‘Hearts full.’ Whole Milk Donation Drive-through tops 7400 gallons in New Holland

As stores raise prices and limit sales, while farmers are forced to dump milk and see their prices fall to historic lows, many respond with dairy purchases for donation drive-throughs. This example in New Holland provided whole milk from farm to table with love. It was a beautiful blessing to see…

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By Sherry Bunting, preview of Farmshine cover story for May 1, 2020

NEW HOLLAND, Pa. — At a time like this, we all need good news. Brothers Mike and Karl Sensenig of Sensenig’s Feed Mill, New Holland, Pennsylvania started thinking about the concerns of farmers and people in their communities during this Coronavirus pandemic. They couldn’t understand why farmers were having to dump milk with nowhere for it to go, while stores had limits on purchases or empty shelves and higher prices.

So, they did the one thing they could do… They gave.

We wanted to give back to our community — and the shelters and missions and food pantries — while helping support our family farm customers at the same time,” the brothers said.Sensenig-4851The idea started coming together two weeks ago. Many of the feed mill’s dairy farm customers in eastern Lancaster County ship their milk to Clover Farms Dairy, a bottling plant in Reading. The Sensenigs spoke with Brian Ohlinger at Clover and put together a purchase order for a tractor trailer load of over 4000 gallons of whole milk for donation.

That number quickly grew to 5200 gallons as word of the plans for a Whole Milk Donation Drive-Through “From Farm to Table with Love” quickly spread through phone calls and social media.

Mike’s wife Nancy fielded over 150 calls with groups and individuals wanting to pre-order for families in need. The entire company — all of the employees — were involved. They amassed a list of over 25 outreach organizations pre-ordering hundreds of gallons to distribute from New Holland to Lancaster to Reading and Allentown, including notables like Water Street Mission, Blessings of Hope, Crossnet, Crossfire, Petra, Safehouse, Good Samaritan and other ministries, churches, shelters, town and company food banks, fire companies, nursing homes, youth centers — so many organizations.

The Sensenigs saw the need and desire for whole milk growing, and they quickly realized even this would not be enough. So, they worked with Clover to get a second single-axle truck of 1152 gallons.

Cars lined up early on the first day of the Whole Milk Donation Drive-through (Apr. 23), while trucks were loaded with bulk orders for charities. The drive-through lines were opened ahead of schedule, and within the first 30 minutes, they had already served around 100 cars.

If this pace kept up, the Sensenigs feared they would run out. So, they called Clover again, and within two hours, a third truck arrived on the premises with another 1100 to 1200 gallons. 

All told, Sensenig’s Feed Mill had purchased 7,476 gallons of milk for donation so supplies would last through both days of drive-through times.

Two generations of the family — Karl, Mike, and Mike’s sons Kyle and Kurt, along with employees Devin Shirk, Steve Morris, Greg Hill, Curtis Hershey, and Lee Stoltzfus loaded vans, trucks, and cars with fresh gallons of whole milk, while Mike’s wife Nancy and employee Dawn Wright directed cars through the M&T Bank parking lot into two lines on either side of the truck and tent.

Even Karl and Mike’s parents Ken and Sandy drove over to watch.

Sensenig-4914They are quick to point out that this would not have been possible without their employees. “This isn’t just us,” he said. “Everyone was excited to do this and to be involved.” The family’s feed mill is celebrating its 75th year in New Holland.

Also wanting to make an impact, a group of concerned citizens affiliated with M&T Bank joined their neighbors in the parking lot — bringing 150 dozen eggs and 50 fresh-baked loaves of bread from Achenbach’s Bakery, Leola.

Sensenig-4786Kurt Sensenig even donned an inflatable cow costume at the start, before he was called back to the feed mill.

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“We have been overwhelmed by the response since we first started taking pre-orders to gauge how much milk we would need. Then the steady stream of people just driving through was amazing. There is so much emotion,” said Mike.

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“This brings home the reality of how many people are struggling right now. And it shows how many people LOVE WHOLE MILK!” said Karl. “Some who drove through the line had tears in their eyes. It seems like something so little. Then you realize how it helps so much, and it shows us how much we can take for granted.”

He tells of a grandmother who drove through with her two grandchildren she is raising. She tentatively asked if she could have two gallons. “I said, ‘you can have more if you need it,’” Karl reflected. “She wondered if it’s not too much trouble, she would use four gallons. I said, ‘sure!’ What she said next really got to me: ‘Now my grandkids can have milk with their cereal.’”

Cereal is a popular item for food bank distribution, but milk is hard to come by, especially whole milk.

One person drove through, saying they had stopped at their usual store to buy milk, but found no whole milk, so they came to Whole Milk Donation Drive-Through and took home four gallons.

Many veterans in the area came through and were grateful for the whole milk they accepted with smiles. Drive-through crews, in turn, thanked them for their service.

Sensenig-4903The bottom line for the Sensenigs and their employees was to bless others even as they believe they are blessed; to do something positive for their community; to help dairy farmers by connecting dots to get whole milk to missions, food banks and families; to bring smiles to young and old during uncertain times that have changed life as we know it.

“We have many dairy farm families as our customers, and we see the milk they have been forced to dump in the past few weeks due to supply chain disruptions while at the same time stores limiting purchases of milk or having little or no whole milk on the shelves,” said Mike. “Clover gave us a price for just the milk, and they packed the first two orders in boxes for us and provided the refrigerated trucks to stay here two days.”

“It takes teamwork,” said Karl. As part of the loading crew, he and his brother were busy all day in constant motion, unloading skids, opening boxes, loading trucks and trunks, and handing out gallons to appreciative people as they drove through.

“I’ll sleep good tonight,” said Karl.

Mike agreed: “Our minds and bodies are exhausted, but our hearts are full.”

The community of farmers and citizens thank all involved! This scene being repeated in other communities is a beautiful thing to see.

Sensenig-4869Others have stepped up doing similar milk donations. Some businesses have bought 500 gallons to give to employees and food banks; one couple in western Pennsylvania feeling blessed to still be working in agriculture are using their stimulus check to buy 500 gallons of whole milk to donate in a drive-through next week at their school; young farmer clubs and other organizations are working with milk cooperatives and processors to donate and raise funds for dairy donation drive-throughs in other parts of Pennsylvania, New York, the Southeast and elsewhere. Some are set up weekly, with people giving donations as they pick up milk and dairy products that are then used the next week to purchase more for donation.

Meanwhile, many store chains are raising prices and limiting purchases to shoppers for milk and dairy products on their sparsely stocked shelves, claiming a shortage, even as farmers are receiving letters that they must cut production because their product “has no demand,” and they are seeing the price they are paid for their milk fall by more than 35% in just four weeks.

The COVID-19 pandemic is revealing how the centralized supply chain is broken — not making the shift from foodservice to retail. Drive-through donation deals like this one, connect the dots at a more localized level so families get access to the milk and dairy products — especially whole milk — that they need want, while helping outreach organizations distribute to the growing number of families facing unemployment and business closures.

On Friday, April 24th, as the New Holland Whole Milk Donation Drive-Through came to a close, 97 Milk LLC — a grassroots volunteer milk education effort — announced on facebook a fundraising collaboration with Blessings of Hope food pantry mission. The new campaign specifically raises funds to purchase whole milk gallons for the ongoing blessing boxes to families in a 200-mile radius of the Blessings of Hope warehouse in Leola, Pa.

Dozens of dairy-related agribusinesses already sponsor the grassroots farmers’ 97 Milk education effort, which began a little over a year ago with a round bale painted by Berks County, Pa. farmer Nelson Troutman with the words Drink Whole Milk (virtually) 97% Fat Free.  (Whole milk is standardized to 3.25% fat). Such ‘baleboards’ now dot the countryside, along with banners, vehicle signs, a website, facebook page and other social media platforms (97milk.com and @97milk on facebook and instagram; @97milk1 on twitter).

As for the new 97 Milk / Blessings of Hope Whole Milk fundraiser, the response has been immediate. Within the first hour of announcing it on facebook Friday — $4100 had already been raised to keep purchasing whole milk for blessing boxes. Check it out here.

WholeMilkDonationDriveThrough4834Postcript: Karl and Mike Sensenig wish to recognize the mill’s entire team of employees for making the April 23-24 Whole Milk Donation Drive-Through possible: In addition to Karl, Mike, Kurt, Kyle, Scott, Emily and Nancy Sensenig, employees Calvin Buckwalter, Dale Clymer Jr., Ryan Crowther, Raymond Geiter III, Ashley Gesswein, Jared Grosh, Tim Hall, Curtis Hershey, Greg Hill, Dr. Don Jaquette, Joshua Kenderdine, Gerald Martin, Lawrence Martin, Nathan Martin, Steve Morris, Todd Morris, Steven Oberholtzer, Ron Phippen Jr., Devin Shirk, Eugene Shirk, David Stauffer, Allen Steffy, Terry Tshudy, Dwayne Weaver, Elmer Weaver, John Weaver, Logan Weaver, Nelson Weaver, Thomas Weaver and Dawn Wright were all involved. Even the previous generation to run the feed mill — Ken and Sandy Sensenig — came out to watch.

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The Sensenigs and their employees are happy to be part of something that blesses others, to see it multiplied, to see people appreciate whole milk, and to know what their customer dairy farm families produce is in demand. These efforts are uplifting and make a difference.
More links to stories on this and other efforts:

 

Farmers forced to dump milk while stores limit consumer purchases

AUTHOR’S NOTE: There is no single “reason” why farmers are being forced to dump their milk and why stores are largely still limiting the amount that consumers can purchase this week. The situation is complex, and two rumors are confirmed to be untrue. First, there is no health problem or health-related plant closure, nor is there a shortage of gallon jugs, according to Department of Agriculture sources. And no, milk jugs are NOT made in China. Most milk processing plants have their own plastic blow-molds and U.S. companies produce them as well.

Now that a few rumors are out of the way…  Here is the industry narrative for plunging farm-level milk prices and farms being forced to dump their milk. It goes something like this: “Schools are closed, foodservice demand is stalled and exports are drying up. The first two weeks of so-called “panic buying” at supermarkets settled into a third week into the COVID-19 national emergency finding consumers continuing to ‘buy’ more milk and dairy products, but “not buying enough to overcome” the aforementioned sales losses…”

It’s difficult to buy something that is not available or has store-level restrictions enforced on how much to buy. Schools account for 8% of fluid milk sales under normal conditions, and children are still served milk with grab-and-go meals offered, which keeps a portion of that 8% going. It is not a ‘panic buy’ when a family of four wants to buy 8 gallons of milk a week because all family members are home due to COVID-19. Interestingly, one week earlier, before store purchase limits were set, USDA reported Class I beverage milk usage quite differently and Nielson Global insights showed sales up exponentially (See more here and here)

While a full report is still in process, here’s my take below as filed for the midnight April 1 press deadline for Farmshine after exhaustive calls, emails, texts, messages, reports, and analysis of letters and forms that I am still pouring over for a more complete report for next week’s edition… One late breaking detail not found below, is that some farms were able to find private food pantries such as Blessings of Hope to take milk that was destined for dumping. In order to go to food banks, the milk needs a processor to pasteurize and bottle it or turn it into something like cheese. Another late-breaking detail not found below is the unofficial tally of milk dumped in the Northeast and Mid-Atlantic region north of 200 loads, and the Southeast could approach 150, meanwhile sources indicate large national footprint cooperatives handling nationwide farm milk supplies met a weekly demand increase in the East of twice that amount. The math isn’t adding up.

 

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Stephanie Younker of Mohrsville, Berks County, Pa. watches as her family, along other farms shipping to Clover Farms Dairy in Reading, dump two days worth of milk early this week. According to the Northeast Market Administrator’s office, six to eight different milk ‘handlers’, many of them cooperatives, reported dumping milk at the end of March and that more reports are expected into the first week of April as stores continued limiting purchases with varying availability.

March ends with dairy supply chain bottlenecks, utilization management; Farmers forced to dump milk while stores limit dairy purchases

By Sherry Bunting, Farmshine, Friday, April 3 edition (updated)

BROWNSTOWN, Pa. — While most supermarkets placed limits on consumer purchases of milk, butter and other dairy products — with the majority still enforcing those limits through April 1 at this writing — dairy farmers were forced to dump unprecedented amounts of milk throughout the Mid-Atlantic, Northeast and Southeastern states. Reports late Wednesday indicate some dumping also began in Wisconsin this week.

On Wednesday, the Northeast Market Administrator’s office confirmed six to eight different handlers, principally cooperatives, had reported dumping milk at the end of March in the Northeast Federal Milk Marketing Order. (Payment, pricing and utilization of Class I beverage milk is regulated by the U.S. Department of Agriculture (USDA) under 11 Federal Milk Marketing Order regions across the country. Prices paid to farmers are based in part on the receipts and utilization reports that are filed by milk “handlers” at the end of each month — dividing the milk by how it was used into four classes of which Class I beverage milk is the highest priced, Class II is frozen and soft products, Class III is cheese, and Class IV is butter and powder and is typically the lowest class.)

USDA Dairy Programs in Washington had received numerous phone calls and inquiries from milk handlers (processing plants and cooperatives) last week and issued a notice late last Wednesday, March 25, stating that, “In response to questions from the dairy industry, USDA will be implementing allowable flexibilities … to meet the changing consumer demand within the Federal milk marketing order program. The flexibilities will meet changing needs of both the dairy farmer and dairy processor and manufacturing communities to ensure efficient milk movements from farm to table. USDA wants the public to feel reassured that retail outlets will have milk available.”

Microsoft Word - GEN-#522324-v1-Covid-19_Response_Letter-March_2This was followed by a letter (above) from the Northeast Milk Market Administrator, allowing flexibility for milk to move from unregulated non-pool dairy product plants into regulated Class I beverage or pool plants and between Milk Marketing Order areas to serve “increasing demand” for fluid milk. The same document states that milk disposal on farms that are “historically associated” with the Order can be dumped, pooled and priced on the Order as “other use” at the lowest Class value. (Clarification: Outside milk from other Orders going into Class I use would be pooled and priced on the Order from which the milk came.)

For March 2020, Class IV is the lowest value, with the price announced for all Federal Orders Wednesday, April 1 at $14.87 per hundredweight (100 pounds) or $1.27/gal. compared with the Class I beverage milk price in the Northeast for March at $20.71 ($1.78/gal). The more Class IV or dumped ‘other use’ milk priced on the order for March, the lower the blend price paid to all farmers for all uses combined. It is already looking like prices paid to farmers for the next three months could fall into the $13 to $14 / hundredweight ($1.16/gal) range or lower. Average breakeven price for farms to produce milk is $17/hundredweight or $1.45-$1.50/gal.)

What started with the news that Mount Joy Farmers Cooperative and the greater DFA cooperative would be forced to dump eastern Lancaster County milk into manure pits for lack of a plant to process it over the weekend (March 28-29), grew to include confirmation of farmers in Berks, Lebanon, Cumberland, Franklin and Perry Counties being forced to dump milk into early this week. And reports from western Pennsylvania indicate the same.

By Monday, all independent dairy farm producers for Clover Farms Dairy in nearby Reading, Pa. were receiving notices that they would have to dump 48 hours worth of month-end milk between Monday and Wednesday (March 30-Apr. 1).

Add to this, confirmation that DFA members were having to dump milk in New York and Vermont, and that small independent cooperatives in New York were either having to dump some of their milk or were being shut out of the ‘spot’ market and having to dump all of their milk. Farms in the Southeast states began reporting they, too, were being notified they would have to dump milk with no where for it to go.

Furthermore, Land O’Lakes member farms in Pennsylvania’s mid-state reported dumping significant milk loads Tuesday, after shipments to the Weis Markets bottling plant in Sunbury, Pa. were turned away despite the Weis Markets stores throughout the region having scant supplies of milk and still enforcing 2-gallon per shopper limits as of Wednesday, April 1.

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Walmart’s milk cooler in Hamburg, Berks County, Pa. on April 1, 2020

As Walmart, Weis, Aldi’s, Target, some Giant stores, and others were confirmed to have sparse or empty dairy coolers — and a few chains and small town stores reported good stocks of milk and some dairy products — farmers continued to be forced to dump their milk, being told the dairy plants were full, the stores were not ordering, and consumer demand had shrunk after being described by USDA the previous week as “exponentially higher” than a year ago and “extraordinary”, “haywire” and “overcoming inventories” the week before that.

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Signs like this one at Target were the rule, not the exception among many store chains this week, while nearby dairy farmers were forced to dump milk.

Adding to the complexity of the issue is milk silos and tanks full of cream that could not be moved as candy makers and bakeries closed or cut back, and foodservice and institutional trade came to a standstill.

As the industry supply chain adjusts product lines from schools, restaurants and other foodservice products to retail-packaged products, some plants reported not being able to process milk fast enough for two weeks of surging demand, bringing outside milk in — only to find the stores had started limiting consumer purchases or were spreading their risk of running out by stocking other brands. Difficulties unloading milk to stores in New York City was also cited.

In store dairy cases where milk was most scarce this week, store managers indicated issues with getting supplemental milk from other processors in other areas due to regulatory pricing “zones”, which they interpreted to mean that milk was being rationed so a more uniform distribution of available supplies would occur.

In terms of retail manufactured products, butter continues to be mostly unavailable at stores checked throughout the Mid-Atlantic region, and reports coming in from other areas indicate similar scant supplies and restricted purchases.

By Wednesday, April 1, some stores were re-stocked with milk and dairy products, and a few chains were lifting restrictions on gallons of milk, but they were the exception, not the rule. Almost universally, however, butter was absent or limited at retail outlets despite a cold storage bulk inventory report by USDA last week stating there was 25% more butter in storage than a year ago. Still, last week, processors made more bulk butter for foodservice that ended up in inventory, doing ‘print’ butter for retail on more of a hand-to-mouth basis, and the result is obvious in the lack of butter available to consumers seeking it at retail.

Jennifer Huson, senior director of communications for DFA Northeast reports that anyone having to dispose of milk should take measurements.

According to USDA Dairy Programs, producers should also collect an agitated sample. If not available, it is possible that missing samples can be quantified using previous and next samples in order to calculate protein and butterfat levels for the volumes of discarded milk that in most cases officials say will still be pooled and priced on the Federal Orders.

It is also apparent — according to Federal Order rules and the announced flexibilities — that Class I handlers have a clear financial incentive to price and pool this dumped milk on the Order because it will be priced at the lowest class value ($14.87 instead of $20.71), allowing them to draw from the pool while diluting the previously exponentially higher Class I utilization percentage experienced across the entire Northeast Federal Order the previous two weeks in terms of reducing the USDA blended price based on the milk handlers’ reports of receipts and utilization for March due around April 10 to the Market Administrator’s office.

While there are conflicting reports from some plants and handlers about whether farmers will be paid for the milk they are forced to dump, DFA says dumped milk will be pooled and paid, but they are tracking and looking at it from a comprehensive standpoint to see how to handle and aggregate it going forward.

“We want to make sure we are doing everything we can to fully understand our best opportunities moving forward through dynamics that are changing day by day and hour by hour,” said Huson. “Most importantly, in these uncertain times, we are working to make sure milk continues to be picked up, plants continue to operate, and wholesome dairy products continue to be available to consumers. We are not sure what is coming at us, and we want to make sure as this is evolving that we are doing all of those things.”

Look for a full and ongoing report next week in Farmshine.

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