U.S. ‘Dietary Guidelines’ released in wake of continued failures, Checkoff and industry organizations ‘applaud’

More than a decade of research on saturated fat is again ignored: A look at the reality of where we are and how we got here.

On the surface, the broad brush language of the 2020-25 Dietary Guidelines looks and sounds good. But the devil is in the details.

By Sherry Bunting, Farmshine, January 15, 2021

WASHINGTON, D.C. – “Make every bite count.” That’s the slogan of the new 2020-25 Dietary Guidelines for Americans (DGA), released Tuesday, December 29 by the U.S. Departments of Agriculture (USDA) and Health and Human Services (HHS).

In the webcast announcement from Washington, the focus was described as helping Americans meet nutritional needs primarily from nutrient-dense ‘forms’ of foods and beverages. However, because of the continued restriction on saturated fat to no more than 10% of calories, some of the most nutrient-dense foods took the biggest hits.

For example, the 2020-25 DGA executive summary describes the Dairy Group as “including fat-free or low-fat milk, yogurt and cheese and/or lactose-free versions, and fortified soy beverages and yogurt.” 

Even though the 2020-25 Dietary Guidelines exclude important dairy products from the Dairy Food Group and continue to restrict whole milk and full-fat cheese with implications for school meals, the checkoff-funded National Dairy Council says “Dairy organizations applaud.” Screenshot at https://www.myplate.gov/eat-healthy/dairy

At the newly re-launched MyPlate website, exclusions are listed, stating “the Dairy Group does not include foods made from milk that have little calcium and a high fat content, such as cream cheese, sour cream, cream, and butter.”

In fact, the webcast announcement flashed a slide of MyPlate materials showing consumers how to customize favorite meals for so-called ‘nutrient density’. The example was a burrito bowl, before and after applying the DGAs. Two recommended ‘improvements’ were to remove the sour cream and to replace ‘cheese’ with ‘reduced-fat cheese.’

For the first time, the DGAs included recommendations for birth to 2 years of age. The new toddler category is the only age group (up to age 2) where whole milk is recommended.

The 2020-25 DGAs “approve” just three dietary patterns for all stages of lifespan: Heathy U.S., Vegetarian, and Mediterranean. Of the three, two include 3 cups of low-fat or fat-free dairy and one includes 2 to 2.5 cups low-fat and fat-free dairy. Protein recommendations range 2 to 7 ounces. All 3 dietary patterns are heavy on fruits, vegetables and especially grains. 

In short, the DGA Committee, USDA and HHS collectively excluded the entire past decade of research on saturated fat. Throughout the DGA process, many in the nutrition science and medical communities asked the federal government to add another dietary pattern choice that is lower in carbohydrates and higher in protein with a less restrictive saturated fat level — especially given the government’s own numbers shared in the Dec. 29 announcement that, today, 60% of adults have one or more diet-related chronic illnesses, 74% of adults are overweight or obese, and 40% of children are overweight or obese.

USDA and HHS shared these statistics during the announcement of the new 2020-25 Dietary Guidelines. The next slide stated the reason for the worsening obesity and chronic diet-related disease rates is that Americans are not following the Guidelines. And yet, this progression has a marked beginning with the 1980s start of Dietary Guidelines and has accelerated in children during the 10 years since USDA linked rules for school and daycare meals more directly to the Guidelines in 2010.

Ultimately, the 2020-25 DGAs fulfilled what appears to be a predetermined outcome by structuring its specific and limiting questions to set up the research review in a way that builds on previous cycles. This, despite letters signed by over 50 members of Congress, hundreds of doctors, as well as a research review conducted by groups of scientists that included former DGA Committee members — all critical of the DGA process. 

As current research points out, saturated fat is not consumed by itself. It is part of a nutrient-dense package that supplies vitamins and minerals the DGA Committee, itself, recognized their approved dietary patterns lack. Full-fat dairy foods and meats have complex fat profiles, including saturated, mono and polyunsaturated fats, CLAs and omegas.

But USDA and HHS chose to ignore the science, and the dairy and beef checkoff and industry organizations ‘applauded.’

National Dairy Council ‘applauds,’ NCBA ‘thrilled’

Both the checkoff-funded National Dairy Council (NDC) and checkoff-funded self-described Beef Board contractor National Cattleman’s Beef Association (NCBA) were quick to respond with public statements.

An NCBA spokesperson was quoted in several mainstream articles saying beef producers are “thrilled with the new guidelines affirming lean beef in a healthy diet.”

NDC stated in the subject line of its news release to media outlets that “dairy organizations applaud affirmation of dairy’s role in new Dietary Guidelines.”

The NDC news release stated: “Daily inclusion of low-fat and fat-free dairy foods is recommended in all three DGA healthy dietary patterns. Following the guidelines is associated with reduced risk of chronic diseases like cardiovascular disease and type 2 diabetes.”

The dairy checkoff news release also identified nutrient deficiencies that are improved by consuming dairy but failed to mention how fat in whole milk, full-fat cheese and other dairy products improves nutrient absorption.

Checkoff-funded NDC’s news release described the DGAs as “based on a sound body of peer-reviewed research.” The news release further identified the guidelines’ continued saturated fat limits at no more than 10% of calories but did not take the opportunity to mention the excluded peer-reviewed research showing saturated fat, milkfat, whole milk and full-fat dairy foods are beneficial for health, vitamin D and other nutrient absorption, all-cause mortality, satiety, carbohydrate metabolism, type 2 diabetes and neutral to beneficial in terms of cardiovascular disease and certain cancers.

They did not take the opportunity to encourage future consideration of the ignored body of research. Even National Milk Producers Federation (NMPF) included a fleeting mention of its hopes for future fat flexibility in its own DGA congratulatory news release.

The checkoff-funded NDC news release did reveal its key priority: Sustainability. This topic is not part of the guidelines, but NDC made sustainability a part of their news release about the guidelines, devoting one-fourth of their communication to this point, listing “sustainable food systems” among its “dietary” research priorities, and stating the following:

“While these Guidelines don’t include recommendations for sustainable food systems, the U.S. dairy community has commitments in place to advance environmental sustainability,” the National Dairy Council stated in its DGA-applauding news release. “Earlier (in 2020), the Innovation Center for U.S. Dairy announced the 2050 Environmental Stewardship Goals, which include achieving carbon neutrality or better, optimizing water usage and improving water quality.”

(Remember, DMI CEO Tom Gallagher told farm reporters in December that “sustainable nutrition” will be the new phrase. It is clear that the dairy checkoff is on-board the ‘planetary diets’ train).

International Dairy Foods Association (IDFA) and National Milk Producers Federation (NMPF) also issued news releases praising the inclusion of low-fat and fat-free dairy in the DGAs and upholding the guidelines as ‘science-based.’

According to the Nutrition Coalition, and a panel of scientists producing a parallel report showing the nutrient-dense benefits of unprocessed meat and full fat dairy as well as no increased risk of heart disease or diabetes, the 2020-25 DGAs excluded more than a decade of peer-reviewed saturated fat research right from the outset.

The exclusion of a decade or more of scientific evidence sends a clear message from the federal government — the entrenched bureaucracy — that it does not intend to go back and open the process to true scientific evaluation. In this way, the DGAs dovetail right into ‘sustainable nutrition’ and ‘planetary diets’ gradually diluting animal protein consumption as part of the World Economic Forum’s Great Reset for food transformationEAT Lancet style.

So, while dairy checkoff is applauding the DGAs, dairy producers are lamenting the way the guidelines rip key products right out of the dairy food group.

Saturated fat and added sugars combined

A less publicized piece of the DGA combines saturated fat and added sugars. In addition to no more than 10% of each, the new DGAs state no more than 15% of any combination of the two.

The 2020-25 DGAs limit saturated fat and added sugar each to 10% of calories; however, both are combined at 15% of daily calories.

This detail could impact the way schools, daycares and other institutional feeding settings manage the calorie levels of both below that 10% threshold to comply with USDA oversight of the combined 15%.

These two categories could not be more different. Saturated fat provides flavor plus nutritional function as part of nutrient-dense foods, whereas added sugar provides zero nutritional function, only flavor. 

USDA and HHS fail

During the DGA webcast announcement, Ag Secretary Sonny Perdue said: “The new Dietary Guidelines are focused on nutrient dense foods and are based on a robust body of nutritional scientific evidence to make every bite count.”

However, Perdue failed to acknowledge any role for the robust scientific evidence that was completely excluded from consideration in the process, nor did he acknowledge the stacked-against-fat formation of the DGA Committee, especially the subcommittee handling the 2020 dietary fats questions.

Perdue talked about how the guidelines are there to help Americans make healthy choices. He repeatedly used the term “nutrient dense foods” to describe dietary patterns that are notably lacking in nutrient dense foods – so much so that even the DGA Committee admitted in its final live session last summer that the approved dietary patterns leave eaters, especially children and elderly, deficient in key vitamins and minerals.

(Last summer in their final session, members of the DGA Committee said Americans can supplement with vitamin pills, and one noted there are ‘new designer foods’ coming.)

“We are so meticulous and careful about developing the DGAs because we use them to inform food and federal programs,” said Admiral Brett Giroir of HHS during the DGA announcement.

Part of the screening process used by USDA for science that will be included or excluded from Dietary Guidelines Advisory Committee consideration is this curious item shown above: “Framed around relevancy to U.S. Federal  Policy”. Committee members in October 2019 asked for more information on this research screening criteria. USDA explained it to them in the public meeting, stating that this bullet item “refers to including only the research that ALIGNS with current federal policy.”

At least Admiral Giroir was honest to remind us that the DGAs are more than ‘guidelines’, the DGAs are, in fact, enforced upon many Americans — especially children, elderly, food insecure families, and military through government oversight of diets at schools, daycares, retirement villages, hospitals, nursing homes, military provisions, and government feeding programs like Women Infants and Children.

“The 2020-25 DGAs put Americans on a path of sustainable independence,” said USDA Food Nutrition Services Deputy Undersecretary Brandon Lipps during the Dec. 29 unveiling.

Lipps was eager to share the new MyPlate website re-launch — complete with a new MyPlate ‘app’ and ‘fun quizzes and challenges.’ He said every American, over their whole lifespan, can now benefit from the DGAs. In addition, the MyPlate ‘app’ will record dietary data for the government to “see how we are doing.”

Congress fails

In the postscript comments of the 2020-25 report, USDA / HHS authorities say they intend to look again at ‘preponderance’ of evidence about stricter sugar and alcohol limits in future DGA cycles but made no mention of looking at ‘preponderance of evidence’ on loosening future saturated fat restrictions.

The ‘preponderance’ threshold was set by Congress in 1990. Then, in 2015, Congress took several steps to beef up the scientific review process for 2020.

During an October 2015 hearing, members of Congress cited CDC data showing the rate of obesity and diabetes in school-aged children had begun to taper down by 9% from 2006 to 2010, but from 2010 to 2014 the rates increased 16%.

2010 was the year Congress passed the Healthy Hunger Free Kids Act to tie the most fat-restrictive DGAs to-date more closely to the schools and other government-subsidized feeding. 

USDA, under Tom Vilsack as former President Obama’s Ag Secretary at the time promulgated the implementation rules for schools, outright prohibiting whole and 2% milk as well as 1% flavored milk for the first time — even in the a la carte offerings. These ‘Smart Snacks’ rules today govern all beverages available for purchase at schools, stating whole milk cannot be offered anywhere on school grounds from midnight before the start of the school day until 30 minutes after the end of the school day.

In the October 2015 Congressional hearing, lawmakers from both sides of the aisle grilled then Secretaries Tom Vilsack (agriculture) and Sylvia Burwell (HHS) about the Nutrition Evidence Library (NEL) that is housed at USDA, asking why large important studies on saturated fat funded by the National Institute of Health (NIH) were left out of the 2015-20 DGA consideration.

That 2015 hearing indicates why we are where we are in 2020 because of how each 5-year cycle is structured to only look at certain questions and to build on previous DGA Committee work. This structure automatically excludes some of the best and most current research. On saturated fat in 2020, the DGA Committee only considered new saturated fat evidence on children (of which very little exists) or what met previous cycle parameters.

This, despite Congress appropriating $1 million in tax dollars in 2016 to fund a review of the DGA process by the National Academy of Sciences, Engineering and Medicine. That review was particularly harsh in its findings, and the 2020-25 DGA process ignored the Academy’s recommendations.

Opinion, not fact

During the 2015 Congressional hearing, then Secretary of Agriculture Tom Vilsack was asked why 70% of the DGA process did not use studies funded by the National Institutes of Health (NIH).

“The (DGA) process starts with a series of questions that are formulated and then information is accumulated, and it goes through a process of evaluation,” Vilsack replied.

Answering a charge by then Congressman Dan Benishek, a physician from Michigan who was concerned about the 52% of Americans in 2015 that were diabetic, pre-diabetic and carbohydrate intolerant in regard to the fat restrictions, Vilsack replied:

“The review process goes through a series of mechanisms to try to provide an understanding of what the best science is, what the best available science is and what the least biased science is, and it’s a series of things: the Cochrane Collaboration, the Academy of Nutrition and Dietetics, the aging for health care equality, data quality, all part of the Data Quality Act (2001 under Clinton Admin). That’s another parameter that we have to work under, Congress has given us direction under the Data Quality Act as to how this is to be managed.”

Unsatisfied with this answer, members of Congress pressed further in that 2015 hearing, stressing that fat recommendations for children have no scientific basis because all the studies included were on middle aged adults, mainly middle-aged men.

https://www.c-span.org/video/standalone/?c4932695/user-clip-excerpt-preponderance-evidence

Vilsack admitted that the DGAs are “opinion” not “scientific fact.” He explained to the members of Congress how “preponderance of evidence” works in the DGA process.

“In some circumstances, you have competing studies, which is why it’s important to understand that this is really about well-informed opinion. I wish there were scientific facts. But the reality is stuff changes. The key here is taking a look at the preponderance, the greater weight of the evidence,” said then Sec. Vilsack in 2015. “If you have one study on one side and you have 15 on another side, the evidence may be on this side with the 15 studies. That’s a challenge. That’s why we do this every five years to give an opportunity for that quality study to be further enhanced so that five years from now maybe there are 15 studies on this side and 15 studies on this side. It’s an evolving process.”

What now?

What we are seeing again in 2020 is what happens when ‘preponderance’ is affected by structures that limit what research is included to be weighed.

Stay involved and engaged. The grassroots efforts are making inroads, even though it may not appear that way.

For their part, the checkoff and commodity organizations ‘applauding’ the latest guidelines would benefit from drinking more whole milk and eating more full-fat cheese and beef to support brain function and grow a spine.

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Redner’s Markets lead with grassroots 97 Milk education

Dairy category sales are up, Whole milk is the star, up 14.5%

The Drink Whole Milk (virtually) 97% Fat Free dairy case stickers are up, and the “Whole Milk – School Lunch Choice – Citizens for Immune Boosting Nutrition” yard signs are being displayed at Redner’s Markets store locations. Bernie Morrissey (center) and Nelson Troutman (right) appreciate the way Redner’s and marketing director Eric White (left) are out in front as leaders in whole milk education.

By Sherry Bunting, Farmshine, December 18, 2020

SINKING SPRING, Pa. — “This is an easy message to sell, and sales of whole milk are way up,” said Eric White about the Drink Whole Milk (virtually) 97% Fat Free” grassroots milk education campaign.

White is director of marketing and communications for Redner’s Markets, headquartered in Reading, Pa. with 44 stores, 35 of them in central Pennsylvania, the balance in Maryland and Delaware.

He was not surprised by the grassroots marketing campaign for whole milk: The painted round bales started by Berks County dairy farmer Nelson Troutman, the banners promoted by retired agribusinessman Bernie Morrissey, and the social media and website promotion by 97 Milk. 

When Morrissey visited him some months ago, White was eager to join in.

The “Drink Whole Milk (virtually) 97% Fat Free stickers” are up on dairy cases at Redner’s Markets locations, White had them made with the signature red type on white background. Clover Farms Dairy, the milk bottler in Reading that supplies milk to all Redner’s stores, indicates they will be changing the case strips to promote whole milk too.

White is also putting up the “Whole Milk – School Lunch Choice – Citizens for Immune Boosting Nutrition” yard signs in the store above the dairy case and on the grounds as well.

Both the grassroots stickers and the signs include the 97milk.com website where shoppers can get more information and milk education. The Redner’s Dairy cases also include the Choose PA Dairy signs, featuring photos of local farms, and the chocolate milk refuel signage from the national and regional checkoff programs.

During an interview at the dairy case in the Redner’s Sinking Spring store this week, the impact was clear: Whole milk in the jug is very much the star of the show.

In fact, the Redner’s brand, bottled by Clover, has always been whole milk. Whole milk is the only milk that gets the Redner’s name. It has always been that way, says White.

He confirmed their whole milk sales have increased dramatically. Yes, the Coronavirus pandemic has had some impact, he said: “But when I look at January through March numbers, that is how it was tracking even before the pandemic.

“I pulled the numbers, and we have seen a 14.5% increase in whole milk sales, alone, which is tremendous,” White confirmed. “The consumer message has changed, and we see people coming back to whole milk, knowing that they don’t need to drink the lower fat milk. We give our own kids whole milk at home now. It’s better for isotonic replenishment.”

Sales of whole milk at Redner’s 44 stores are up 14.5%. The entire dairy category sales are up and milk is the star, especially whole milk.

White also reported that sales for the entire dairy case are up. 

“The whole dairy category is higher, with milk being the number one product selling from the dairy category, and whole milk the number one type of milk being sold,” he said.

White also sees how whole milk sales benefit local dairy farms. “There is a confluence in how these sales benefit local agriculture that we need to support more than ever. We are seeing the messages in the media. With digital and social media, the message spreads.”

“We want to thank Redner’s for being a leader,” said Morrissey. “They are pro-farmer, pro-education and pro-consumer. They are completely on the 97 Milk page of educating consumers about whole milk as immune boosting, like our sign says. Eric has been tremendous to work with. If every supermarket chain would start educating consumers about whole milk, we would see even more benefits for consumers and farmers. The secret is education, and Redner’s is the store that is out there in front of the pack, doing it.”

The Redner’s store brand, bottled by Clover Farms Dairy in Reading, Pa., has always been whole milk. 

Eric White has been with Redner’s for 22 years. He notes that they have long partnered with Clover Farms Dairy for their milk. They feature Clover milk in all of their stores, along with other local name brands, and of course, the Redner’s brand — whole milk — is bottled by Clover.

“It’s not that hard to do this,” said White. “We are a local family-owned company, and supporting this message brings it full circle back to the local dairy farms that are the backbone.

“We can underestimate why we are in business, and it is only because of the farms producing the food,” he observed. “Dairy and agriculture are the backbone of everything here in central Pennsylvania. A lot of businesses are here because of dairy. We are here selling food and feeding people because of the farms.”

White notes that as Redner’s expands, they are also expanding the reach of the farms shipping to Clover. More distant store locations also feature brands local to those sites as well. In fact, it is Redner’s practice to work with local farms on in-season vegetables and fruits as well as year-round products like yogurt.

Morrissey agrees, he notes that the Morrissey Insurance business he founded in the 1980s is in multiple states and appreciates grocers with stores in multiple states supporting their local and regional farms. He stresses that one of the best ways to do that is to educate consumers about whole milk.

When Troutman started painting round bales with the “Drink Whole Milk (virtually) 97% Fat Free” message in December 2018, he said he never thought it would go so far.

“This is a dream come true to know all that has happened in the past two years — from the stores to the signs to the website and social media — and how the message has gone to other states and around the world,” said Troutman.

He added that, “When people work with you and work together, that’s the key.”

Troutman recalled a Pa. Milk Marketing Board listening session in Lebanon in December 2018. “I went home frustrated,” he reflected. “I looked around at what I had, and thought, I’ll paint a round bale with the message and put it out.”

The rest, as they say, is history — and it’s a history still in the making.

Morrissey recalls the first time he stopped in at Redner’s main office. “I didn’t know Eric at the time, and I didn’t have an appointment. He saw the banner I brought with me and was eager to talk with me.”

White had seen the message on round bales popping up around the area, and he was seeing the impact on Redner’s whole milk sales.

“The 97 Milk message was not much of a revelation to me because I always knew it. I drank whole milk growing up and through college. But my wife was convinced on fat-free. Now that we know drinking whole milk does not condemn us to a life of Lipitor — especially for our kids — she is buying whole milk for our family,” he says, adding that even their pediatrician recommended whole milk.

White points out that in today’s age of marketing and new products (not to mention government edicts for schools), there are a lot of opportunities for people to get off track in healthy eating — especially for children.

Morrissey, Troutman and White all agree that the beauty of the 97 Milk effort is how it has spread, and the beauty of social media is when the truth gets out, it spreads fast.

While not present for the interview, Gn Hursh, president of 97 Milk LLC, added his voice of appreciation for Redner’s.  “Milk education is a win-win for everyone involved. The biggest winner is the consumer. Thanks to Redner’s for being part of the milk education team,” said Hursh.

“Without Redner’s, without Eric, we could not accomplish this,” added Morrissey. “Redner’s is the leader in educating the public and being very transparent about why whole milk sales are good for consumers and for farmers.”

The importance of whole milk to consumers is evident. During the height of the pandemic last spring, White said consumers showed how much it is a staple they rely on. Even during our interview Tuesday, Dec. 15, with the forecast calling for a record December snowstorm in the area for the next day, the dairy case was very busy with shoppers and constant re-stocking of milk, especially re-stocking the shelves with Redner’s Farm Fresh Vitamin D whole milk – in demand!

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Preposterous ‘preponderance’

While left hand says it’s busy building ‘mountain’ of evidence, right hand has already moved the nutrition definition goal post

By Sherry Bunting, Farmshine, Dec. 23, 2020

BROWNSTOWN, Pa. — Preponderance of the evidence. We hear that phrase over and over when it comes to the Dietary Guidelines for Americans (DGAs) and the effort to reverse 40 years of increasingly strict rules on dietary fat affecting children in schools and daycares, the military, seniors in nursing care or retirement villages, food-insecure families relying on government feeding programs like WIC, and countless other insidious prohibitions on healthy choices when it comes to whole milk, butter, full-fat cheese, dairy products like sour cream and cream cheese as well as other animal protein foods containing fat.

But the whole concept of ‘preponderance’ is really preposterous when applying the legal definition.

Let’s review.

Last March at a DMI forum on a Chester County dairy farm, DMI chair Marilyn Hershey and executive vice president Lucas Lentsch described the ‘preponderance of evidence’ standard as “building a mountain of evidence.” They said the National Dairy Council is building that mountain, but it takes time to keep pushing more evidence forward “until we have enough.”

When former Ag Secretary Tom Vilsack gave the 2015-20 Dietary Guidelines his stamp of approval, a Congressional hearing took the USDA and HHS secretaries to task, grilling them on science that was not considered then (nor is it now in the 2020 version of the DGAs). Remember, former Ag Sec. Vilsack promptly became the current top-paid dairy checkoff executive for four years (Jan. 2017 to present) and is now poised (again) as President-Elect Biden’s Ag Secretary pick 2021 forward.

During that 2015 congressional grilling, then Secretary Vilsack said “It’s the preponderance of the evidence that is the standard, and we know stuff is always changing so there has to be a cutoff.”

On whole milk (which he helped remove from schools in 2010), then Secretary Vilsack, when confronted in 2015 with what he called “emerging” science on saturated fat — said “the preponderance of evidence still favors the recommendation for fat-free and low-fat dairy.”

Much of the saturated fat discussion during the 2020 DGA Committee work used the 2015 DGA’s body of science, that was one of the screening criteria. The cutoff bar didn’t move.

In 2015, then Secretary Vilsack explained the ‘science’ of the DGAs this way:

“Well, the process starts with a series of questions that are formulated and then information is accumulated and it goes through a process of evaluation,” he said.

Answering a charge by then Congressman Benishek, a physician from Michigan who was concerned about the 52% of Americans who are diabetic, pre-diabetic and carbohydrate intolerant as regards the fat caps and the exclusion of science available — even in 2015 — on low carb, higher fat diets, then Sec. Vilsack stated in 2015:

“The review process goes through a series of mechanisms to try to provide an understanding of what the best science is, what the best available science is and what the least biased science is, and it’s a series of things: the Cochrane Collaboration, the Academy of Nutrition and Dietetics, the aging for health care equality, data quality, all part of the Data Quality Act (2001 under Clinton Admin). That’s another parameter that we have to work under, Congress has given us direction under the Data Quality Act as to how this is to be managed.”

On a further point of contention in 2015, Vilsack stated the following as a definition of how “preponderance” works.

Vilsack said (2015): “In some circumstances, you have competing studies, which is why it’s important to understand that this is really about well-informed opinion. I wish there were scientific facts. But the reality is stuff changes. The key here is taking a look at the preponderance. The greater weight of the evidence. If you have one study on one side and you have 15 on another side, the evidence may be on this side with the 15 studies. That’s a challenge. That’s why we do this every five years to give an opportunity for that quality study to be further enhanced so that five years from now maybe there are 15 studies on this side and 15 studies on this side. It’s an evolving process.”

During a recent dairy checkoff yearend news conference with reporters, DMI CEO Tom Gallagher answered a question about consumer health attitudes and checkoff research targets for 2021. Whole milk was never mentioned in the question, but here is Gallagher’s answer as he, too, cites the “preponderance” criteria:

Gallagher said (2020): “Our research plan (for 2021) is very robust at our centers. The primary research that we focus on is whole milk because we are, number one, the only group to be pushing the research on whole milk and taking it to the scientific community so the scientific community does more research because the Dietary Guidelines will never change until the preponderance – not the best – evidence, but the preponderance of the research is in favor of whole milk. We’re helping to move that needle to that point.”

I looked up the legal definition of this ‘preponderance of the evidence’ phrase, this standard for the DGAs as determined by Congressional statute. It is clear that DMI’s assertion of building a mountain of evidence is not needed to achieve a preponderance, according to the legal definition.

According to the law.com legal dictionary, ‘preponderance of the evidence’ is a lower burden of proof than other evidentiary burdens. It only requires a better than 50% chance that it’s true! 

In fact, the law.com definition states “Preponderance of the evidence is based on what is the more convincing evidence and its probable truth or accuracy NOT on the amount of evidence.” An example is given where one credible witness outweighs a pile of other evidence! It’s not the amount of research, then, it is the more convincing in terms of probable truth.

The word preponderance itself means “quality or fact of being greater in number, quantity, OR importance.” Yes, importance and quality can trump quantity to achieve preponderance!

Mountain-building is a stalling tactic by the left hand of industry and government, while their combined right hand is moving the goal post. (In fact, mountain-building is futile because the USDA structure on Dietary Guidelines has not allowed new evidence to be considered on certain dietary fiction it deems as settled science. There are fancy ‘mechanisms’ that have kept credible science out of the equation in 2015 and again in 2020).

Who are the attorneys advising USDA and dairy checkoff as to the meaning of “preponderance of the evidence?” Could it be Mr. Vilsack, an attorney by trade, going from USDA Secretary to top-paid DMI executive and back again potentially as the next Ag Secretary? 

Clearly, Mr. Vilsack and his colleagues at DMI are fond of citing “preponderance” as a stalling tactic for fat flexibility in the DGAs. But contrary to Gallagher’s point during this yearend news conference, the legal definition of “preponderance of evidence,” really does mean the BEST evidence can trump the MOST evidence.

It’s not about which theory has the most evidence, but which one has the best and most convincing evidence. This definition suggests that you don’t need 15 studies on one side to match 15 studies on the other side. To add flexibility on school milk choice or to reverse the saturated fat caps set at 10% of calories, a mountain of evidence is NOT needed, and a lot of good and convincing evidence keeps getting excluded from the process anyway.

The saturated fat question and the casting aside of research feels like being forced to doggy paddle in an olympic swimming competition.

The problem is agenda and bias. Who is standing up for producers and consumers?

Ahead of the 2015 DGA cycle, scientists and investigative journalists, like Nina Teicholz, exposed the weak scientific basis for Dr. Ancel Keys’ diet-heart hypothesis that these DGAs have been built on for over 40 years. Not to mention the many studies back then that were buried, once Keys became the dietary darling, and not to mention all of the newer studies that show saturated fat is not the health demon it has been made out to be, and in fact is necessary in diets to prevent chronic diet-related illness.

Here’s a look at where nutrition science is going next.

Yes, they have moved the goal post via climate change. And yes, they are telling us that consumers are more concerned about climate change after Covid-19.

Basing DMI’s 2021 plan assertions on a Kearney report (April 2020), Gallagher said: “Covid-19 has made people more hyper-sensitive to things, like the environment. 58% of consumers are more concerned about the environment since Covid, and 50% want companies to respond to climate change with the same level of urgency as responding to the pandemic.”

When asked where consumers ranked health in that particular survey — given a recent report on CNBC business news about corporations trying to get consumer ‘buy-in’ on sustainability benchmarks and finding the only way to achieve it is to link sustainability to health.

You guessed it. Gallagher was ready with the answer.

“Sustainable nutrition is the phrase you’re going to hear going forward. You’re going to see those two things inextricably tied,” he replied during the yearend and look ahead news conference by phone.

We recall in October 2019, Gallagher telegraphed a message during the 53rd World Dairy Expo that the dairy checkoff simply accepts waiting another five years until 2025 (not the current cycle) as the year that the saturated fat caps could be reversed. The 2020 DGA committee was only just partway into the process back in Oct. 2019 with a whole year of work ahead — and already the head of dairy checkoff was being quoted in the Oct. 14, 2019 Hoard’s article broadcasting that the fat issue could likely happen by the NEXT DGA cycle (2025), not this one (2020).

Gallagher further indicated in that Oct. 2019 Hoards article that the “forest” must be “populated with more trees.” (Again this idea that preponderance is based on the amount of studies, not the importance or reliability of the studies and not acknowledging that half the trees in that so-called forest are being ignored by USDA and the DGA committee — screened out of consideration at the outset. Not one of the checkoff or ag commodity group was standing up for producers and consumers on this score at the START of the 2020 DGA cycle, nor the finish).

However, we now know that the new goal post will be entrenched by 2025: ‘Sustainable nutrition’ will be the new phrase, the new goal post, according to Gallagher’s response during the December 2020 news conference.

Make no mistake about this: As much as the sustainability overlords talk about farmers being paid to plant cover crops (most already plant cover crops after corn harvest) or to recover nutrients and methane through other practices and technologies, paying for offsets and dilution of animal foods in diets are two strategies already on deck. We heard a little of this also during the December 2020 news conference as Gallagher and DMI president Barb O’Brien talked about how their partners are getting into ‘competitors’ (fake dairy lookalikes) because when a family of four comes in to eat, one may want a new taste experience, and DMI partners have to provide that ‘new experience’ to keep from losing the entire family.

DMI is working for its corporate partners like Nestle and Starbucks, both giving the DMI Innovation Center’s Net Zero Initiative up to $10 million over multiple years to pilot sustainable technologies and practices on dairy farms.

Gallagher described the situation this way: “Health, taste, price – those things are still important, but as more and more companies are offering things that are competitive, what we’re seeing people saying is ‘Well, I’m going to look at sustainability as a difference maker in who I purchase from and what I purchase,’” he said.

“The days of 10 to 15 years ago — where things like sustainability were believed to be made up by retailers for marketing — are over,” Gallagher added.

“Everyone gets it. We are past that. The beautiful part is the U.S. dairy industry has the best sustainability story in the world to tell, and we’re telling it,” he said.

As promised, a follow up email provided more details on Gallagher’s whole milk research assertion, stating: “Dairy farmers have been funding research led by National Dairy Council on the role of whole milk dairy foods and wellness for over a decade. In fact, around 70 studies have been published, adding to the growing body of evidence indicating that consuming dairy foods, regardless of fat content, as part of healthy eating patterns is not linked with risk of heart disease or type 2 diabetes. The paradigm shift to more fat flexibility in the dairy group is already happening in the real world as demonstrated through the many actions of consumers and thought leaders.”

Three research items were specifically mentioned in the email — all published within the past 6 to 24 months:

1) A Science Brief: Whole and reduced-fat dairy foods and cardiovascular disease. Upon following the link published January 17, 2019, we find it begins as a regurgitation of 2015-20 Dietary Guidelines with all references to dairy qualified as ‘low-fat and fat-free’, but then goes on to discuss: “Emerging research also indicates that saturated fat intake on its own may be a poor metric for identifying healthy foods or diets.” A downloadable PDF summarizes this “emerging” research on dairy fat at: Science Brief: Whole and Reduced-Fat Dairy Foods and CVD | U.S. Dairy

2) Posted in Sept. 2019 is this resource where National Dairy Council’s Dr. Greg Miller talks about “landmark shifts” and states that, “As the research continues to grow, a preponderance of evidence (exists linking milk, cheese and yogurt, regardless of fat level, with lower risk of chronic diseases like type 2 diabetes and cardiovascular disease. This one is found at: Ask Dr. Dairy: Can Whole Milk-Based Dairy Foods Be Part of Healthy Eating Patterns? | U.S. Dairy

3) The third item posted June 2020 in connection with DMI’s Dietary Guidelines comment talks about dairy consumption lowering risk of high blood pressure and diabetes and cites a study that, “indicates there may be room for fat flexibility in peoples’ dairy group choices to include dairy foods like milk, cheese and yogurt – at a variety of fat levels – as part of healthy eating patterns in the U.S. and worldwide.”

We can see the tight rope being walked, hinging everything on this idea of slowly building a mountain of evidence as though this is the definition of what is needed to fulfill the “preponderance” standard. But as we know from the legal definition, the amount of evidence is not what’s important, but rather what is credible and convincing. The available evidence is already preponderant. Whole milk, at 41% of market share, has grown by leaps and bounds over the past two years, and is now the largest selling product in the milk category because consumers are convinced. In the past two years, they have moved toward choosing health instead of allowing the government to choose for them — at least when they CAN choose.

Thinking on the many topics that were part of the fairy checkoff yearend news conference, some clear themes take us into the new year in terms of the 2021 dairy checkoff plans.

Gallagher, O’Brien and Hershey talked about “moving milk” differently because of Covid, of working in Emergency Action Teams to unify the supply chain with these top priorities in mind: 

1) Feeding food insecure people, 

2) Responding to climate change

3) Developing a deeper and closer relationship with Amazon into e-commerce and milk portability, and 

4) Developing tools and promotions for corporate partners.

On the latter, Gallagher was proud to give the example of DMI’s funding for Domino’s “contactless delivery” in Japan during the early days of Covid. He said this partner (named as Leprino, DFA and Domino’s) would not have been in a position to move so much pizza cheese when the pandemic hit the U.S. had it not been for DMI’s funding of that contactless delivery innovation first in Japan and then used here.

(Contactless delivery is used by almost every restaurant doing takeout today in the Covid era. It simply means ordering and paying online, texting when arriving, and having your food placed in your car. Not rocket science.)

Since 2008, DMI and USDA — through Vilsack-era Memorandums of Understanding — have a hand-in-glove relationship on GENYOUth and Sustainability. DMI works for its partners and has adopted a role for itself as global supply-chain integrator — the prime mover of milk.

Increasingly, there is the sense that the dairy checkoff bus has morphed into a ride for its key partners, while rank-and-file producers keep paying the fare, just hoping for a lift.

Look for more yearend checkoff review in a future edition of Farmshine.

PA herd first in nation to make ‘Naturally Better Omega-3’ milk

New labels are on, and new signage is up in the dairy case at the Oregon Dairy family-owned grocery store. While other brands of milk are sold here, like in any grocery store, the buzz is all about the milk with “mooore” — Naturally Better Omega 3 Oregon Dairy Milk. Since omega-3 is a healthy fat, the benefits are only available in milk products containing fat — whole milk, whole chocolate milk, 2% milk and cream.

By Sherry Bunting, Farmshine, December 11, 2020

LITITZ, Pa. — Whole milk sales are rising. Consumers are returning to fat, and they are looking for healthy, local foods. These trends were underway well before Covid-19 and have only accelerated since. At the same time, dairy farms look for growth in diversification or getting closer to the consumer, rather than expanding cow numbers.

For Oregon Dairy, Lititz, Pennsylvania, those paths intersected. They downsized the dairy herd from milking 500 cows to 60 in July 2019, which was the first step to becoming first in the nation (likely first in the world) to produce and market milk with “mooore omega 3” – naturally. The marketing began recently in November 2020.

“We are very proud of our milk. We have always been tied to the story of our milk from the farm to the store. But we are also looking to go to the next level in differentiating it,” says Jon Hurst, center store manager. “Now we have a story to tell about our Naturally Better Omega 3 Oregon Dairy Milk.”

In fact, shoppers at the family-owned grocery store can scan a QR code on the cap of the milk jug that takes them directly to a video about how the cows are fed to naturally produce milk with more omega 3.

The video talks about healthy omega-3 fat found in dairy foods (and fatty fish).

Therefore (as noted on the dairy case signs below), the higher omega-3 levels pertain to the whole milk (57 mg), whole chocolate milk (53 mg), 2% milk (28 mg) and cream.

While there are other milk brands that increase omega-3 by adding fish oil or algae derivatives directly to the milk in the form of additives, what Oregon Dairy has done is to feed the cows a supplement that balances the ratio between omega 3 and 6, so the cows naturally produce milk with consistently higher levels of omega-3 – and do it within a conventional dairy setting.

The distinct businesses of Oregon Dairy near Lititz, Pennsylvania include the farm, bottling at the grocery store, restaurant, ice cream shoppe and agri-tainment with four brothers, George, Willie, Curvin and Vic, owning different segments. As they partner with the next generation of siblings and cousins, communication has grown closer on a farm-to-table vision that has always had the dairy cow front and center.

Celebrating the ‘Naturally Better Omega 3 Oregon Dairy Milk’ in front of the model cow painted to show her unique digestive capabilities are family members involved in the distinct businesses of Oregon Dairy (l-r), Willie Hurst, Krista Martin, Jon Hurst, Maria Forry, George, Brent and Curvin Hurst. Absent from photo are Vic and Chad Hurst.

Like any grocery store, other big-name brands are sold, but the focus is to continue highlighting local through what they do at the farm and other enterprises under the Oregon Dairy umbrella, as well as partnering with other local farms and businesses in the community.

Before downsizing, the farm — co-owned by George Hurst and his son Chad and daughter Maria and her husband Tim Forry — sold 90% of their milk through a cooperative in the commodity market and just 10% was purchased by the store and restaurant as needed.

Now, the various branches of the Hurst family and sector managers must communicate more directly about milk supply and marketing — putting them in the position to tailor what they do at the farm level to differentiate the milk at the store level.

With 18,000 followers on Oregon Dairy’s social media platforms, Jon has become a promotion powerhouse with the “farm fresh family fun” tagline, producing videos and contests and in-store partnerships that began before the Coronavirus disruptions and have given shoppers something to look forward to — with humor and sincerity — during this Covid-19 era.

For generations, they’ve been just bottling milk at the store and having their cream turned into ice cream by another manufacturer. But Jon and his cousin Maria, see a future of possibilities.

The Naturally Better Omega 3 (NBO3) Oregon Dairy Milk opens opportunities, but it really starts at the basic cow level, where the total mixed ration is balanced for omegas by feeding greatOPlus, an omega-3 nutrient supplement in the TMR mineral pack from Sporting Valley Feeds.

Their longtime nutritionist and veterinarian Dr. Robert Stoltzfus of Lancaster Vet Associates suggested the product last fall — a few months after the cow herd was downsized.

Across species, feeding flaxseed is nothing new, but it is the supplement’s algae derivatives that add additional properties for animal performance and transfer a more optimal omega balance to the meat, milk and eggs the animals produce.

“The benefits are on two levels,” says Paul Rosenberger, a consultant with NBO3, maker of greatOPlus and the largest algae producer in the country. We spoke with him by phone this week to understand the process.

“By balancing the ratios of omega 3 and 6, we get the benefit of omega-3, and in bypassing the rumen, we improve the conversion of that balance to the milk,” he explains about the natural feed nutrient.

Omega-3 has attracted attention as a healthy fat in the human diet, including reducing stress and inflammation, as well as heart health and other benefits the long chain fatty acids provide.

Oregon Dairy is one of a couple dairies Rosenberger is working with to introduce the product and acquire data.

Through Kansas State University, the Manhattan, Kansas-based NBO3 company has already received over 8000 data points from beef herds, poultry (eggs), swine, and now milk from dairy cows.

“In beef cattle, our data show improved marbling and color of the meat. In dairy cattle, there are performance benefits, but what we’re looking at with Oregon Dairy are the ratios of omega 3 and 6 in the milk,” he explains. “They are a natural for us with their retail connection providing so many attractive possibilities.”

Jon and Maria confirm the milk looks and tastes the same. (We took some home and agree, the milk is delicious as always with no difference in taste.) The difference is on the label in the milligrams of omega-3. Getting to that point took nine months of testing.

Maria explains: “We started feeding (the supplement) to our cows at a half a pound per cow in the ration, then tested, then increased our feeding rate until our tests showed we reached the omega-3 levels in the milk and were holding at those levels for months.”

Today the TMR inclusion rate is at about one and a half pounds, and the testing through NBO3 incorporates three prongs: the K-State university system, their own company labs and a third-party verifying lab.

“Once we got to the level of omega-3 in the milk and could sustain it, that’s when we got involved in the marketing and telling the story,” says Jon.

George explains that some producers are feeding the omega-balancing product to improve cow health, fertility and performance. He says they weren’t looking for specific herd improvements, but rather to improve the milk the cows produce.

Tim says the performance of the cows has been quite good in production, SCC and fertility, but again, their goal is what transfers to the milk.

Tim and Maria Forry are flanked on the left by the downsized dairy herd of 60 milk cows and on the right by the new group of 180 beef heifers being fattened for market next spring.

“We want to niche our milk,” George relates. “Downsizing the herd was never a question of not producing milk. It was a business decision on the farm side because of the dynamics of the milk market and dairy pricing. We chose to downsize and diversify.”

The farm has gotten into custom work and a seed dealership. “We went from being 40% overcrowded to having less than 50% of our freestall capacity used, that changes a lot of things,” says Tim.

One thing it changed is feeding the methane digester that has been integral on the farm since the 1980s, so they’re fattening 180 beef heifers that go to commercial markets, along with a small number of pasture-raised Angus cattle, owned by the store, that are finished at the farm. 

The beef cattle help keep the digester fed and stable to receive the other waste, to generate electricity and be part of the composting business they started over a decade ago.

Meanwhile, the store was also looking to diversify and capitalize on direct relationships with consumers.

“I go back to the concept of doing what you are good at, and this is what we are good at,” says Jon. As part of the next generation bringing their perspectives to the business, he sees local, natural, family and fun as what Oregon Dairy is good at. This omega 3 niche allows them to envision more about the future. 

“We want to be thinking outside the box of how to handle the amount of milk produced and needed,” Jon observes. 

“It all ties back to the consumer and the cows. Through our agri-tainment and corn maze and events, we hear consumers talk about health, we talk to consumers about milk and health. I talk to my own friends and family about cows and milk, but it always comes back to a health discussion,” Jon explains. “People in my generation want natural and local, and this is natural and local. Those two words capture carbon footprint and health, and it’s part of our story.”

“I think what is encouraging for other farms to take from this is to look for opportunities to diversify and differentiate within your sphere — to pursue and collaborate with others even in a small way, to find the opportunities whether producing milk, meat or eggs,” George reflects, adding that the beef industry seems to have a better handle on dealing with plant-based competitors where the dairy industry is playing catch up.

Differentiating Oregon Dairy’s milk with “mooore omega 3”, provides new ways to reach consumers with positive messages about the benefits of milk — things you just can’t get from plant-based lookalikes.

For Oregon Dairy, the bottom line in this first-ever product is to provide the same great milk from the same great cows at the same great price with the same local story, the same great health information – but now with a little more to show and tell.

The marketing is so fresh, Jon and Curvin Hurst don’t have a handle yet on how much their sales have increased, except that the omega 3 message dovetails with the trend they already see of consumers buying the higher fat milks.

“Whole milk sales, in general, are higher,” says Jon. “We have seen that shift increase in the last two years. Whole milk is number one now.”

That trend made this possible, because without the fat, there’s no omega 3. 

Cousins Maria Forry and Jon Hurst demonstrate how shoppers can instantly pull up the video about Naturally Better Omega 3 Oregon Dairy Milk when scanning the QR code on the bottle cap with a smart phone.

At the store, the staff is trained to answer questions, the QR codes are on the bottle caps, the omega 3 milligrams are on the new labels, the ‘Don’t forget mooore milk’ signage is up with information about omega 3 health benefits, and free milk giveaway contests have been done on facebook, along with celebratory videos launching the message.

Much planning went into the launch, which they never dreamed would happen during a pandemic.

But that really doesn’t matter.

“We are already hyper-local, and now we have this extra step to further differentiate our milk,” says Jon. “As always, our story, even this new story, starts with the cows. Yes, we are proud of our milk.”

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WHOLE Milk gets results too important to ignore!

By Sherry Bunting, Republished from Farmshine, Friday, August 7, 2020

BROWNSTOWN, Pa. —  One school in Pennsylvania had the courage to just do it.

For the 2019-20 school year beginning in September, they conducted a trial that simply offered the choice of whole milk and 2% next to the required fat-free and 1% to middle and high school students daily for breakfast and lunch. They did not promote the trial or call attention to it, just waited to see how students would react and what their responses would be.

The results are too important to ignore!

Within a short time of expanding the milk choices last September, students were choosing whole milk 3 to 1 over low-fat milk.

In January, four months into the trial, they found that allowing students to choose from all varieties of milk fat levels increased overall milk consumption by 65% and reduced milk waste by 95%.

Just before schools closed in March due to the pandemic, students were surveyed to learn what they had to say about their milk consumption behavior. Here’s a sampling: 60% said they had thrown away milk in the past before the trial, but only 31% said they had thrown away milk AFTER the whole milk trial.

Only half the students said they were aware of the restrictions on what type of milk could be offered at school.

Incredibly, the percentage of teens at this school who said they were choosing milk at breakfast before the trial was 67%, after expanding milk choices to include whole milk, 80% were choosing milk at breakfast.

All of this data and more in just seven months at a middle school and high school in Pennsylvania. We are withholding the name of the district and its foodservice director to shield their identity from potential backlash due to the USDA rules on fat content of purchased ala-carte “competing” beverages.

The foodservice director who set up the trial, with the support of the school board, states that students have now tasted the difference. Now that the school is using the intermediate unit as the vendor for packaged pickup meals and can only make 1% milk available, the kids are asking: “Where’s the Whole milk?”

“I am 100% convinced that most parents do not know about all that is going on with the school meals programs,” the Pennsylvania school foodservice director said. She is letting them know about the Dietary Guidelines and school nutrition rules so they can become aware and perhaps be led to be involved.

The official public comment period on the 2020-25 Dietary Guidelines Advisory Committee’s Scientific Report has ended. USDA and HHS are using the DGA Report to finalize the next five years of Dietary Guidelines.

To bring the choice of whole milk back to schools, contact your representatives in Congress to cosponsor House Bill 832 Whole Milk for Healthy Kids and Senate Bill 1810 Milk in Lunches for Kids. Also, contact school boards and other governmental and non governmental organizations and ask them to consider adopting resolutions in support of this choice.

Learn more about how to take action at this link. A sample board resolution is on the second page. Schools that adopt resolutions should email 97wholemilk@gmail.com to be added to the list and also let their Congressional delegations in Washington know they support HR 832 and S. 1810. https://www.97milk.com/wp-content/uploads/TakeAction_092820.pdf

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Dietary Guidelines catastrophe not understood by most

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— Get involved by sending or phoning a comment to YOUR members of Congress and the Secretaries of Agriculture (USDA) and Health and Human Services (HHS) at this link https://www.nutritioncoalition.us/take-action/

By Sherry Bunting, Farmshine, June 26, 2020

WASHINGTON, D.C. — After months of warning about flaws in the 2020 Dietary Guidelines Advisory Committee process, the June 17th  final meeting of the 2020 Dietary Guidelines Advisory Committee (DGAC) unveiled their draft recommendations, which will become their official report at the end of this month for submission to USDA and HHS. That’s when their work will be turned into the official 2020-25 Dietary Guidelines in mid-July for public comment and implementation.

However, the DGAC process and flaws exposed in the weeks leading up to their final meeting — as well as during the final meeting itself — are prompting outrage and actionby various groups and citizens, but little media attention.

On the very same day, a separate panel of scientists published their state-of-the art review “Saturated Fats and Health: A Reassessment and Proposal for Food-based Recommendations” in the Journal of the American College of Cardiology. (Not to mention 20 review papers cited by the Nutrition Coalition.)

So far, media coverage of that has also been scant. Understandably, mainstream media are busy these days with pandemic and protests. But they also don’t seem to understand that these are not just “recommendations.” These Guidelines increasingly control the most vulnerable citizens in our county — children and families in need. The DGAC readily admits that its approved food patterns do NOT come close to meeting the nutrient needs. This shortcoming includes nutrients of concern identified by physicians.

Perhaps more disappointing is the lack of attention the farm and food media have given this whole deal. Where are their voices?

As emails are sent to USDA Secretary Sonny Perdue and HHS Secretary Alex Azar to delay the progress of the final DGAC report due to a number of unsettling factors, form letter “we are committed” responses are what is received.

First and foremost, the DGAC did not follow the Congressional mandate to include the most recent studies on questions about saturated fats. In fact the Committee did not include any key pieces of research conducted prior to 2010 and after 2016.

With cherry-picked studies, their recommendations keep government agencies in place as anti-fat overlords, even recommending reductions in allowable saturated fats as a percentage of calories from 10% (official recommendation) down to 7 or 8% (the committee’s preference) and pushing this agenda onto children under two years of age that up until now could still drink whole milk and eat the animal products that provide the nutrients the government-favored diets do not provide.

Second, the DGAC was found by a Corporate Accountability study to be “subject to undue industry influence that can jeopardize the health of all Americans — especially Black, Indigenous, people of color both during a pandemic and the mounting diet-related disease crisis.”

The corporate accountability brief makes the case that, “It’s time public health policies were set by independent public health professionals, not food and beverage corporations.”

Third, one or more members of the 2020 DGAC have anonymously blown the whistle on the process as being rushed, and lacking scientific rigor. And over 300 doctors and medical professionals have written to urge a delay to investigate these claims.

Fourth, the National Academy of Sciences, Engineering and Medicine has called for a redesign of the process, citing flaws in the criteria for screening research for consideration.

Fifth, the recommendations in a separate panel’s scientific review published in the Journal of the American College of Cardiology demonstrate that important food interactions have been ignored as well as the different biologic effects of saturated fatty acids in whole foods vs. processed foods.

Throughout the DGAC final meeting last Wednesday, the committee could not determine what foods were included and excluded in their own references to red meat, lean meat, and processed meat in different subcommittee reports and research findings. Ditto for milk (was it whole or lowfat?) and for enriched / refined grains and carbohydrates.

While the DGAC said it wanted people to focus on foods, not formulas, the report solidifies a continuation, or lowering of the current saturated fat “formula” applied to institutional feeding such as schools and daycares as well as foodservice menu-boarding.

In short, despite the fact that several foods that are relatively rich in saturated fatty acids — such as whole milk, full-fat dairy, dark chocolate and unprocessed meat — remain on the “avoid” list for the 2020-25 DGAC report, the separate panel of scientists point out the mounting evidence to the contrary — that these foods are not associated with increased cardiovascular disease or diabetes risk.

“There is no robust evidence that current population-wide arbitrary upper limits on saturated fat consumption in the US will prevent cardiovascular disease or reduce mortality,” the JACC paper states.

Quite simply, the DGAC did not follow its Congressional mandate, was not selected to include independent experts open to revisiting these long-held beliefs, and did not include important timely research to answer some of the most important questions.

At one point in last Wednesday’s meeting, it was obvious that some on the committee were frustrated by the inability of the approved diets to provide essential nutrients the medical community lists as nutrients of concern. And at one point, a mention of nutrient-dense foods containing saturated fats had one member of the unbalanced DGAC saturated fat subcommittee alluding to “new foods that are coming” as though a magic wand will fix these issues.

There it is. Without the saturated fat restrictions, and now reintroduction of cholesterol caps, how will billionaire investors in Impossible Meats, Beyond Meat, Perfect Day fake dairy proteins. and the like. get their products off the ground?

There are only two ways these silicon valley food technology investors will get a return on their investments: That is to use the anti-fat Dietary Guidelines and so-called “sustainability” benchmarks to reduce dairy and livestock production and consumption to make way for their fake food.

— Additional information: According to the Nutrition Coalition, the JACC paper comes after the group of scientists attended a workshop, “Saturated Fats: A Food or Nutrient Approach?” in February. Members of that workshop wrote a consensus statement, submitted two formal public comments to USDA, and sent a letter to the Secretaries of U.S. Departments of Agriculture and Health and Human Services (USDA-HHS) on their findings which concluded that limits on saturated fats are not justified and should be re-examined. The USDA-HHS have not yet replied to their letter.

— Get involved by sending or phoning a comment to YOUR members of Congress and the Secretaries of Agriculture (USDA) and Health and Human Services (HHS) at this link https://www.nutritioncoalition.us/take-action/

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One-sided bias evident as DGAC edges fat ‘caps’ lower, even our toddlers aren’t safe

Over 500 pages, 250,000 reports screened-out, nutrient deficiencies ignored, and now toddler food patterns included

IMG-8568By Sherry Bunting, Farmshine, June 19, 2020 edition

WASHINGTON, D.C. — The big news from the final Dietary Guidelines Advisory Committee (DGAC) meeting in which they presented their 500-plus page report Wednesday, June 17, is that the current saturated fat caps — at less than 10% of calories — will stand. But at the same time, the saturated fat subcommittee detailed its true recommendations, pegging saturated fat levels to be at 7 to 8% of calories, and these charts are the ones that will likely be forced on schools and daycares and nursing homes and military diets. (More detail on this to come.)

After 7 hours of subcomittee presentations, in an online virtual format, covering all facets of the 2020-25 DGAC ‘expert’ report, it was hard to choose which of the many eyebrow-raising moments was most concerning. In fact, DGAC comments were at times actually humorous, if this was not such a serious matter.

Perhaps it was the moment when the subcommittee handling the saturated fat questions decided to go backwards from 2015. Not only are they edging the saturated fat caps lower in their forward-looking recommendations, they want to bring cholesterol caps back into the mix. That’s right folks, we’re going back to cholesterol caps “because humans have no need for dietary cholesterol,” they declared matter of factly.

That’s the mentality. No need for cholesterol, which is essential for every single cell in the body and especially important in hormone synthesis, not to mention brain function. But, then again, the DGAC never was happy about giving up those cholesterol caps in 2015, especially since the anti-animal agenda of noted DGAC vegetarian leanings have found they need more than saturated fat caps to hang their hats on — especially since the 2020 DGAC included toddler food patterns in their report for the first time.

That discussion was also perplexing. No less than a full hour was spent going through every diet formulation the subcommittee could conjure up in order to get toddler food patterns closer to a “healthy vegetarian diet”, the one of three currently government-approved dietary patterns favored by the DGAC, now being recommended for children UNDER 2 years of age.

Each combination of foods they walked through (because the new way of presenting these patterns is to have actual foods listed to avoid) had them facing a big dilemma. Within the amount of calories a toddler will consume, there was no way to deliver the nutrients they need for life without more animal protein foods. In each case, the toddler patterns did not provide all the essential nutrients needed for brain development, growth, and health.

Iron was just one of them. When it was pointed out by one DGAC member that animal protein delivers absorbable iron — critical for toddlers — unlike a handy-dandy supplement pill, vegan-leaning Linda Van Horn from the saturated fat committee chimed in with a bizarre comment. She said it was not a concern because research she couldn’t put her fingers on at that moment suggests vegetarian adults have the ability to absorb more iron from supplements and other foods, so, she said, “kids of vegetarian parents could have this ‘accelerated absorption’ capability from their parents.”

Inherited vegetarian genetics? Eye-roll.

Another committee member politely suggested that, yes, there is research showing vegetarians absorb more iron from supplements and other food sources “because they are deficient in iron in the first place.”

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DGAC says healthy vegetarian pattern for toddlers is good to go even though it doesn’t meet their needs for essential nutrients for life. No solution was given by DGAC for this problem. Sadly, in fact, children in schools and daycares were referenced as a group that can “adhere” to the diets  due to government p.

Unfazed, the committee ignored any attempt at logic on the many questions of these diets missing quite a few “nutrients of concern.” They simply moved on… next slide.

Throughout the discussions of dietary patterns, saturated fat caps, and such, the “nutrients of concern” not being met in the food patterns — mainly fat soluble vitamins like D and A found naturally and more absorbable in whole milk vs. fat free and low fat dairy, for example — they just kept moving on in their direction away from animal foods, comforted by their cherry-picked research.  It wasn’t just vitamins D and A and iron, but also iodine, choline, B12 (in adults), potassium, and more. Throughout the daylong presentations, this problem with nutrients not being met kept cropping up for each “life stage” the DGAC was addressing. What was new this time was the addition of food patterns for pregnant and lactating women and children from birth to 24 months of age.

In a more detailed look at the report next week, a few ‘good news’ points for dairy as a food category can be shared, but this underlying avoidance of saturated fat put all things dairy squarely in the fat-free and low-fat zone, and the new and stricter recommendations for added sugars and beverage calories were another concern for children and the dairy sector. Yep, you guessed it. Coke and Pepsico will be happy as their high fructose corn syrup mixed with artificial sweetener concoctions will be looked upon favorably vs. nutrient-dense chocolate milk. (More on that next week.)

Other mentally exhausting moments occurred when subcommittees made recommendations based on limited evidence, or conversely, graded evidence as strong when it was based purely on observational studies. When these concerns were brought up, the answer was to point at the work of the 2015 DGAC that considered “so many more studies” and that the DGAC had decided at the outset to “build on the 2015 report” — more or less picking up where they left off — when it came to the question of dietary fats.

That was the ‘magic wand’ applied throughout the day.

In fact, as Nina Teicholz, author of Big Fat Surprise and founder of the Nutrition Coalition, pointed out in her blow-by-blow twitter feed throughout the day, the movement to subtly edge saturated fat caps lower happened on the very day that a major new review was published on saturated fats to the contrary. The authors of that report — unconsidered by the DGAC of course — included the chair and another member of the former 2005 DGAC.

“Their findings are quite opposite of those by the current one-sided 2020 DGAC,” wrote Teicholz.

Another eyebrow-raising moment came when the committee debated how to “harmonize” the food listings on their charts taken from studies where they had different meanings or included different foods.

Dairy was one example. Whole milk bad, fat-free good, and yet ‘milk’ as an entity showed up with so many positive influences in combined research charts (including cardiovascular disease, all cause mortality, obesity, type 2 diabetes, immune status and more). But the committee didn’t know which milk was in the study, and that distinction is important!

Similarly, they lumped red meat and processed meat together on one chart (the negatives), and then on another chart showing positives, they listed ‘lean meat’ but said they didn’t know if that category included lean red meat or just poultry and fish — even though the same chart had separated poultry and fish into their own categories!

It all seemed like nonsense the DGAC should have taken time to figure out before rushing their report to print.

Even though a letter signed by nearly 300 doctors and medical professionals, letters from dietician groups, letters from members of Congress and others had requested a delay, the DGAC was in a hurry to do the June 17 presentation. In fact, when registering to participate in the presentation online, a note was sent back stating that “this is only a draft and it will have a comment period.”

Trouble is, the expert report is now out, and it’s going to be difficult to put that jack back in the box with a 30-day or 60-day comment period after USDA and HHS formalize it — because so much science was excluded from the beginning. A do-over with a new committee is needed.

This committee took time Wednesday to explain the litany of poor reasons why favorable fat studies were excluded from their cadre. The federal staff that screened for each subcommittee went through a total of 270,000 reports and whittled it down to 1500 on all pertinent questions for this DGAC cycle. That is a story in itself because rigorous evidence was ignored in favor of “associated” studies.

Another concerning moment came early in the day’s presentations when committee members talked about promoting federal diet-tracking, biomarkers and monitoring. Americans will love that kind of intrusion. And in the course of the behavioral recommendations they made, the schoolchildren were their go-to for such monitoring. A captive group of guinea pigs!

But perhaps it was the concluding remarks Wednesday evening at 7:30 p.m. as the daylong meeting came to a close that really stood out. Chairwoman Barbara Schneeman, Ph.D. talked about the enormous task the DGAC had completed over the past 15 months. She said the committee would put its report in final form over the next two weeks, present it to USDA and HHS by the end of June and then USDA and HHS would “formulate it” into recommendations that can be posted for public comment by July 15 and they would be a done deal for implementation by the end of 2020 for the next five years.

Schneeman also went on to talk about how the government nutrition programs needed to be working on how to get more Americans “adhering to these diets”, with emphasis on restricting fat, added sugars and salt while still maintaining positive energy balance and meeting nutrient needs even though the DGAC had not even the slightest answer for the dilemma of meeting nutritient targets with these patterns and recommendations, especially for children.

The clincher. Schneeman pointed out how the COVID-19 pandemic shows just how much the current state of chronic dietary-related diseases put certain populations in the most vulnerable position for infectious diseases like Coronavirus.

But that’s okay, the reason we have an obesity and diabetes epidemic as well as other chronic conditions is because, she said “Americans have never followed our dietary guidelines.”

Begging to differ with their federal statistics, the record is clear that per-capita consumption has declined among the foods DGAC set out over the years to have Americans increasingly avoid. These chronic conditions have worsened with each 5-year cycle moving us further in the fat-free and low-fat direction. So much so, that many of us don’t even realize how we are impacted, and especially how our children are impacted. Now, even the toddlers won’t be safe.

Get involved by sending or phoning a comment to YOUR members of Congress and the Secretaries of Agriculture (USDA) and Health and Human Services (HHS) at this link https://www.nutritioncoalition.us/take-action/

Look for more details in part two.

Past articles on this blog about the DGAC process are listed below

Dietary Guidelines Committee must be stopped… 

Call to action: Feds ignore science on saturated fats… 

Dairy advisory committee formed… 

There is a war to win for our farmers and our children… 

Nutrition politics: Kids and cattle caught in crossfire… 

‘Good for me, good for the planet?’ GENYOUth drives ‘future of food’ to make future ‘Greta Thunbergs’ of our kids

By Sherry Bunting, Farmshine, May 29, 2020

BROWNSTOWN, Pa. — Two checkoff-funded vehicles are refining the “U.S. Dairy” machine. They are GENYOUth and the FARM program under the Innovation Center for U.S. Dairy (“U.S. Dairy” for short), with a board representing food supply chain stakeholders and NGO’s like World Wildlife Fund.

It has been 12 years since the formation of these checkoff-funded organizations and programs under the umbrella of DMI (Dairy Management Inc).

How many times have we heard that consumers are driving FARM program requirements? Are they?

How many times have we heard that today’s young people – Generation Z – are agents for change, that they are socially and environmentally attentive in their food choices, that they are concerned about the impact of agriculture on climate and the environment? Are they?

The next wave for FARM will be environmental requirements to fulfill a new “sustainability” platform from U.S. Dairy’s Sustainability Alliance.

And the next frontier for GENYOUth is to use our nation’s schoolchildren and the climate change conversation as leverage for an emerging industry vision for the “future of food.”

In fact, it looks like they want to make future ‘Greta Thunbergs’ out of our school kids. (Thunberg is the teenage vegan anti-animal climate change activist from Sweden who was recognized as person of the year.)

GENYOUth_Edelman_Survey (1)
According to a checkoff-funded survey of 13 to 18 year olds via GENYOUth and Edelman Insights, 56% of teenagers said they have heard of the idea of “sustainable foods” or never really thought about the idea of “sustainable foods” and in saying so, also checked the box that they want to know more. The “want to know more” is what GENYOUth is hanging its hat on to drive new education and influence shifts from food choices that taste good and contribute to personal health to food choices that demonstrate the ‘good for me, good for the planet’ mantra — a self-fulfilling prophecy of food and dairy system transformation DMI food partners want children to lead.  — Source GENYOUth Insights Spring 2020 

GENYOUth’s tagline is “Exercise your influence,” and in the Spring 2020 edition of GENYOUth Insights — the organization’s newsletter to schools and “partners” — the main article under the headline “Youth and the future of food” connects the dots.

GENYOUth used funding from DMI and Midwest Dairy, under the guidance of Edelman Intelligence, to do a survey of teenagers about their food choices.

EAT_FReSH (2)

There are 30 primary companies set on transforming the food system through the Food Reform for Sustainability and Health (FReSH) initiative that is now linked to the EAT Lancet ‘planetary health diets’. Many of these companies are moving into plant-based and lab-cultured alternatives for animal protein.  — Source EATforum.org

Known for its “purpose-driven marketing,” Edelman is the global communications  that receives $15 to $17 million a year in checkoff funds from DMI for contract services. Richard Edelman, himself, is a key member of the GENYOUth board of directors. Many of the global companies getting involved in the EAT Forums, such as PepsiCo and Danone, are Edelman clients. Edelman also ‘loaned’ personnel to work with the EAT foundation from Sweden that launched the now infamous EAT Lancet report, and EAT FReSH (Food Reform for Sustainability and Health) Forums last year preaching “planetary boundary diets” that represent huge reductions in consumption of meat, milk and dairy products.

The minds of children are the next frontier. In fact, this is something Edelman identified in that pivotal year of change for DMI. That year, 2008, Edelman launched its “Edelman Food and Nutrition Advisory Panel” staffed by “globally known food and nutrition experts,” who “provide strategic counsel to the firm’s food and nutrition staff in the areas of obesity, food ethics, food policy, functional foods, health claims and nutrition communications,” according to the Holmes Report.

Among those Edelman panel members were past Dietary Guidelines Advisory Committee members as well as a later appointee to the 2015 Dietary Guidelines Advisory Committee.

Fast forward to 2020, the recent GENYOUth newsletter article states in large bold type that, “What youth know, care about and do might make or break the future for healthy, sustainable food and food systems… The future of sustainability – which includes the future of food and food systems – will benefit from youth leadership and voice.”

The GENYOUth Insights article identifies the problem as revealed by the Edelman-guided checkoff-funded survey: “Youth are twice as likely to think about the (personal) healthfulness of their food over its environmental impact,” and the GENYOUth newsletter bemoans this finding needing action because “teens aren’t thinking too much about the connection between food and the health of the planet.”

IMPORTANT_Surveys (1)

The GENYOUth / Edelman survey (left) of teens 13 to 18 shows pretty much the same trends as the International Food Information Council (IFIC) 2019 Food and Health Survey (right) of 18 to 80 year olds. Environmental impact is just not the food-purchase driver that global food companies want it to be in order to complete their transformation of global food systems. — Sources GENYOUth Insights Spring 2020 and IFIC 2019 Food and Health Survey at foodinsights.org 

Specifically, 65% of youth surveyed said they regularly think about how healthy or nutritious their food is, but only 33% regularly think about whether the food they eat has an impact on the environment.

In fact, when it came to actual food and beverage choices, a whopping 91% of teens said they think about taste, followed by cost (76%), followed by how personally healthy it is (76%). Whether or not the food is produced in an “environmentally friendly” manner was far behind at 60%. (Teens did say “package recycling” ranked high on their list of considerations.)

What’s wrong with teenagers choosing foods and beverages based on taste, cost and personal health? From this reporter’s perspective, those are logical choice factors for maturing young people. Incidentally, those are criteria that bode well for milk and dairy products.

But GENYOUth and friends want to guide teens to make food and beverage choices based on real or perceived “impact on environment.” This opens the door for partnering food companies to do “social purpose-driven marketing” and for organizations like WWF to further influence them.

This would seem to fall in line with the direction of the next round of Dietary Guidelines, which in 2010 became tied more closely to institutional feeding in schools and daycares through USDA administrative rules and the Healthy Hunger-Free Kids Act.

For the 2020 Guidelines, the Committee has ignored good research on saturated fat that was screened out of the process by USDA, and they released a draft report this week that further reduces the recommended level of saturated fat in the diets of children over age 2 and adults.

Back in the last cycle of Dietary Guidelines (2015), the committee attempted to use anti-cattle “sustainability” and “planetary health” as criteria in meal pattern recommendations. At the time, the “sustainability” requirement was directed toward reducing beef (cattle) consumption. The dairy industry was silent, while other animal protein sectors became vocal. One thing to remember is that whatever happens to beef will eventually happen to dairy because cattle are most definitely in the “planetary” crosshairs of anti-animal activists.

The “sustainability” language and framework were ultimately removed from the 2015-2020 Dietary Guidelines, but fat is still the tool.

Back to the Spring 2020 GENYOUth Insights article, a new tagline has been coined: “good for me, good for the planet.”

The walk down the slippery slope begins. GENYOUth and friends, including USDA, want today’s teens to place more decision-making emphasis on the impact of food on the environment. In the Insights article, GENYOUth points out to its partnering companies and schools that kids don’t care enough about the environmental impact of the food they choose to eat.

This is where  FARM requirements and checkoff promotion are headed – toward social purpose-driven marketing as defined by the various supply chain partners that have people on these checkoff-influencing boards. The plan is to indoctrinate schoolchildren on sustainable food choices, then adapt what farms have to do to meet new consumer-driven criteria.

Yes, GENYOUth spent 12 years bringing big business into the schools through its non-profit foundation status. During that time, USDA, mainly 2010-2016 under Secretary Vilsack, has tightened the way Dietary Guidelines are tied to school food, NFL has marketed football through FUTP60 (while receiving $5 to $7 million annually from DMI), the NFL’s longstanding beverage partner PepsiCo received the 2018 GENYOUth Vanguard award and has created one of the largest K-12 foodservice companies in the U.S. Meanwhile, the dairy farmers – who started it all and fund the majority of GENYOUth through DMI – are stuck promoting fat-free and 1% milk, fat free yogurt and fat free cheese.

As reported recently in Farmshine, the partnership with DMI also gave Domino’s access to a whole new $63 million a year business making Dietary-Guidelines-correct cheese pizza for schools.

Through GENYOUth, America’s young people are being “led” into their ordained role as “agents of change” to lead the “future of food.”

The GENYOUth Insights article focuses on two examples of climate activism – holding them up as examples of how young people can and should be energized.

First, they reference the recently released report “A Future for the World’s Children?” produced by the World Health Organization (WHO), UNICEF and The Lancet. Think of this as the youth-version of the now infamous 2019 EAT Lancet report where new “planetary boundary” diets, depleted of animal protein, are recommended for human and planetary “health.”

We’ll call this report “EAT Lancet Junior”, and in GENYOUth’s own description, this report “reinforces the importance of placing children at the heart of United Nations Sustainable Development Goals.”

DMI has been actively working to incorporate these U.N. SDGs into “U.S. Dairy’s” sustainability framework and Net Zero emissions benchmark. This work also began over a decade ago when the Innovation Center for U.S. Dairy was formed and GENYOUth was founded and the FARM program was under initial development.

Lead the children through confirmation bias, get them to become energized activists, respond with a “U.S. Dairy” plan that aligns with that activism, and implement it through the FARM program – further refining who can and can’t be part of “U.S. Dairy” in the future.

Microsoft PowerPoint - Mike McCloskey.pptx

Under “Non-governmental organizations”, the NGO on this flowchart for U.S. Dairy is World Wildlife Fund (WWF).  Brent Loken is WWF’s lead scientist today.  Previously, Brent worked for EAT, the science-based global platform for food system transformation. He was a lead author on the EAT-Lancet report on Food, Planet, Health and is currently working on the roadmaps for how nations will meet GHG goals through changes in food and agriculture.     — Sources farmfoundation.org and worldwildlife.org

DMI knows full well that not all farms will be able to meet the criteria that are coming. In fact, according to a news release from PDPW covering the virtual presentation by Dr. Mike McCloskey, a key member of the U.S. Dairy Sustainability Council, acknowledged this fact.

Meanwhile, GENYOUth quotes from the “EAT Lancet Junior” report, asserting that, “Sustainability is for and about the next generation… We must find better ways to amplify children’s voices and skills for the planet’s healthy future.”

In its Edelman Intelligence survey of teenagers, GENYOUth reveals what it calls the “surprising disconnects and opportunities for stakeholders throughout the food ecosystem to do more to help ensure youth can lead, act and choose wisely in today’s food environment.”

When it comes to this idea of  ‘food that is good for me, good for the planet,’ teens said they currently rely on their families for most of this information and that they trust farmers for information.

But GENYOUth would like to move schools and food companies into this knowledge building arena – using farmers to ‘tell the story’ and teaching kids how to make ‘good for me, good for the planet’ food and beverage choices.

GENYOUth makes the case in its newsletter that now is the time to move toward ‘good for me, good for the planet’ food choice training of youth, which they say “aligns with a growing interest and sense of urgency among the food industry, farmers and others about the future of food and sustainability.”

So far this plan seems like one in which dairy farmers are helping steer the conversation and future choices, right?

Until we read deeper.

“How can the food industry and farmers become helpful and effective messengers around sustainable nutrition information to support youth?” And “How can schools play a bigger role?” These are two questions GENYOUth asks in its spring newsletter.

The answers, according to GENYOUth, are to see schools and food-related sectors become supporters that engage and inform young people about what foods and beverages are ‘good for me, good for the planet.’

Bottom line? The path to the future of food is one that moves the next generation away from prioritizing personal health, cost and flavor to put more emphasis on the importance of how food impacts communities, animals and the planet. DMI executive and former Ag Secretary Tom Vilsack said as much to the Senate Ag Committee a year ago when he asked Congress to help fund the pilot programs on farms that will get dairy where they believe it needs to be.

It’s not hard to understand why DMI is so slow to want to “educate” consumers about dairy products from a nutrition or comfort-food standpoint and why it is putting its checkoff bets on “sustainability” and “animal care.” Promotion of nutrition puts all dairy farmers on a level playing field. Promotion and implementation of sustainability requirements is a method for refining the U.S. Dairy machine.

GENYOUth says it wants young people to tackle the tradeoffs between health and environment and between taste and environment. They want schools and food companies to reinforce the concept that, “We all must take part in helping to sustain a fragile planet.”

We already see this beginning in our schools. A recent Scholastic Weekly Reader made headlines on social media when fake hamburger was touted as “the meat that could save the planet.” We see it in the vested plans of multi-national companies that are moving toward these products and marketing.

But it was the next part of the GENYOUth spring newsletter that was really shocking. Being held up as the example of youth leadership was Greta Thunberg, the teenage vegan anti-animal climate activist from Sweden, the country from which the EAT Lancet report on new planetary diets originated in 2019.

Don’t forget, the EAT Forum has the backing and participation of most of the top multi-national food companies including the top dairy product companies, as well as NGOs like WWF, and the dairy checkoff’s PR firm Edelman.

According to the GENYOUth newsletter: “We all must take part in helping to sustain a fragile planet. The astonishing power of aware, engaged, passionate youth is being brought home to us daily. As a remarkable example, look no further than Swedish teenager Greta Thunberg as the face of the climate-change movement.

“Aware, informed and engaged youth can be a powerful force for the movement toward food that’s ‘good for me and good for the planet,’” the GENYOUth newsletter continues.

Yes, alongside dairy farmer mandatory checkoff funds that launched and are maintaining GENYOUth administratively are the token funds of so-called “thought leaders” — large multi-national food corporations, sleep companies (because USDA is now interested in sleep studies on kids), technology companies, advertising and marketing companies, as well as celebrities and investor philanthropists.

In the name of breakfast cart donations, they are all riding the GENYOUth school bus to make future Greta Thunbergs of our kids.

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Dietary Guidelines Committee must be stopped, its flawed upcoming report excludes rigorous fat studies

ThenAndNow_DGAs_web

Drawings by Heidi Krieg Styer as published on Farmshine cover, June 12, 2020 edition

By Sherry Bunting, Farmshine, June 12, 2020

WASHINGTON, D.C. — As we have reported for several years now, there is this thing called the Dietary Guidelines for Americans that most people think is simply government guidance of how Americans should eat to be healthy, and that we can take – or leave – that advice based on our own choices and understanding of the science.

Wrong!

The Dietary Guidelines for Americans increasingly control our choices in ways subtle and obvious, especially where our children are concerned and especially where the poorest among us are concerned.

They began in the 1980s and are updated every five years by a Dietary Guidelines Advisory Committee. Since 2000, these Guidelines have become more restrictive, and in 2010 — under the Obama administration with Ag Secretary Tom Vilsack implementing measures to ban whole milk in schools and then lobbying for the bill, Congress took the step that linked the guidelines more closely than ever to our schoolchildren through the Healthy Hunger-Free Kids Act. The bill is anything but what its name implies.

At the same time, Americans have continued to grow fatter, sicker and sadder as the limits on saturated fat have grown stricter and the federal control more pervasive.

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Most of the ‘experts’ on the DGA Committee are free to choose their own meal pattern. Our schoolchildren, our poor, our chronically ill, our elderly, our military, our economically and nutritionally at-risk persons — their dietary choices are controlled by the DGA. According to the CDC, these are the demographic populations dealing with the most pervasive rise in obesity, diabetes and other chronic illnesses many scientists believe are rooted in the DGAs.

For 40 years, the advice coming from the Dietary Guidelines Advisory Committee every five years, and then virtually rubber-stamped by the Secretaries of Agriculture and Health and Human Services, has led Americans down an unhealthy road. The Committee pushes vegetarian eating patterns, high carb / low fat dogma, and increasingly strict saturated fat restrictions despite sound science to the contrary.

The process needs reform, according to the Academies of Sciences.

The 2020-25 Dietary Guidelines draft will be released next Wednesday, June 17 by the current Dietary Guidelines Advisory Committee (DGAC), and as the Nutrition Coalition and others have been warning, this draft is bad for Americans, bad for our children, and bad for our dairy and livestock producers.

What’s more, this draft is based on the deliberations of a committee that excluded rigorous studies showing the saturated fat in milk and dairy products is actually GOOD for us, especially for our children, and that it has little if any negative effect on cardiovascular health and all-cause mortality, with positive effect on Type II diabetes, obesity, cognition, brain function and mood.

Quite literally, the DGAC, Secretaries of Ag and HHS (even Congress and past and present administrations) — in their infinite wisdom and refusal to turn this Titanic away from the iceberg – are happy to watch American health sink, and the survival of our farmers and ranchers to sink right along with it.

If ever there was a time for action (and believe me, this chorus I’ve sung quite a few times since the year 2000), it is now!

Contact your Senators and Representatives in Washington and ask them to urge Secretaries Perdue and Azar to delay this DGAC report until all of the science is considered.

It is unconscionable that USDA – through its strange screening process that includes “conformance to current federal policy” implemented by department interns – was the first layer prohibiting rigorous science from the DGAC work over the past year.

It is even more deleterious that the DGAC further refined the science included in the saturated fat questions to illogical parameters that no other DGAC subcommittee used for its screening process.

Americans are smart. They are choosing whole milk and full-fat dairy products because they are learning about the science that was buried and suppressed over the past 40 years as well as the new studies surfacing.

But that’s only good for the wealthy adults among us. Children are ruled by DGAC decisions, thanks to Congress. Those suffering poor health are ruled by DGAC decisions because medical professionals tend to regurgitate them.

Families in need are perhaps MOST controlled by DGAC decisions because they rely on government feeding programs that must meet these fat-restricting Dietary Guidelines, but are issued SNAP cards that allow them to buy soda and cheap snacks full of carbohydrates that do nothing nutritionally for them.

Amid the COVID-19 crisis, how many times have we heard that the obesity and diabetes in our population, especially the poor, increases how harmful this virus is to certain populations, demographically? With these guidelines governing USDA feeding programs, it’s no wonder.

Shameful!

Not to mention, a year ago, military generals crafted a letter to Congress over their concerns about recruits being too obese or unhealthy to serve. Yes, the military is another sector of government-feeding that is tied to the flawed Dietary Guidelines for Americans.

So, big deal, my family can still choose. Right? For many families, those choices are made for them when dining out as restaurants increasingly document calories, saturated fat and other information on menus. This is required by the federal government for chain restaurants of a certain size. More of these restaurants admit to using “stealth health” to make adjustments to meals to show that they are meeting – you guessed it – the Dietary Guidelines.

In fact, the Food and Drug Administration (FDA) began its multi-year Nutrition Innovation Strategy, whereby it is seeking to “modernize” standards of identity to “achieve nutritional goals.” FDA also is designing a “good for you” symbol that foods will only get if they meet the criteria being developed. The agency in its meetings over the past year, cited reduced consumption of fat and salt as primary nutritional goals, and have made statements such as “American consume too much protein.” The FDA’s “modernization” of food labeling and standards of identity will certainly move forward under the good ‘ole Dietary Guidelines.

Meanwhile, when it comes to the simple “choice” of whole milk or even 2% in schools and daycares for children over two years of age, these wholesome products are outright banned because of the Dietary Guidelines. In fact, not only does the government require non-fat and 1% milk to be served, cheese and yogurt are also limited to low- and non-fat.

When fat is removed from the diet, carbs and sugars replace it, and foods are not consumed that bring tons of nutrients and vitamins to the table.

Here we are at a crossroads in our nation’s health. Obesity and diabetes are reaching epidemic proportions in our children. Iron, iodine, calcium, and certain vitamins, especially fat-soluble vitamins found in whole fat dairy and meats are nutrients of concern. Doctors are finding Americans, especially children and teens, are deficient in these nutrients when low-fat Dietary Guidelines rule the plate.

The only thing that can possibly turn the Titanic as it is already crashing on the iceberg is a groundswell of letters, phone calls, emails and faxes to members of Congress, Secretary of Agriculture Sonny Perdue, Secretary of Health and Human Services Alex Azar, even the President of the United States.

Sheer numbers are needed. To-date, medical and health professionals, scientists, teachers, parents, citizens have commented on the DGAC docket. Many have written letters and opinions, forwarded research that has been excluded, pointed out the flaws in research that was included.

Now Congress needs to hear from their constituents. There’s a war to win for our health and our farmers.

Concerned citizens have met with members of Congress over the past year on issues such as whole milk in schools, and yet the Whole Milk for Healthy Kids Act, House bill 832, and Milk in Lunches for Kids Act, Senate Bill 1810, have stalled at 41 and 3 cosponsors, respectively, which is where they were in October when I went to Washington with the first 10,000 of the 30,000 names on the Whole Milk Choice in Schools petition.

There are heavy hitters on the other side of this fat discussion. Never mind the animal and climate activists with their facts all jumbled up, there are huge investments in the future of food by powerful people who want to see the Dietary Guidelines continue the current path.

Processed With Darkroom

Part of the screening process used by USDA for science that will be included or excluded from Dietary Guidelines Advisory Committee consideration is this curious item shown above: “Framed around relevancy to U.S. Federal  Policy”. Committee members in October asked for more information on this research screening criteria. USDA explained it to them and those watching that this refers to including only the research that “aligns with current federal policy.”

While I was in Washington in October, my eyes were opened. I sat in on the DGAC meeting and wrote about it in Farmshine. There, I learned that one of the screening criteria by USDA for determining what science was “in” or “out” of the DGAC process is this strange point: “relevancy to U.S. federal policy.” When a question was asked by a member of the committee about that point, it was explained as “research inclusion that conforms or aligns with current federal policy”.

That, my friends, is the unelected bureaucracy feeding itself and pretending to have the scientific basis to use diet to achieve other goals.

I visited Senator Bob Casey (D-Pa.) that day and asked his staffer why Sen. Casey would not support Senator Pat Toomey’s (R-Pa.) Milk in Lunches for Schools bill.

The response? “We (Congress) are not a scientific body. We have a process for that, the Dietary Guidelines.”

Yep. There it is again.

When pressed further, asking how citizens – constituents — can redress their concerns with ELECTED officials if that committee stands in the way, I was surprised to hear the staffer note that National Milk Producers Federation (NMPF) did not support Sen. Toomey’s bill. I had identified myself as a member of the Grassroots PA Dairy Advisory Committee but also as a mother, grandmother and former school board director, but the answer I was given honed-in on my “dairy” reference.

I was told by the Casey staffer that NMPF did not support Toomey’s Senate bill on whole milk because it included language that would not just allow the choice of whole milk, but would also exempt school milk choices from the “10% calories from saturated fat limit.”

Later, I contacted NMPF and spoke with one of their lobbyists who confirmed that NMPF did not support the Toomey bill language. They did not want that exemption for milk because they said they believed “we can win the fat argument.”

dga1Meanwhile, on the day of my trip to Washington in October, as I posted a photo on facebook of USDA Food and Nutrition Services undersecretary Brandon Lipps in front of the Dietary Guidelines sign at the DGAC meeting in the USDA building, I recalled his words to me, that the department loves milk, but that the “science” needs to come together, and that the industry needs to be on the same page. (I had just handed him his copy of the first 10,000 signatures on the whole milk in schools petition)

Mr. Undersecretary, how can “the science” come together when your USDA interns and DGAC members left a lot of the good science on the cutting room floor and effectively screened it out of the “coming together” process these 5-year DGAC cycles are intended to address?

As I walked out of the USDA building to meet with legislators on that day in October 2019, I noticed a post on my facebook newsfeed from Hoard’s Dairyman quoting DMI CEO Tom Gallagher as follows:  “Now, we’re not sure if it will be in this go-around with the Dietary Guidelines for Americans . . . but I believe by the next Dietary Guidelines we will get the fat story reversed,” said Gallagher. “That opens up the door to whole milk products and other dairy products in schools, which would be a big plus.”

Already in October, when the DGAC process was near its beginning, the top national dairy checkoff leader was publicly admitting defeat. Or, was he actually telegraphing the wishes of DMI “partners” to USDA, another partner, that they’d prefer to keep stalling it.

In this quote, Gallagher makes it look like DMI supports whole milk in schools, while at the same time stalling a change in policy and conceding to a defeat in 2020 before the game got off the ground — while diverting everyone’s attention to 2025.

Back in 2014-15, I was involved in that DGAC cycle, writing several columns for a metropolitan newspaper. Same story, different year. You’ll find lots of background here.

At the time, I asked checkoff leaders at a dairy meeting why they weren’t involved in turning this around on saturated fat and why were they not more vocal in the guidelines process. I was told in 2015, that they were working on it for 2020.

Stall, delay, stall.

Our kids and our farmers don’t have 5 more years to get 40 years of wrong and 10 years of really-really-wrong, right.

This week, I was pleased to see Bob Gray who has represented the Northeast Council of Dairy Cooperatives sent out a memo to industry colleagues citing what Nina Teicholz and the Nutrition Coalition have been sounding the alarm about. He urged people to contact members of Congress and ask them to get a delay in the release of the DGAC 2020-25 report, to keep it from being released next Wednesday, and to keep it off the table until the science that was excluded is considered.

Unfortunately, at other levels of industry involvement, the response is a shrug.

For example, two weeks ago, I heard from a dairy farmer who contacted her regional dairy checkoff organization and asked for help distributing whole milk gallons to families in need at her local school during lunch pickup.

“You can’t do that,” she was told. “It’s not allowed.”

Unfazed, she contacted the school and the processor anyway, on her own, and both were enthusiastic about making her idea happen. She and her husband purchased the whole milk with their own money – 200 gallons of it – and they stood beside the school foodservice folks and gave it to families driving through picking up school lunches.

Additionally, ADA Northeast is a regional checkoff organization that has indicated to dairy farmers that their taste tests in cities show children don’t really notice the difference between whole milk and 1% low-fat milk, and that consumption of milk did not increase when whole milk was offered, but that consumption did increase when 1% chocolate milk was offered instead of just non-fat chocolate milk.

For the industry – it’s all about the 1% milk in schools. In fact, if the DGAC report is released next Wednesday and gets on its way to USDA / HHS approval, 1% milk will be kissed goodbye in schools as well because the DGAC is doubling-down on saturated fat levels, not loosening them.

Meanwhile, a high school / middle school trial in western Pennsylvania would put these checkoff findings to shame. Teenagers given the choice of whole milk this school year favored whole milk three to one over 1% low-fat milk. The milk choices were put in front of them with no information, and within a short time, they figured it out on their own. Within five months of students having this choice of whole milk, teenagers were consuming 65% more milk and the amount of milk being discarded fell by 95%.

On every level – nutrition, satiety, sustainability, environment – you name it, that’s a win. A win that schools and children will not get to realize if the DGAC issues its 2020-25 report doubling-down on saturated fat.

This Dietary Guidelines scandal has many players and parties involved – and it’s obvious by now this has nothing whatsoever to do with “the science.”

Contact your Senators and Representatives as soon as possible before Wed., June 17 and ask them to urge Sec. Perdue and Sec. Azar to delay the DGAC report and to send the committee back to the drawing board to include the science they left out.

If you don’t know who represents you in Washington, use this link to plug in your home address at this link to find out: 

Also, register your comment with Secretaries Perdue and Azar here

Let’s get this Titanic turned around. We don’t have 5 more years to waste. Who’s with me?

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Call to action: Feds ignore science on saturated fats, poised to tighten restrictions in 2020-25 guidelines

Where is our dairy industry? No time to waste!

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By Sherry Bunting, Farmshine, April 3, 2020

 WASHINGTON, D.C. — While Congress, USDA and HHS are all consumed by the health concerns of the COVID-19 pandemic, the Dietary Guidelines Advisory Committee is moving forward full-steam-ahead with what looks like more restrictions on saturated fats to be announced in May. Meanwhile, dairy leadership organizations sit on the sidelines, just letting it happen.

According to the Nutrition Coalition, and this reporter’s own following of the DGA Committee process, the process has been flawed from beginning and has reached a critical juncture. There is an urgent need for the public to pay attention and get involved.

Many had hoped the Committee would review and include the sound science and revelations about the flaws in the saturated fat limits in the current dietary guidelines to remove those restrictions or improve them in the 2020-25 guidelines. But the opposite is occurring.

As reported previously in Farmshine, some of the very best and most rigorous science on saturated fats and in relation to dairy fats vs. cardiovascular disease have been excluded from the review process from the very beginning.

Unfortunately, the process that began in 2019 is poised to move Americans even further down the wrong road with even more restrictive fat rules that will govern and inform all institutional feeding and which heavily influence the foodservice industry. Even worse, farmer checkoff funds are forced, by USDA, to help promote these unhealthy guidelines.

While National Milk Producers Federation, International Dairy Foods Association, Dairy Management Inc., and other industry organizations are silent, the Nutrition Coalition, founded by Nina Teicholz, author of The Big Fat Surprise, is sounding the alarm.

“We need your help to ensure that the federal government not continue to ignore large, government-funded rigorous clinical trials — the “gold standard” of evidence — that could reverse decades of misguided nutrition policy on the subject of saturated fats,” writes Teicholz in a recent communication.

She’s right. From the beginning, the DGA Committee was formed, and the research pre-screened by USDA, in such a way that many of the best studies and minds have been excluded.

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Part of the screening process used by USDA for science that will be included or excluded from Dietary Guidelines Advisory Committee consideration is this curious item shown above: “Framed around relevancy to U.S. Federal  Policy”. Committee members in October asked for more information on this research screening criteria. USDA explained it to them and those watching that this refers to including only the research that “aligns with current federal policy.”

Interestingly, one of the criteria for screening the research the Committee can consider is that it must “align with current federal policy.”

This dooms the entire process to a slanted view that is entrenched in the flawed bureacracy right from the start!

During the recent meeting of the DGA Committee in March — the last such meeting before release of the 2020 Dietary Guidelines for Americans (DGA) in May or June 2020 — the Committee failed to consider any of this evidence on saturated fat.

Instead, the committee announced it had found the link between saturated-fats consumption and cardiovascular disease to be “strong,” for both children and adults.

In fact, the committee recently proposed lowering the caps on saturated fat even further, from the current 10% of calories down to 7%!

“These conclusions ignore the entire last decade of science, during which a growing number of scientists have concluded that the caps on saturated fats are not supported by the science,” Teicholz points out.

She cites the work of a group of leading scientists who have reviewed the research on saturated-fats and released a consensus statement.

“Scientists are concluding that the most rigorous and current science fails to support a continuation of caps on saturated fats,” writes Teicholz. “So, why is the current DGA Committee — yet again — simply rubber-stamping the status quo and ignoring the science?”

The Nutrition Coalition is working fervently to expose the flaws in the process the DGA Committee is using under the USDA Food Nutrition Services umbrella. This in turn is what is used by USDA and HHS to govern what Americans eat.

These are not just “guidelines”, these are edicts to which everything from school lunches to military provisions are tied.

In fact, even farmers are tied to these guidelines as the dairy checkoff program leaders maintain they cannot promote whole milk because they are governed by USDA to stick to the guidelines, forcing farmers to mandatorily fund this completely flawed and unscientific “government speech.”

Americans deserve a recommendation on dietary saturated fat that is based on the most current and rigorous science available, and the Nutrition Coalition is issuing a call to action for Americans to join them in calling on the 2020 DGA Committee to critically review the most up-to-date evidence and modify its position on saturated fats accordingly.

“When we refer to “rigorous science,” we mean the data from well-controlled, randomized, clinical trials—the type of evidence that can demonstrate cause and effect,” writes Teicholz. “These trials were conducted on some 75,000 people addressing the question: do saturated fats cause heart disease? The results are that fats have no effect on cardiovascular or total mortality. This evidence has never been directly reviewed by any DGA committee.

“Ignoring evidence in order to preserve the status-quo is not acceptable,” she continues. “It’s not good policy, and it has not been good for the health of the American people. With the next iteration of the guidelines, your help is more crucial than ever to ensure that the USDA critically review the most up-to-date evidence and modify the government’s position on saturated fats to reflect the science accurately.”

Meanwhile, the dairy industry leaders continue to drag their collective feet.

As reported in Farmshine over the past few years, the call to action and support for healthy recommendations that consider the science on saturated fats and the goodness of whole milk, for example, has been largely pursued by grassroots efforts while industry organizations either fall in lockstep with the guidelines or stay neutral on the sidelines.

Once again, it will be up to the grassroots to get involved, for the public to be aware and get involved, for the Congress to be contacted, informed and involved.

How many times have we heard industry leaders shrug their shoulders and say “it all hinges on the Dietary Guidelines”?

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When presented at the October DGA meeting with the first 12,000 names on the “Bring the choice of Whole Milk Back to Schools” petition (now numbering close to 30,000 online and by mail), Brandon Lipps, USDA Deputy Under Secretary of Food Nutrition Services, gave this response: “We have to see the science start coming together and be sure to bring everyone in… into the process.” Now it appears the Dietary Guidelines that control food at school, daycare, work settings, military, and many other foodservice and institutional feeding settings will be even MORE restrictive allowing even LESS of the healthy fat we — especially our children — need. The fat we eat is not the fat we get! Why is USDA moving us further in the wrong direction and excluding the science on this?! Act now. There are links in this article to speak out. Sign the Whole Milk in Schools petition also!

If there is even a chance that our children can have whole milk and healthy meals at school, that farmers can use their mandatory checkoff to promote the true healthfulness of whole milk and full-fat dairy foods, this biased process of DGA Committee guidelines has got to be challenged in a big way.

Here’s how you can help.

Contact your Senators and Representatives in Congress with a simple message. Ask them to please ensure that USDA is not ignoring the science on saturated fats.

Below is a message that the Nutrition Coalition suggests, which you or your organization can adapt and share with others in communicating with members of Congress:

Please urge the agencies in charge of the Dietary Guidelines for Americans (DGA), the USDA and HHS, to stop ignoring large clinical trials-the “gold standard” of evidence – that could reverse decades of misguided caps on saturated fats.

Shockingly, none of this evidence has ever been reviewed by any expert committee overseeing the science for the Guidelines. In fact, the current committee is pushing to lower the caps even further.

This is extremely alarming given that a growing number of prominent nutrition scientists have concluded the evidence shows that saturated fats have no effect on cardiovascular or total mortality. In fact, a recent panel of leading scientists reviewed the data and in a groundbreaking consensus statement, soon to be published in a medical journal, found that the science fails to support a continuation limits on saturated fats.

The current DGA committee appears to be one-sided and biased on this issue.

Please urge the USDA to stop ignoring the science and give serious consideration to lifting the caps on saturated fat for the upcoming 2020 DGA.

An easy way to do this online is available at this “take action” link https://www.nutritioncoalition.us/take-action

Or find the name and contact information for your Senators and Representative at this link and contact them that way https://www.govtrack.us/congress/members

Also, comment at the Federal Register docket for the DGA Committee by May 15, 2020. The sooner, the better, because the committee is expected to make its recommendations in May. Submit a comment to the Dietary Guidelines Advisory Committee here https://www.regulations.gov/docket?D=FNS-2019-0001

Also take this opportunity to sign this petition to “Bring the Choice of Whole Milk Back to Schools” at https://www.change.org/p/bring-whole-milk-back-to-schools

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