A protest everyone should care about — Dutch government: ‘Not all farmers can continue’; Dutch farmers: ‘We Stay’

Ad Baltus milks 130 cows on roughly 170 acres in North Holland, where the government announced a new nitrogen (emissions) policy in June that has farmers rising up in protest.

By Sherry Bunting, Farmshine, July 22, 2022

SCHERMERHORN, Netherlands — “The honest message is not all farmers can continue their business.” These brutal words were part of the Dutch government’s announcement in June to cut in half the emissions of nitrous oxide and ammonia in a detailed farm nitrogen map of the Netherlands. They’ve given provincial authorities one year to figure out how they will meet their aggressive provincial targets by 2027 as depicted in mapped zones.

This means both livestock numbers and use of fertilizers will be slashed, with the most drastic reductions of 70 to 90% on farms that are close to nature areas, especially those deemed part of Natura 2000, the legally protected habitats across EU member nations.

Ad Baltus is just one of the 40,000 Dutch farmers protesting the plan since mid-June with tractor formations, blockades and other activities in The Hague (capitol) and in towns and rural lands beyond. 

They are concerned for their futures, for their farms, families, communities and country. 

Baltus and his tractor have been to countless protests throughout the country, accompanied by his faithful dog Knoester. Sharing aerial photos of a formation he helped organize in his own neighborhood, he explains the hashtag in Dutch means #WeStay.

“We are letting our government know we are not going anywhere.”

A tractor-formation spelling out Dutch farmers’ message to The Hague: ‘NH #WijBlijven!’ It means “We Stay. We are not going anywhere,” says Ad Baltus, a dairy farmer who co-organized the June protest near his farm in Schermerhorn before the group traveled to Stroe the next day where an estimated 30,000 farmers protested the Dutch government’s nitrogen policy. 

Baltus farms 70 hectares (170 acres) in the North Holland village of Schermerhorn with his wife and 7-year-old daughter, milking 130 dairy cows. In summers the cows graze, and he also grows corn and collects both fresh grass and dry hay from fields.

“On our farm, we have to reduce the amount of nitrogen or sell cows. That’s a possibility. Or we have to do something with technology to reduce the nitrogen. We have been given only five years from now,” Baltus explains in a Farmshine phone interview Wednesday.

His farm is among the ‘luckier’ ones, in a zone to reduce 10 to 15%. 

No future for some

“It depends where they are situated, whether farms are near to nature terrain. Some must reduce between 50 and 70%, and some have to reduce 90%,” Baltus confirms. “In a zone between 70 and 90%, there is no possibility to have an income from your farm. That has a big impact in our farming industry.”

The calculation of nitrogen emissions is made “from what the cows produce inside the stable, and what is being produced when manure is spread over fields and then (from that calculation) is what farms have to reduce,” he says. The use of chemical fertilizers is also part of the calculation.

This is in addition to what the EU is trying to impose in the European Green Deal and Farm to Fork agenda that includes many other manure regulations.

Furthermore, every farm in the Netherlands must have a permit and every farm animal on that farm must be accounted for on that permit, including the horses.

The Dutch government backed up the nitrogen policy with an additional 24.3 billion euro ($25 billion USD) for the transition. 

One Dutch news source says the environmental planning agency is recommending payment of 130% of the land and asset value of farmers who stop farming, while other sources point out the base valuation will plummet where the ability to earn income on the assets is now virtually eliminated.

Expecting 30% to sell

By the government’s own estimates, 30% of farmers are expected to sell out or cease livestock and dairy operations, but others see a greater loss coming. Farmers who retire by selling to the government do make space for other farms in their zones to continue with slightly smaller reductions.

For perspective, the Netherlands encompasses a land base a bit larger than the state of Maryland, with 54% of this land reported as agricultural land. There are more than 17 million people with around 40,000 farmers, 3.8 million total cattle, including 1.5 million dairy cows, 11.4 million pigs, 850,000 sheep, 480,000 dairy goats and just about 100 million chickens.

In touting the plan, officials point to the country’s dense population of livestock and its ability to produce more food than is needed within its borders, suggesting that farm exits are not a food security concern. The Netherlands ranks second in the world in agricultural exports worth 94.5 billion euro ($96.8 billion USD) in 2019.

Dutch farmers, however, see this as short-sighted at a time when the Russian invasion of Ukraine and other global disruptions are putting pressure on global food supplies. They are vowing to continue their protests. 

Bale art in the Netherlands has a message also. Displays like this are a ‘public-friendly’ way to protest the nitrogen policy without undue impact on the public. The red handkerchief has become the sign of support.

After weeks of tractor parades obstructing traffic and supermarket food deliveries, Baltus reports ‘public-friendly’ methods are being used to keep the farmers’ concerns visible. For example, wrapped round bales are painted with sad and angry faces with the red handkerchief, the sign of solidarity for the farmer resistance.

He shares a local newscast where another dairy farmer, Sophie Ruiter, 29, from Grootschermer explains the drastic consequences for her farm — that only 60 of her 200 cows could remain.

Turned upside down

“We think it’s really crazy that we are being punished, but a company like Tata (Steel) is given all the time to meet the targets. For us, it means that we have no future,” she says, speaking to the newscaster from behind the wheel of a mobile platform while her friend Robin Groot, holding a bag of Dutch flags, hangs them upside down on lamp posts along a provincial roadway.

Groot describes this as a “public-friendly action. We want to show that all those nitrogen measures have turned the Netherlands upside down.”

“The inverted flag used to be used in shipping as a distress signal, and we now also do that as farmers, because something is really going on,” adds Ruiter.

Removing farms doesn’t solve the problem of pollution, as other industrial complexes produce nitrous and other emissions, and those industries are not being targeted the same way. At the root is concern that “green nitrogen will be replaced by grey nitrogen,” another farmer explains during a tractor formation near a business park where unfair treatment of farmers vs. other industries was highlighted.

Solutions vs. sell-outs

Farm groups say that even though an intermediary has been named for “negotiations,” there are no real negotiations occurring. They say the rapid timeline and high level of reductions signal the government’s unwillingness to look at other solutions, that they just want to cut livestock numbers and buy farms.

“They believe that farms near nature are harming it, but we don’t see it,” says Baltus, sharing comparative photos and discussion.

What kind of nature?

“In Holland there is no nature like in Alaska or Siberia. All of the nature we have is nature that is made by people. The question we ask is what kind of nature do you want? Nature as it was in Holland from 10 years ago, or 100 years ago or 1000 years ago? They don’t give a good explanation for what they want,” he relates. 

“In some areas, they want plants and animals that never lived here – not even 10,000 years ago,” he reports. “In Holland, there are nature areas where they got rid of the topsoil to create a kind of nature (or semi-natural ungrazed grassland).”

The NGOs (non-governmental organizations) want to create it with their goal that is very different from the nature that exists, he explains.

Grasslands without grazing?

“The nature near my farm is a nature where cows and grasslands have been for 500 years, and now they say ‘no cows are needed in that area?’ We don’t understand that. Cows and farmers make that terrain, and it is because of farmers and cows that the nature is in there.”

Emissions have been discussed for 10 years. In fact, when milk quotas were lifted and dairy herds grew modestly, phosphate limits were used in 2016 to force herd reductions (see chart). Dairy cow numbers have been relatively stable over the past decade, and on the downswing since 2017. At the same time Dutch agriculture is progressive in technology and farming practices. Many farmers have already made investments in their management of nitrogen.

“We reduced in the past 40 years already 70%, but every time, the government wants more. We have a goal, and they always want more. It is never enough,” Baltus observes.

Like other Dutch farmers, he is proud of the environmental record and productivity of his country’s farms, and the substantial economic benefits they generate for their communities.

A different road

“The farmers are on a different road from the government. On the farmer side, we are thinking solutions, but on the government side, they don’t want to do anything with that. We think in the long run we can reduce more than what’s ahead now, but we need technical solutions, and there are companies in Holland developing technology to separate urine from feces so the nitrogen can be managed even better,” he explains.

A few farms are piloting such innovations, “but it is 2 to 3 years from being ready for practices,” he adds. “We need more time, and the amount of the reduction is much too high, but the government is not taking the innovation as a solution. They want to reduce livestock.”

For its part, the Dutch government maintains it has been “forced” to take this action as court rulings — brought on by activist NGOs — cite the country’s pledges on emissions, and those rulings now block infrastructure and construction projects with no future reductions to offset the emissions these projects would generate. The offsets now come first.

This train has been on the track for a while now, with many countries (as well as cities, corporations and investors) on board.

Cutting nitrogen emissions in half by 2030 is on the targets of at least 30 UN member nations with policy bubbling up in other EU nations. In keeping with the 2019 intergovernmental adoption of a UN resolution on Sustainable Nitrogen Management (Columbo Declaration), such legally binding pledges are now part of UN Sustainable Development Goals (SDGs) that also affect a nation’s ESG (Environment, Social, Governance) score. 

Meanwhile, farmers fear Holland will be the next test-country. They point to what is happening in the first test — Sri Lanka, a small nation off the coast of India that set itself up to be global nitrogen management leader with policies ending use of chemical fertilizers and other measures to meet targets and achieve its high 98.1 ESG score.

This high score mattered little when the reality hit the people in crop failures, farm economic collapse, new levels of food insecurity, which along with economic policies have thrown the country into its worst economic crisis in decades. In recent weeks, Sri Lanken citizens stormed the capitol, the current president fled, and the country is in chaos.

Holland’s plan, according to government documents, is described by officials to bring order and clarity about “whether and how farmers can continue with their business. The (nitrogen) minister sees three options for farmers: become (more) sustainable, relocate or stop.”

This reasoning fuels tensions with farmers who say they are being told to achieve what is unattainable in a short time with few options and no future for their children. In the case of retiring farmers without a next generation, the pathway is clearer, even as the larger concerns remain.

Asked if this feels like a ‘land grab’, if it’s more about land than nitrogen, Baltus was fair-minded and clear.

“Is this about getting the land? Possibly. But we need evidence for that. Thinking in theories or plots is difficult for me as a farmer. Yes, they need land for housing and building, and they want to do nature areas. When the government comes to a farmer, it is like a farmer buying a piece of land from another farmer, you negotiate, but the government is doing it now in a way to get it for a cheaper price,” he relates.

“Yes, the government wants to buy farms to reduce livestock,” he adds. “That is why farmers are angry. The government wants to spend about 25 billion euro to buy-out farmers, while the farmers are asking them to spend 5 billion euro to reduce the same amount of nitrogen with the technology that is coming.’”

Baltus is quick to point out that when farming stops, others are also affected.

“The whole rural area depends on all the farmers, and when there is 20, 30 or 50% of farmers stopping farming, this has an effect on the dairy industry, the feeding industry, all of the rural people who do work on farms, electrician, plumber, contractor… the whole system has big effects.”

Sun sets on a mid-July tractor formation as Dutch farmers continue to protest the nitrogen policy announced in mid-June, two weeks before the parliament’s 6-week summer recess began. 

Public generally supportive

In general, Baltus sees the public as supportive of the farmers, but he observes a “thin line” of weariness.

“When we protest and people have trouble with that, by waiting in traffic or there is no food distribution, it is difficult to hold the support of the population,” he explains. “We see that the protest is now softening a bit with ‘public-friendly’ actions. But I don’t think protests will stop until the government hears the farmers. If the government doesn’t hear the farmers, then the protests will go on, and not always in a friendly way.”

He sees this issue attracting voters to a relatively new political party, the BoerBurgerBeweging (Farmers and Citizens Movement), which has some representation in parliament.

Expressing little hope for negotiation at this point, farmers say their hope may be a future election landslide depending on how this problem turns out, especially in light of the government’s statements that it has not ruled out the possibility of “expropriating land (forcibly) from farmers who don’t comply.”

Dutch farmers have already complied with many environmental regulations and changes. Farmers want to continue to do more on environmental issues, Baltus affirms: “We have done that for hundreds of years.

My father 50 years ago fed cows differently than I do now, but we need time for changing more, and we need some support to change. Selling out doesn’t help us. It’s the wrong way for the money to flow. We say spend that money for innovation – for more effect with less money.”

Cows on this North Holland dairy farm graze in the summer, with fresh grass and dry hay collected from fields for feeding in the barn. Dutch farms face a new policy requiring 10 to 90% reductions in nitrogen compound emissions as the government prepares to buy farms and assets.

Worldwide problem

“I think the problem in Holland with the farmers and the government, you will see this worldwide,” he suggests. “Just see what is happening in Sri Lanka right now, and in India last year there were big farmer protests.”

He observes farmers in Germany, Belgium, Poland and Italy are protesting in solidarity, with signs “no farmers, no food”, and banners reading “Stop the Great Reset.

“It is a worldwide problem that we think food is something that is growing in the supermarket. The government, they take it for (granted), but it is a lot of work to make food, and farmers are at the end of the rope when it comes to getting a price for their product. Farming is not so profitable at the moment, but at the same time,” says Baltus, identifying with farmers around the world:

“Many consumers cannot pay more for their food. Between the farmer and the consumer, there are many steps for money to stay in. The very big problem we forget is we live on planet earth with billions of people more than 50 years ago, and every mouth has to have food. We can’t feed everyone with just biological farming or by losing farms.”

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Our farmers are the thin green line between us and a ‘Holodomor’ – Let’s not forget it!

Bale art in Holland has a message. Displays like this are a ‘public-friendly’ way to protest the nitrogen (emissions) policy, and the red handkerchief has become the sign of support for farmer resistance.

By Sherry Bunting, Farmshine, July 22, 2022

The pain is necessary. The transition is unavoidable. The climate pledges are urgent. Race to zero. Net Zero Economy. Sustainable Nitrogen Management. Climate Champions, and on and on. 

These are just some of the pages and phrases at the United Nations Environmental Program (UNEP) website where resolutions are adopted, targets are pledged, sustainable development goals (SDGs) are constructed and updated, and Environment, Social, Governance (ESG) scoring is discussed for countries, cities, corporations, lenders, investors, institutions, states, provinces, networks, alliances, even individuals.

Dairy farmers are being asked to provide more and more of their business operations data, field agronomy, feed and energy purchases, inputs, output, upstream, downstream — a virtual farm blueprint.

While it is important that farmers have a baseline to know where they are and gauge where they are going, it is also critical that such details do not provide a centralizing entity the ability to map them into zones where requirements are passed down by milk buyers, government agencies, industry programs, or lenders deciding farmers in Zone A will be held to one standard while farmers in Zone B are held to another. 

Meanwhile, even the most aggressive standard is so trivial in the big picture that it is offset virtually overnight by unrestrained pollution in countries like China where no one is minding the store.

Sound familiar? Look at The Netherlands.

Activist NGOs have struck deals with everyone from the billionaire globalists, activist politicians, industry organizations, corporations and investors to create the world they envision and have invested in for a future return.

They use marketing platforms, global PR firms, thought-leadership networks, pre-competitive alliances, pseudo-foundations and even align with government agencies to flesh out the details and drive the bus.

As producers and consumers, it feels like we are along for the ride.

For example, Changing Markets Foundation, an offshoot of World Wildlife Fund, partners with NGOs to “leverage market forces to drive rapid and self-reinforcing change towards a more sustainable economy.”

It was formed to accelerate this transition.

Just this week Changing Markets published a study taking aim at dairy – warning investors to take a more active role in improving the dairy and meat sector’s “climate impact” by asking these companies, the processors, to disclose their emissions and investments and cut methane and other pollutants.

In other words, the NGOs, through a ‘marketing’ foundation, prods investors to push your milk buyers, lenders and vendors to obtain and track for them your information.

These NGOs and foundations are driving this bus a little too fast, and it needs to slow down. They take countries (like Holland) to court to hold up infrastructure projects, using their own pledged targets against them and forcing a faster timetable to gain the offsets needed for the stalled projects.

They publish self-fulfilling studies, surveys and warnings prodding investors to reach back into the dairy and meat sector and take a more active role in getting more reporting of downstream methane emissions (your farm).

They warn dairy and meat processors that if they don’t get this information and cough it up, investor confidence will be harmed and their assets could be stranded, resulting in large economic losses.

They salivate with anticipation, waiting for land purchase packages that they, as NGOs, can poorly manage as contractors alongside the purchasing government entities.

Let this sink in. The investor class is being deemed the farmer’s new customer – not the consumers whom our farmers are proud to feed and proud to show the truly valuable practices they use in caring for the land, practices that are often not very well monetized – like cover crops, for example.

If a country like the Netherlands with a progressive agriculture industry finds itself in the position that it can’t build or do infrastructure projects without first decreasing nitrogen emissions on the backs of farmers, where do we go from here with the fuzzy math being done on all greenhouse gases in the sidebars of highly-capitalized alternative meat and dairy lookalikes that are lining up — ready to burst on the scene to grab a foothold for investor returns?

The Changing Markets report, in fact, makes the claim that 37% of global GHG comes from food production and attributes most of this to meat and dairy — certainly embellishing the issue in this disingenuous phrasing and fuzzy math.

If farmers can’t be paid for the simplest of constructive practices that produce food for people — while at the same time being restorative to the land, why should billionaires and governments be able to come in and buy their land, plant trees, re-wild to scrub brush or half-hearted grassland status and get an offset?

None of what is happening makes sense unless we step back and recall what we know about the World Economic Forum’s Great Reset, Food Transformation, Net Zero Economy and the realities of so-called ESGs. This has been a process and most of us have only had glimpses of it to connect the dots.

I recall conversations over the years of my journalism career with a most respected ag economics professor, the late Lou Moore at Penn State. He worked with farmers and his peers in former Soviet countries after the breakup of the Soviet Union. He would tell the stories from Ukraine, described to him as handed down through generations of the period of terror and famine known as the Holodomor when the Soviets collectivized the farms of the Ukraine under communism – resulting in the starvation and death of 10 million or more in a transition.

Bottomline: Agenda 2030 has been under construction for some time now, and ‘climate urgency’ is being used today to target farming and food production, not just energy and fuel.

Our industry organizations keep telling us the public, consumers, are driving where this is going, that it is science based, and yet key questions at the farm level still can’t be answered.

At the regional levels, we see authentic models of conservation groups partnering with dairy farms and cooperatives to access grants for meaningful improvements that make financial and environmental sense but may not show up just so on a global NGO’s master sheet. 

There are ideas being generated to give companies of all sizes a way to be ‘climate champions’ by investing in Farm Bill conservation programs that really work. Congressman G.T. Thompson mentioned this recently at a farm meeting.

Let’s do the work that accomplishes what’s real and equitable for our farmers and hold off just yet providing too much detailed information.

We know NGOs and governments have set targets to protect 30% of the earth’s surface as non-working lands by 2030 and 50% by 2050. This boils down in the targets at the U.S. level as well.

Let’s be sure we don’t give away the farm.

The strength and diversity of our farmers is so important. You, our farmers worldwide, are the thin green line between us and a Holodomor.

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Transformative words, policies, what will they mean for farms, families?

By Sherry Bunting, Farmshine, April 9, 2021 (expanded)

Resilience and Equity are the two words of the year when it comes to almost every legislative policy discussion and presidential executive order, and filtering down through the briefings given to members of organizations by those who represent them, walking the halls of Congress.

Great words. Great ideals. But a little thin on definition.

That’s par for the course on many of the terms used in the USDA press release announcing the newly-named programs under USDA from stimulus legislation — Pandemic Assistance for Producers (PAP) — as well as details on the held funds for 2020’s CFAP 2.

It is difficult to make sense of much of the language in the press release because of terms thrown about and not defined. “Cooperative agreements” are mentioned as the way to grant nonprofits (yes, DMI would qualify), funds to help “support producer participation” in the assistance being offered. Broadened assistance for ‘socially-disadvantaged’ producers is mentioned, but no definition is given.

What will be attached in this approach within the context of transforming agriculture and food under the auspices of climate action, given the administration’s 30 x 30 plan, widely referred to as a “land grab”?

The 30 x 30 plan is part of a climate action executive order signed by the President within hours of inauguration. It aims to protect 30% of U.S. lands and oceans by 2030.

Specifically, Section 216 of the executive order states:

Sec. 216.  Conserving Our Nation’s Lands and Waters.  (a)  The Secretary of the Interior, in consultation with the Secretary of Agriculture, the Secretary of Commerce, the Chair of the Council on Environmental Quality, and the heads of other relevant agencies, shall submit a report to the Task Force within 90 days of the date of this order recommending steps that the United States should take, working with State, local, Tribal, and territorial governments, agricultural and forest landowners, fishermen, and other key stakeholders, to achieve the goal of conserving at least 30 percent of our lands and waters by 2030.

The Lincoln Sentinel in Nebraska reports that meetings are taking place in April in the western U.S. to explain to landowners what 30 x 30 entails.

According to the U.S. Geological Survey, currently the U.S. protects 12% of its land. “To reach the 30 x 30 goal, an additional area twice the size of Texas, more than 440 million acres, will need to be conserved within the next 10 years,” the Lincoln Sentinel reported this week.

A bill in the U.S. House would create new “wilderness” declarations, land that will not be managed or accessed — including a complete ban and removal of all agricultural use from these “conserved” land areas taken to meet the 30 x 30 goal.

A push is happening in Washington to incorporate 30×30 ‘land grab’ principles into the massive infrastructure bill and in the COVID-19 relief stimulus package that was passed.

The slippery slope toward larger and hotter wildfires and against private property and generations-old land use rights has begun. And the Nature Conservancy, already a large land owner / controller, is already looking ahead to the 2023 Farm Bill to include certain conservation provisions in the final product. They also look to the National Defense Authorization Act to include public land designations.

Tom Vilsack — whom President Joe Biden stated upon nomination to the post of Agriculture Secretary — helped develop the Biden rural plan for rural America and now has the job of implementing it, is on record pledging to use every opportunity within existing and new USDA programs to meet transformative sustainability goals.

This is all aligned and consistent with the Great Reset. Farmshine readers may recall several articles over the past year pointing out the ‘land grab’ goals of World Economic Forum’s Great Reset and with the United Nations’ sustainable development goals (SDGs) ahead of this summer’s UN Food System Transformation Summit. The UN documents use the same “resilience” and “equity” buzz words without much definition.

Remember the awkward moment at a Biden town hall meeting in Pennsylvania during the presidential campaign when a potato farmer and Farm Bureau member asked about his positions on environmental regulation, such as the Obama-era Waters of the U.S. (WOTUS) implementation.

Then candidate Biden’s telling response described “the transition”:

“We should provide for your ability to make a lot more money, as farmers, by dealing with you being able to put land in land banks and you get paid to do that to provide for more open space, and to provide for the ability of you to be able to be in a position so that we are going to pay you for planting certain crops that in fact absorb carbon from the air,” he said, also referencing manure and setting up industries in communities to pelletize it.

“That’s how you can continue to farm without worrying about if you are polluting and be in a position to make money by what you do in the transition,” then candidate Biden said.

Though Biden stated at that time that his climate policy was not the Green New Deal, the overlaps in language were hard to deny. The Green New Deal included such references to “land banks”, described as government purchasing land from “retiring farmers” and making it available “affordably to new farmers and cooperatives that pledge certain sustainability practices.” (The short way of saying the answer he gave above).

The $2.2 trillion infrastructure plan includes land use and protection provisions as well as the STEP Act to help pay for it. That’s a proposal to raise estate and capital gains taxes to begin taxing asset transfers between generations during the estate-planning ‘gifting’ process and lowering the amount exempted on land and assets of estates transferred before and after death. This could have a big impact on how the next generation in the farm business pays the taxes to continue farming.

As one producer put it in a conversation, the plan is tantamount to selling one-fourth or more of a farm in order to pay the ‘transfer tax.’ (But, of course, the government then has the perfect setup to come in and pay the farmer to land-bank it, and then give it to another entity that contractually agrees to grow what the government wants, or to re-wild it.

Think about this, as we reported in October, most of us don’t even know what’s being planned for our futures. Big tech, big finance, big billionaires, big NGO’s, big food, all the biggest global players are planning the Great Reset (complete with land grab and animal product imitation investments) in which globalization is the key, and climate change and ‘sustainability’ — now cleverly linked to pandemic fears — will turn the lock.

The mandatory farmer-funded dairy and beef checkoffs — and their overseer USDA and sustainability partner World Wildlife Fund (WWF) — have been at this global food system transformation table since at least 2008 when DMI’s Innovation Center for U.S. Dairy was formed and Tom Vilsack was starting his first eight years as Ag Secretary before spending four years as a top-paid dairy checkoff executive and is now again serving as Ag Secretary.

So much of the groundwork for this pattern is consistent with the work of DMI and its sustainability partner WWF toward the Net Zero Initiative, and key WEF Great Reset global companies have joined in with funds for NZI piloting.

Perhaps what brings it home for me is reading what National Milk Producers Federation’s lobbiest Paul Bleiberg includes and omits in his piece for Hoards online Monday, where he talks about how fast things are moving in Washington and how the Biden administration and the 117th Congress are advancing ambitious plans to stimulate the U.S. recovery that, “encompasses key dairy priorities, including agricultural labor reform, climate change, child nutrition, and trade.”

He notes that as Congress and the administration have begun to dive into climate and sustainability, NMPF has outilined a suite of climate policy recommendations. He writes that “primary among (NMPF’s) goals is for Congress to consider modernizing conservation programs and provide new incentives to dairy farmers to build on the significant sustainability work they are already doing.”

For those paying attention to the WEF Great Reset and WWF’s role in food transformation, it is obvious that the anti-fat Dietary Guidelines are a key cog in the food and agriculture transformation wheel.

Bleiberg mentions childhood nutrition as a key dairy priority, but puts all of his emphasis on “urging the Senate Ag Commitee to maintain the flexibility for schools to offer low-fat flavored milk.” No mention is made of expanding flexibility to include the simple choice of whole milk. This, despite citing the DGA Committee’s admission that school-aged children do not meet the recommended intake for dairy.

Giving schoolchildren the opportunity to choose satisfying whole milk would certainly help in this regard, but that choice would interfere with the long-planned food transformation goals of the global elite — the Great Reset.

We all need to be aware of the transformational elements within policy discussion, find out the definitions of terms and nuts and bolts of program changes, be aware of how our youth are being used as change-agents, and be prepared to speak up for farmers, families, and freedom.

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Net Zero Initiative will ‘shape future of dairy,’ say leaders

Editor’s Note: Part one provided some details on the “official” launch of the Net Zero Initiative, which according to DMI’s Innovation Center for U.S. Dairy, “signals bold climate action” as “an industry-wide effort that will help U.S. dairy farms of all sizes and geographies implement new technologies and adopt economically viable practices.”

By Sherry Bunting, Farmshine, October 27, 2021

CHICAGO, Ill. — The Innovation Center for U.S. Dairy — formed in 2008-09 by the national dairy checkoff via Dairy Management Inc (DMI) — unveiled the Net Zero Initiative earlier this month along with Nestlé’s announcement pledging up to $10 million over five years as the first ‘legacy partner’ to fund research, pilot farms and provide expertise to scale technologies and practices to achieve carbon neutrality, optimized water usage and improved water quality by 2050.

Innovation Center chairman Mike Haddad noted in a DMI media call Oct. 14 that the Environmental Sustainability Committee “has been in place a very long time – many, many years.

‘Mature effort’

“Mike McCloskey has always chaired this committee. This is quite a mature effort for us,” Haddad explained, adding that the committee decided a couple years ago that dairy can become carbon neutral, and many dairies can sequester carbon.

“We felt like there was enough evidence already with existing technology and practices, that by scaling them, we can achieve this over time, and we have been working for years to build out this framework,” he said.

As chairman of Schreiber Foods, Haddad said suppliers, companies like Schreiber, “already see this requirement from our customers who want to have our sustainability efforts feed into their sustainability efforts. They want to know that we are taking care of the earth in making our dairy products, and we have to prove it to them with our measurements along the way.”

Environmental ‘mapping’

In 2007-08, just as the Innovation Center for U.S. Dairy was being formed, the mapping of dairy’s environmental footprint began.

“We were the very first ag sector to establish life cycle measurement of greenhouse gas emissions, showing U.S. Dairy at 2%,” said Krysta Harden, DMI executive vice president of global environmental strategy and former USDA undersecretary of Tom Vilsack when he was ag secretary.

“Through modernization and innovation, the environmental impact of producing milk uses 30% less water, 21% less land and manure, and has a 19% smaller carbon footprint today than in 2007,” she said. “It’s amazing where we have come since 2007.”

Harden explained that Net Zero Initiative (NZI) was started as “a dairy organization that represents farmers, cooperatives, processors, and includes DMI and the Innovation Center for U.S. Dairy, NMPF, IDFA, U.S. Dairy Export Center and Newtrient.

“All of these groups came together to establish NZI,” she said. “This really is the pathway for how to get there, how to break down barriers and make it more accessible and affordable for dairy farms of all sizes and all places.”

‘Piloting’ underway

Pilot farms are already being identified throughout the country, and 2021 is set as the year to move them forward.

Next, the constant focus will be on “scaling up to accelerate progress over time to our 2050 goals,” Haddad said.

“Largely these technologies already exist but need operational improvement,” Harden added. “We can see how we can get there, but the barrier is the significant investment needed by farmers to get there. We want to knock this out by scaling, to lower the investment by farmers and generate new revenue streams for farmers. This will be critical to a self-sustaining future.”

Bottom line, said Harden: “Dairy is committed to being an environmental solution.” She said the key, at the heart of it, is the dairy farmers.

According to the Innovation Center’s official statement, the 27 dairy companies that make up its board, represent 70% of the nation’s milk production and have voluntarily adopted the U.S. Dairy Stewardship Commitment and contribute to the industry’s ability to track, aggregate and report on progress.

“We know dairy farmers are leaders, and they care about what they are producing and how they are producing it,” said Harden. “They are passionate first-adopters, embracing how the world is changing.”

Sustainable profit?

DMI vice president and California dairy producer Steve Maddox shared his thoughts from the producer perspective.

“When we first started talking about sustainability efforts by the Innovation Center, most dairy farmers viewed this with a jaded eye because it often means requiring more of them, and not of others,” said Maddox. “But this effort focuses on improving profitability and efficiency that is also environmentally sound.”

He said farmers know the importance of being as efficient as possible. Early-on, Maddox said the Innovation Center started down the road of environmental sustainability to fight claims by anti-animal-ag groups by doing the scientific measurements in 2008, to show how dairy has reduced its footprint since 1944.

“That is a significant date near the end of World War II when some of America’s greatest generation went to college, and extension — through our land grant universities — taught us to maximize production and take better care of the land,” said Maddox. “That led us to continue improving.”

As that generation retired, and with government budget cuts to research and extension, a dropoff in improvement was seen, according to Maddox. He said this signals the need for the industry to pick things up to “shape the continuous improvement of the industry at the farm level.”

During media questions, Harden stated that the $10 million from Nestlé is specifically geared toward on-farm improvement — not changes in processing or new dairy products.

However, the Innovation Center for U.S. Dairy is also looking at the processing and transportation aspects of achieving the NZI goals.

In fact, the climate impact of transportation and refrigeration of milk and dairy products is already a big part of the entire shaping process through innovations such as ultrafiltration, microfiltration, and aseptic packaging for shelf stable beverages and products. These are other pieces that come from precompetitive Innovation Center collaborations.

As for the farm-level impacts of NZI, Maddox stressed how the 2007-08 life cycle analysis on milk and cheese showed that the industry reduced its use of feed, land and water through collaboration on animal care, improved genetics and the FARM program.

Shaping dairy

In other words, through FARM and NZI, companies will shape dairy’s “continuous improvement” instead of relying on extension education for those gains — mainly because, they say, the industry is at a point where these future gains will cost money. Since farms will need to invest in those gains, NZI is banking on industry and government to step up and help pay for it.

Something that often gets lost in discussions about climate change and sustainability, said Maddox is: “Cows, being ruminants, are miracles onto themselves. They convert byproduct to nature’s most perfect food.”

At his California dairy, over 50% of the cow feed on a dry matter basis is byproduct that would have gone into landfills.

“This, too, is a major part of it. We can feed all sorts of things, bakery waste, Doritos, sunflower meal… There are 400 different commercial crops grown in California, and all of them can be fed to cattle,” said Maddox.

He painted a picture of farmers learning from each other within the NZI framework.

Maddox observed that cow care and breeding to have more efficient cows is a big part of reducing dairy’s environmental impact to meet the ambitious new industrywide goals. 

“All of these sustainability practices will have a bottom-line impact,” he said.

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Dairy checkoff GENYOUth ‘hero’ PepsiCo partners with Beyond Meat to market plant-based alternative protein snacks, drinks

Watch those FUTP60 breakfast carts! Packaged food, beverage giant and faux-meat maker join forces to market plant-based alternative protein snacks, drinks.

By Sherry Bunting, Farmshine, January 29, 2021

The business news stream was buzzing Tuesday (Jan. 26) as Beyond Meat stock value soared to 18-month highs after PepsiCo announced a joint venture with the fake meat maker to develop and sell plant-based protein snacks and beverages.

“Plant-based proteins are playing an increasingly vital role in modern diets — they’re nutrient-rich and far more sustainable than meat,” states the PepsiCo press release about the joint venture with Beyond Meat, being launched as “The PLANeT Partnership” and billed as being “better for the planet.”

The announcement was complete with ‘clever’ marketing hashtag — #ThePLANeTPartnership — but not much science, of course, nor substance.

“Climate action is core to our business as a global food and beverage leader,” said Chairman and CEO Ramon Laguarta said just one week earlier announcing Pepsico’s ‘bold’ new climate action plan.

Beyond Meat’s global chief commercial officer Ram Krishnan said the PepsiCo partnership “represents a new frontier in our efforts to build a more sustainable food system.”

During the World Economic Forum Davos Agenda 2021 livestream on Transformation of Food Systems and Land Use on the very next day (Wed., Jan. 27), PepsiCo’s Laguarta joined United Nations FAO director, deputy secretary general, special envoy for the food transition summit later this year, CEO of Rabobank and president of Costa Rica. The relationships between these types of partnerships are becoming clear.

Let’s review:

For 11 years, dairy farmers through the mandatory promotion checkoff founded and have predominantly funded GENYOUth, a ‘youth wellness’ non-profit with the dairy checkoff’s Fuel Up and NFL’s Play 60 combined as Fuel Up to Play 60. For nine of those 11 years, GENYOUth has partnered with PepsiCo, bringing this ‘fox’ into the FUTP60 schoolhouse — even awarding PepsiCo North America CEO Albert Carey the ‘hero’ Vanguard Award at the November 2018 GENYOUth Gala event in New York City. 

This, despite the fact that these two GENYOUth partners — the National Football League and its longtime beverage partner PepsiCo — contribute $1 million (or usually less) annually while dairy farmer-funded checkoff pays $4 million or more annually on the non-profit filing tax forms as Youth Improved Incorporated. DMI tax forms also show dairy checkoff payments to the NFL of $5 to $7 million annually as an independent contractor for ‘promotion services’. Amounts potentially paid in proprietary partnerships with PepsiCo are undisclosed.

GENYOUth was created while Tom Vilsack was Secretary of Agriculture during the Obama administration in 2008, with an MOU signed by USDA, NFL and National Dairy Council in 2009. (Mr. Vilsack is President Biden’s pick for Ag Secretary — again. In between his eight years as Ag Secretary under President Obama and the upcoming round-two as Ag Secretary, Vilsack was the top-paid executive hired by the dairy checkoff to head the U.S. Dairy Export Council and provide leadership for the Innovation Center for U.S. Dairy)

When former President Bill Clinton was invited to speak about Vilsack at the 2017 GENYOUth Gala — the year that Vilsack was presented with the Vanguard Award — Clinton, a vegan, talked about every entity in the “diverse partnership” that he was celebrating except for America’s dairy farmers.

In the 2017 Gala speech about award winner Vilsack, Clinton talked about how children receive 40 to 60% of their calories from drinks in school. He talked about turning the obesity epidemic around by everyone taking responsibility in that area of beverages. He talked about how Vilsack’s leadership with Michelle Obama, made beverages and snacks abide by the fat-free rules, including school vending machines. Clinton stated that Vilsack was “instrumental under the radar… working for a ‘healthier’ generation of kids before coming to USDA and before the launch of GENYOUth.”

Former President Clinton thanked former Secretary Vilsack at the 2017 GENYOUth Gala for being “the guy” to tackle the beverage issue in school lunches. The year GENYOUth was formed is the year Vilsack’s USDA outright banned whole milk from school property from midnight before the start of the school day until 30 minutes after the end of the school day. The “Smart Snacks” rules went into effect under Vilsack, requiring a la carte and vending machine beverages to meet the Dietary Guidelines fat criteria and be under 60 calories per serving. (Mr. Vilsack and others in charge are still waiting for that elusive ‘preponderance of evidence’)

What happened next? A proliferation of PepsiCo snack and beverage products made their way into schools through PepsiCo’s own school foodservice company – complete with “USDA-Smart-Snacks-compliant” lists of snacks and drinks, including Mountain Dew Kickstart, Gatorade Zero, a host of snack bars, Doritos, and more.

The very next year at the November 2018 GENYOUth Gala, PepsiCo was the Vanguard Award ‘hero’. NFL Commissioner Roger Goodell sang PepsiCo’s praises, of course, the NFL and PepsiCo have been partners for decades.

“I say to our farmers: They had a dream, and we have been blessed to be part of that dream. You gave us life. You believed in us. And can you believe we are standing here today on the cusp of the 10-year anniversary of FUTP60?” said GENYOUth CEO Alexis Glick just before extending “an extra special thank you to PepsiCo.”

Glick said of PepsiCo’s Carey: “The generosity of your vision, your resources, your team, time and talent have changed our organization.”

That’s a mouthful. 

PepsiCo’s Carey showed his appreciation by plugging the new Quaker “oat milk” they were launching that month. It fell flat in the market, but PepsiCo is at it again with this new joint venture with Beyond Meat to make fake meat snacks and fake milk beverages that are sure to find their way onto the USDA-controlled Smart Snacks menus and FUTP60 breakfast carts in schools — even as the nutritious, delicious whole milk children love is prohibited.

In accepting the GENYOUth Vanguard award in November 2018, PepsiCo’s Carey talked about their “long and wonderful partnership with the NFL” and the way their ads and retail programs boosted both of their brands. He talked about how Play 60 was the NFL program they “most admired and wanted to be part of.” He was careful to leave out the “Fuel Up” part when mentioning the program because that is supposed to belong to the dairy checkoff.

He went on to talk about how PepsiCo “wanted to be part of the Play 60 program because of the importance of kids being active. But we also believe at PepsiCo that we need to provide healthy products for our consumers,” said Carey. “Some of you may be familiar with our mission ‘performance with purpose.’”

He described the mission as “getting great business performance while also serving others… on the part of the environment… or many other ways, but this one particular way is about providing healthier foods for our consumers.”

GENYOUth Gala, New York City, November 27, 2018: Commissioner of the National Football League, Roger Goodell, presents the Vanguard Award to Al Carey, CEO, PepsiCo North America, accepting on behalf of PepsiCo. (GENYOUth Now photo)

Carey took his time at the GENYOUth Gala podium, ‘hero’ Vanguard Award in hand, to tout PepsiCo’s “healthy beverages, including zero sugar soda, Life Water, Bubbly Sparkling Water, Gatorade Zero, Quaker oat milk.” (Yes, the now off-market Quaker oat beverage never put ‘milk’ on the label, but Carey called it ‘oat milk’ in his speech during the GENYOUth Gala as dairy-farmer-checkoff-paid employees of GENYOUth, DMI, NDC, etc. smiled and clapped with partnership euphoria).

Carey went on to tell the November 2018 GENYOUth VIP Gala audience that, “Oat milk, Bare Snacks and probiotic drinks are part of PepsiCo converting its portfolio to healthier foods for the future.”

A December 2018 Farmshine article about the Gala event quoted from the PepsiCo website, where the company touted its purpose-driven mission “to further the World Health Organization goals of alternative products to reduce saturated fat consumption and reduce greenhouse gas emissions, thereby improving global environmental and nutritional sustainability.”

What did PepsiCo do to earn the Vanguard Award from GENYOUth in 2018? PepsiCo committed $1 million that year to fund translation of the Play 60 materials in Spanish and to purchase some additional mobile breakfast carts. While it’s true those school breakfast carts carry fat-free and low-fat 1% milk, non-fat yogurt and non-fat or low-fat cheese, they are also well-stocked with PepsiCo snack bars and beverages.

After this week’s headline-making announcement of the PepsiCo – Beyond Meat joint venture to make alternative plant-based protein snacks and beverages, we see what might be appearing on those breakfast carts and USDA-compliant lunches in the not-so-distant future.

Again, as oft-repeated in this nutrition and promotion saga, the USDA / HHS Dietary Guidelines are the framework that allows less healthful foods to appear more healthful simply because they are devoid of saturated fat and contain artificial sweeteners. 

The government-mandated dairy checkoff deduction from milk checks pays for government speech, which means promoting fat-free and low-fat dairy and funneling ‘change-agent’ ‘sustainability’ curriculum into FUTP60 offerings. The NFL gets logo-emblazoned flag football kits into schools to promote their brand through exercise. Corporate partners like PepsiCo develop entire meal, snack and beverage lists with their products touted as “USDA Smart Snack compliant”.

Meanwhile, dairy farmers foot the main bill for the vehicle and watch as fluid milk consumption declines took a steeper nosedive since 2008, and as a whole generation has been turned away from milk until the recent resurgence of grassroots whole milk promotion. Farmers foot the bill for the vehicle and watch as obesity and diabetes rates rise among children and teens, especially low-income communities most reliant on government feeding programs. They foot the bill and watch as schoolchildren discard large volumes of packaged skim milk only to buy those other beverages, many of them made by PepsiCo.

All because dairy promotion and school offerings are strapped to Dietary Guidelines developed by the federal government that even in this recent 2020-25 round ignore more than a decade of scientific research on dietary fats as well as ignoring the investigative reports that have uncovered the flaws in the original science at the very core of 40-years of failed dietary policy.

You can’t make this stuff up. 

However, it’s not all that surprising when we see what is going on in this week’s ‘virtual’ World Economic Forum ‘Great Rest’ Davos Agenda. More than 60 global food, technology, energy, pharmaceutical, and financial companies made headlines also on Tuesday. They signed an agreement to adopt Environmental Social and Corporate Governance (ESGs), including the United Nations Sustainable Development Goals (SDGs) centering on Net Zero by 2050, including goals to “reserve” and control 50% of the earth’s land surface by 2050.

It is increasingly obvious that the Dietary Guidelines adopted by the U.S. and other countries around the world have little to do with human health but are a framework for using ‘nutrition’ to implement a ‘sustainability’ agenda seeking to dilute and replace animal agriculture while increasing global corporate control of food, and more. 

There’s a connection to China in these convergences of factors, which is also coming to light. Figuring prominently in the WEF Great Reset Davos Agenda this week is China, as evidenced by Xi Jinping, president of the People’s Republic of China being chosen to give the opening Davos address Monday (see related story).

According to the May 20, 2020 edition of Newsweek, Beyond Meat signed a significant deal with Shuangta Foods in China’s Shandong province to provide 85% of the concentrated pea protein for its fake meat products.

Over the past decade, China has built an empire of soy- and pea- protein manufacturing. According to the Good Food Institute — the trade organization representing plant-based and cell cultured meat and milk replacements — China is a “dominant supplier” of soy and pea protein to the world and keeps expanding pea protein concentrate and isolate processing capacity, having already been at 79% of global soy protein isolate production by 2016.

This is a familiar path in the way China dominated and took over the global apple juice market two decades ago, making apple concentrate powder that is reconstituted here to bottle most commercial brands of apple juice sold in the U.S. (a major shelf-stable beverage option already offered at schools and other foodservice settings).

PepsiCo has a 40-year history of building up its presence in China, spending billions in the past decade to build up its beverage processing infrastructure. In February 2020, PepsiCo purchased Be & Cheery, maker of nut, fruit and meat snacks in China. At the same time, PepsiCo announced plans to grow online snacks sales.

Thinking back to the 2007 melamine catastrophe in China involving the addition of melamine to boost protein levels ‘on paper’ for China-produced milk powder that was destined for infant formula production, as well as the periodic recalls of pet foods for melamine levels as many of the concentrated proteins in pet foods are also made in China… 

One has to wonder about the future of food. 


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What has checkoff done for you lately?

Is now the time for a separate voluntary checkoff to divorce USDA, promote real U.S.-produced dairy, and take back the market value of consumer trust?

A young girl comes face to face with cows at a dairy farm open house in 2011. Since then, questions about checkoff direction beg only more questions. Who will stand up? Children on and off the farm need someone to stand up for their future. The World Economic Forum’s Great Reset tagline is (can you believe it?) Build Back Better, and it includes a plan already well underway to transform the global food and agriculture industries as well as the human diet. Huge global food and technology players say their plan will reduce hunger and disease, protect water and mitigate climate change. The real motive is tighter corporate control of food. The pattern is clear in the path of the checkoff, especially since 2008. Even the trust consumers repeatedly say they have in farmers is being arbitrated, re-designed and outright stolen. File photo by Sherry Bunting

By Sherry Bunting, Farmshine, January 22, 2021

BROWNSTOWN, Pa. — What has the mandatory dairy checkoff done for you its funders — the dairy farmers — lately? That’s a loaded question.

The short answer? Lots of herding.

One would believe mandatory checkoff promotion would be focused on herding consumers toward dairy products, but it may be more aptly described as herding producers toward certain global food transformation and marketing goals.

In various DMI phone conferences with producers, checkoff leaders have often repeated how they build relationships to ‘move milk’, work hard to ‘move milk’ and pivot through circumstances to ‘move milk’.

What has checkoff done for you lately? Apparently, they ‘move milk’.

Yes, there are several important and functional programs funded with checkoff dollars, mostly by state and regional checkoff organizations, including various ‘point of purchase’ and ‘tell your story’ programs aimed at connecting farmers with consumers. They help, and they also fit the agenda.

Survey after survey shows consumers trust farmers. They do not necessarily trust the global processors, retailers and chain restaurants that put farmers’ products in the consumer space.

This should come as no surprise. When it comes right down to it: Do farmers, themselves, even trust these consolidated globalized conglomerates?

Consumers trust farmers (88% up 4% since June according to AFBF survey), so ‘moving milk’ means connecting farmers with consumers. But the profit in that equation rests with the consolidated power structure – the global corporations – in the middle.

What has checkoff done for you lately? They’ve facilitated corporate use of farmers to dress their windows even as they participate in the World Economic Forum Great Reset for food transformation that seeks to dilute animal protein consumption, including dairy, through ‘sustainability’ definitions and goals.

Even the Edelman company, which receives $15 to $17 million annually in checkoff funds as the DMI public relations firm, is busy promoting a top oat-milk look-alike brand globally, serving as a sponsor and integrator of the EAT forum (EAT Lancet diets), and getting involved in several purpose-driven marketing efforts that dilute dairy around the marketing concept of climate.

Edelman knows consumers trust farmers. They do the annual global consumer ‘trust barometer’ where corporations are told consumers want purpose-driven marketing. They create prophecy and fulfill it.

What has checkoff done for you lately? They have taken what consumers love and trust about farmers and fund programs that make farmers earn what they already have. They tell farmers that consumers demand corporations show how they are improving climate, the environment and animal care. But do they tell farmers that consumers also want corporations to stand up for and improve how they care for the families who farm?

Along with producing the milk to make delicious, nutritious dairy products, dairy farmers possess the trust-commodity the global corporations covet.

One thing the national checkoff has done for you lately (especially since 2008) is to transfer that trust-commodity from farmers to global brands. They treat this trust-commodity as though it is a formless piece of clay they can mold to accomplish goals set by the pre-competitive roundtable of global conglomerates — via the Innovation Center for U.S. Dairy, formed by checkoff and funded with checkoff dollars since 2008.

DMI CEO Tom Gallagher has called this his job of ‘getting people to do things with your milk.’

While producers are being herded toward goals set by these corporations in concert with NGOs like World Wildlife Fund (WWF) for animal care, employee care and sustainability, consumers are also being herded toward prioritizing these same goals and messages.

Yes, consumers want to know where and how their food is produced. But they TRUST farmers. So farmers are being used to carry the purpose-driven messages of corporations. Shouldn’t these companies be paying farmers for this trust-commodity instead of farmers paying the freight for checkoff to transfer it?

What has checkoff done lately? How often do we hear that checkoff is “building trust”?

The trust is there. Checkoff is using that trust to build marketing, for who? You? The farmer? 

Checkoff launched and funded – through its Innovation Center for U.S. Dairy – the Farmers Assuring Responsible Management (FARM) program. What about a Corporations Assuring Responsible Ethics (CARE) program for the treatment of dairy farmers? Shouldn’t there be something like that to balance the scales of power?

Isn’t that what checkoff was originally created for? According to statute, it is to be the producer’s voice in promoting their product.

Repeatedly, we see evidence that consumers care about how farmers are treated. They indicate preferences for locally-produced and U.S.-produced food. Why? Because they trust farmers and want them to be supported by their purchases. The more local or domestic the farms producing the food, the better they like it.

So here is a short and incomplete list of some things checkoff has done for you lately:

1_ Used your farmer-trust-commodity to market brands via the ‘pre-competitive’ work of the Innovation Center for U.S. Dairy.

2_  Applauded USDA’s Dietary Guidelines every five years and carried the government-speech message on fat-free and low-fat dairy.

3_ Convinced farmers they must do x, y and z to ‘build trust and sales’ via the FARM program as determined by the pre-competitive collaboration of global corporations via the Innovation Center for U.S. Dairy. 

The FARM program convinces farmers they (checkoff) is building trust by setting requirements for how farmers manage their dairy farms, cows, employees and land. These parameters are agreed to pre-competitively by global corporations via DMI’s Innovation Center for U.S. Dairy and then enforced on farms through their milk buyers with the equal weight of a contractual obligation.

The next wave for the FARM program is environmental to fulfill the new “sustainability” platform, the Net-Zero Initiative. Be appreciative, say checkoff leaders, FARM is farmer-led and the Net-Zero Initiative will be profitable.

4_ Used farmer checkoff funds to partner with global corporations buying breakfast carts – and influence – in schools to create ‘change agents’ through GENYOUth. A year ago, we reported that GENYOUth, in its newsletter, admitted using our nation’s schoolchildren and the climate change conversation as leverage for an emerging global vision for food transformation. 

The pre-pandemic spring 2020 GENYOUth ‘Insights’ newsletter put it this way: “What youth know, care about and do might make or break the future for healthy, sustainable food and food systems. The future of sustainability – which includes the future of food and food systems – will benefit from youth leadership and voice.”

The GENYOUth Insights article bemoaned the Edelman-guided checkoff-funded survey revelation: “Youth are twice as likely to think about the (personal) healthfulness of their food over its environmental impact. Teens aren’t thinking too much about the connection between food and the health of the planet.”

That was PRE-pandemic. If anything, the pandemic has only reinforced the consumer focus on health, price and taste, while checkoff actively seeks to move the dietary goal posts and herd farmers and consumers toward marketing terms like: ‘sustainable nutrition’, ‘sustainable health’ and ‘good for you good for the planet.’ These terms will have definitions and requirements set by global corporations. Again, farmers will be told they must do x, y and z to build trust.

5_ Used checkoff funds to develop and promote products that dilute dairy and ultimately subtract value. A prime example is DFA’s ‘purely perfect’ blends, like Dairy-Plus-Almond, a 50/50 blend of almond beverage and low-fat ultrafiltered real milk – not to be confused with a better idea: why not almond-flavored 100% milk?

The rationale? DFA sold the concept for DMI investment as: “This product is not about pivoting away from dairy, instead we saw an opportunity to fulfill a need as people like almond or oat drinks for certain things and dairy for others. This product combines the two into a new, different-tasting drink that’s still ultimately rooted in real, wholesome dairy.”

This fits what CEO Gallagher has talked about in the past projecting the fluid milk future as being ‘milk-based’. 

In terms of milk products in schools, Gallagher put it this way in his 2019 CEO address: “Schools represent just 7.7% of consumption, but… We have got to deal with the kids for a variety of reasons on sales and trust.” He went on to say that the fluid milk committee “asked DMI to put together a portfolio of products for kids inside of schools and outside of schools. What are the niches that need to be filled? What’s the right packaging? What needs to be in the bottle? And we can do that,” he said.

6_ Coached farmers on how to talk to consumers in a way that touches on the Net-Zero sustainability goals of these global corporations and links the farmer’s trust-commodity with global brands.

The bottom line is what the checkoff has done for farmers in the past 12 years is to establish a roundtable of global corporations that determine what dairy innovations to promote for the consumer level and what production practices to audit at the farm level, and then convinces you, the farmer, that they are doing these things to ‘build trust and sales’ and ‘move milk.’

While farmer checkoff funds are the financial side of this effort, farmers themselves are also being used to transfer that trust-commodity to the corporations, ostensibly so checkoff can keep convincing them to ‘do things with your milk.’

If a referendum on dairy checkoff is not possible, then perhaps a new voluntary checkoff is a way for dairy farmers to create an entity that stands apart from USDA government speech and MOUs, apart from global WEF Great Reset influence, apart from corporate decision-making, to stand with and for farmers, to take back their trust-commodity, to define who they are, what they already do, what it is worth to consumers, and create market value for the farmers’ milk and the consumers’ trust.

What has dairy checkoff done for you lately? Did you request checkoff materials or assistance with a project that was denied or approved? Did you participate in a checkoff program that was wonderful or not so much? Do you have examples of programs and ideas you started at the grassroots level that checkoff  ‘took over’ and changed the message? Did you have a dairy donation event for whole milk that checkoff said could not be done at schools? Have your milk buyers ever paid you — or even thanked you — for the premium-consumer-trust-commodity they pick up every time they pick up your milk? Send your observations to agrite2011@gmail.com

To be continued

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