Deals with the devil at Davos; it all comes down to money… and land

WEF panel at Davos on redirecting capital in agriculture. (screen capture)

NEWS / ANALYSIS

By Sherry Bunting, published in Farmshine Newspaper, June 10, 2022

DAVOS — Let’s follow your checkoff money all the way to Davos, where Klaus Schwab and friends, known as the World Economic Forum (WEF), gather annually in Switzerland. This is where globalist elites have been plotting and planning the net zero economy, complete with food transformation maps.

On May 26, your message was delivered and your future was signed up, with your money through your checkoff programs — a plan 14 years in the making under the DMI umbrella of multiple so-called non-profit foundations and alliances.

Some of the same global actors in the WEF food transformation movement are also represented in the various non-profit alliances that were created by your checkoff in the 2008 through 2012 time-period.

At Davos, the May 26 panel on “redirecting capital in agriculture” is where “farmers voices were heard for the first time,” they said.

Don’t worry, the purpose was to get you the money from Davos billionaires to do all the things they will be requiring you to do to be part of the new net zero economy they are creating with the net zero goal DMI has set for you — despite the fact you didn’t vote on it or sign up for it, and experts can’t even agree on what it means or how it will be measured.

But that’s okay, your checkoff created surveys, sustainability platforms and strategic alliance non-profits to bring the largest processors together “pre-competitively” to set the timelines, plan the parameters, and craft your messages.

DMI “thought leaders” often talk about getting ahead of “societal issues” such as animal care and the environment via the Innovation Center — to avoid regulation. That is the basis of the FARM program, for example.

But the reality is the regulatory side has at least some accountability — a process via our democratic republic if we still have one. 

What democratic process was used to determine the rules your farm will live by — as decreed by the corporations buying what you produce, and now also the access to capital you will need to continue?

Consumers have not asked for this, and neither have you. But your checkoff has done it for you and will help you navigate.

DMI issued a press release just a few days before Davos about how the Sustainability Summit they held state-side to help you, the farmer, navigate this new future they have been creating with your checkoff money.

“Never has the opportunity been greater for us to come together and demonstrate our collective impact,” said DMI CEO Barb O’Brien in opening the pre-Davos Summit. “And frankly, never has it been more urgent as we work to meet the growing demands and expectations of both customers and consumers around personal wellness, environmental sustainability and food security.”

These are pretty words.

The press release cites the U.S. Dairy Stewardship Commitment as having 35 companies representing 75% of the milk market signed on. The four pieces DMI is working on were listed in a vague way: 1) utilizing new ‘digital frontiers’ for point-of-purchase ‘strategies’, 2) promoting a new definition of ‘health and wellness’, 3) fulfilling an ‘impact imperative’ they say exists among consumers positioning U.S. Dairy as the leader in addressing societal challenges such as climate change, and 4) targeting ‘inclusive relevance,’ which O’Brien said Gen Z is the driver as the most diverse generation to-date with societal expectations for companies and brands.

Two weeks later, the thought leader representing you in Davos told the gathered elite, the billionaires, the power-centers, that your soil has “perpetual societal value” and should be invested-in and traded as an “asset class,” that farmers are the “eco workforce to be deployed,” and that investors and lenders should “redirect capital” to “de-risk” the investments farmers must make as “climate warriors that are planting the future.”

We missed that memo. Lots of buzz terms here, so let them sink in.

Here’s the reality: Farmers’ voices were NOT heard in Davos. Instead, what was heard was the voices of the WEF billionaires, the WWF supply-chain leveraging model, the string-pullers (thought leaders), and the plan-developers. 

The World Wildlife Fund 2012 “Better Production for a Living Planet” identifies the strategy depicted in this graphic on biodiversity (30×30), water and climate. Instead of trying to change the habits of 7 billion consumers or working directly with 1.5 billion producers worldwide, WWF stated that their research identified a “practical solution” to leverage about 300 to 500 companies that control 70% of food choices. By partnering with dairy and beef checkoff national boards in this “pre-competitive” strategy, WWF has essentially used farmer funds to implement their priorities in lockstep with the World Economic Forum. Image from 2012 WWF Report

We don’t even know all the tentacles behind the pretty words used to describe what you have already been signed up for. Rest assured, DMI will roll them out gradually through the Innovation Center and FARM, and investors, lenders and others will put them in the fine print of farmer access to capital and markets.

It’s more truthful to say the farmers’ voice is being stolen in this process.

Your autonomy, independence and decision-making is being overridden. Your permission is being granted for the WEF Davos billionaires to step right up, help themselves, and determine your options, your future through their investments in a soils asset class — because, climate.

During the WEF panel, it was Erin Fitzgerald who carried “the farmers’ voice” to Davos.

Erin Fitzgerald (USFRA photo)

Fitzgerald is CEO of U.S. Farmers and Ranchers in Action (name changed in 2020 from the previous U.S. Farmers and Ranchers Alliance). She became the USFRA CEO in 2018 after spending the previous 11 years working for DMI as Vice President of Sustainability and several other roles and titles while the FARM program and net zero framework was being developed. She spoke “for farmers and ranchers” in four sessions at the WEF annual meeting in Davos, including one panel about redirecting capital in agriculture, where she talked about soil as an “asset class” and farmers as the “eco workforce.”

During her comments on the Davos panel about “redirecting capital,” she made it clear that your consumer is “no longer the person at the checkout” in the grocery store. She said it’s the pension fund investors looking for low-risk investments. 

Even that is not entirely accurate. The truth is that DMI — in the creation of its many precompetitive alliances — has its sights set on bigger fish: the billionaires at Davos, the venture capitalists, the global corporations investing in climate. 

In fact, this is being driven behind the scenes by Edelman, the global PR firm that receives $16 to $18 million in checkoff funds annually as the contractor for DMI over the past decade of plotting and planning. Edelman is a key player at Davos. GENYOUth was the Edelman brainchild, and outgoing CEO Alexis Glick was originally tapped by Richard Edelman, himself, to lead GENYOUth as a former financial analyst who made Davos a high point of her itinerary.

Back to the WEF panel on May 26 — the messages that have been crafted were touted, along with a narrative about what you will do in the next 30 harvests as the “eco workforce” of the “new global net zero economy.”

Listening to some of the livestreamed sessions, other panels highlighted the future of food, energy and financing to all be rooted in carbon impact.

Some panels noted the fast pace of the WEF global transformation is creating inflation pain, but the globalist elites are not concerned, even saying “that’s a good thing.”

Other panels delved into individual carbon tracking, to measure, record and score what each one of us eats, where we go, how we get there.

Truth be told, consumers are also being signed up for the net zero economy, although most don’t even know it yet. In a free America, I’m not sure we voted on this global-control-fast-track either.

Fitzgerald, whose role is described as “building sustainable food systems of the future,” laid it out for the crowd of investors, corporations, regulators, and government officials.

On the Davos stage, she said she brought the farmers’ message and referred specifically to the DMI board chair as “my chair Marilyn, a farmer from Pennsylvania.” (Marilyn Hershey also sits on the USFRA board.) 

In the ‘redirecting capital’ discussion, another layer of the World Wildlife Fund (WWF) model of leveraging the few players in the middle of the food supply chain to move consumers and producers at both ends was very much in play.

This is not surprising. The DMI alliance with WWF also spanned a 12-year period from 2008 to 2020 when all of these non-profit alliances were formed under the DMI umbrella to bring global processors together as a platform for “pre-competitively” determining how all farms will operate in the future.

Your innovation and hard work were mentioned, but no credit was given to where you are, what you already accomplish, as farmers. It is all forward-looking to annually “make progress” over “the next 30 harvests.”

The stage was set for farmers to see capital “redirected” to de-risk certain types of operations and to make the soil you farm an “asset class.”

“We officially have our first solution,” declared the Davos panel moderator, turning to the panelist sitting beside Fitzgerald, saying “that’s your area, let’s do it.” Who was this panelist? None other than David MacLennan, the board chair and CEO of Cargill, and a former member of the Chicago Board of Trade and Board of Options Exchange.

Think about this for a moment. Soil as an asset class dovetails nicely with the 30 x 30 land grab, another WEF / WWF / Great Reset / Build Back Better invention.

Lured by money or financing, the soil you farm — if it becomes a tradable asset class with financing channeled to certain practices begs this question: Whose land does it become and what will be your accountability through the Security and Exchange Commission or the Commodity Futures Trading Commission for disclosures? Farm Bureau is already sounding the alarm on proposed rules about supply chain producers being an open book to the SEC for claims made by companies buying their raw commodities.

More importantly, who will make the decisions on your farm? Fitzgerald asked the audience to “put aside the term ‘farmer’ and think about ‘these people’ as the “eco workforce.’”

Your voice, through your checkoff, just went into the den of thieves to offer your land, your future, your autonomy — as a farmer, rancher, landowner, generational steward of God-given resources in your community — and put it on a silver platter for the Davos global elites under the feel-good message of farmer as climate warrior, an eco workforce planting the future in the net zero economy.

They said your voice was heard, your story was told, and they’ll get you the investment funds for projects. In  “thinking about soils as a perpetual asset to society,” Fitzgerald said investors can do what was done for the renewable energy sector in 2008 to “prop it up and get it moving.”

“This eco workforce has boots on the ground,” she said. “They have every bit of capability, but they’re going to be battling the real effects of disrupted markets and climate change, and they also have unbelievable talent. Our farmers are doing amazing work as climate eco warriors. Are we as business agents of change here at Davos really creating the finance models to de-risk their investment to let them plant the future and be the eco warriors they can be in the fight on climate change?” 

More pretty words that might sound inspiring to some, until we pull back the layers and realize deals are being made with the devil.

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Dr. Mitloehner clears the air on ‘net zero,’ sees narrative changing on America’s cows

Dr. Frank Mitloehner is a foremost authority on animal science and greenhouse gas emissions. Find him on Twitter @GHGGuru and @UCDavisCLEAR (Screen capture from American Dairy Coalition webinar)

‘Climate neutrality, not net zero carbon, should be dairy’s goal.’

By Sherry Bunting

‘Net zero’ seems like a simple term, but it’s loaded, according to Dr. Frank Mitloehner, professor and air quality specialist with the Department of Animal Science at University of California-Davis. 

He firmly believes dairy can be a climate solution, but the first step is to accurately define dairy’s contribution to the climate problem. Setting the record straight is his prime focus, and he also researches ways dairy, like every industry, “can do our bit to improve.”

Presenting on what ‘net zero’ really means for dairies, Mitloehner answered questions during the American Dairy Coalition (ADC) annual business meeting in December, attended by over 150 producers from across the country via webinar.

Based in Wisconsin, ADC is a national producer-driven voice with a regionally diverse board. President Walt Moore, a Chester County, Pennsylvania dairy producer, welcomed virtual meeting attendees, and CEO Laurie Fischer shared a federal dairy policy update. 

She said the ADC board is nimble, moves quickly, and wants to hear from fellow dairy farmers. She encouraged membership to make ADC stronger and shared about the organization’s federal policy focus in 2021 — from pandemic disruptions and assistance, Federal Order pricing, depooling and negative PPDs to real dairy label integrity, whole milk choice in schools, and farmers’ questions and concerns about dairy ‘net-zero’ actions.

“Too often, farmers think they may not understand something, so they don’t speak up,” said Fischer. “But we get calls and so much great advice from our farmers. We know you get it, you know it, because it is happening to you.” 

From this farmer input, the net-zero topic became the ADC annual meeting focus.

“We are rethinking methane, and this is influencing and shaping the discussion,” Dr. Mitloehner reported. He urged producers to use the information at the CLEAR Center at https://clear.ucdavis.edu/ and to do better networking, to have a better presence on social media. 

This is necessary because the activists are well-connected, and methane is the angle they use in their quest to end animal agriculture. He said Twitter is a platform where many of these discussions are happening. His handle there is @GHGGuru and the Center is @UCDavisCLEAR.

“This is something I have told the dairy industry. They say ‘net-zero carbon’, but they shouldn’t say that because it is not possible, and it is not needed. We need to be saying ‘net-zero warming’. That’s the goal. Then, every time you reduce methane, you instantaneously have an impact that is inducing a cooling effect,” said Mitloehner.

‘Climate neutrality’ is the more accurate term he uses to describe the pathways for U.S. dairy and beef. But it requires getting accurate information into policy in a fact-based way. 

It requires arming people with the knowledge that the constant and efficient U.S. dairy and livestock herds produce no new methane, that they are climate-neutral because not only is methane continuously destroyed in the atmosphere at a rate roughly equal to what is continuously emitted by cow burps and manure, that process involves a biogenic carbon cycle in which the cow is a key part.

One of the issues is how methane from cattle is measured, he said. Current policy uses a measurement from 30 years ago that fails to acknowledge the carbon cycle and ‘sinks’ alongside the ‘emissions.’ 

Mitloehner said accurate information is beginning to change the narrative. This is critical because methane is the GHG of concern for dairy, and the narrative about it has been incomplete and inaccurate. 

As a more potent heat-trapping gas than carbon dioxide, methane becomes the ‘easy’ target to achieve the warming limits in the Paris Accord. Methane was the focal point of ‘additional warming limits’ during the UN Climate Change Summit (COP26) in Glasgow in November.

Putting together the inaccurate narrative alongside international agreements to specifically reduce methane, it becomes obvious why cattle are in the crosshairs. Producers are already in the middle of this in California as methane regulation and carbon credit systems began there several years ago.

As the narrative is beginning to change, Mitloehner sees opportunities. He described the current California ‘goldrush’ of renewable natural gas (RNG) projects where large herds both in and out of state cover lagoons to capture and convert biogas into RNG. The state’s investments and renewable fuel standard provide a 10-year guarantee with the RNG companies typically owning the offset credits that can be traded on the California exchange from anywhere.

Getting the numbers right is mission-critical

“We are far and away an outlier because of our efficiency in the U.S with all livestock and feed representing 4% of the GHG total for the U.S,” Mitloehner confirmed. “Dairy, alone, is less than 2% of the U.S. total.”

This is much smaller than the 14.5% figure that is thrown about recklessly. That is a global number that includes non-productive cattle in India as well as the increasing herds in less efficient developing countries. This number also lumps in other things, such as deforestation.

He said the true global percentage of emissions for livestock and manure is 5.8%. Unfortunately, activists and media tend to use the inflated global figure and conflate it with these other things to inaccurately describe the climate impact of U.S. dairy and livestock herds as 14.5%.

The efficiency of U.S. production and the nutrient density of animal foods must be part of the food and climate policy equation.

Methane is not GHG on steroids

“Without greenhouse gases, life on earth would not be possible because it would be too cold here,” said Mitloehner. “We need GHG, but human activity puts too much into the atmosphere, and the toll is large concentrations.” 

The way all GHGs are measured has to do with their intensity as determined 30 years ago when scientists wanted one global warming potential (GWP) unit to compare cows to cars to cement production and so forth. They came up with GWP100, which converts methane to CO2 equivalents based on its warming potential.

Methane traps 28 times more heat than CO2, but it is short-lived, Mitloehner explained.

“Looking just at the warming potential, you get this idea that methane is GHG on steroids and that we need to get rid of all of it and all of its sources,” he said.

But is this the end of the methane story? No.

Sinks and cycles must count

Mitloehner described how ‘methane budgets’ look at sources and their emissions but ignore the carbon sinks that go alongside and ignore the chemical reactions that result in atmospheric removal of methane as well.

“Plants need sunlight, water, and a source of carbon. That carbon they need comes from the atmosphere to produce oxygen and carbohydrates,” he said, explaining how cows eat the carbohydrates and convert them to nutrient dense milk and beef. In that process, the rumen produces methane.

“Is this new and additional carbon added to the atmosphere? No it is not. It is recycled carbon,” he said.

“Say you work off the farm. You drive and burn fuel, adding new CO2 in addition to the stock in the atmosphere the day before. Stock gases accumulate because they stay in the environment. Currently, agencies treat methane as if it behaves the same way. But methane is a flow gas, not a stock gas. It is not cumulative,” said Mitloehner.

If the same farm has 1000 cows belching today and 1000 belching 10 years ago, those 1000 cows are not belching new methane because in 10 years it is gone from the atmosphere. It is cyclical.

“The take-home message is the carbon that our constant livestock herds produce is not new carbon in the atmosphere. It is a constant source because similarly to it being produced, it is also destroyed. The destruction part is not finding its way into the public policy system… but it will in the future,” he predicts.

Methane drives Paris Accord and COP26

Methane targets are driving intergovernmental agreements wanting to limit the “additional warming impact” of nations and industries.

Currently, cattle are viewed as global-warmers because they constantly emit methane. However, as Mitloehner drilled numerous times, this is not new methane, it is not additive, it is not cumulative. It is recycled carbon.

“If you have constant livestock herds, like in the U.S., then you are not causing new additional warming,” said Mitloehner.

Burning fossil fuels is much different. 

“Fossilized carbon accumulated underground. Over 70 years, we have extracted half of it and burned it, so where is it now? In the atmosphere. We added new and additional CO2 that is not a short-lived gas. It is a one-way street from the ground into the air,” he explained.

The problem for dairy and beef producers is their cattle are being depicted as though their emissions are additive, cumulative, like fossil fuels, which is not true, he said.

Signs the narrative is changing

One promising sign that the message is getting through has come from Oxford researchers acknowledging the constant cattle herds in the U.S. and UK are not adding new warming.

They acknowledge the GWP100 “grossly overestimates” the warming impact of cattle and are working on a new measurement that recognizes constant cattle herds are not adding new warming, said Mitloehner.

Another promising sign is that the International Panel on Climate Change (IPCC) issued a statement recently acknowledging that the current GWP100 overblows the warming impact of cattle by a factor of four. This new information is not in current policy, but it is making its way there.

Tale of two bathtubs

Mitloehner believes it is important to visualize climate neutrality. He described two bathtubs. One has a CO2 faucet with no drain, the other a methane faucet with a drain. Open the faucets, and even at a slow and steady rate, the CO2 bathtub continues to rise, while the methane bathtub drains as it fills to remain at a constant level.

He also explained that over the past 200 years the U.S. hasn’t seen any real change in that methane bathtub because prior to settlement in America, 100 million ruminants — buffalo and other wild herds — roamed. Today, there are around 100 million large ruminants in the U.S. dairy and beef industries.

What has changed is the U.S. does have more liquid manure lagoon storage that is producing more methane than solid manure storage. “But we know of ways to further reduce that,” he said.

Mitloehner pointed out how the current GWP100 poorly estimates the warming impact three example scenarios. If, over 30 years, methane is increased 35% from a source, or reduced 10%, or reduced 35%, the GWP100 would show significant continuous addition of cow-sourced methane in CO2 equivalents for all three scenarios because the destruction of the methane – the drain that operates with the faucet – is ignored.

The proper way to look at this, if the methane increased a lot, is that it would add a lot. But if it is balanced, then there is no new or additional warming. And, in that third scenario, he said, “where we pull a lot from the atmosphere when we reduce methane, it has the same impact as growing a forest.”

Bottom line, said Mitloehner, “We can be a solution and take it to the market and get paid for that,” but current policy does not yet reflect the neutral position of the constant and efficient U.S. herd.

Bullish about the future

‘Net zero’ is a term that is not yet clearly defined, said Dr. Frank Mitloehner several times during the American Dairy Coalition annual meeting by webinar in December. He sees the real goal as “climate neutrality,” to communicate the way constant U.S. dairy herds contribute “no additional warming,” in other words “net zero warming.”

The climate neutrality of U.S. cattle must be part of public policy, he said. Only then will dairies truly be on a path to marketing their reductions as ‘cooling offsets.’

Mitloehner, a University of California animal scientist and GHG expert is bullish about the future of “turning this methane liability into an asset, so if we manage toward reducing this gas, we can take that reduction to the carbon market,” he said.

“When we hear ‘net zero’, we think about carbon, but that would mean no more GHG is being produced, and that is not possible. I have told the dairy industry this for years. Why is (zero GHG) not possible? Because cows always belch, and we can’t offset that, and furthermore, we do not need to offset that because it is not new methane,” said Mitloehner.

On the other hand, “If we replace beef and dairy made in the U.S., this does not create a GHG reduction at all. This is because we are the most productive and efficient in the world,” he said.

Just stopping beef and dairy production here in the U.S. — and picking up the slack by producing it somewhere else or producing something else in its place — creates ‘leakage.’ This leakage, he said, is where the biogenic carbon cycle becomes disrupted. In other words, the bathtub has a faucet that is out of sync with the drain.

California’s RNG ‘goldrush’

Mitloehner touched on the strict California standards that mandate a 40% reduction of methane be achieved by the state by 2030. Again, methane is targeted because of its warming potential per the Paris Accord.

The good news, he said, is California is using incentives to encourage covering manure lagoons to capture a percentage of the biogas bubble so that it doesn’t go into the atmosphere but is trapped beneath the tarp and converted into renewable natural gas (RNG) that can be sold as vehicle fleet fuel to replace diesel. 

Because this RNG comes from a captured and converted methane source, it is considered a most carbon-negative fuel in the state’s low-carbon fuel standard. 

Those credits equate to $200 per ton of CO2 replaced with a carbon-negative renewable, said Mitloehner.

“This is a huge credit. This is why dairies are flocking to get lagoons covered to trap and convert. These credits are guaranteed for 10 years in California, but the anti-agriculture activists are fuming over them,” said Mitloehner.

Of all California investments made toward achieving the 40% methane reduction goal, dairy has received just 3% of funds, but has achieved 13% of reductions so far.

This “carrot” approach has incentivized the biogas RNG projects assuming $4000 income per cow, making an estimated $1500 to $2000 per cow per year on a 10-year California fuel standard guarantee.

Mitloehner noted that the carbon intensity of the reduction is presently viewed as greater when RNG is used in vehicles vs. generating electricity, but right now there is not enough RNG suitable for vehicle use. He sees the fuel use increasing in the future and explained that dairies anywhere can sell into the California market if they capture biogas and convert it to RNG.

The state’s 10-year guarantee has stimulated companies seeking to invest in RNG projects on large dairy farms, where they then own or share the credits.

Mitloehner answered a few questions from producers about the caveats. If the bottom and top of the lagoon are covered, what happens to the sludge that accumulates? He acknowledged there is no satisfactory answer to that question presently.

Another drawback is the technology only works for larger dairies because smaller lagoons won’t have the same breakeven. Community digester models are emerging as well, he said, but they also use clusters of large farms working together.

Soil carbon sequestration

Mitloehner cited soil carbon sequestration as a way dairy farms of any size can be a solution.

It’s the process by which agriculture and forestry take carbon out of the air via the plant root systems that allow the soil microbes to take it into the soil — unless the soil is disturbed by tilling or it is released through fires. With good forest and grassland management, as well as low- and no-till farming practices, carbon can be sequestered to stay in the ground forever, according to Mitloehner.

“Agriculture and forests are the only two ways to do this,” he said, adding that USDA seeks to incentivize practices that take and keep more of the atmospheric carbon in the soil.  

Answering questions from producers, he noted that he has not yet seen a scheme that would incentivize soil carbon sequestration through marketing offsets, but the discussions are heading in that direction.

“Many of the environmental justice communities are running wild on this. They do not want farmers to get any money for it. They are putting on significant pressure and threatening lawsuits, so it’s not settled yet,” he reported.

There is also a lot of confusion around soil carbon sequestration and “regenerative” agriculture. One big problem is that producers who are doing some of these things, already, won’t get the opportunity to capitalize on those practices when offset protocols are eventually developed — if those practices are not deemed “additive.”

“If you are doing something now and are not covered by a policy of financial incentive, then four years from now, if it is developed, they’ll say you don’t qualify because you are already doing it,” said Mitloehner. 

“They are calling it ‘additionality.’ It’s about the change to doing it to qualify. That seems crazy, but it’s like if you bought an electric vehicle 10 years ago when there was no tax credit, you don’t get a tax credit now for already owning an EV because the improvement is not ‘additional,’” he explained.

What about the burps?

For farms with under 1000 cows, other technologies like feed additives can be used on any size dairy with effects realized within a week, said Mitloehner, noting one product that is commercially available and several others on the docket.

If a 10 to 15% reduction can be achieved in enteric (belching) methane reduction, then it will be marketable. Right now, these reductions are not marketable. If an offset protocol is developed for this in the future, it will be taken to the carbon market, he said.

In the meantime, incentives are being offered within supply chains, according to Mitloehner. Companies like Nestle, Starbucks and others are doing pilot projects and buying feed additives for the farmers within their supply chains to reduce their products’ GHG. He said there is some evidence these products can enhance components and feed efficiency. This is a big area of research right now.

A question was also asked during the webinar, wondering about Amish farms using horses instead of tractors. Are they contributing to cooling?

Mitloehner replied that he has not yet seen a calculation for this, and while the impact of horses would be less than the impact of burning fossil fuels, there is still an environmental impact to calculate. 

Since the international focus is on ‘additional warming impact’, methane is – like it or not — the target. Whether a dairy farm is managed conventionally or in the Amish tradition, the cows, the methane, and how governments and industry measure the ‘additional warming impact’ of cow-sourced methane, is still the crux of the issue for all dairy farms. If efficiency is reduced, then the ability to position the dairy farm as ‘cooling’ may be more complicated, or less significant, he said.

In addition to accurate definitions that acknowledge climate neutrality of constant cattle herds producing no new methane, Mitloehner’s wish is for federal policy to also take productivity (and nutrient density) into stronger consideration when evaluating emission intensity “instead of just counting heads of cattle. 

“This can be good for large or small dairies with a high or low footprint. When the relative emissions are determined by how you manage the dairy, the hope is that this is more about the how than the cow.”

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Gates et. al. peddle fake food, climate propaganda; Guarding real food ID will be critical

Bill Gates is pictured here in a Jan. 27, 2021 screenshot talking about carbon markets during the World Economic Forum Davos Agenda 21 livestream. A massive land grab is underway at the same time as this push toward ‘synthetic animal protein’ and as the WEF and UN goals of 30 x 30 are implemented. Big tech billionaires, like Gates the single largest owner of  U.S. farmland, are heavily invested in ‘synthetic animal protein’ (otherwise known as ‘lab-garbage’). WEF screenshot by Sherry Bunting

By Sherry Bunting, Farmshine, Feb. 26, 2021

EAST EARL, Pa. — Bill Gates gave hair-raising interviews last week with the Feb. 16th release of his new book: How to Avoid a Climate Disaster. In it, Gates lays out what he says it will take to eliminate greenhouse gas (GHG) emissions to ‘save the planet’.

Grabbing headlines is the Microsoft founder and software developer’s proclamation that ‘rich’ nations should move to 100% synthetic animal protein, while ‘poor’ nations, like Africa, can keep consuming animal-sourced proteins — if they reduce animal GHGs and environmental footprint by “merging-in” the meat and milk genetics and other technologies that have made U.S. cattle herds so productive.

Specifically, in a published interview with MIT Technology Review, Gates was asked: “Do you believe plant-based and lab-grown meats could be the full solution to the protein problem globally?”

Gates replied: “No, I don’t think the poorest 80 countries will be eating synthetic meat. I do think all rich countries should move to 100% synthetic beef. You can get used to the taste difference, and the claim is they’re going to make it taste even better over time. Eventually, that ‘green premium’ is modest enough that you can sort of change the (behavior of) people or use regulation to totally shift demand.”

That’s a mouthful.

Gates laments the “politics” of animal-sourced foods being a challenge for his fake-food-based climate goals and investments. “There are all these bills that say it’s got to be called, basically, ‘lab garbage’ to be sold,” Gates said. “They don’t want us to use the beef label.”

He goes on in the interview to explain why poor countries will continue to animal-source protein.

“For Africa and other poor countries, we’ll have to use animal genetics to dramatically raise the amount of beef per emissions for them. Weirdly,” says Gates in the MIT interview, “the U.S. livestock, because they’re so productive, the emissions per pound of beef are dramatically less than emissions per pound in Africa. And as part of the (Bill and Melinda Gates) Foundation’s work, we’re taking the benefit of the African livestock, which means they can survive in heat, and crossing-in the monstrous productivity both on the meat side and the milk side of the elite U.S. lines.”

Here’s the thing. A month before his book release, Gates made headlines as “the man who is about to change the way America farms.” In January, the 2020 Land Report 100 featured Gates as “America’s leading farmland owner with 242,000 acres of productive farmland in more than a dozen states.”

According to the Land Report map, Gates’ swaths of farmland, amassed through front-company Cascade Investments, are located mainly near water and ports across 19 states.

Gates is also a founding member of an investor group (Leading Harvest), setting a sustainability standard for over 2 million farming acres in 22 states and another 2 million in 7 countries, according to the Land Report.

Furthermore, the Bill and Melinda Gates Foundation (separate from Cascade Investments and Breakthrough Ventures) has a farmland initiative called Gates Ag One, based in St. Louis. According to the St. Louis Business Journal, its focus is research to help farms in low- and middle-income countries adapt to climate change by becoming “more productive, resilient and sustainable.”

The Breakthrough Energy Ventures (BEV) investment fund recently changed its website, but the strategies for agriculture and food production are still clear when clicking through tabs. Here’s just the tip of the iceberg. BEV website screenshot by Sherry Bunting

Gates also chairs the investment fund called Breakthrough Energy Ventures (BEV), mentioned in various ‘fake-meat’ and ‘fake-dairy’ articles published in Farmshine over the past three years.

The BEV fund is mentioned throughout Gates’ new book as a ‘philanthropic’ fund with a climate strategy. Digging into the website, one sees the fund’s climate investments described as “patient, risk-tolerant capital” that will recoup return on investment years down the road once the global supply chains, government policies, and other strategies move consumers toward the various sector outcomes the BEV billionaires are investing in.

The BEV investor list includes significant interests based in China; Democratic party candidates and/or donors like George Soros, Tom Steyer, and Michael Bloomberg; big tech billionaires like Gates, along with Mark Zuckerburg, founder of Facebook, and Jeff Bezos, CEO of Amazon.

The two-pronged approach to animal protein in Gates’ book reflects the two-pronged investments of Gates, BEV, Leading Harvest and the Bill and Melinda Gates Foundation. On the personal and fund investment side, Gates and friends have put billions of dollars into ‘replacement ag systems’ featuring fake-animal-protein for ‘rich’ countries, while on the foundation side, the focus is on research for efficient animal ag systems in poor countries.

In fact, the Bill and Melinda Gates Foundation – which has endeared itself to Big Ag by supporting biotech research for developing countries — was among 11 top-level sponsors in the $100,000-plus donation category for the American Farm Bureau Federation’s virtual convention in January.

During the 2021 convention, Farm Bureau president Skippy Duvall and Land O’Lakes CEO Beth Ford — together — provided a joint keynote discussion under the ‘stronger together’ 2021. Ford spoke of Land O’Lakes’ 2020 partnership with Microsoft to build an “artificial intelligence” ag-tech platform to automatically gather data from farms and trade carbon credits. The discussion ended with a focus on climate-smart technology and a more “inclusive” advocacy platform less cluttered by production identity labels.

For his part, Duvall stated that, “There’s room in the marketplace for everyone, every type of production — organic, conventional, plant-based meat, whatever it might be — there’s enough room in the market for all of us,” he said. “We have to stop throwing ourselves under the bus and work together as one united family.”

This sentiment dovetails with the global food transformation agenda of companies and investors wanting to mix-match-and-blend in a way that melts-away protein identities in favor of planetary diet standards, labels and symbols. Walmart’s director of sustainability talked about this during a World Economic Forum virtual event reported in Farmshine in January, and it is showing up in Walmarts today with big name frozen entrées in lookalike packaging, featuring BE’F, CHICK’N and DAI’Y. How clever.

On the fake-animal-protein investments, Gates and friends are working with global mainline agriculture companies like Cargill, Tyson, ConAgra and ADM, as well as global food supply chains like PepsiCo, Nestle, Unilever, and Coca Cola, along with ‘replacement’ plant-based and cell-cultured fake-meat and fake-dairy manufacturers like Beyond Meat, Impossible Foods, Memphis Meats, BioPrint, and Perfect Day.

All of this ‘replacement’ or ‘alternative’ ag push is setting the stage for a massive land grab to meet the 30 by 30 executive order of President Biden that dovetails with United Nations goals to have 30% of U.S. and global lands in conservation protection by 2030. That would double the current 15%.

With billions in ‘patient capital’ invested, Gates and friends want to see U.S. consumers ‘herded’ toward the ‘herdless’ imposter-foods they’ve invested in.

The USDA-HHS Dietary Guidelines have the facilitating low-fat diets positioned and ready. The FDA Nutrition Innovation Strategy is a multi-year effort underway to modernize standards of identity and develop a universal ‘healthy’ symbol for ‘approved’ foods.

Meanwhile, Gates and friends are pushing for polices and pricing that shift diets more quickly from the ‘climate’ side. For example, wholesale boneless wing and tender prices, as well as beef, are rising rapidly (but not to producers). This effectively narrows the gap between real and fake to help with the transition. Even the dairy industry is moving to ‘dual purpose’ processing.

Digesting Gates’ book interviews, hearing him talk about carbon markets during a World Economic Forum Davos Agenda 21 livestream, and seeing the ‘who’s who’ board of the BEV investment fund – it is clear Gates and friends are politically well-positioned to push policies that can shift diets based on their investments.

They are also getting help from within the animal-sourced food industries to corral Gen Z as ‘agents of change’ that will embrace these China-sourced pea-protein concentrates and lab-created franken-foods as they scale up across household name brands. In its recent joint-venture announcement with Beyond Meat, PepsiCo admitted their alternative snack and beverage rollouts must be “effortless” so consumers don’t have to think about making the “right choices for the planet.”

Food transformation is unfolding rapidly as Big Ag, Big Food, Big Tech, Big Money players align with governments, non-governmental organizations (NGOs) and globalized supply chains.

To affirm the identity of real, local, U.S.-produced animal-sourced foods from farms will require a direct appeal to consumers and accountability for industry leaders and policymakers.

Overblown climate propaganda about dairy and livestock fuel policies that gradually undermine food production identity. Gates is not a food fortune-teller, but rather he is fixing to be a food fortune-maker believing he and his billionaire big tech cronies can ‘software program’ food and behavior to enrich their own outcomes.

We need to follow the money and wake up the public to see the garbage the elites are selling for what it really is. Some of us are ready to pick this food identity hill to die on.

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What has checkoff done for you lately?

Is now the time for a separate voluntary checkoff to divorce USDA, promote real U.S.-produced dairy, and take back the market value of consumer trust?

A young girl comes face to face with cows at a dairy farm open house in 2011. Since then, questions about checkoff direction beg only more questions. Who will stand up? Children on and off the farm need someone to stand up for their future. The World Economic Forum’s Great Reset tagline is (can you believe it?) Build Back Better, and it includes a plan already well underway to transform the global food and agriculture industries as well as the human diet. Huge global food and technology players say their plan will reduce hunger and disease, protect water and mitigate climate change. The real motive is tighter corporate control of food. The pattern is clear in the path of the checkoff, especially since 2008. Even the trust consumers repeatedly say they have in farmers is being arbitrated, re-designed and outright stolen. File photo by Sherry Bunting

By Sherry Bunting, Farmshine, January 22, 2021

BROWNSTOWN, Pa. — What has the mandatory dairy checkoff done for you its funders — the dairy farmers — lately? That’s a loaded question.

The short answer? Lots of herding.

One would believe mandatory checkoff promotion would be focused on herding consumers toward dairy products, but it may be more aptly described as herding producers toward certain global food transformation and marketing goals.

In various DMI phone conferences with producers, checkoff leaders have often repeated how they build relationships to ‘move milk’, work hard to ‘move milk’ and pivot through circumstances to ‘move milk’.

What has checkoff done for you lately? Apparently, they ‘move milk’.

Yes, there are several important and functional programs funded with checkoff dollars, mostly by state and regional checkoff organizations, including various ‘point of purchase’ and ‘tell your story’ programs aimed at connecting farmers with consumers. They help, and they also fit the agenda.

Survey after survey shows consumers trust farmers. They do not necessarily trust the global processors, retailers and chain restaurants that put farmers’ products in the consumer space.

This should come as no surprise. When it comes right down to it: Do farmers, themselves, even trust these consolidated globalized conglomerates?

Consumers trust farmers (88% up 4% since June according to AFBF survey), so ‘moving milk’ means connecting farmers with consumers. But the profit in that equation rests with the consolidated power structure – the global corporations – in the middle.

What has checkoff done for you lately? They’ve facilitated corporate use of farmers to dress their windows even as they participate in the World Economic Forum Great Reset for food transformation that seeks to dilute animal protein consumption, including dairy, through ‘sustainability’ definitions and goals.

Even the Edelman company, which receives $15 to $17 million annually in checkoff funds as the DMI public relations firm, is busy promoting a top oat-milk look-alike brand globally, serving as a sponsor and integrator of the EAT forum (EAT Lancet diets), and getting involved in several purpose-driven marketing efforts that dilute dairy around the marketing concept of climate.

Edelman knows consumers trust farmers. They do the annual global consumer ‘trust barometer’ where corporations are told consumers want purpose-driven marketing. They create prophecy and fulfill it.

What has checkoff done for you lately? They have taken what consumers love and trust about farmers and fund programs that make farmers earn what they already have. They tell farmers that consumers demand corporations show how they are improving climate, the environment and animal care. But do they tell farmers that consumers also want corporations to stand up for and improve how they care for the families who farm?

Along with producing the milk to make delicious, nutritious dairy products, dairy farmers possess the trust-commodity the global corporations covet.

One thing the national checkoff has done for you lately (especially since 2008) is to transfer that trust-commodity from farmers to global brands. They treat this trust-commodity as though it is a formless piece of clay they can mold to accomplish goals set by the pre-competitive roundtable of global conglomerates — via the Innovation Center for U.S. Dairy, formed by checkoff and funded with checkoff dollars since 2008.

DMI CEO Tom Gallagher has called this his job of ‘getting people to do things with your milk.’

While producers are being herded toward goals set by these corporations in concert with NGOs like World Wildlife Fund (WWF) for animal care, employee care and sustainability, consumers are also being herded toward prioritizing these same goals and messages.

Yes, consumers want to know where and how their food is produced. But they TRUST farmers. So farmers are being used to carry the purpose-driven messages of corporations. Shouldn’t these companies be paying farmers for this trust-commodity instead of farmers paying the freight for checkoff to transfer it?

What has checkoff done lately? How often do we hear that checkoff is “building trust”?

The trust is there. Checkoff is using that trust to build marketing, for who? You? The farmer? 

Checkoff launched and funded – through its Innovation Center for U.S. Dairy – the Farmers Assuring Responsible Management (FARM) program. What about a Corporations Assuring Responsible Ethics (CARE) program for the treatment of dairy farmers? Shouldn’t there be something like that to balance the scales of power?

Isn’t that what checkoff was originally created for? According to statute, it is to be the producer’s voice in promoting their product.

Repeatedly, we see evidence that consumers care about how farmers are treated. They indicate preferences for locally-produced and U.S.-produced food. Why? Because they trust farmers and want them to be supported by their purchases. The more local or domestic the farms producing the food, the better they like it.

So here is a short and incomplete list of some things checkoff has done for you lately:

1_ Used your farmer-trust-commodity to market brands via the ‘pre-competitive’ work of the Innovation Center for U.S. Dairy.

2_  Applauded USDA’s Dietary Guidelines every five years and carried the government-speech message on fat-free and low-fat dairy.

3_ Convinced farmers they must do x, y and z to ‘build trust and sales’ via the FARM program as determined by the pre-competitive collaboration of global corporations via the Innovation Center for U.S. Dairy. 

The FARM program convinces farmers they (checkoff) is building trust by setting requirements for how farmers manage their dairy farms, cows, employees and land. These parameters are agreed to pre-competitively by global corporations via DMI’s Innovation Center for U.S. Dairy and then enforced on farms through their milk buyers with the equal weight of a contractual obligation.

The next wave for the FARM program is environmental to fulfill the new “sustainability” platform, the Net-Zero Initiative. Be appreciative, say checkoff leaders, FARM is farmer-led and the Net-Zero Initiative will be profitable.

4_ Used farmer checkoff funds to partner with global corporations buying breakfast carts – and influence – in schools to create ‘change agents’ through GENYOUth. A year ago, we reported that GENYOUth, in its newsletter, admitted using our nation’s schoolchildren and the climate change conversation as leverage for an emerging global vision for food transformation. 

The pre-pandemic spring 2020 GENYOUth ‘Insights’ newsletter put it this way: “What youth know, care about and do might make or break the future for healthy, sustainable food and food systems. The future of sustainability – which includes the future of food and food systems – will benefit from youth leadership and voice.”

The GENYOUth Insights article bemoaned the Edelman-guided checkoff-funded survey revelation: “Youth are twice as likely to think about the (personal) healthfulness of their food over its environmental impact. Teens aren’t thinking too much about the connection between food and the health of the planet.”

That was PRE-pandemic. If anything, the pandemic has only reinforced the consumer focus on health, price and taste, while checkoff actively seeks to move the dietary goal posts and herd farmers and consumers toward marketing terms like: ‘sustainable nutrition’, ‘sustainable health’ and ‘good for you good for the planet.’ These terms will have definitions and requirements set by global corporations. Again, farmers will be told they must do x, y and z to build trust.

5_ Used checkoff funds to develop and promote products that dilute dairy and ultimately subtract value. A prime example is DFA’s ‘purely perfect’ blends, like Dairy-Plus-Almond, a 50/50 blend of almond beverage and low-fat ultrafiltered real milk – not to be confused with a better idea: why not almond-flavored 100% milk?

The rationale? DFA sold the concept for DMI investment as: “This product is not about pivoting away from dairy, instead we saw an opportunity to fulfill a need as people like almond or oat drinks for certain things and dairy for others. This product combines the two into a new, different-tasting drink that’s still ultimately rooted in real, wholesome dairy.”

This fits what CEO Gallagher has talked about in the past projecting the fluid milk future as being ‘milk-based’. 

In terms of milk products in schools, Gallagher put it this way in his 2019 CEO address: “Schools represent just 7.7% of consumption, but… We have got to deal with the kids for a variety of reasons on sales and trust.” He went on to say that the fluid milk committee “asked DMI to put together a portfolio of products for kids inside of schools and outside of schools. What are the niches that need to be filled? What’s the right packaging? What needs to be in the bottle? And we can do that,” he said.

6_ Coached farmers on how to talk to consumers in a way that touches on the Net-Zero sustainability goals of these global corporations and links the farmer’s trust-commodity with global brands.

The bottom line is what the checkoff has done for farmers in the past 12 years is to establish a roundtable of global corporations that determine what dairy innovations to promote for the consumer level and what production practices to audit at the farm level, and then convinces you, the farmer, that they are doing these things to ‘build trust and sales’ and ‘move milk.’

While farmer checkoff funds are the financial side of this effort, farmers themselves are also being used to transfer that trust-commodity to the corporations, ostensibly so checkoff can keep convincing them to ‘do things with your milk.’

If a referendum on dairy checkoff is not possible, then perhaps a new voluntary checkoff is a way for dairy farmers to create an entity that stands apart from USDA government speech and MOUs, apart from global WEF Great Reset influence, apart from corporate decision-making, to stand with and for farmers, to take back their trust-commodity, to define who they are, what they already do, what it is worth to consumers, and create market value for the farmers’ milk and the consumers’ trust.

What has dairy checkoff done for you lately? Did you request checkoff materials or assistance with a project that was denied or approved? Did you participate in a checkoff program that was wonderful or not so much? Do you have examples of programs and ideas you started at the grassroots level that checkoff  ‘took over’ and changed the message? Did you have a dairy donation event for whole milk that checkoff said could not be done at schools? Have your milk buyers ever paid you — or even thanked you — for the premium-consumer-trust-commodity they pick up every time they pick up your milk? Send your observations to agrite2011@gmail.com

To be continued

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‘Good for me, good for the planet?’ GENYOUth drives ‘future of food’ to make future ‘Greta Thunbergs’ of our kids

By Sherry Bunting, Farmshine, May 29, 2020

BROWNSTOWN, Pa. — Two checkoff-funded vehicles are refining the “U.S. Dairy” machine. They are GENYOUth and the FARM program under the Innovation Center for U.S. Dairy (“U.S. Dairy” for short), with a board representing food supply chain stakeholders and NGO’s like World Wildlife Fund.

It has been 12 years since the formation of these checkoff-funded organizations and programs under the umbrella of DMI (Dairy Management Inc).

How many times have we heard that consumers are driving FARM program requirements? Are they?

How many times have we heard that today’s young people – Generation Z – are agents for change, that they are socially and environmentally attentive in their food choices, that they are concerned about the impact of agriculture on climate and the environment? Are they?

The next wave for FARM will be environmental requirements to fulfill a new “sustainability” platform from U.S. Dairy’s Sustainability Alliance.

And the next frontier for GENYOUth is to use our nation’s schoolchildren and the climate change conversation as leverage for an emerging industry vision for the “future of food.”

In fact, it looks like they want to make future ‘Greta Thunbergs’ out of our school kids. (Thunberg is the teenage vegan anti-animal climate change activist from Sweden who was recognized as person of the year.)

GENYOUth_Edelman_Survey (1)
According to a checkoff-funded survey of 13 to 18 year olds via GENYOUth and Edelman Insights, 56% of teenagers said they have heard of the idea of “sustainable foods” or never really thought about the idea of “sustainable foods” and in saying so, also checked the box that they want to know more. The “want to know more” is what GENYOUth is hanging its hat on to drive new education and influence shifts from food choices that taste good and contribute to personal health to food choices that demonstrate the ‘good for me, good for the planet’ mantra — a self-fulfilling prophecy of food and dairy system transformation DMI food partners want children to lead.  — Source GENYOUth Insights Spring 2020 

GENYOUth’s tagline is “Exercise your influence,” and in the Spring 2020 edition of GENYOUth Insights — the organization’s newsletter to schools and “partners” — the main article under the headline “Youth and the future of food” connects the dots.

GENYOUth used funding from DMI and Midwest Dairy, under the guidance of Edelman Intelligence, to do a survey of teenagers about their food choices.

EAT_FReSH (2)

There are 30 primary companies set on transforming the food system through the Food Reform for Sustainability and Health (FReSH) initiative that is now linked to the EAT Lancet ‘planetary health diets’. Many of these companies are moving into plant-based and lab-cultured alternatives for animal protein.  — Source EATforum.org

Known for its “purpose-driven marketing,” Edelman is the global communications  that receives $15 to $17 million a year in checkoff funds from DMI for contract services. Richard Edelman, himself, is a key member of the GENYOUth board of directors. Many of the global companies getting involved in the EAT Forums, such as PepsiCo and Danone, are Edelman clients. Edelman also ‘loaned’ personnel to work with the EAT foundation from Sweden that launched the now infamous EAT Lancet report, and EAT FReSH (Food Reform for Sustainability and Health) Forums last year preaching “planetary boundary diets” that represent huge reductions in consumption of meat, milk and dairy products.

The minds of children are the next frontier. In fact, this is something Edelman identified in that pivotal year of change for DMI. That year, 2008, Edelman launched its “Edelman Food and Nutrition Advisory Panel” staffed by “globally known food and nutrition experts,” who “provide strategic counsel to the firm’s food and nutrition staff in the areas of obesity, food ethics, food policy, functional foods, health claims and nutrition communications,” according to the Holmes Report.

Among those Edelman panel members were past Dietary Guidelines Advisory Committee members as well as a later appointee to the 2015 Dietary Guidelines Advisory Committee.

Fast forward to 2020, the recent GENYOUth newsletter article states in large bold type that, “What youth know, care about and do might make or break the future for healthy, sustainable food and food systems… The future of sustainability – which includes the future of food and food systems – will benefit from youth leadership and voice.”

The GENYOUth Insights article identifies the problem as revealed by the Edelman-guided checkoff-funded survey: “Youth are twice as likely to think about the (personal) healthfulness of their food over its environmental impact,” and the GENYOUth newsletter bemoans this finding needing action because “teens aren’t thinking too much about the connection between food and the health of the planet.”

IMPORTANT_Surveys (1)

The GENYOUth / Edelman survey (left) of teens 13 to 18 shows pretty much the same trends as the International Food Information Council (IFIC) 2019 Food and Health Survey (right) of 18 to 80 year olds. Environmental impact is just not the food-purchase driver that global food companies want it to be in order to complete their transformation of global food systems. — Sources GENYOUth Insights Spring 2020 and IFIC 2019 Food and Health Survey at foodinsights.org 

Specifically, 65% of youth surveyed said they regularly think about how healthy or nutritious their food is, but only 33% regularly think about whether the food they eat has an impact on the environment.

In fact, when it came to actual food and beverage choices, a whopping 91% of teens said they think about taste, followed by cost (76%), followed by how personally healthy it is (76%). Whether or not the food is produced in an “environmentally friendly” manner was far behind at 60%. (Teens did say “package recycling” ranked high on their list of considerations.)

What’s wrong with teenagers choosing foods and beverages based on taste, cost and personal health? From this reporter’s perspective, those are logical choice factors for maturing young people. Incidentally, those are criteria that bode well for milk and dairy products.

But GENYOUth and friends want to guide teens to make food and beverage choices based on real or perceived “impact on environment.” This opens the door for partnering food companies to do “social purpose-driven marketing” and for organizations like WWF to further influence them.

This would seem to fall in line with the direction of the next round of Dietary Guidelines, which in 2010 became tied more closely to institutional feeding in schools and daycares through USDA administrative rules and the Healthy Hunger-Free Kids Act.

For the 2020 Guidelines, the Committee has ignored good research on saturated fat that was screened out of the process by USDA, and they released a draft report this week that further reduces the recommended level of saturated fat in the diets of children over age 2 and adults.

Back in the last cycle of Dietary Guidelines (2015), the committee attempted to use anti-cattle “sustainability” and “planetary health” as criteria in meal pattern recommendations. At the time, the “sustainability” requirement was directed toward reducing beef (cattle) consumption. The dairy industry was silent, while other animal protein sectors became vocal. One thing to remember is that whatever happens to beef will eventually happen to dairy because cattle are most definitely in the “planetary” crosshairs of anti-animal activists.

The “sustainability” language and framework were ultimately removed from the 2015-2020 Dietary Guidelines, but fat is still the tool.

Back to the Spring 2020 GENYOUth Insights article, a new tagline has been coined: “good for me, good for the planet.”

The walk down the slippery slope begins. GENYOUth and friends, including USDA, want today’s teens to place more decision-making emphasis on the impact of food on the environment. In the Insights article, GENYOUth points out to its partnering companies and schools that kids don’t care enough about the environmental impact of the food they choose to eat.

This is where  FARM requirements and checkoff promotion are headed – toward social purpose-driven marketing as defined by the various supply chain partners that have people on these checkoff-influencing boards. The plan is to indoctrinate schoolchildren on sustainable food choices, then adapt what farms have to do to meet new consumer-driven criteria.

Yes, GENYOUth spent 12 years bringing big business into the schools through its non-profit foundation status. During that time, USDA, mainly 2010-2016 under Secretary Vilsack, has tightened the way Dietary Guidelines are tied to school food, NFL has marketed football through FUTP60 (while receiving $5 to $7 million annually from DMI), the NFL’s longstanding beverage partner PepsiCo received the 2018 GENYOUth Vanguard award and has created one of the largest K-12 foodservice companies in the U.S. Meanwhile, the dairy farmers – who started it all and fund the majority of GENYOUth through DMI – are stuck promoting fat-free and 1% milk, fat free yogurt and fat free cheese.

As reported recently in Farmshine, the partnership with DMI also gave Domino’s access to a whole new $63 million a year business making Dietary-Guidelines-correct cheese pizza for schools.

Through GENYOUth, America’s young people are being “led” into their ordained role as “agents of change” to lead the “future of food.”

The GENYOUth Insights article focuses on two examples of climate activism – holding them up as examples of how young people can and should be energized.

First, they reference the recently released report “A Future for the World’s Children?” produced by the World Health Organization (WHO), UNICEF and The Lancet. Think of this as the youth-version of the now infamous 2019 EAT Lancet report where new “planetary boundary” diets, depleted of animal protein, are recommended for human and planetary “health.”

We’ll call this report “EAT Lancet Junior”, and in GENYOUth’s own description, this report “reinforces the importance of placing children at the heart of United Nations Sustainable Development Goals.”

DMI has been actively working to incorporate these U.N. SDGs into “U.S. Dairy’s” sustainability framework and Net Zero emissions benchmark. This work also began over a decade ago when the Innovation Center for U.S. Dairy was formed and GENYOUth was founded and the FARM program was under initial development.

Lead the children through confirmation bias, get them to become energized activists, respond with a “U.S. Dairy” plan that aligns with that activism, and implement it through the FARM program – further refining who can and can’t be part of “U.S. Dairy” in the future.

Microsoft PowerPoint - Mike McCloskey.pptx

Under “Non-governmental organizations”, the NGO on this flowchart for U.S. Dairy is World Wildlife Fund (WWF).  Brent Loken is WWF’s lead scientist today.  Previously, Brent worked for EAT, the science-based global platform for food system transformation. He was a lead author on the EAT-Lancet report on Food, Planet, Health and is currently working on the roadmaps for how nations will meet GHG goals through changes in food and agriculture.     — Sources farmfoundation.org and worldwildlife.org

DMI knows full well that not all farms will be able to meet the criteria that are coming. In fact, according to a news release from PDPW covering the virtual presentation by Dr. Mike McCloskey, a key member of the U.S. Dairy Sustainability Council, acknowledged this fact.

Meanwhile, GENYOUth quotes from the “EAT Lancet Junior” report, asserting that, “Sustainability is for and about the next generation… We must find better ways to amplify children’s voices and skills for the planet’s healthy future.”

In its Edelman Intelligence survey of teenagers, GENYOUth reveals what it calls the “surprising disconnects and opportunities for stakeholders throughout the food ecosystem to do more to help ensure youth can lead, act and choose wisely in today’s food environment.”

When it comes to this idea of  ‘food that is good for me, good for the planet,’ teens said they currently rely on their families for most of this information and that they trust farmers for information.

But GENYOUth would like to move schools and food companies into this knowledge building arena – using farmers to ‘tell the story’ and teaching kids how to make ‘good for me, good for the planet’ food and beverage choices.

GENYOUth makes the case in its newsletter that now is the time to move toward ‘good for me, good for the planet’ food choice training of youth, which they say “aligns with a growing interest and sense of urgency among the food industry, farmers and others about the future of food and sustainability.”

So far this plan seems like one in which dairy farmers are helping steer the conversation and future choices, right?

Until we read deeper.

“How can the food industry and farmers become helpful and effective messengers around sustainable nutrition information to support youth?” And “How can schools play a bigger role?” These are two questions GENYOUth asks in its spring newsletter.

The answers, according to GENYOUth, are to see schools and food-related sectors become supporters that engage and inform young people about what foods and beverages are ‘good for me, good for the planet.’

Bottom line? The path to the future of food is one that moves the next generation away from prioritizing personal health, cost and flavor to put more emphasis on the importance of how food impacts communities, animals and the planet. DMI executive and former Ag Secretary Tom Vilsack said as much to the Senate Ag Committee a year ago when he asked Congress to help fund the pilot programs on farms that will get dairy where they believe it needs to be.

It’s not hard to understand why DMI is so slow to want to “educate” consumers about dairy products from a nutrition or comfort-food standpoint and why it is putting its checkoff bets on “sustainability” and “animal care.” Promotion of nutrition puts all dairy farmers on a level playing field. Promotion and implementation of sustainability requirements is a method for refining the U.S. Dairy machine.

GENYOUth says it wants young people to tackle the tradeoffs between health and environment and between taste and environment. They want schools and food companies to reinforce the concept that, “We all must take part in helping to sustain a fragile planet.”

We already see this beginning in our schools. A recent Scholastic Weekly Reader made headlines on social media when fake hamburger was touted as “the meat that could save the planet.” We see it in the vested plans of multi-national companies that are moving toward these products and marketing.

But it was the next part of the GENYOUth spring newsletter that was really shocking. Being held up as the example of youth leadership was Greta Thunberg, the teenage vegan anti-animal climate activist from Sweden, the country from which the EAT Lancet report on new planetary diets originated in 2019.

Don’t forget, the EAT Forum has the backing and participation of most of the top multi-national food companies including the top dairy product companies, as well as NGOs like WWF, and the dairy checkoff’s PR firm Edelman.

According to the GENYOUth newsletter: “We all must take part in helping to sustain a fragile planet. The astonishing power of aware, engaged, passionate youth is being brought home to us daily. As a remarkable example, look no further than Swedish teenager Greta Thunberg as the face of the climate-change movement.

“Aware, informed and engaged youth can be a powerful force for the movement toward food that’s ‘good for me and good for the planet,’” the GENYOUth newsletter continues.

Yes, alongside dairy farmer mandatory checkoff funds that launched and are maintaining GENYOUth administratively are the token funds of so-called “thought leaders” — large multi-national food corporations, sleep companies (because USDA is now interested in sleep studies on kids), technology companies, advertising and marketing companies, as well as celebrities and investor philanthropists.

In the name of breakfast cart donations, they are all riding the GENYOUth school bus to make future Greta Thunbergs of our kids.

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‘Cows are solution, not problem’

Dr. Frank Mitloehner (@GHGGuru) speaks out : “Cows are the solution, not the problem.’ He is a GHG expert and professor at University of California, Davis. Photo by Sherry Bunting

Livestock and Climate Change: Fact or Faked?

By Sherry Bunting, Farmshine, February 15, 2019

LANCASTER Pa. – “Our cows are the solution, not the problem,” said greenhouse gas (GHG) emissions expert and animal scientist Dr. Frank Mitloehner as he methodically went through GHG emissions research over the past 12 years as well as talking about dairy and livestock producers having the high ground for an essential role in sustainably feeding the world’s growing population.

He spoke in Pennsylvania recently on Livestock and Climate Change: Fact or Faked?

Dr. Mitloehner touched on the EAT Lancet Report (eatforum.org) released in January and the global EAT Forums that arrived in the U.S. the day before the Green New Deal was put forward as a resolution in Congress.

“EAT Lancet is full of inaccuracies, and we are working on exposing them one by one,” said Dr. Mitloehner, air quality specialist from the University of California, Davis.

In fact, Dr. Mitloehner said candidly that, “The EAT Lancet Report hasn’t a single leg to stand on, and ‘your special friends’ are beginning to feel the pressure now.”

The EAT Lancet Commission on Food, Planet and Health, is centered on a well-funded and pretty much anti-animal ideal about how to transform food and agriculture to “feed a future population of 10 billion people a healthy diet within planetary boundaries.”

EAT Lancet brought together more than 30 scientists, which were subsequently revealed to be mainly vegan researchers, to reach a scientific consensus that defines a healthy and sustainable diet. What they came up with is a plan to “transform the global food supply system” with a new dietary framework that is based on flawed GHG assessments — a more plant-based diet with drastic reductions in dairy and meat consumption by 2030. (1 1/4 ounces of meat per day of which only 1/4 ounce can be beef, the equivalent of one 8 ounce cup of milk a day and 1 1/2 eggs per week)

In fact, while Congresswoman Alexandria Ocasia-Cortez was in New York City last week telling schools to drop dairy for one meal a day, the 80 investor groups in EAT Lancet, representing $6.5 trillion last week called on the largest fast food companies, including McDonald’s and KFC, to set targets for cutting GHG emissions from meat and dairy supply chains.

Dr. Mitloehner is confident that he and other scientists will successfully challenge their benchmarks where dairy and livestock production are concerned and are showing how this move to replace dairy and meat nutrients with plant-based alternatives would use more of the earth’s limited land and water resources and result in increased GHG per unit of nutrition.

He also said that U.S. dairy and livestock producers will continue to improve, and their efforts to further increase their sustainability measures are key parts of the “cows as solution not problem” approach.

Some history was in order. In 2006, the UN Food and Agriculture Organization (FAO) released a similar assessment of animal agriculture’s impact on climate change with their Livestock’s Long Shadow Report.

That report pegged animal agriculture’s GHG’s at 18% and stated livestock account for more GHG than the entire transportation sector.

Mitloehner said the process for this assessment was skewed, and when he publicly criticized it, suddenly he was getting calls from media around the world, and the FAO and report’s original authors refigured the GHG’s for animal agriculture with the revised numbers at 3.9% for animal agriculture (lower than the original report) and 26% for transportation (higher).

But even today, activists cite the original Long Shadow Report numbers, which requires constant rebuttal to get the corrected and real numbers in front of the public.

With EAT Lancet, here we go again.

“What happened with the Long Shadow Report is that they included the GHGs for the entire lifecycle approach for livestock from the soil to the mouth of the consumer, which included transportation,” said Mitloehner. “They did not use this approach for the transportation sector, which looked just at tail pipe emissions.”

Mitloehner credited the UN FAO for responding and retracting. This event led to the formation of a group of scientists collaborating on climate change, emissions, alternatives and solutions with a globally-accepted process for benchmarking the numbers. Mitloehner is part of this group.

Dr. Frank Mitloehner shows the U.S. GHG percentage for dairy (according to EPA) on the left as 2% of TOTAL GHG. Animal Ag accounts for 4% total and all of agriculture accounts for 9% (more recent figures have decreased all of these amounts via EPA). On the right, a slide showed the global GHG in 2017, and we can see how very small the amount is for agriculture with plant-based agriculture at 0.6% and Animal Ag 0.5%.

“Your special friends (EAT Lancet and others) use the following trick: they use the retracted global livestock figure of 18% and apply that to U.S. animal agriculture,” said Mitloehner. This is a double-whammy.

In other words, not only are they using the retracted global figures, they are not giving U.S. producers credit for gains in efficiency far outshining even the real global numbers.

This means they are pegging U.S. animal agriculture at 15% vs. the real number of less than 4% because they have “conveniently forgotten the little detail that these figures have been disproven,” he said.

Think about what happens when dairy and other animal foods are substituted. The GHG, water use, soil micronutrients — everything changes. Land used for cattle forages does not easily convert to vegetable crops. Cattle feeds, largely forages, are grown and harvested in a way that sequesters carbon. There are so many pieces that are left out of the picture painted by those who seek to make cows the problem, when they are in fact the solution..

And as the world population has grown, U.S. dairy farmers, for example, have produced more milk and dairy products while lowering their carbon footprint by two-thirds between 1945 and today! That’s astonishing.

Take water use as another example, dairy farming accounts for 5.1% of the U.S. water draw. The use of water for cattle to drink and for washing the milking parlors and milking equipment combine to account for 0.2% of the U.S. water draw — that’s less than half of one percent of total U.S. water draw for all uses.

The remainder of that 5.1% water-draw attributed to dairy is mainly irrigation of forage crops and pasture. If those grasslands and hayfields are converted to grow plants for human consumption, more irrigation draw would be needed on those lands, particularly when factoring-in the high level of nutrition we get from animal protein in a balanced diet. (Whole milk for example is nutrient dense, containing 8 grams of complete protein per 8-ounce glass. This high-quality protein contains all 9 essential amino acids.)

Seeking environmental balance, there’s one inescapable conclusion when it comes to recycling nutrients in a world of finite resources: Plants need animals and animals need plants and we need them both!

Dr. Mitloehner also talked about the GHGs from food waste. This is where cattle shine too!

With 40% of all food produced in the U.S. and globally going to waste, he said the largest sector of waste is fruits and vegetables at 50%, while the dairy and meat sectors are at 20%.

“The fact is that waste in animal agriculture is far less than other food sectors,” he said, adding that food waste is a huge environmental problem and cattle actually are a model. They provide a solution .

“Nutrients that normally go to waste are fed to ruminant animals,” said Mitloehner, giving the example of 20% of food byproducts in California fed to cattle. “They have this fabulous digestive tract that allows them to upcycle nutrients that are nonedible for humans (both byproducts as well as forages and grasses on lands not suited for tilling).

“It drives me crazy that we are not telling this story of how our cattle are upcycling low quality feed sources to high quality nutrient dense foods,” he said, adding that the comparisons of dairy protein, for example, to plant-based alternatives do not give credit to milk and dairy having higher quality protein with twice the bioavailability in our diets.T

A world without cattle?

By Sherry Bunting, published April 22 Register-Star (Greene Media)

A world without cattle would be no world at all.

GL45-Earth Day(Bunting).jpgThe health of the dairy and livestock economies are harbingers of the economic health of rural America … and of the planet itself. Here’s some food for thought as we celebrate Earth Day and as climate change discussions are in the news and as researchers increasingly uncover proof that dietary animal protein and fat are healthy for the planet and its people.

How many of us still believe the long refuted 2006 United Nations Food and Agriculture Organization (FAO) report, which stated that 18 percent of all greenhouse gas emissions, worldwide, come from livestock, and mostly from cattle?

This number continues to show up in climate-change policy discussion even though it has been thoroughly refuted and dismissed by climate-change experts and biologists, worldwide.

A more complete 2006 study, by the top global-warming evaluators, the Intergovernmental Panel on Climate Change, stated that the greenhouse gas emissions from all of agriculture, worldwide, is just 10 to 12 percent. This includes not only livestock emissions, but also those from tractors, tillage, and production of petroleum based fertilizers, pesticides and herbicides.

Hence, the UN Environmental Program disputed the UN FAO assertion to state the percentage of emissions from total agriculture, worldwide, is just 11%, and that cattle — as a portion of that total — are responsible for a tiny percentage of that 11%. While cattle contribute a little over 2% of the methane gas via their digestive system as ruminants (like deer, elk, bison, antelope, sheep and goats), they also groom grasslands that cover over one-quarter of the Earth’s total land base, and in so doing, they facilitate removal of carbon dioxide from the atmosphere to be tied up in renewable grazing plant material above and below the ground — just like forests do!

Think about this for a moment. The UN Environmental Program and the Intergovernmental Panel on Climate Change are in agreement that cattle and other livestock are not the problem the anti-meat and anti-animal-ag folks would have us believe. In fact, they are in many ways a major solution.

Think about the fact that man’s most necessary endeavor on planet Earth — the ongoing production of food — comes from the agriculture sector that in total accounts for just 11 percent of emissions!

Why, then, are major environmental groups and anti-animal groups so fixated on agriculture, particularly animal agriculture, when it comes to telling consumers to eat less meat and dairy as a beneficial way to help the planet? Why, then, has the U.S. Dietary Guidelines Council pushed that agenda in its preliminary report to the U.S. Departments of Agriculture and Health and Human Services, that somehow the Earth will be better sustained if we eat less meat?

They ignore the sound science of the benefits livestock provide to the Earth. In fact, it is no exaggeration to say what Nicolette Niman has written in her widely acclaimed book “Defending Beef” that, “Cattle are necessary to the restoration and future health of the planet and its people.”

Niman is a trained biologist and former environmental attorney as well as the wife of rancher Bill Niman. She has gathered the data to overturn the myths that continue to persist falsely in the climate-change debate, and her book is loaded with indisputable facts and figures that debunk the “sacred cows” of the anti-animal agenda:

  • Eating meat causes world hunger. Not true. In fact, livestock are not only a nutrient dense food source replacing much more acreage of vegetation for the same nutritive value, livestock are deemed a “critical food” that provides “critical cash” for one billion of the planet’s poorest people — many of whom live where plant crops cannot be grown.
  • Eating meat causes deforestation. Not true. Forests, especially in Brazil, are cleared primarily for soybean production. Approximately 85 percent of the global soybean supply is crushed resulting in soybean oil used to make soy products for human consumption and soybean meal for animal consumption. A two-fer.
  • Eating meat, eggs and full-fat dairy products are the cause of cardiovascular disease. Not true. Researchers are re-looking at this failed advice that has shaped 40-years of American dietary policy. Its source was the 1953 Keys study, which actually showed no causative link! Meanwhile, excessive dietary carbohydrates have replaced fats in the diet, which turn to more dangerous forms of fat as we metabolize them than if we had consumed the natural saturated fats themselves. When healthy fats from nutrient-dense animal proteins are removed from the diet, additional sugars and carbs are added and these have led us down the road to increased body mass and diabetes.
  • Cattle overgrazing has ruined the western prairies. Not true. While improper grazing can have a localized detrimental effect, the larger issue is the pervasive negative effect that is largely coming from not grazing enough cattle. Higher stocking densities that are rotated actually improve the health of grasslands. Large herds provide the activity that loosens, aerates and disperses moisture along with the nutrients the cattle return to the soil — for more vigorous grass growth and soil retention — much as 30 million buffalo and antelope groomed the prairies two centuries ago. Meanwhile, the Bureau of Land Management has favored controlled burns over grazing and is taking away land rights our federal government once shared with ranchers. BLM reductions in allowable stocking densities have initiated a land-grabbing cycle of ranchers losing their land and livelihoods while the land is robbed of its benefits.

The anti-animal agenda continues — groundless, yet powerful. Rural economies, farm families, consumers and the Earth pay the price.

The majority of the lifecycle of supermarket beef and dairy products is rooted in grooming the grasslands and forage croplands that are vital to the Earth and its atmosphere. In addition, farmers and ranchers reduce tillage by planting winter cattle forage to hold soil in place, improve its organic matter and moisture-holding capacity, provide habitat for wildlife while providing temporary weed canopy between major crop plantings. Not only do cattle eat these harvested winter forages, they dine on crop residues and a host of other food byproducts that would otherwise go to waste.

Our planet needs livestock and the farmers and ranchers who care for them. They not only feed us — with more high quality dietary protein, calcium, zinc, and iron per serving than plant-based sources — they also feed the planet by providing necessary environmental benefits.

Enjoy your meat and dairy products without fear — certainly without guilt — and with gratefulness and appreciation for the gift of life given by the animals and because of the hard work and care they have been given by the men and women who work daily caring for the land and its animals. This Earth Day, we are grateful for the circle of life and the farmers and ranchers and their cattle, which sustain our existence, our economies, and our environment.

A former newspaper editor, Sherry Bunting has been writing about dairy, livestock and crop production for over 30 years. Before that, she milked cows. She can be reached at agrite@ptd.net.

Learn more about the latest research to measure emissions due to the dairy and livestock industries.

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Images by Sherry Bunting