kohl. He sees this affecting agriculture, other businesses and households, which will add to the economic volatility and extremes in the big three: milk prices, feed costs and interest rates.

Market supercycle

“We are in another supercycle that is really impacting the grain sector,” said Kohl. He cited the stimulus checks as “dangerous one-off income” leading to printing more money, which devalues the dollar. This fuels more exports, especially when coupled with the ‘China-effect’ as they rebuild their protein sector and livestock industry.

This, along with weather concerns in South America and investor speculation have “shot those grain prices higher, especially on corn, beans, and we see it in cotton, all up.”

He sees this grain market supercycle abating through 2021 and 2022. The grain price rally is not sustainable, in his view, unless weather problems in South America persist and unless weather affects North American crops this coming season.

Globalization

Kohl noted that globalization started six decades ago, and he marked 1995 through 2015 as the period of “hyper-globalization, but in recent years, we’ve moved away from this. Dairy is right in the crosshairs of this shift because exports have become a much bigger share of milk production,” he said. “If de-globalization continues, this will impact agriculture in the U.S.”

He warned that the dairy industry would be well advised to not shape itself with China’s market in mind.

“Don’t bet your dairy expansion on trade with China,” said Kohl. He gave the example that 300 million people in China were without power a month ago because China would not allow Australian coal in to fuel plants.

Kohl observes that while the U.S. and Europe are bickering about everything, China has been pursuing world power. China has invested a trillion dollars in 68 countries – the agriculture ‘hot-spots’ around the world.

“Their initiatives will impact our competitiveness,” said Kohl, noting that China is also moving ahead on building a world supply chain for vaccines made at sites they have cultivated in developing countries.

“China could be the leading power by 2040, even 2027. They are going to move forward very fast if we don’t get our act together,” he said, explaining the recent “regional” trade pact China made that makes China the central focus in Asia.

Market Concentration

The flipside of globalization is the domestic U.S. food supply and marketing chain.

“That’s our Achilles heel,” said Kohl. “We have too much concentration with too few firms, and I’m being very blunt about this. We saw what happened when plants shut down. Now we see more nations saying they want to become more self-reliant. This is something to watch closely over the next five years.”

Kohl said the industries that are linked to dairy are in 50 to 75% recovery while at the same time Amazon, Walmart, Target are operating at 125%.

“They are getting too much power here in the U.S. and around the world,” he said, noting that on one hand the buy-local movement is accelerating, but on the other hand, the pandemic environment has moved even more market power to these large global entities.

Expressing agricultural ‘serfdom’ concerns, Kohl responded to a question about China purchasing agricultural land and assets in the U.S. This also hit upon the recent news in business journals that Microsoft founder Bill Gates has been buying up farmland and is now the single largest owner of U.S. farmland (not total land but good arable farmland).

“I am worried about this one,” said Kohl. “Some of this big investment money creates serfdom. We need to do some due diligence, and we don’t have enough political forces looking at this. Canada put the kabash on China buying their land.” He noted that his research shows the land purchased by Gates through Cascade Investments is fertile land next to rivers and near international ports, as well as land with mineral rights.

’They want to eliminate the dairy cow’

Kohl’s Summit keynote discussion came the morning after the Super Bowl. And yes, he noticed the Oatly (oat beverage) ad that ran before halftime.

“Did you see the guy last night singing in the field talking about eliminating the dairy cow?” he asked, quoting other CEOs of brands like Beyond Meat also stating their goals to replace cows entirely.

On fake dairy and meat alternatives, Kohl was emphatic about how closely this needs to be watched.

“They’ve got the money. They’ve got the power. And they think they are saving the environment,” he said, explaining that these products are going to become more competitive with real dairy and meat as large investors and large companies in the traditional dairy and meat supply chain ecosystem get involved to drive the alternative product prices down and change the packaging. He gave the example that Beyond Meat is already closing that gap at $6.79 to $6.99 per pound compared with ground beef at $5.49 per pound.

“They are coming after traditional agriculture. That much is loud and clear,” said Kohl. “Big Ag has to look themselves in the face — that they allowed this to happen — with too much market power. This is me speaking, and I’m being blunt.”

During the chat session that followed, Kohl noted that even their Homestead Creamery based in Blacksburg, Virginia is seeing competition from non-dairy alternatives where they sell their fresh local dairy products.

“It is interesting that we are getting more questions on the non-meat and non-dairy products out there. Our customers are asking our sales team,” said Kohl. “We try to go into it with more education, and we are going A2A2 as a differentiator for our milk and ice cream.”

Minimum wage impact

Current legislation being considered in Congress includes a four-year phase-in to raise the minimum wage to $15 per hour. That’s more than double the current federal minimum wage.

“This will be bad for small business. The big guys can handle it,” Kohl observes. “This creates more business consolidation. We’re seeing a little push back on this now, but there needs to be a lot of push back. America was built on small business and entrepreneurs. We don’t want to create a serfdom where we just work for big business.”

Stimulus, taxes, regulation

With $2 billion a day in stimulus checks being written by governments worldwide, Kohl said this ‘black swan (pandemic event) can turn into an angry bird.

When government writes check, what comes next is encroachment, said Kohl. He sees federal, state and local taxes increasing and “regulators are going to have more swagger. This makes it imperative, to surround the farm business with your best advisors and have a good tax accountant who understands agriculture.”

Regulations in the environmental, labor, banking and financial service sectors are likely to increase, said Kohl. “Regulators have a lot of pent up energy from the past four to five years, and they’ll likely be coming out with a full-court press.”

Energy independence

Noting that the U.S. had its longest economic expansion until February of last year (pandemic), Kohl said a key reason is that the U.S. became the number-one energy-supplier in the world.

The effort to become energy independent began after the tragic attack of 9-11 in 2001. Today, the U.S. is number one energy producer, Canada is number four and Mexico is number eight. This means three of the top 10 energy producers are in North America.

“Now we are seeing a rollback of this playing right into the hands of Opec,” said Kohl, noting that the advertising and policy points about moving to electric vehicles can all sound good. “But we’re not thinking of the unintended consequences, where 74% of the components (for EV vehicles) are produced in China.”

How energy plays out policy-wise is important for agriculture, according to Kohl, because “$8 out of every $10 we spend is linked to energy.”

Kohl sees a “fine balance” to be had on sustainability and climate action.

“Some things we are doing for water, air and soil health are important, but there are contributors other than fossil fuels. I see a need to think about unintended consequences. If components for new sources come all out of China, and we get locked down, that creates a problem. Also, a lot of people seem to forget: when gas goes to $5 to $7 per gallon, it shuts a consumer and a farm down very quickly.”

Navigation points on Dr. Kohl’s compass:

— Surround yourself with good advisors and a good tax accountant.

— Be careful with one-off income from government support. Are you using that money to build efficiencies or pay down debt? Don’t make long-term expansion decisions based on this one-off income.

— Watch the value of the U.S. dollar relative to other currencies, but land value should hold.

— Expect to see acceleration of ‘carbon payments’ replacing direct farm program payments.

— Keep the non-dairy and meat alternatives on the radar screen, especially if you are involved in dairy leadership.

— Healthy soil, water and air quality are important focuses as agriculture deals with weather extremes.

— See the positives that have come out of the pandemic: farms labeled essential, local food movement acceleration, time with family, time to re-evaluate priorities.

— Be flexible, innovative and adaptive.

— Have a risk management plan and realize you are going to leave money on the table when you follow a plan that works for you 8 out of 10 years.

— Keep working capital available as your shock absorber and so you will be ready for emergent circumstances and unexpected opportunities. The recommended ‘war chest’ is to have greater than 25% of the farm’s expenses (not including interest and depreciation) as working capital reserve.

— Have a written farm budget and compare periodically (monthly) to actual expenses.

— Have a separate family living budget and compare periodically to actual expenses.

— Use advisory teams. They are the fastest growing trend, and they work.

— Be proactive on a plan to transition the business and to merge older and younger views of the future.

— Evaluate your business management IQ with 15 questions to ask yourself about your business and have each member of the family in management fill it out separately. This is a great way to measure business management progress, “and it gets you to think,” said Kohl. (See chart.)

— Do your baseline cash flow projections for the farm business, but also do financial sensitivity analysis. Work through the numbers in a best-case scenario to the aspiring goals of the business, but also run worst case scenarios. Look at the analysis if interest rates go up 1 to 2% — or with changes in the input and output values — to see how those changes affect the bottom line. “This gives you the parameters to keep you out of the ditches as you move forward,” said Kohl. “If those values experience extreme change, you can fall back on that working capital reserve.”

— Monitor those cash flows monthly against projections.

— Work with ag lenders to lock in interest rates where you can.

— Re-examine your vision and your goals and make sure expansion or investments line up with these goals; keep your working capital cushion. 

— Look for your “three’s” – 3 things you want to continue, 3 things you want to improve. When isolating goals and actions, limit to three to intensify your focus.

Published in Farmshine, February 12, 2021

Dairy checkoff GENYOUth ‘hero’ PepsiCo partners with Beyond Meat to market plant-based alternative protein snacks, drinks

Watch those FUTP60 breakfast carts! Packaged food, beverage giant and faux-meat maker join forces to market plant-based alternative protein snacks, drinks.

By Sherry Bunting, Farmshine, January 29, 2021

The business news stream was buzzing Tuesday (Jan. 26) as Beyond Meat stock value soared to 18-month highs after PepsiCo announced a joint venture with the fake meat maker to develop and sell plant-based protein snacks and beverages.

“Plant-based proteins are playing an increasingly vital role in modern diets — they’re nutrient-rich and far more sustainable than meat,” states the PepsiCo press release about the joint venture with Beyond Meat, being launched as “The PLANeT Partnership” and billed as being “better for the planet.”

The announcement was complete with ‘clever’ marketing hashtag — #ThePLANeTPartnership — but not much science, of course, nor substance.

“Climate action is core to our business as a global food and beverage leader,” said Chairman and CEO Ramon Laguarta said just one week earlier announcing Pepsico’s ‘bold’ new climate action plan.

Beyond Meat’s global chief commercial officer Ram Krishnan said the PepsiCo partnership “represents a new frontier in our efforts to build a more sustainable food system.”

During the World Economic Forum Davos Agenda 2021 livestream on Transformation of Food Systems and Land Use on the very next day (Wed., Jan. 27), PepsiCo’s Laguarta joined United Nations FAO director, deputy secretary general, special envoy for the food transition summit later this year, CEO of Rabobank and president of Costa Rica. The relationships between these types of partnerships are becoming clear.

Let’s review:

For 11 years, dairy farmers through the mandatory promotion checkoff founded and have predominantly funded GENYOUth, a ‘youth wellness’ non-profit with the dairy checkoff’s Fuel Up and NFL’s Play 60 combined as Fuel Up to Play 60. For nine of those 11 years, GENYOUth has partnered with PepsiCo, bringing this ‘fox’ into the FUTP60 schoolhouse — even awarding PepsiCo North America CEO Albert Carey the ‘hero’ Vanguard Award at the November 2018 GENYOUth Gala event in New York City. 

This, despite the fact that these two GENYOUth partners — the National Football League and its longtime beverage partner PepsiCo — contribute $1 million (or usually less) annually while dairy farmer-funded checkoff pays $4 million or more annually on the non-profit filing tax forms as Youth Improved Incorporated. DMI tax forms also show dairy checkoff payments to the NFL of $5 to $7 million annually as an independent contractor for ‘promotion services’. Amounts potentially paid in proprietary partnerships with PepsiCo are undisclosed.

GENYOUth was created while Tom Vilsack was Secretary of Agriculture during the Obama administration in 2008, with an MOU signed by USDA, NFL and National Dairy Council in 2009. (Mr. Vilsack is President Biden’s pick for Ag Secretary — again. In between his eight years as Ag Secretary under President Obama and the upcoming round-two as Ag Secretary, Vilsack was the top-paid executive hired by the dairy checkoff to head the U.S. Dairy Export Council and provide leadership for the Innovation Center for U.S. Dairy)

When former President Bill Clinton was invited to speak about Vilsack at the 2017 GENYOUth Gala — the year that Vilsack was presented with the Vanguard Award — Clinton, a vegan, talked about every entity in the “diverse partnership” that he was celebrating except for America’s dairy farmers.

In the 2017 Gala speech about award winner Vilsack, Clinton talked about how children receive 40 to 60% of their calories from drinks in school. He talked about turning the obesity epidemic around by everyone taking responsibility in that area of beverages. He talked about how Vilsack’s leadership with Michelle Obama, made beverages and snacks abide by the fat-free rules, including school vending machines. Clinton stated that Vilsack was “instrumental under the radar… working for a ‘healthier’ generation of kids before coming to USDA and before the launch of GENYOUth.”

Former President Clinton thanked former Secretary Vilsack at the 2017 GENYOUth Gala for being “the guy” to tackle the beverage issue in school lunches. The year GENYOUth was formed is the year Vilsack’s USDA outright banned whole milk from school property from midnight before the start of the school day until 30 minutes after the end of the school day. The “Smart Snacks” rules went into effect under Vilsack, requiring a la carte and vending machine beverages to meet the Dietary Guidelines fat criteria and be under 60 calories per serving. (Mr. Vilsack and others in charge are still waiting for that elusive ‘preponderance of evidence’)

What happened next? A proliferation of PepsiCo snack and beverage products made their way into schools through PepsiCo’s own school foodservice company – complete with “USDA-Smart-Snacks-compliant” lists of snacks and drinks, including Mountain Dew Kickstart, Gatorade Zero, a host of snack bars, Doritos, and more.

The very next year at the November 2018 GENYOUth Gala, PepsiCo was the Vanguard Award ‘hero’. NFL Commissioner Roger Goodell sang PepsiCo’s praises, of course, the NFL and PepsiCo have been partners for decades.

“I say to our farmers: They had a dream, and we have been blessed to be part of that dream. You gave us life. You believed in us. And can you believe we are standing here today on the cusp of the 10-year anniversary of FUTP60?” said GENYOUth CEO Alexis Glick just before extending “an extra special thank you to PepsiCo.”

Glick said of PepsiCo’s Carey: “The generosity of your vision, your resources, your team, time and talent have changed our organization.”

That’s a mouthful. 

PepsiCo’s Carey showed his appreciation by plugging the new Quaker “oat milk” they were launching that month. It fell flat in the market, but PepsiCo is at it again with this new joint venture with Beyond Meat to make fake meat snacks and fake milk beverages that are sure to find their way onto the USDA-controlled Smart Snacks menus and FUTP60 breakfast carts in schools — even as the nutritious, delicious whole milk children love is prohibited.

In accepting the GENYOUth Vanguard award in November 2018, PepsiCo’s Carey talked about their “long and wonderful partnership with the NFL” and the way their ads and retail programs boosted both of their brands. He talked about how Play 60 was the NFL program they “most admired and wanted to be part of.” He was careful to leave out the “Fuel Up” part when mentioning the program because that is supposed to belong to the dairy checkoff.

He went on to talk about how PepsiCo “wanted to be part of the Play 60 program because of the importance of kids being active. But we also believe at PepsiCo that we need to provide healthy products for our consumers,” said Carey. “Some of you may be familiar with our mission ‘performance with purpose.’”

He described the mission as “getting great business performance while also serving others… on the part of the environment… or many other ways, but this one particular way is about providing healthier foods for our consumers.”

GENYOUth Gala, New York City, November 27, 2018: Commissioner of the National Football League, Roger Goodell, presents the Vanguard Award to Al Carey, CEO, PepsiCo North America, accepting on behalf of PepsiCo. (GENYOUth Now photo)

Carey took his time at the GENYOUth Gala podium, ‘hero’ Vanguard Award in hand, to tout PepsiCo’s “healthy beverages, including zero sugar soda, Life Water, Bubbly Sparkling Water, Gatorade Zero, Quaker oat milk.” (Yes, the now off-market Quaker oat beverage never put ‘milk’ on the label, but Carey called it ‘oat milk’ in his speech during the GENYOUth Gala as dairy-farmer-checkoff-paid employees of GENYOUth, DMI, NDC, etc. smiled and clapped with partnership euphoria).

Carey went on to tell the November 2018 GENYOUth VIP Gala audience that, “Oat milk, Bare Snacks and probiotic drinks are part of PepsiCo converting its portfolio to healthier foods for the future.”

A December 2018 Farmshine article about the Gala event quoted from the PepsiCo website, where the company touted its purpose-driven mission “to further the World Health Organization goals of alternative products to reduce saturated fat consumption and reduce greenhouse gas emissions, thereby improving global environmental and nutritional sustainability.”

What did PepsiCo do to earn the Vanguard Award from GENYOUth in 2018? PepsiCo committed $1 million that year to fund translation of the Play 60 materials in Spanish and to purchase some additional mobile breakfast carts. While it’s true those school breakfast carts carry fat-free and low-fat 1% milk, non-fat yogurt and non-fat or low-fat cheese, they are also well-stocked with PepsiCo snack bars and beverages.

After this week’s headline-making announcement of the PepsiCo – Beyond Meat joint venture to make alternative plant-based protein snacks and beverages, we see what might be appearing on those breakfast carts and USDA-compliant lunches in the not-so-distant future.

Again, as oft-repeated in this nutrition and promotion saga, the USDA / HHS Dietary Guidelines are the framework that allows less healthful foods to appear more healthful simply because they are devoid of saturated fat and contain artificial sweeteners. 

The government-mandated dairy checkoff deduction from milk checks pays for government speech, which means promoting fat-free and low-fat dairy and funneling ‘change-agent’ ‘sustainability’ curriculum into FUTP60 offerings. The NFL gets logo-emblazoned flag football kits into schools to promote their brand through exercise. Corporate partners like PepsiCo develop entire meal, snack and beverage lists with their products touted as “USDA Smart Snack compliant”.

Meanwhile, dairy farmers foot the main bill for the vehicle and watch as fluid milk consumption declines took a steeper nosedive since 2008, and as a whole generation has been turned away from milk until the recent resurgence of grassroots whole milk promotion. Farmers foot the bill for the vehicle and watch as obesity and diabetes rates rise among children and teens, especially low-income communities most reliant on government feeding programs. They foot the bill and watch as schoolchildren discard large volumes of packaged skim milk only to buy those other beverages, many of them made by PepsiCo.

All because dairy promotion and school offerings are strapped to Dietary Guidelines developed by the federal government that even in this recent 2020-25 round ignore more than a decade of scientific research on dietary fats as well as ignoring the investigative reports that have uncovered the flaws in the original science at the very core of 40-years of failed dietary policy.

You can’t make this stuff up. 

However, it’s not all that surprising when we see what is going on in this week’s ‘virtual’ World Economic Forum ‘Great Rest’ Davos Agenda. More than 60 global food, technology, energy, pharmaceutical, and financial companies made headlines also on Tuesday. They signed an agreement to adopt Environmental Social and Corporate Governance (ESGs), including the United Nations Sustainable Development Goals (SDGs) centering on Net Zero by 2050, including goals to “reserve” and control 50% of the earth’s land surface by 2050.

It is increasingly obvious that the Dietary Guidelines adopted by the U.S. and other countries around the world have little to do with human health but are a framework for using ‘nutrition’ to implement a ‘sustainability’ agenda seeking to dilute and replace animal agriculture while increasing global corporate control of food, and more. 

There’s a connection to China in these convergences of factors, which is also coming to light. Figuring prominently in the WEF Great Reset Davos Agenda this week is China, as evidenced by Xi Jinping, president of the People’s Republic of China being chosen to give the opening Davos address Monday (see related story).

According to the May 20, 2020 edition of Newsweek, Beyond Meat signed a significant deal with Shuangta Foods in China’s Shandong province to provide 85% of the concentrated pea protein for its fake meat products.

Over the past decade, China has built an empire of soy- and pea- protein manufacturing. According to the Good Food Institute — the trade organization representing plant-based and cell cultured meat and milk replacements — China is a “dominant supplier” of soy and pea protein to the world and keeps expanding pea protein concentrate and isolate processing capacity, having already been at 79% of global soy protein isolate production by 2016.

This is a familiar path in the way China dominated and took over the global apple juice market two decades ago, making apple concentrate powder that is reconstituted here to bottle most commercial brands of apple juice sold in the U.S. (a major shelf-stable beverage option already offered at schools and other foodservice settings).

PepsiCo has a 40-year history of building up its presence in China, spending billions in the past decade to build up its beverage processing infrastructure. In February 2020, PepsiCo purchased Be & Cheery, maker of nut, fruit and meat snacks in China. At the same time, PepsiCo announced plans to grow online snacks sales.

Thinking back to the 2007 melamine catastrophe in China involving the addition of melamine to boost protein levels ‘on paper’ for China-produced milk powder that was destined for infant formula production, as well as the periodic recalls of pet foods for melamine levels as many of the concentrated proteins in pet foods are also made in China… 

One has to wonder about the future of food. 


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WEF Davos Agenda 2021 kicks off with China’s view of post-pandemic global ‘reset’

Xi Jinping, president of People’s Republic of China, gives the opening address about China’s role in the post-pandemic global reset during World Economic Forum (WEF) Davos Agenda 21 this week. (WEF Livestream screenshot)

By Sherry Bunting, Farmshine, January 29, 2021

“History is moving forward and the world will not go back to what it was in the past. Every choice and move we make today will shape the world of the future. It is important that we address the four major tasks facing people of our times, (including Covid-19),” said Xi Jinping, president of the People’s Republic of China, chosen to give the opening address of the World Economic Forum (WEF) Davos Agenda 2021 opening day Monday (Jan. 25).

The annual meeting of world government and business leaders was virtual and livestreamed. It is normally held in Davos, Switzerland.

Jinping identified the four global governance tasks (health, economic, climate and digital), and discussed China’s role in global digital governance and in enhancing global health governance while pledging to get more engaged in global economic governance.

“It serves no one’s interests to use the pandemic as an excuse to reverse globalization and go for seclusion and decoupling of supply chains,” he scolded, using the term “arrogant” to describe any country or region that disrupts globalization. “We are one Earth with one shared future to cope with the current crisis.” (That being the Coronavirus pandemic, which originated in the Wuhan Province of China.)

Citing climate and economic recession as the other crises facing the world, Xi Jinping talked about coordinating macro-economics to determine ‘sustainable’ global growth and to shift the global growth factors and goals to a global economic system.

“In the era of economic globalization, public health emergencies like Covid-19 may very well recur, and global health governance needs to be enhanced,” he said. “The Earth is our one and only home, to scale up efforts to address climate change and to promote sustainable development bears on the future of humanity. No global problem can be solved by any one country, alone. There must be global action, global response and global cooperation.”

Jinping went on to say that the way out of the problems facing the world is through ‘multilateralism’, that there must be ‘openness’ and ‘inclusiveness.’
He defined multilateralism as being about having international affairs addressed through consultation and everything decided for the world together. He gave his opinion that the building of small circles, the starting of  a new cold war that decouples supply chains and disrupts them, the placing of sanctions, and unilateral trade agreements as reasons why the world gets pushed into division and confrontation.

The president of the People’s Republic of China said the world must act on a “shared future for mankind, peace, developmental equity, justice, democracy and freedom, to make policies that are open and inclusive and safeguard an open world economy, by taking down barriers to trade and barriers to technology exchanges.” (China is well known for requiring access to intellectual property as condition of trade).

At its roots, Jinping said the world needs “structural reform and international rules based on the majority of countries agreement.” He also said the United Nations and international law rules — once made — should be followed by all.

Citing the pandemic, Jinping said: “Now is the time for major transformation.”

He said this transformation should stand by core values of multilateralism, improve global governance systems, give full play to the World Health Organization, International Monetary System, and World Trade Organization, including fulfillment of the UN 2030 agenda for sustainable development regarding climate change.

It was at the conclusion of his remarks that the agenda seemed most clear, and chilling.

“China is on course … building the platform for a modern socialist country in a new development stage with a new development philosophy, fostering a new development paradigm with domestic circulation as the mainstay and with domestic and international circulation reinforcing each other,” Jinping said.

“China will work with other countries to build an open, inclusive, clean and beautiful world that enjoys lasting peace, universal security, and common prosperity,” he concluded.-30- 

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Farmers question dairy checkoff leaders during 2020 meeting on Pennsylvania farm

By Sherry Bunting, published a year ago (pre-pandemic), Farmshine, March 11, 2020

PARKESBURG, Pa. — The promotion of fluid milk, especially whole milk, was top of mind for approximately 120 dairy farmers, many of them Amish, who gathered at a dairy farm near Parkesburg, Pennsylvania last Thursday (March 5) for a question and answer session with two top representatives of Dairy Management Inc. (DMI) – Marilyn Hershey, DMI chairwoman and UDIA board member along with Lucas Lentsch, UDIA executive vice president.

DMI manages the national dairy checkoff and is the board that brings together the National Dairy Board and the federation of state and regional promotion boards that make up the United Dairy Industry Association (UDIA) — under DMI’s unified marketing plan.

The farmers came equipped with information, questions and concerns around several key topics with much of the discussion centering on whole milk promotion. This was clearly at odds with DMI’s emphasis on cheese and other dairy products through a decade of “partnerships doing the advertising for us,” as it was explained.

Case in point, at the outset of the meeting, Marilyn Hershey stated that “consumers are not drinking dairy. Today, they are eating more of their dairy.”

Lucas Lentsch, who covers producer relations and oversees the federation of state and regional promotion boards under UDIA, stressed that “consumers can’t be educated to drink something. We have the consumer insights… and we have to move to where the consumers are.”

“These are tense times in the dairy industry, and we need to remain respectful,” said Simeon Beiler as he moderated the discussion. He and Melvin Stoltzfus and Steve Stoltzfus organized the meeting, which lasted nearly three hours and became heated at points when several key questions of fact, as well as questions of direction and board make-up and decision-making were left unanswered.

Also tense, were points at which Hershey and Lentsch — as well as other promotion board representatives in the audience — claimed that whole milk sales have been rising for years because of checkoff-funded efforts in research and in-store stocking and promotion programs. The checkoff leaders even questioned the impact of the Drink Whole Milk 97% Fat Free campaign started by Nelson Troutman’s Milk Baleboards in January 2019 — going so far as to say that while they appreciate these grassroots efforts, the message is “confusing consumers.”

DMI chair Marilyn Hershey and UDIA executive vice president Lucas Lentsch take questions from farmers at the March 2020 meeting in southeast Pennsylvania.

Hershey told the group of her background growing up on a dairy farm and today operating a dairy with her husband in Chester County, Pennsylvania. She said she has enjoyed serving producers and feels DMI “can make a difference so that dairy farmers can do what we do best – produce milk.” She has been involved in dairy promotion for nearly seven years, today serving on the UDIA board, which led to becoming DMI chairwoman almost three years ago.

Lentsch introduced himself as growing up on a dairy farm in South Dakota, serving in the military and coming home to be appointed as the state’s secretary of agriculture. Then, four years ago, he became CEO of Midwest Dairy Association before taking the national job this year with UDIA. He talked about taking seriously “the servant leadership mindset” of “working for real people who make this country great.”

Lentsch repeatedly took note that there are facts and there are perspectives and that the perspectives in the room may be different, but he was “loving the dialog and wanting to do the work that benefits farmers.”

At several points, Hershey shared that the DMI board “doesn’t work that way” or the way people seem to think it does — in terms of how the goals and perspectives of the group of attending farmers could be met.

Lacking throughout the discussion was the ability to answer specific questions on points of fact as Hershey described the relationship dairy farmers have with the National Football League (NFL). For example, she said the NFL players are “invested” in the work of getting breakfast carts to hungry children and that the week spent at Super Bowl venues begins a year in advance raising money from other businesses to fund breakfast carts for schools in the host city.

When asked specifically about what Super Bowl perks and expenses are paid with checkoff funds for board members, Hershey avoided the question and picked up in a different aspect, saying $820,000 was raised for breakfast carts last year when the Super Bowl was in Atlanta.

A follow up question was asked about what the dairy farmers’ checkoff investment is in GENYOUth that leads to those monies being raised. That question was not answered either.

A second follow up question was asked about what the more than $5 million represents, which was paid by DMI to the NFL in each of at least two years of IRS 990 forms (2016 and 2017), listing only the top five independent contract recipients, NFL being one of the top five.

Hershey and Lentsch seemed surprised by the question, and neither could nor would answer it, saying they would find out. However, this question had been asked by farmers in the past and by at least one reporter in a previous meeting as well as in writing, with yet no answer.

Congruent to the Super Bowl and GENYOUth questions were those about why all milk promotion is focused on fat-free and low-fat. Farmers wanted to know why DMI cannot support the choice of whole milk in schools (more on that in a future article).

In fact, the very first question asked by moderator Simeon Beiler — who fielded written questions from the attending farmers as well as calling upon farmers to ask their questions directly – was this one: “Why do we not see DMI-financed promotion of whole milk?”

Lentsch stopped the answering of that question by first asking the group to pause and look at the history of the dairy checkoff, which was legislated as mandatory in 1983 when he said there were 500 warehouses full of cheese and butter bought by the government.

“They weren’t going to keep doing that,” said Lentsch, explaining that dairy checkoff was implemented so that dairy farmers could “be a voice for themselves in promotion and research.”

In those 35 years, U.S. milk production has gone from 140 billion pounds annually to 220 billion pounds, Lentsch said.

As the conversation continued, it became clear that dairy checkoff — rather than being a way for farmers to “be a voice for themselves” — could be more aptly described as a voice for the government and its partners.

Why? Because the answers on the whole milk promotion question were given in contradictory ways as Hershey and Lentsch each explained their understandings of the government’s oversight.

“A few years ago, USDA made a rule not to support whole milk and we (checkoff) are held under that jurisdiction, but we can do research,” said Hershey, adding that there are 63 research papers in support of whole milk. She said that they explain the value of whole milk for children, but that the American Academy of Pediatrics and the American Heart Association are not wavering, and DMI “can’t get involved in political battles because it’s the preponderance of the evidence” that governs this.

Lentsch stated that it all goes back to the Dietary Guidelines, and he seemed to make a distinction about the difference between what can be promoted in general and what can be promoted in schools.

A follow up question was asked as to why Allied Milk Producers — a qualified milk promotion and research program based in Pennsylvania that can receive the dime for regional promotion nationwide – why they can put up “Whole Milk, whole nutrition, naturally” billboards and DMI maintains that it can’t do something similar.

Hershey stated that she sees these billboards when traveling, but that, “USDA never regulated Allied on this, but USDA could if it wanted to.”

From the audience, Mike Eby, a former Allied board member, stated: “It’s my understanding that Allied is under the same jurisdiction of USDA as any other checkoff organization.”

This is where Lentsch intervened to say there is a difference between whole milk promotion in schools, which he said the dairy checkoff cannot do, and whole milk promotion in general.

“USDA adheres to the Dietary Guidelines, and the science that you have funded (through checkoff) on early childhood nutrition shows whole milk is a huge bright spot,” said Lentsch. “That message is getting out, thanks to you for funding the research.”

But when the topic of the research was probed further by the audience, no specific research papers on whole milk were offered as examples. In fact, Hershey mentioned a CNN headline from that morning about a study showing whole milk reduces the likelihood of children becoming overweight or obese. The headline was about a study done in Australia that was similar to a study completed a few months ago in Canada.

The question was asked, specifically, did DMI fund the study in Australia or the one in Canada? Hershey’s answer was “no.”

Hershey also mentioned the 2015 Time Magazine cover “Eat Butter” as based on checkoff research and efforts to get the full-fat dairy message out, and that this changed the conversation on whole milk.

A member of the audience indicated that the Time Magazine article was explained by its author in the preface as being prompted by his review of Nina Teicholz’s international and New York Times best-selling book that year — “Big Fat Surprise” — and that Teicholz’s extensive bibliography only included two studies related to dairy checkoff on full-fat dairy (i.e. cheese and butter). The book mostly exposed the injustice of academics burying science for decades while the world latched onto the low-fat diet propaganda and made it law, so to speak.

There was no answer. No citing of specific checkoff-funded studies on whole milk – as a beverage.

Lentsch stressed that, “The battleground is the Dietary Guidelines. We have the science and the influence to have conversations at the World Health Organization and those conversations are happening at the global scale, to make sure recommendations are science-based.”

“This is the United States of America,” said one Amish attendee. “We know we could be advertising whole milk. The Dietary Guidelines are not operating on true science.”

Lentsch added that checkoff is “promoting whole milk, just not in schools. We can speak of the science. USDA has oversight so at the national level we can only talk about the science.”

Jennifer Heltzel, a dairy producer from Martinsburg, Pa., rose to introduce herself as “your representative on the national board.” She talked about why farmers don’t see the advertising checkoff is doing. “We don’t see it driving down the road. It’s on social media where the consumers are. The Got Milk campaign was an award-winning campaign and it drove awareness, but it did not drive consumption,” she said.

Lentsch added that there are 80,000 SKUs of beverages now available to consumers. “In the 1990s, we saw an explosion of innovation in the amount of choices consumers have today. But the good news is that milk is in 94% of households. It’s the trip-driver so it is very important,” he said. “We work promotion through brands that are facing consumers.”

“We now work with partners like Pizza Hut, Domino’s, Taco Bell and McDonalds and they do the advertising for us,” said Hershey. “Taco bell wanted to develop a taco made with cheese (a cheese shell in addition to cheese topping that will be launched this spring). We developed it with them in our kitchens.”

She said that $15 billion in advertising has been used by DMI’s partners since this partnership-style dairy promotion began in 2010.

“It’s a way for us to get our message out,” said Hershey, adding that MilkPEP, the fluid milk processors’ promotion organization is one of DMI’s partners. Fairlife is another example, and she said other dairy beverage brands are coming on as partnerships (more on that in a future article).

Berks County dairy farmer Nelson Troutman (right) and retired agribusinessman Bernie Morrissey (second from right) stop for a photo while talking with Chester County dairy producers Stan and Cathy Guest as they arrived at the March 5 meeting organized by dairy farmers with two DMI dairy checkoff representatives on the farm of Levi Stoltzfus near Parkesburg, Pennsylvania.

Milk Baleboard originator Nelson Troutman spoke up: “So the government regulates what we can say in school, but what about our partners like McDonalds? You just try once to buy a whole milk at McDonalds. It’s not available. Why can’t that be something we do with our partners?”

Troutman said further that the milk at the local McDonalds in Lebanon, Pennsylvania is zero fat milk from Upstate in New York. “Fluid milk drives the farmer’s milk check,” he said. “Whole milk really drives it. That’s why we’re not happy. We don’t win until they taste the whole milk.”

Another farmer then asked: “Why are our partners doing our advertising?”

Times have changed,” said Hershey. “This is how we do our advertising now and why it looks different.”

Troutman replied that, “This is why the 97% fat free effort is working.”

He was asked by Lentsch, “What are you basing that on? I do see it in your area. I saw one of the round bales driving in.”

Beiler noted that through various means (including web and social media), the 97 Milk message has become national, even worldwide as the British dairy farmers have a similar effort, and farmers from South America have asked to borrow the idea.

Beiler then redirected to ask point-blank: “Are you asking our fast-food ‘partners’ to serve or offer whole milk?”

Lentsch explained that, “McDonalds targets their Happy Meals to shoot for calorie targets. Everything is predicated on what we are allowed to do. I know that sounds like an excuse, but it is a reality.”

Hershey added that all they can do is put the research in front of their partners. She tried to bring the conversation back to DMI’s positive message on cheese consumption. “That is what is helping us right now. Cheese and butter consumption are outpacing production. America loves cheese. We have to figure out how to deliver the cheese.”

“We are in the business of moving dairy consumption,” said Lentsch, noting that 10 pounds of milk make one pound of cheese, saying cheese uses a lot of milk.

This is the point in which the attendees made it clear that if checkoff was started so that producers could speak for themselves and increase demand to return profitability, then “we need to promote whole milk because it drives our profitability.”

“We don’t have big cheese plants here,” said Troutman. “Pennsylvania is a fluid milk state with 12 million people, not to mention cities in other states in our region. Fluid milk sales are what keep farms in business here. That’s why we are talking about fluid milk.

“I hear you,” Lentsch replied. “We are studying dairy innovation, the value of what you produce, and trying to introduce new products. We have consumer insights, and we do some education, but you can’t just keep telling people that milk has 9 essential nutrients.

“We can be mad about what is not happening, or we can move to where the consumers are,” said Lentsch. “You can’t educate them to drink something.”

To which Troutman replied: “Yes we can. And we are! We tell them whole milk is 97% fat free, and we have consumers confirming with us already that this is something they never knew and they want to know more. This is why they have to know what we are selling, to see the 3.25% fat on the label.”

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‘Elevation’ of Holstein breed is foundation for today’s genetic tools

Looking back, and ahead, with George Miller (2011-13 interviews)
 
ARCHIVE STORY: By Sherry Bunting, Farmshine, February 15, 2013
 
RICHMOND, Va. — It has been nearly 48 years since August 30, 1965 when the great bull “Elevation” was born in northern Virginia on the former Round Oak Farm of the late Ronald Hope, Sr. The farm — which has now given way to housing developments and asphalt near Philomont, Loudoun County, Virginia — will be remembered for this indelible mark on Holstein genetics and the overall dairy industry as breeding technology and the cleverness of debating cousins with sharp eyes for cattle converged to produce the “Bull of the Century.”
 
A suggested mating by one cousin — rooted in 25 years of foundation breeding by the other — yielded Round Oak Rag Apple Elevation: The bull’s phenomenal ability to transmit and intensify genetic progress converged with the wave of technological advances in semen collection and storage and the streamlined efforts of regional animal breeder associations working collectively.
 
For Ronald Hope’s cousin — retired breeder and marketer George A. Miller — those days seem like only yesterday.
 
During the 2011 National Holstein Convention in Richmond, Virginia, I sat down with George Miller for a breakfast interview that could most aptly be described as getting schooled in generations of Holstein genetics — past, present and future.
 
Miller grew up in the same Virginia hills as the great Round Oak Rag Apple Elevation. As a child, Miller spent as much time as he could at his Uncle Charles Hope’s farm, which he recalls was at first home to Jerseys and just a few Holsteins.
 
“By 1948, Round Oak was all Holsteins,” said Miller of how his cousin Ronald, Sr., began developing the herd.
 
Twenty-five years later, Elevation — known for that rare combination of superior production, conformation and longevity — ushered in an era of Holstein genetics that received international acclaim and resulted in more than 100,000 recorded offspring and over 8.8 million descendants, worldwide.
 
Miller retired from Select Sires Inc. some 20 years ago, and remains a seasoned fixture of the industry, doing some consulting work part-time. While northern Virginia was his home for over half of his life, Miller lives today near the Select Sires home-base of Plain City, Ohio, which is also where Elevation was laid to rest in 1979.
 
Several years ago, the Virginia Holstein Association erected a marker in Loudoun County to give the bull — and his birthplace — a proper landmark for perpetuity. Included in the inscription are these words: “In agricultural history, no other animal equals Elevation’s impact on the world.”
 
The story of Elevation’s rise to fame had the humblest of beginnings, Miller relates: “Round Oak was a little farmer herd with a solid breeding foundation.   The string of cows was milked on official test three times a day.”
 
Back then, semen was extremely limited as a means of developing a herd’s genetics. Round Oak Farm acquired a number of animals from Clarence S. Harvey Brackel Holsteins, Cincinnatus, New York, and many were Montvic Chiefton 6th daughters. They purchased a Montvic Pathfinder son Prizetaker from the Harveys. 
 
The Hopes made another purchase from the Walkup Holsteins of Daniel Myers: Pinelee Posch Millie Girl made a national production record and graced the cover of the Holstein World for the 1952 National Convention.
 
But it all started with the Hope family’s interest in the line-bred Rag Apple family of Mount Victoria in Quebec, Canada, where they purchased animals, Miller recalls. The line descended from owner T.B. McCauley’s purchase of Johanna Rag Apple Pabst in the 1920s, making him the grandsire of many Holsteins, including Elevation.
 
Miller worked for his elder cousin Ron and attended Virginia Tech with a major in dairy science during these early years in which the Round Oak herd foundation was being developed — 20 years before Elevation was born.
 
Miller also worked for the Virginia Tech dairy and went on to get his masters degree there. He then became a fieldman for Virginia Animal Breeders, and served as the organization’s manager for eight years. By 1969, Virginia Animal Breeders merged with Select Sires, and Miller later became director of market development for this growing federation of organizations — a post he held for over 17 years.
 
But 10 years prior to the merger, Miller recalls the advent of the bull Osborndale Ivanhoe in 1958. He was purchased by the Southeast Pennsylvania Animal Breeders Cooperative (SPABC) before that organization became Atlantic Breeders.
 
“Our group was on the way to the National Convention that year in Boston, and we stopped at SPABC in Lancaster, Pa.,” Miller reflects. “Ivanhoe was the most extreme bull we ever saw. He was taller and longer… a breed-changer in my opinion. My cousin bought 100 units of Ivanhoe that day for that very reason.”
 
Miller explained that his cousin had been using two bulls from the Glenafton farm in Canada. One was Glenafton Gaiety.
 
“I suggested they breed  Gaiety daughters to Ivanhoe,” Miller related. “As those Ivanhoe daughters started freshening, they were impressive.”
 
A result of that mating — Round Oak Ivanhoe Eve — would later be the dam of Elevation.
 
“We were reading most every breeding magazine and became impressed with the kind of cattle they were breeding in Kansas. We also started looking at Tidy Burke Elevation,” Miller said.
 
Tidy Burke Elevation was a descendent of the Holstein line at the Pabst Farm in Wisconsin, where they were experimenting with artificial insemination as early as 1931.
 
Miller recalls that his cousin was very interested in following the Rag Apple bloodlines. “But I convinced him to try Tidy Burke Elevation,” he said.
 
It would be Round Oak’s first significant outcross in 20 years, and it was that suggested mating of Tidy Burke Elevation to Round Oak Ivanhoe Eve – an exceptional dam with that Rag Apple foundation — that resulted in Round Oak Rag Apple Elevation.
 
When the bull was born in the summer of 1965, Miller was manager of the Virginia Animal Breeders. “One of our directors and fieldmen encouraged us to consider the young Elevation calf. Some on the sire committee liked the dam Ivanhoe Eve and they also liked Ivanhoe Lady. This put their attention on Round Oak,” he said.
 
The Virginia Animal Breeders sire committee went to look at the bull, and they ended up buying him. “The organization never paid over $1000 for a young calf from a Virginia breeder,” Miller recounts. “But they purchased Elevation for $2800, and the rest — as they say — is history.”
 
Round Oak retained some semen rights in the deal, and they showed him as a yearling in 1966, according to Miller. In fact, the Bull of the Century, “took second place at both shows, he was never first.”
 
Though he never placed first in a show, Elevation was co-sampled by MD-WVA Bull Stud prior to the Select Sires merger. “They decided they wanted to use him, and it’s been said that Elevation really built the barns at Sire Power and Select Sires.”
 
That may explain why he was laid to rest in the front lawn of the Plain City, Ohio stud in 1979.
 
But in those early days, the new federation of organizations was struggling with the enlarged pool of genetics and young sire programs. Select Sires moved everything to Michigan and Ohio and an organizational structure was created.
 
Miller recounted how industry greats like Dr. Jim Nichols and Dick Chichester steered Select Sires as a federated organization. But it was Round Oak Rag Apple Elevation “that financially pulled Select Sires together and helped solidify it as an organization.
 
“Elevation helped identify who is Select Sires, which was made up of organizations serving 18 states,” Miller explained. “We were working to develop a market throughout the United States.”
 
As the organization expanded its territory, Elevation’s daughters were starting to produce. “They were exceptional for production and type,” said Miller. “His first proof was +800 and his second proof was +1000 and his type and pattern were outstanding, which he was becoming recognized for at that point. This was a great leap for production and uniformity and good type, which brought on the clamor beyond what anyone would have dreamed.”
   
Producing the NoNaMe Fond Matt family, which included Kanza Matt Tippy earning All-American and Supreme Champion at World Dairy Expo, certainly helped with that national name recognition. Several famous sons — Mars Tony, Pete, Sexation, Starbuck and Tradition — added to his noteworthiness .
 
As Select Sires became affiliated with Bill Clark’s Worldwide Sires, Elevation both provided and rode the wave of interest — and the continued improvements in the technology of freezing semen — that took the organization to international acclaim.
 
“I’ve always believed — looking at the genetics end of the dairy business — if we fully use the better sires and have them priced right, every dairyman can profit,” Miller observes.
 
On the subject of genomics – which has exploded since this June 2011 interview – Miller noted that it does “offer dairymen some opportunities today that they never had before… if the genetics are right.”
 
“Genomics have changed the industry practically overnight,” he explained. “We’ve come through an era where a national convention sale had to have animals from the Carnations, Elmwoods and Pabst — the nationally known prefixes. With genomics, the playing field has changed.
 
  “With good management, dairymen can buy genomics and be in business using that pattern,” Miller observed. “But we have to wait a few years to see where the genomics take us. At this point, it’s the ‘in’ thing. it is a new frontier as was embryo transfer and more recently the use of sexed semen. ”
 
That’s why Miller holds true to the belief that “type will always prevail. With good management practices and improved cow comfort, unprecedented levels of production are achieved with the genetic potential made possible by the genetic progress of bulls like Elevation on the breed.
   
Genomics actually began with the sequencing of information toward figuring out how genes work. According to a Smithsonian article on the subject, this is the foundation for understanding complex interactions that result in economic traits and that the cow representing all Holsteins in the early draft of the bovine genome is Wa-del Blackstar Martha , a fourth-generation daughter of Elevation . Elevation is one of 96 bulls from all breeds to have complete DNA sequencing.

The idea that each species has a genome is an “average value” and that in nature all genomes are individual with no two being exactly alike (not even twins). Part of the sequencing that led genomics to this point, according to the Smithsonian Museum’s account, began by “opening livestock husbandry’s greatest treasure chest, in part with the key of America’s greatest animal.”
Miller explains it this way: “We can do this now because we’ve had an Elevation. Breeding registered cattle is often called the romance of the industry, and there is also the bottom line for the future that the upcoming dairymen have to be realistic.”
For Miller, however, a life and career in dairy cattle breeding come down to more than the resulting cows. “It’s the people — so many wonderful people in this industry — I’ve known through three and four generations, and seeing what the new generations are able to achieve… That’s what it’s all about,” said the lifetime member of the Virginia Holstein Association with a broad grin as he cites Virginia’s own Hardesty family of Harvue Roy Frosty fame as an example.
   
Miller appreciates the chance to have worked with Select Sire member staffs and representatives in other regions as the organization grew. “The chances people like my friend Mark Comfort (who founded what became Select Sires / Canada) took to start out; there are so many people breeding good cattle, not just the elite. The opportunities and tools are there now for the aspirations of young people to be involved,” he said.
 
I don’t feel that I have enough analysis to say more at this point. There is no question that most of the better sires that we see at the top were good sires to start with. It looks like we are going in the right direction, and we are at the point, now, where more information will be coming out and more analysis and opportunities to really evaluate it.
 
Miller appreciates the chance to have worked with Select Sire member staffs and representatives in other regions as the organization grew. “The chances people like my friend Mark Comfort (who founded what became Select Sires / Canada) took to start out; there are so many people breeding good cattle, not just the elite. The opportunities and tools are there now for the aspirations of young people to be involved,” he said.
 
I don’t feel that I have enough analysis to say more at this point. There is no question that most of the better sires that we see at the top were good sires to start with. It looks like we are going in the right direction, and we are at the point, now, where more information will be coming out and more analysis and opportunities to really evaluate it.
   
Miller also has appreciated mentors like Professor Paul Reaves and Holstein breeders Leonard Crowgey and Nelson Gardner and Harold Craun — along with his uncle and cousin Charles and Ronald Hope of Round Oak Farm.
 
“I appreciate the opportunities they gave me to become involved in the progress of their expanding herds,” Miller reflects. “It was a great opportunity for a youngster in school.”
 
Apart from seeing the development of Round Oak Rag Apple Elevation, a sire whose ‘career’ was inextricably intertwined with his own, Miller says a very rewarding part of his more-than-a-half-century career in cattle breeding and marketing was to develop these markets for Select Sires.
 
“I have always enjoyed working with the family-sized herds. And I’m proud to have lived long enough to see what is happening in the breed today,” Miller relates. He cites several books that chronicle the progress and history of the Holstein breed very well and are enjoyable to read: Horace Backus’ series of Holstein breed histories, Pete Marwick’s The Chosen Breed and The Holstein History and Phil Hashiders’ Creating Balance Between the Form and Function.
 
Among other recognitions, George A. Miller was the recipient of the National Association of Animal Breeders Distinguished Service Award in the early 1990s and more recently the 2012 Virginia Dairy Industry Achievement Award.
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PHOTO CAPTION:
 
George Miller has a lot of Holstein memorabilia, including portraits and catalogs that he continues to market as keepsakes to colleagues in the industry. That includes more than 2000 pictures of Round Oak Rag Apple Elevation’s Excellent daughters, and the portrait of Elevation pictured here on his computer at the Select Sires booth during the trade show when the 2011 National Holstein Convention was held in his home state of Virginia. At age 86, George lives near Columbus, Ohio since retiring after decades as a breeder and marketer first with Virginia Animal Breeders and then with the Plain City, Ohio-based Select Sires after they merged.