DMI’s NZI fits globalist agenda; How are ‘life cycle assessments’ developed? What do they value?

As Stewardship Commitments and Net Zero Initiative flow through to the FARM program’s Environmental Stewardship module, a user guide developed by NMPF covers what has already begun in terms of data collection. A farm’s cattle inventory of various classes and milk production, component production, feed ingredients, crop inputs and other data will be used to figure the farm’s GHG emissions relative to a regional average and relative to a national average. The guide can be read here, and additional information is available here 

By Sherry Bunting, Farmshine, December 4, 2020

Where do the life cycle assessments come from that are being used to benchmark progress on U.S. dairy’s impact on climate and environment? How might this “collective” method of measurement affect dairy diversity and geography in the future?

When dairy leaders talk about the Net Zero Initiative goals, they are using analysis by well-known animal scientists comparing data over time to benchmark industrywide collective progress using a determined scope of collective measurement that fits the controlling globalist view.

The idea is to peg dairy’s progress at one value that the global supply chain can then plug into their own brand impact measurements. Yes, this is both simple and complicated.

DMI leaders are quick to point out that this pathway was decided upon by dairy farmers, dairy cooperatives, and dairy processors and that dairy checkoff is simply providing the science. But it is also clear that DMI provides the staff and structure for implementation. The national dairy farmer checkoff organizations provide the science, the staff and the structure so that the entire dairy industry can be described as one unit – not multiple units competing with each other on the aspect of ‘sustainability.’ That’s the point, they say.

Along with the Net Zero carbon neutrality goal by 2050, DMI’s Innovation Center for U.S. Dairy offers this report on a decade of progress:  “The effects of improved performance in the U.S. dairy cattle industry on environmental impacts between 2007 and 2017,” was published in the January 2020 edition of the Journal of Animal Science

This report showed dairy used 30% less water, 21% less land, produced 21% less manure nutrients and produced 19% less greenhouse gas (GHG) emissions — referred to in press statements as carbon footprint — per metric ton of energy-corrected milk over the decade of 2007 to 2017.

The research by Jude Capper and Roger Cady, along with other animal scientists, observed that, “As dairy systems become more productive, efficiency improves via the dilution of maintenance effect (Bauman, VandeHaar, St. Pierre) and both resource use and GHG emissions are reduced per unit of milk.”

The researchers indicated that monitoring changes in food production processes, yields, and environmental impacts is a time-consuming and expensive undertaking, which they took to a higher level in this study as compared to 2006 and 2009 studies that looked at how efficiency gains reduced the environmental footprint of dairy from 1944 to 2007 based completely on animal productivity gains.

In the 2007 to 2017 study, researchers only looked at dairy’s impact from the manufacture and transport of crop inputs to milk at the farm gate. Excluded from the scope of collective farm progress are the impacts of milk transportation, processing and retail.

Dairy systems were modeled using typical management practices, herd population dynamics and production data from U.S. dairy farms (USDA NASS and Dairy Records Management System-DRMS). Crop data were sourced from national databases, including NASS. Modeling and training ration formulation software was used as well as a host of data from public sources to determine water recycling, electricity and other energy usage, for example.

“The U.S. dairy industry has made remarkable productivity gains and environmental progress over time,” write Capper and Cady. “To maintain this culture of continuous improvement, dairy must build on gains and demonstrate commitment to reducing environmental impacts while improving both economic viability and social acceptability.”

At the same time, Dr. Frank Mitloehner of University of California-Davis CLEAR center has been instrumental, mainly in evaluating – and putting into perspective – accurate greenhouse gas (GHG) emissions for dairy and livestock as well as participating in research on how various technologies could further reduce U.S. dairy’s current contribution of just 2% of total GHG emissions.

Progress to reduce GHGs is measured per unit of milk production, but as Dr. Mitloehner frequently points out, a better way to pinpoint it would be to incorporate the nutrient density of milk and meat in calculating the impact of dairy and livestock industries per nutritive value.

For example, almond beverage might have a smaller footprint, the experts say, but what is the nutritive value of selling water with the equivalent of two almonds per serving? Much of the climate impact discussion around food is not an apples to apples comparison in terms of nutrition and calories delivered.

The FARM program’s Environmental Stewardship guide prepares dairy farmers for collection of energy use data to compare a farm to a regional and national average for energy use as a part of its carbon footprint per unit of milk production. The guide can be read here, and additional information is available here.

There are other positive aspects of “environmental impact” at local levels that fall outside of the collective global method of impact measurement. How far food travels within local or regional food systems versus national and global supply chains is not part of the farm-level Net Zero Initiative.

Meanwhile, the Innovation Center for U.S. Dairy is working on product innovations at the processing level from a centralized or global supply chain perspective to reduce environmental impacts on a global scale. How do these ‘global’ vs. ‘local’ pathways intersect in the future in terms of a farm’s real contribution to the surrounding community vs. its contribution to a global impact model?

Where do the 2007 to 2017 gains from this research come from? First off, milk production increased 16% over that decade, and the number of dairy cows increased 2.2%.

Researchers explain the environmental impact was assessed using “a deterministic model based on animal nutrition, metabolism, and herd population parameters founded on life cycle assessment (LCA) principles.”

Those principles first establish the scope (in this case the scope was from crop input to milk output and did not include processing and distribution to consumers). Then inventory is established (input and output). Then the impact is established (input versus unit of output). Then the relative change is figured (improvement or reduction).

The researchers attributed a large portion of the gains to the continued dilution of ‘maintenance’ requirements per head of cattle and milk volume via these measurements: 

1) A 22.3% increase in energy-corrected milk production per cow as the 12% increase in fat yield and 10% increase in protein yield were factored in, 

2) Lifetime milk yield was figured to have increased 18.7% as a combination of shorter calving interval, shorter dry periods, increased replacement of mature cows with heifers, shortened days of life, and earlier calving age, 

3) increased productive-animal-days across the cattle population, 

4) reduced SCC as a proxy for reduced milk waste, 

5) How animals are fed, how water is used, and how inputs factor into the land and carbon footprint equation, collectively.

The research showed that even though total cattle numbers have increased slightly from 2007 to 2017, the number of productive-animal-days and lifetime milk increased by more during that time due to the way all of these factors combine to show reductions in environmental impact by reducing the inputs for non-productive cattle that are counted against the productive cattle population at points in time.

Life cycle assessment of environmental impact is all about data modeling and allocation. The age at first calving is a prime example. Until a dairy animal calves, she is using resources without delivering a product. Growth rates can improve these impacts in the modeling by getting cattle to production, faster. Once the animal has a calf and begins producing milk, she is now contributing to reducing carbon footprint by supplying milk yield and component yield in the national figures against the resources she is consuming. Length of dry period, calving interval, and other reproductive efficiency also affect this. Longevity, oddly enough, has less of an effect because of how the data are assembled and used.

As for land use and manure production, researchers looked at dairy rations without full consideration of the wide range of commodity byproducts. They included some common byproduct feeds like distillers grain for both 2007 and 2017. More could be done to show the relative feed value vs. environmental impact of many byproduct commodity feedstuffs, particularly if credit could be given for keeping fiber and carbohydrate from the food processing sector out of landfills.

Double-cropping (cover crop forages) are common practice on dairy farms today, which reduce environmental impact of milk production, but are not really quantified in this life cycle assessment research at this point.

In pasture systems, the intensive rotational grazing methods used today reduce the land to milk ratio within the context of grazing-based production, but may have a smaller positive impact on the industrywide collective figure if production per cow is below benchmark. That will need to be considered because there are clear sustainability benefits to these grazing systems that fall outside of this collective model.

All of these factors being analyzed and allocated to one U.S. dairy figure are calculated to paint one picture of reduced environmental footprint. This includes water recycling. Water that is used to cool milk is also used to wash down parlors and milking equipment and in some cases, a third time in manure flush systems before being recaptured as nutrient-rich effluent to irrigate crops. In some regions and some management styles, water recycling is not measured, but natural. Take grazing operations in rainfed rolling hills. Their recycling isn’t measured, but it’s happening.

Unfortunately, when it comes to all of these measurables, including the impact of productive-animal-days vs. animal population vs. energy-corrected milk volume, it is the increased consolidation of milk production to fewer and larger farms from 2007 to 2017 that has had, perhaps, the most significant positive impact on the collective industrywide dairy environmental footprint calculations.

Why? Because as more milk production is brought into heavily controlled confinement environments, it becomes easier to measure to directly influence the model. On the other hand, pasture and drylot systems offer other sustainability and animal care positives that consumers care about but are not as easily measured by this global supply chain model of environmental footprint.

The elite globalist view seeks to control every aspect of food, agriculture, and energy. It’s important to keep sight of other sides of the ‘sustainability’ equation. Local and regional food systems provide benefits to local economies, local land use and local ecosystems that are not reflected when we measure a national or global model.

As the industry moves toward controlled environments where inputs and outputs can be precisely measured, smaller less concentrated dairy farms may not be fully appreciated for what they contribute to a community’s environmental footprint in terms of how far food travels or how local economies and ecosystems are affected. This divergence needs to be addressed.

Remember, Net Zero Initiative fits the globalist view and aligns with World Economic Forum’s Great Reset. It also aligns with language in the Green New Deal.

Viewing footprint progress on a national or global scale across all cattle and all milk volume brings positive messages but also the aforementioned concerns.

It’s important to see ‘industry’ progress, and most dairy farmers welcome the opportunity to talk to consumers about what their industry has done collectively to be good stewards. However, when the dairy leaders at DMI and all of its organized underlings tell us that food safety, sustainability and animal care are NOT areas in which brands should compete, what they are really telling us is that these are areas that will be controlled by one message using their one collective measurement method in scope and calculation.

Farm size and geography will be considered, and they say diversity is a strength, but the bottom line is measurement toward a national model seeking to meet a global goal.

By their own admission, the dairy checkoff has pursued globalization since 2008, implemented FARM to keep animal care from being a marketing factor, and they admit they are implementing Net Zero to be sure dairy comes completely into alignment with the globalist view having collective measurement that fits the United Nations Sustainable Development Goals, while discouraging other forms of ‘sustainability’ marketing between brands.

Case in point, cattle longevity has little if any positive bearing on the life cycle assessment for water use, land use, manure produced and greenhouse gas emissions in the context of total-industry-collective measurement of inventory input vs. output.

In fact, the research cited in this article that is the basis for the DMI Innovation Center life cycle assessment actually shows a benefit for continual throughput of cattle with faster growth rates for calves and earlier age at first calving being more significant on the front end than the age of the cattle on the back end when applied to a collective industrywide measurement.

That’s because the total inventory of cattle in the dairy industry at any given time includes non-productive animals. Research models focus on the collective data about productive animal days vs. total cow numbers vs. milk production for input and output at given points in time — not over the lifetime of animals in the herd. Logic doesn’t always apply in this scenario.

In short, the way the industry looks at collective industrywide progress on environmental impact may differ from how an individual dairy producer or community of producers view their contribution by other equally valid measurements.  

Both methods can be supported by sound scientific data, but the industrywide collective method fits the global supply chain perspective. Thus, it is the approach for the Net Zero Initiative embraced by DMI’s Innovation Center for U.S. Dairy and the 27 companies that represent its board and the over 320 companies that are part of its Sustainability Alliance. 

The companies at the forefront are the largest global dairy companies and food retailers. They are also positioned as leaders and drivers of the World Economic Forum’s Great Reset, seeking to have food, technology, finance and energy sectors of the global economy work together to transform food, farming, energy, and our lives.

It will be important for individual dairy producer ideas, regional food systems, and their positive impacts on a more local scale to have a voice in how they are measured and evaluated within this truly global agenda. Speak up and stay tuned.

This document composed by the DMI Innovation Center for U.S. Dairy in November 2019 shows the “Stewardship Commitment” at a glance for each sector of the dairy supply chain involved in the Sustainability Alliance. Interestingly, under processing, there is a line item to quantify gallons of water captured from milk for use within the facility per pound of production output. 

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Vilsack reveals ‘Net-Zero Project’ in Senate testimony, Climate policy table set

Vilsack lays out plan for USDA to partner in ‘Net Zero’ pilot farms, using results to set governmental policies and incentives

By Sherry Bunting, Farmshine, May 24, 2019

(Above) DMI’s checkoff-funded Innovation Center for U.S. Dairy was formed in 2008, the year Tom Vilsack became U.S. Secretary of Agriculture. This timeline shows the events from 2008 to 2019 around the Innovation Center, sustainability programs, FARM program and various MOU’s with USDA while Vilsack was Secretary and after he became president and CEO of U.S. Dairy Export Council in 2017. 

WASHINGTON, D.C. — FARM program evaluations over the past few months have yielded reports from dairy producers on new questions they are being asked about their feeding practices and usage, nutrient management plans, manure management systems and cropping practices, feed rations by class of cattle, livestock and feed inventories on the farm and heifer inventories raised off the farm, milk receipts and receipts for cattle sold for beef purposes, energy and fuel usage and costs, specific questions about wetlands on farm properties as well as new questions about human resources.

Over the past two years, the National Dairy Farmers Assuring Responsible Management (FARM) has added new ‘silos’ to the 4-part program. In addition to Animal Care, the newer portions are Environmental Stewardship, Antibiotic Stewardship, and Workforce Development. With all four in place, virtually every management aspect of a dairy farm falls under the FARM umbrella.

The FARM program is funded by the mandatory dairy checkoff through DMI’s Innovation Center for U.S. Dairy. FARM is administrated by National Milk Producers Federation (NMPF).

98% of milk enrolled

According to its 2018 Report, 98% of the milk produced in the U.S. is enrolled in FARM. The Animal Care silo is mandatory for all 115 participating cooperatives and processors, and 20 of the 115 adopted the Environmental Stewardship module by the beginning of this year.

Development of the Environmental Stewardship (ES) module began at FARM’s inception in 2009 but did not become a ‘silo’ in FARM until 2017. The FARM website states that this portion is currently “voluntary for program participants.”

This simply means that the 115 cooperatives and processors that are participating in FARM can voluntarily add the ES module. When added by the participating cooperative or processor, the components of the module become — in effect — mandatory for the farms.

The FARM materials clearly state that FARM is not a legal document. And yet, its modules have expanding levels of authority beyond a milk shipper’s legal milk contract obligations, without expanding compensation.

FARM’s Environmental module was developed, according to the 2018 annual report, as “a tool participants (co-ops and processors) can use to communicate progress towards reducing their carbon and energy footprint.”

The report says further that the Environmental portion of FARM is geared toward assuring dairy customers and consumers of the dairy industry’s commitment to “ongoing environmental progress (by) asking a set of questions to assess a farm’s carbon and energy footprint and then providing farmers with reliable, statistically robust estimates.” It also “tracks advances in dairy production efficiency.”

The questions and data are evaluated based on a life-cycle assessment (LCA) of fluid milk conducted by the Applied Sustainability Center at the University of Arkansas, incorporating modeling piloted on 500 example dairy farms across the country.

Checkoff-funded GHG calculator

This LCA development was launched in 2009 at the inception of FARM. By 2010, the greenhouse gas (GHG) LCA was completed, and by 2012, the comprehensive environmental LCA was completed. The program’s ‘Farm Smart’ tracking tool was piloted on the ‘model’ farms in 2013-14.

Farm Smart became a transitional tool in 2016 during a period of analysis, replication, system testing and piloting. In 2017, the FARM program added the Environmental module and began using this ‘Farm Smart science’ to establish the GHG calculator.

FARM environmental audits

For those producers who are being asked these new questions during their FARM evaluations in the past few months, their answers are recorded, and farm data are entered into a spreadsheet, from which annual Environmental audits will be randomly selected.

A video at the FARM website explains the process evaluators use to enter the farm name, zipcode and most recent daily milk shipment in pounds of fat and energy-corrected milk.

The spreadsheet automatically groups these farms by 3-digit zipcode and automatically ranks them within their geographic area by production quartiles — the top 25% of farms with the largest daily milk shipments are in quartile 1 and the smallest 25% are in quartile 4 with the other two quartiles automatically segregated.

Another built-in formula then sorts the farms by 3-digit zipcode and then by production quartile to break out ‘subset’ lists from which 33% of each subset will be randomly selected for annual audits.

Evaluators are told in this training video that the information they are collecting is “purely informational and will be used by National Milk Producers Federation (NMPF) at a later time.”

So, as FARM evaluators come to the dairy farm, ask new questions and record new information to develop profiles of farms to run through a Farm Smart GHG calculator, the tracking of the milk supply is well on its way.

This tracking eventually becomes a point of oversight and internal regulation to reach the goals set by the checkoff-funded DMI Innovation Center for U.S. Dairy.

Checkoff sets GHG goals

During a Senate hearing on Agriculture and Climate Change this week (May 21), former USDA Secretary and current president and CEO of the checkoff-funded U.S. Dairy Export Council stated that “U.S. Dairy” is “on pace” to meet its goal (set while he was Secretary in 2009) of reducing GHG by 25% by 2020.

Vilsack also announced that the new benchmark set by DMI’s Innovation Center for U.S. Dairy is net-zero emissions (by 2030).

When introducing Vilsack at the hearing, the Senate Ag Committee leadership referred to him not only as the honorable Secretary, but as president and CEO of the dairy “exports and innovation.”

The former Ag Secretary in his current role is instrumental in DMI’s Innovation Center for U.S. Dairy as this entity partners with multi-national corporations operating global supply chains sourcing dairy products and ingredients.

In fact, Vilsack spent much of his time in front of the Senate Ag Committee Tuesday pressing for government support and partnership in setting up pilot farms where all technologies for meeting the net-zero benchmark can be “measured, verified, cost-assessed and then marketed.”

He said the dairy industry needs a “showcase” of pilot farms and ecosystem markets, and he said business opportunities and jobs will follow. Vilsack also indicated that a net-zero achievement is necessary so “U.S. Dairy has a marketing advantage to be competitive in global markets.”

In the past, the ‘showcase’ dairies for the various pursuits of DMI’s Innovation Center for U.S. Dairy, have included Fair Oaks, and Mike McCloskey of Fair Oaks, based in northern Indiana has been a key driver in DMI’s Innovation Center for U.S. Dairy, headquartered an hour or so north in Chicago. The Innovation Center also provided funding for fairlife as a startup over the past decade of these developments.

Vilsack involved from inception

The Innovation Center for U.S. Dairy was implemented by DMI in 2008. The FARM program came under that umbrella in 2009. Both the GENYOUth and the Sustainability Memorandums of Understanding (MOU) were signed by DMI and USDA in 2009 and 2010 near the beginning of Vilsack’s 8-year tenure as Secretary. And, in 2010, DMI’s Innovation Center set a goal to reduce the already tiny carbon footprint of dairy by 25% by 2020. As now DMI employee Vilsack testified Tuesday, the Innovation Center’s new goal is net-zero by 2030.

In fact, in the final days of the Obama administration, on January 13, 2017, former Secretary Vilsack stepped from the office of the USDA Secretary on Independence Avenue, Washington D.C., and just 11 days and 4 miles later on January 24, 2017 stepped into his current office as president and CEO of the checkoff-funded U.S. Dairy Export Council, sharing offices with National Milk Producers Federation (NMPF) on Wilson Boulevard, Arlington, Virginia.

As noted, the dairy checkoff — under the increased guidance of the Edelman public relations and marketing firm — started down this road in 2008 with the formation of the Innovation Center for U.S. Dairy and the close working relationship with Vilsack while he was Secretary of Agriculture.

Through the MOU’s signed with USDA at that time, it is clear that DMI and its fledgling Innovation Center for U.S. Dairy was working closely with the USDA for all eight years Vilsack was Secretary and has carried the same direction and workload over to his employment with DMI in continuing to set benchmarks for dairy ahead of the current anti-cow discussions that have percolated over that same time within federal agencies through the influence of activist non-governmental organizations.

The DMI Innovation Center partnership with World Wildlife Fund became solidified in 2016, as Vilsack’s term as Ag Secretary was expiring.

Barely two years into his employment through dairy checkoff, Vilsack is back before the Senate Ag Committee talking about net-zero emissions, pilot farms, ecosystem markets and other concepts that align with the Green New Deal outlook on cows as a problem that needs to be solved by meatless Monday and have its methane button turned off in order to be acceptable in the EAT Lancet world where billionaires have invested in the replacement technologies of fake meat and fake dairy while simultaneously investing in U.S. global policy initiatives that were initiated while Vilsack was Secretary and were referenced by Senator Bob Casey (D-Pa.) during Tuesday’s hearing (that’s another story).

Again, instead of partnering with the private sector and organizations that understand the already small emissions of cattle when looking at the complete carbon cycle, dairy checkoff has aligned with groups like the World Wildlife Fund (WWF) and companies with technologies that are geared toward capturing methane and achieving net-zero GHG emissions.

This all sounds good, right? But what does it really amount to?

Net-zero by the numbers

The current benchmark set by DMI and USDA via the MOU in 2009-10 set the goal of reducing U.S. Dairy’s GHG by 25% by 2020. U.S. GHG inventories — according to the Environmental Protection Agency (EPA) — show that total agriculture accounts for 9%. Dairy and livestock, combined, account for half of agriculture’s contribution at 3.9%. Dairy, alone, is at 1.9% on its way, presumably, to 1.5% by 2020.

Even at that point, 25% of 2 is a savings of 0.5% of total U.S. GHG. Part of the FARM program’s tracking of GHG is to look at the number of animals culled for beef so that a portion of their GHG calculation can be pushed over onto the beef footprint and out of the dairy footprint. Can we see how the minutia goes on and on over tiny fractions of impact vs. standing tall to tell the true story about how small the cow’s impact really is?

Vilsack (above): ‘It’s time to get to net-zero’. Mitloehner (below): ‘Cattle do not increase global warming’.

Methane facts vs. fiction

Scientists are pointing out how the methane focus on cattle is being misplaced, or at least not evaluated properly. They point out in a new report that methane is a ‘flow’ emission, not a ‘stock’ emission. In other words, it doesn’t stick around or build up.

Slightly muted Tuesday was the expert testimony given by Dr. Frank Mitloehner, world renowned GHG expert and professor at University of California – Davis. He separated fact from fiction on the carbon footprint of livestock and dairy.

More importantly, he described methane, which is the main GHG of concern for agriculture and especially livestock and dairy. He explained how methane differs from the other two greenhouse gases – carbon dioxide and nitrous oxide – that together make up total GHG.

“For example, carbon dioxide lives for 1000 years, once we emit CO2 with our vehicles, let’s say, it stays there for 1000 years, same for nitrous oxide,” Mitloehner testified. “But methane is very different… with a lifespan of only 10 years.”

He described how a 1000-cow dairy after 10 years, for example, is no longer an emitter of new methane because the methane emitted is also being destroyed at the same rate, becoming part of the carbon cycle through plant photosynthesis, ruminant consumption of these plants and so forth on a continuum.

He explained this destruction process – hydroxyl oxidation – that “occurs constantly,” saying that, “Any kind of discussions that I am part of is a discussion where that fact is left out, and it shouldn’t be left out because it’s critical.”

In fact, Senator Joni Ernst of Iowa said “Some of us are pretty struck today because we have heard that methane is horrible, we need to reduce our livestock herds, and we should have meatless Mondays. We’ve heard that time and time again. It’s been done in various federal agencies in past administrations.”

Mitloehner pointed out that while methane is an important climate pollutant and almost 30 times more potent than CO2, “If we maintain constant livestock herds and flocks, then we are not increasing methane and therefore not increasing global warming as a result of that.”

In that context, mitigating methane becomes a tool to counteract global warming, which is a different discussion and one that gives the methane mitigation a valuation for potential compensation.

Surprisingly, Mitloehner’s contribution received far fewer questions from Senators than one would expect. Most of the Senators gave Vilsack multiple opportunities to come back to his theme of driving dairy and agriculture to net-zero and the business opportunities and marketing advantages this would provide for “U.S. Dairy” in global markets.

Meanwhile, a growing number of scientists are agreeing with a more realistic perspective on methane, that a more ideal approach would be aimed at zero emissions for stock pollutants that are long-lived such as carbon dioxide (through a combination of energy efficiency, more food per lower energy inputs and carbon sequestration through crops, grasses and forages) while aiming for flow pollutants like methane to be low and stable instead of zero because methane is short-lived and part of a continuous sun-powered carbon cycle in which cows are already an integral part on the positive side.

GHG tracking

With dairy farms representing 1.9% of total U.S. GHG and the transportation sector representing 80%, who is then calculating the GHG impact of transportation in a consolidating industry where the new term coined by Vilsack of ‘ecosystem markets’ substitute on a larger scale for the ‘environmentally-friendly’ concepts of regional food systems and eating ‘local.’

On the methane tracking in this deal, a split in thought processes is beginning to emerge.

Meanwhile, the Innovation Center for U.S. Dairy — and its birthing of the FARM program — provide the vehicle to meet the net-zero benchmark this checkoff-funded entity has set. The pilot farms the former Secretary wants the government to partner in supporting would develop another template of practices and technologies farms can implement to meet new Environmental FARM criteria so the net-zero benchmark can be met and marketed over the next 10 years.  

While achieving, marketing and capitalizing on net-zero emissions sounds great, what does it mean for all of the farms being forced to pay into the dairy checkoff with expectations that this money is for promotion and research of the milk they produce and the care they have always taken of the resources they steward?

When benchmarks, streamlining vehicles, government cross-over specialists, evolving science, assumed needs and fuzzy baselines, converge and align, where does this leave the single-family farm of 50 to 200 cows or multi-generational dairy farm of 300 to 1500 cows?

Will they be credited for destroying as much methane as they produce by keeping their herds fairly stable in size?

Without the financial incentives or compensation to implement template technologies to achieve net-zero, how will their tiny profiled-and-tracked GHG emissions be handled in FARM Environmental Stewardship audits and mandatory correction plans in 2020, 2025, 2030?

The drive toward installation of methane digesters to actually capture the methane is great science, and it works for some farms, but not others. It’s a pathway to net-zero, and yet it is unclear whether these other factors regarding methane will be highlighted in the Farm Smart GHG calculator developed by the DMI Innovation Center for the NMPF FARM implementation. Once in place, this GHG calculator will track dairy farm GHG progress as their cooperatives and processors add the Environmental ‘silo’ to the FARM requirements of shippers.

From Innovation Center documents and USDA MOU’s and WWF partnerships documents, the descriptions of the work done between 2010 and 2016 on the GHG calculator have a tracking focus on the same thing the anti-cow folks are focusing on, and that is methane’s 30-times greater heat-trapping capabilities compared with carbon dioxide, and totally ignoring the fact that the methane is short-lived at 10 years vs. carbon at 1000 years so the livestock and dairy industries have already dramatically reduced methane by having fewer animals producing more food today than 30 and 40 years ago.

Will appropriate credit be given to small and mid-sized dairy farms that have had modest growth rates over decades or generations putting them in a place of zero new methane? Or will they need to capture methane to satisfy the net-zero benchmark their checkoff program has set in order to make space for new cows to be added in the rapid growth and industry consolidation areas of the country?

In fact, as part of a flow pattern that involves plants (feed) and cows in reducing the GHG heat-trapping potential of carbon dioxide and methane, combined (see fig. 2), what’s newsworthy is  science does support more accurate modeling to credit the sequestration of long-lasting carbon and accounting for short-lived methane destruction.

On methane, Dr. Mitloehner stated that the mere fact that there are 9 million dairy cattle today compared with 24 million in 1960 and producing three times more milk shows that dairy producers are collectively not only emitting zero new methane, they are reducing total methane as old methane and carbon are eradicated by the carbon cycle and less new replacement methane is emitted.

The problem may be this: Year-over-year cow numbers for the U.S. creeped higher from 2014 to 2018 before backing off a bit in 2019. While still much lower than three or four decades ago, the issue emerging for DMI’s Innovation Center for U.S. Dairy is how to accommodate growth of the new and consolidating dairy structures to attain the expanded global export goal if dairy farms in other areas remain virtually constant in size or are grow modestly by comparison.

To reach the Innovation Center’s new net-zero goal, cows would have to leave one area in order to be added in another area, or they will all have to have their methane buttons turned off or the methane captured because now the emissions are being tracked in order to meet one collective “U.S. Dairy” unit goal under the DMI Innovation Center and NMPF / FARM. Dr. Frank Mitloehner testified that dairies already create zero new methane but this can be tricky when cattle move from one area to another (as we see in the industry’s consolidation).

Will all dairy farms have to get to net-zero to survive over the next 10 years under the GHG calculator developed by the checkoff-funded Innovation Center, which has now been added to the FARM program? That’s the big question.

Before the Senate, Vilsack repeatedly went back to his main premise that the Net Zero Project is  “critical for U.S. dairy.” His written testimony specified that the Net Zero Project comes out of the collaborative work of several dairy checkoff-funded entities along with various global dairy food companies, including DMI’s Innovation Center for U.S. Dairy in combination with DMI-funded U.S. Dairy Export Council, and checkoff-supported Newtrient LLC, as well as an industry consortium called the Global Dairy Platform.

According to Vilsack, the Net Zero Project presents a  “global marketing advantage for U.S. dairy,” he said.  “This is how U.S. Dairy will compete.”

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Timeline tells the story

Consumer ‘trust-building’ (or activist placating) becomes heavy-hand on the farm

By Sherry Bunting, from Farmshine, May 10, 2019

BROWNSTOWN, Pa. — Dairy promotion has been an organized deal for over 100 years, since the formation of the National Dairy Council in 1915. It’s an understatement to say times, they are a-changing.

There’s a difference between reacting to change and being proactive to get ahead of “the next thing.” And there’s a fine line between being intuitive and proactive to influence the direction of that “next thing” as compared with charting a course that actually positions an industry to require its dairy farmers to implement x-y-and-z in order to sell milk.

Yes, it’s better to be at the table than to be the meal carved on the table by others. But when dairy producer checkoff funds — paid by all dairy producers — are used to launch products that benefit only some producers in more vertically-integrated processing structures or to launch programs that lead ultimately to requirements that determine who can sell milk, those are red flags.

As the accompanying timeline illustrates, a lot has been going on since DMI was established in 1995 to manage the checkoff and develop unified marketing plans. That was also the year the U.S. Dairy Export Council (USDEC) was created.

What is even more apparent is the proliferation of logo’d programs, initiatives and strategies put forth since the 2008 creation of the Innovation Center for U.S. Dairy. This followed closely on the heels of the U.S. Supreme Court decision protecting checkoff speech as “government speech” and insulating the dairy checkoff from future court challenges in terms of the rights of producers paying the checkoff and the ability of outside organizations to challenge dairy promotion messages.

The formation of the Innovation Center for U.S. Dairy brought the processing, manufacturing and other industry sectors within the inner circle of checkoff promotion, education, and ‘streamlining’ strategies. Unification of the dairy industry is a worthy goal from a marketing perspective; however, there is a fine line between streamlining and steam-rolling, and it is important to pay attention to this because these efforts are dairy-producer-checkoff-funded and should therefore benefit — and certainly not harm — all producers paying in mandatorily.

DMI’s Innovation Center is where GENYOUth was born. Under the legal non-profit name of Youth Improved Incorporated, GENYOUth aligns with USDA dietary policy.

In fact, the Innovation Center is the entity from which two Memorandums of Understanding were signed with USDA, one involving GENYOUth and the other involving the Dairy Sustainability Guidelines and Framework.

The Innovation Center is also where new products are born, like fairlife, deemed the dairy checkoff’s fluid milk “success story.” Others are following suit (like the July launch of DFA’s Live Real Farms half dairy / half almond or oat ‘milks’ aka Dairy + Almonds and Dairy + Oats).

The Innovation Center is also where producer checkoff dollars fund the National Dairy FARM program (Farmers Assuring Responsible Management) program and its three sectors by which dairies are increasingly controlled: Animal Care, Environmental Care, and Workforce Development.

While FARM is administered and managed by National Milk Producers Federation (NMPF), it is funded by DMI via dairy producer checkoff monies. According to the FARM program website, 98% of U.S. milk production is “enrolled” in FARM (via processors and cooperatives).

We are seeing evidence that the animal care portion — and in the not too distant future the sustainability and employee care portions — are being implemented with ever-increasing mandatory authority. FARM can now over-ride Veterinary Client-Patient Relationships, federal and state regulatory milk inspections and affect legal contracts to sell milk.

What started as a voluntary program to help farms improve while demonstrating to consumers the ways in which dairy farms care for animals, environment and employees, is morphing today into a mandatory auditing and probation tool with as much or more power as legal contracts and food safety inspections.

The Innovation Center for U.S. Dairy is also the entity where producer checkoff funds are used to develop Sustainability Guidelines, Frameworks and Alliances, which are leading to goals, benchmarks, and now practices. These developments are in the staging process to become mandatory as part of the increasingly “regulatory” approach of the producer-checkoff-funded FARM program.

We got a glimpse of the direction of DMI on “sustainability” in a 2018 Report by DMI CEO Tom Gallagher.

Among the “five keys to building and maintaining consumer and thought-leader trust” outlined by Gallagher in a 2018 report, global nutrition policy and sustainability ranked at the top.

On the global nutrition side, DMI seeks to “work with external groups that are educating the United Nations on what policy should look like,” Gallagher reported. He also linked the 2020 U.S. Dietary Guidelines now being evaluated by a USDA-appointed committee to being the “guidelines that will ultimately focus on how we will achieve the 2030 Sustainable Development Goals.”

He noted that Dr. Greg Miller, head of the science and research of the National Dairy Council, is involved in global discussion to “help U.S. Dairy remain a key player as dietary and sustainability standards are worked out.”

As part of this, Gallagher mentioned the Global Sustainability Framework and Reporting, developed under the Innovation Center for U.S. Dairy and now being made part of the FARM program. “A unified voice that represents the entire dairy community is essential to reinforce consumer trust. This has been core to our programs, through organizations such as the farmer-founded Innovation Center for U.S. Dairy,” said Gallagher in the 2018 DMI Report.

“As the dominant dairy community organization for the U.S. market, the Innovation Center will use the Dairy Sustainability Framework (DSF) to demonstrate global leadership in sustainable food systems,” he said. “The DSF was developed to provide overarching goals and alignment of dairy’s actions globally on the path to sustainability.”

Part of the Innovation Center’s path in this way is its partnering alliance with World Wildlife Fund (WWF) in developing the DSF.

“The DSF will enable Dairy to take an all-encompassing approach to sustainability through a common language and alignment of international activity,” said Gallagher, “and through this generate a common sustainability commitment that can be expressed at global, regional, national and organizational levels.”

These are Edelman-style techniques for building consumer trust. Edelman is the Chicago-based firm with offices worldwide, that has been working for DMI for 20 years, and increasingly over the past 10 years.

In fact, Edelman developed the Undeniably Dairy campaign, which DMI leadership has stated on record is designed to be a new seal for dairy products in the future. DMI states that the goal is to replace the REAL Seal that used to be owned by ADA / UDIA and then DMI but is now owned by NMPF.

The Innovation Center, via DMI, is also part of a relatively new initiative called Newtrient LLC, focused on sustainability, and in particular, manure management systems with a heavy emphasis on methane digesters.

According to its website www.newtrient.com, Newtrient LLC was founded in 2015 by 12 dairy cooperatives — DFA, Land O’Lakes, Maryland-Virginia, Select Milk Producers, Agri-Mark, Darigold, Prairie Farms, Michigan Milk Producers, Southeast Milk, Tillamook, United Dairymen of Arizona, and Foremost Farms. At its website, under “Dairy Leadership”, the logos of these co-ops are shown, and the explanatory paragraph states the ground-floor involvement of Dairy Checkoff and it goes this way:

“Newtrient’s founding entities include leading dairy cooperatives from across the U.S. representing nearly 20,000 dairy farmers — and producing one-half of the nation’s milk supply — as well as the two associations that advance the entire dairy industry in terms of promotion, research, education, innovation, issues management, international trade and public policy,” the statement reads. Though not named, the description of the two associations at the end of that sentence would be DMI and NMPF.

“These organizations recognize the need to bring manure management technologies and providers together with dairy farmers, researchers and other stakeholders in order to seize the opportunities from manure, while supporting environmental sustainability,” the statement reads.

In a sense, the Dairy Checkoff continues doing promotion, education and research, but is morphing with increased momentum since 2008-09 toward developing the unified voice and streamlined template by which dairy farmers will be measured for future participation in milk markets.

The Innovation Center for U.S. Dairy works like an “incubator” hatching new products, technologies, programs, guidelines, frameworks and strategies that not only unify the dairy industry message, but also streamline its participants.

With 98% of U.S. milk production enrolled in its premier programs, like FARM, the producer-funded direction is one that now possesses the increasing authority to mandate dairy farm practices, in some cases to a micromanagement level – all in the name of that beginning notion of building consumer trust.

The logos on the accompanying timeline tell this story.

Meanwhile, it appears that the idea of regionally-sustained dairy-sourcing is becoming diluted as Dairy Checkoff board decisions are weighted by shifting milk volume geographies.

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Related links

Who is empowering whom? 1/11/19: https://wp.me/p329u7-1rG

Funding their own demise? 1/18/19: https://wp.me/p329u7-1rW

Finances raise eyebrows 2/1/19:  https://wp.me/p329u7-1sP

4th and 40 backed up to our own endzone 2/8/19: https://wp.me/p329u7-1t2

Money spent, points missed 2/8/19: https://wp.me/p329u7-1sX

How did we get here 2/15/19: https://wp.me/p329u7-1u3

Animal Ag in globalists’ crosshairs 2/15/19: https://wp.me/p329u7-1u9

‘Government speech’ rules, producers have little say 2/22/19: https://wp.me/p329u7-1uI

With science fiction, they socially herd us 3/1/19: https://wp.me/p329u7-1uO

Need for more digging is obvious 3/8/19: https://wp.me/p329u7-1v6

Keep zigging? or time to zag? 3/10/19: https://wp.me/p329u7-1ve

Should dairy farmers be forced to fund government speech?: https://wp.me/p329u7-1ve

DMI CEO on fluid milk 3/22/19: https://wp.me/p329u7-1vL

Funding real milk’s demise? 3/29/19: https://wp.me/p329u7-1vU

Peeling back the layers, 4/5/19 https://wp.me/p329u7-1wn

Truth and thoughts: a tragedy government won’t accept: https://wp.me/p329u7-1wN

Farmers bring questions to DMI chair 4/19/19: https://wp.me/p329u7-1×0

Childhood Nutrition Reauthorization in D.C. 4/26/19: https://wp.me/p329u7-1wF

Vilsack reveals Net Zero Project 5/24/19: https://wp.me/p329u7-1yf

“Government is between you and the consumer” 6/14/19: https://wp.me/p329u7-1xW