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ESL milk panel: Innovation? Market optimizers?

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Dairy checkoff: ‘If we focus on whole milk, we miss these market optimizers’ Really?
At the 2025 Pennsylvania Dairy Summit, Paul Ziemnisky, DMI’s head of wellness, innovation, and business development, and Rebecca Pfeffer, Maola brand manager, with moderator Amy Mearkle (left) spoke about fluid milk innovation in which extended shelf life (ESL), otherwise known as ultra pasteurized (UP) milk, is seen as the gateway to new products aiming to meet ‘functional needs’ of consumers.

By Sherry Bunting, Farmshine, March, 2025

STATE COLLEGE, Pa. – Food-as-medicine, food-and-medicine, fun-and-portable, young kids talking about pre-aging, on-the-go snack and beverage convenience, the quest for guilt-free ways to unwind with fewer calories than wine, the growing double-income-no-kids (DINK) consumer landscape that is focused on wellness, consumer shifts from coffees to teas, the surge in protein demand, and the growth in sales of lactose-free milk… 

These are some emerging trends mentioned during a panel about extended shelf life (ESL) milk as the gateway to dairy checkoff’s Milk Molecules Initiative during the Pennsylvania Dairy Summit last month.

In the Feb. 21st Farmshine, we brought you part one, a panel overview in this three-part series. In this second installment, we dig into what Dairy Management Inc (DMI) is doing with protein in the fluid milk space, and the technologies they are working on to separate molecules.

This public launch of the Milk Molecules Initiative (MMI) comes after 10 to 15 years of work through the pre-competitive industry collaboration vehicle – The Innovation Center for U.S. Dairy, a 501c6 established by DMI in 2008.

What we’ve learned is that MMI — as a fluid milk strategy — began even before the formation of DMI’s Fluid Milk Innovation Task Force seven years ago. It goes all the way back to 2010, right about the time whole milk choice was abolished in schools.

This strategy has been developed to discover, strip out, and repurpose the “functional benefits” of specific bioactive compounds, or molecules, in milk. The concept goes back to the early alliance between Fonterra and DMI, with headquarters less than three miles apart in the suburbs of Chicago around O’Hare Airport.

This strategy has been under development via research grants from USDA, NIH, and the National Dairy Council to the Dairy Research Institutes at four university locations, including the Barile Lab at the University of California-Davis. There, researchers have worked on isolating compounds from both human and bovine milk, and more recently, student researchers have been working on a DMI project “building a digital ecosystem and platform for these milk compounds.”

The Feb. 2022 memorandum of understanding between DMI and Mayo Clinic in Rochester, Minnesota, is tying-in the human health linkages to specific bioactive compounds in milk, and the Feb. 2024 DMI partnership with PIPA, an artificial intelligence (AI) platform, is accelerating the knowledge gain in how to break down milk’s so-called “bioactive family tree” to leverage functional milk products with new health benefits.

“We are finding the molecules in the whole milk matrix and picking things that are on the ‘whey stream’ as one area of focus, such as stripping out the lactorferrin,’” said Dairy Summit panelist Paul Ziemnisky, head of wellness, innovation and business development for Dairy Management Inc. (DMI), who has spearheaded the work of the Fluid Milk Innovation Task Force.

“We have partners talking about building a lactoferrin plant centered on just one of thousands of molecules in milk. We are looking at how to protect this molecule so it doesn’t lose its bioavailability, so we can put it back into dairy (post-processing),” he said.

Ziemnisky observed how past checkoff messaging has touted things like: “chocolate milk as a recovery beverage.”

Today, he said, “We’re going beyond that. We’re looking at ways to add milk to milk and to use these concepts to give it a different look and to capture huge value potential.”

How does DMI plan to partner with industry to capture this value? By linking milk and technology to create new products.

According to Ziemnisky, the MMI is looking aggressively at encapsulation and separation technologies as well as drying technologies that can be patented while testing the concepts with consumers to “learn how to talk about it.”

“If we focus on whole milk, we miss these market optimizers,” Ziemnisky declared. “Whole milk is for the 17% of traditionalists. We must innovate this category. We’re giving consumers a reason to understand what they need.”

He says MMI and ESL are pathways to get “milk” into more top-demand moments to capture a larger share of the $159 billion total beverage category.

(More ultra processed beverages are just what global consumer packaged goods companies are famous for. But is this what consumers really want? And will the ‘huge value potential’ trickle down to farm milk checks?)

According to Ziemnisky, there is at least $2 billion in new investment coming into the beverage space across geographies. “But it’s not your father’s Oldsmobile. Those new plants are filtration and separation, and we can add functionality to it.

“There are things we know of that we can’t even talk about yet,” he said as he gave a snapshot of where MMI is, and what is yet to come.

He cited a proliferation of ESL milk beverages that are mainly lactose-free, high protein milks as the gateway to molecular separation. Examples included the ESL capabilities at the Maola plant in Philadelphia, the national launch of Milk50 by DFA, the new nutrition line of beverages developed by Dairy Gold, Nestle’s new line made exclusively for Target, and others.

Asked if these new products are taking sales away from non-milk alternatives or traditionally branded milk, Ziemnisky said DMI’s work with MilkPEP shows that the plant-based beverages – on a volume and value basis – are “over-shelved.”

“They haven’t grown their category, their volume is declining. Those guys are eating themselves — going after each other. They’re not going after us anymore because they can’t. We win with nutrition and value. When we see all the innovation that is coming into dairy, we’re taking our space back by meeting the functional needs of the consumer. The quality of the protein is in demand now,” he said, confirming data showing that, “People are coming back to us because of the nutrition and the quality of the protein.”

During questions, he dug into the health and wellness “playbook” that checkoff has created with the help and blessing of USDA and has put into the hands of the top people at all of the big companies in food processing and retailing. 

“We’ve traditionally undersold our nutritional benefits, and that’s changing,” he said.

Where MMI comes into the picture is to identify the bioactive molecules for separation and marketing linked to specific health claims that can go on a label.

A graduate student in the audience said the presentation gave her “a lot of hope in the future as a scientist.” She asked if DMI has noticed any difference in regional trends related to consumers, and specifically wondered what is happening in California?

Ziemnisky said California was moving the other direction. “They like to try things out there,” he said, explaining that the dairy industry is so volume- and scale-focused that pilot products are not the norm. 

“California is coming back. California has assets that do smaller runs to try things. Last year, California grew (beverage milk sales) at a faster pace, whereas the Northeast market is so heavily regulated,” he said, adding that government regulation puts pressure on local retailers who want to try things.

DMI’s role is to test and learn, he explained: “We help processors prove these markets to retailers. Value-add is 30% of the dollars in the fluid milk category today. We went to 30% from just 10% just 10 years ago. We are targeting both volume and value with our retail and direct sales teams.”

One attendee asked what checkoff can do about the out-of-stock issues at retail, noting that perhaps fluid milk sales would increase if the dairy cases were consistently well-stocked.

“When we ask the store people, they say we don’t do the orders, it all comes from above us,” the questioner said.

Ziemnisky replied: “They are not telling you the truth. The real out of stock rate nationally is 3%. The problem is they are not managing their inventory. The inventory is there, but not the labor.”

“What we run into is the problem is store help,” said John Chrisman of ADANE, jumping into the conversation, noting new laser-system camera technologies are coming within the next five years to issue alerts about what is “flying off the shelves.”

In the meantime, he told attendees to report out-of-stocks to ADANE so they can get it resolved.

Another question asked was how farmers can feed or manage their herds to hit higher levels of functional bioactives like lactoferrin.

Ziemnisky said that’s a question for the milk buyers’ field service personnel, but in general, feeding cattle to hit higher component levels will raise the functional level of milk molecules like lactoferrin.

This reporter asked Ziemnisky what DMI is doing to know if there is any change in the protein structure with the further processed options: “How are we protecting that message on whey protein by protecting its structure through the ultra pasteurization process?”

(The only published research we could find was an NIH study showing heat and mechanical processes of ESL packaging change the structure of the protein, namely the whey protein.)

Ziemnisky replied that DMI is “doing significant work” on the nutrition research side to prove the efficacy of dairy’s high quality protein vs. other proteins. 

“And on the product science side, we’re investing significantly in everything from the clarity of protein, so you can put it into other products, to the quality as it goes through different processes that it stays stabilized. We work with the industry on what are the needs we can solve,” he assured.

On follow up questioning about protecting the protein, he added that, “Encapsulation is just one technology we’re doing to preserve the bioactive pull, and we have other things underway as well. We also look at the byproducts. What do we do with lactose coming through on the lactose-free? What do we do with the permeates on the cheese, the passive whey? These are where we’re doing work to create products from the bioplastics all the way to the functional ingredients.”

Bottom line, he said: “Whey was the bastard child, and now it is the largest gaining market share because of demand for high quality proteins. We are seeing the fractionation piece of this, the precision nutrition, the new players coming in and doing research on different compounds, driving whey to where it is today vs. 20 years ago.”

With an estimated 6300 molecules in milk identified by artificial intelligence, all located within the 13% of milk that is the solids, Ziemnisky expressed excitement about the future.

“We are at the cusp of this, and with our artificial intelligence partnerships, we are getting the learnings in 2 to 3 years that used to take 10 years,” he suggested. “This is moving fast toward a sustainable future with zero-waste circular milk plants.” 

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Editorial: Get it done or start ‘splainin’

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By Sherry Bunting, Editorial in Farmshine May 30, 2025

While the landmark MAHA Commission was working on its initial report released May 22 on the chronic childhood disease crisis, Pennsylvania state lawmakers have been assembling a “Healthy PA Package” that includes five bills – H.B. 1130, 1131, 1132, 1133, and 1134 – that would either ban or require specific labeling for foods containing certain artificial dyes and preservatives; provide statutory definitions for terms like “ultra-processed foods,” designate August as Wellness Month, and provide incentives for cover crops based on their use in producing healthier crops using less chemical herbicide…

But there is one state bill that should be part of this Healthy PA Package, and that is S.B. 463, the “Allowing Whole Milk in PA Schools Act,” reintroduced in March by State Senator Michele Brooks, a Republican representing Mercer County. It would simply allow Pennsylvania schools to purchase and serve whole and 2% milk produced within the state instead of being limited to offering only 1% and fat-free milk.

After all, the MAHA Report describes whole milk as “a rich source of calcium, vitamin D and bioactive fatty acids, which support bone health, help regulate inflammation and may reduce the risk of type two diabetes.” And the MAHA Report could reform some key elements of the anti-fat Dietary Guidelines. But it was lawmakers in Washington in 2010 that specifically singled out whole and 2% milk in a passage within the Healthy Hunger Free Kids Act and states are left to bow down to King Vilsack, who drove the school bus on that deal.

In the previous session of the Pennsylvania State Senate, Sen. Brooks’ bill on whole milk had been reported out of the State Senate Ag Committee but never made it to the Senate floor for a vote. In the House, Rep. John Lawrence’s companion bill was passed by the full House last session, but was never approved by the Senate before the legislative session ended in Dec. 2024. At that time, there were murmurings of USDA canceling state school lunch reimbursements or other state funds from mighty USDA after a certain general farming publication mentioned the stance of Vilsack’s USDA in terms of the legality or illegality of such a state measure. 

Meanwhile, Tennessee and North Dakota have passed state legislation to pave a path for whole milk in their schools. If more states did this, even if it is tough to implement, it sends a message, and perhaps the leadership log-jam in Washington would break down and run the Whole Milk for Healthy Kids Act and get-it-done already. It appears to have broad bipartisan support, at least that’s what all of the lawmakers seem to want to portray in front of the cameras.

So, here we are in the 2025-26 legislative session at the state and federal levels having to start all over again, covering the same ground, talking the same talk, pointing out the same points that have been discussed, written about and testified to numerous times over the past 10-plus years.

“The (federal) Healthy, Hunger-Free Kids Act of 2010 put restrictive regulations on the consumption of whole milk in schools. In the first two years this legislation was enacted, 1.2 million fewer students drank milk with their lunch, yet still had access to sugary drinks that offer no nutritional value. This not only has terrible health and nutrition impacts on children, but major economic impacts, especially in Pennsylvania,” writes Sen. Brooks in her memo to colleagues seeking cosponsors for reintroduction.
 
In her memo, she cites testimony from a Senate Majority Policy Committee public hearing in June of 2021, in which the Grassroots Pennsylvania Dairy Advisory Committee volunteers and 97 Milk supporters testified, along with other industry leaders and officials.

She cites dairy’s economic importance to the Commonwealth, and the testimony showing the improved physical and brain health that whole milk’s unique matrix of fatty acids provides, noting “this fat is necessary in the daily diet and energy to support cell growth. Other health benefits of milk include improved bone health, lower blood pressure, and reduced risk of cardiovascular disease and Type 2 diabetes.”

Again, here we are with words upon words but no one’s running the votes upon votes to get it done.

Let’s stop talking and just do it. Lawmakers in Harrisburg and Washington can talk until they are blue in the face about doing something for dairy farmers or doing something to feed hungry children or deliver better childhood health and nutrition. They can come up with all kinds of elaborate schemes to make factions happy or align the stars on the curious realities of milky politics.

My message to folks at both Capitols is simple: We live in the United States of America — land of the free and home of the brave, where our valiant soldiers have fought and died to give and maintain our liberty – yet their children, grandchildren, great-grandchildren, and great-great grandchildren are prohibited from choosing whole milk as an option with school meals they rely on two meals a day, five days a week, three-quarters of the year. Heck, even our soldiers are limited because mess halls have to subscribe to those low-fat dogmas as well. 

One of the biggest obstacles for this bill early on was that most Americans laugh in disbelief when you tell them this. Absurd! They say. My kids have milk at their school, they laugh. And the federal government pays for all that milk to go straight into the trash… Oh, tell me more.

Can I be frank? My husband hears me talk on the phone about whole milk in schools and he laughs at the absurdity that I’m still talking and nothing has been accomplished. I am just one of many. As more voters see the absurdity, respect for elected officials wanes. I find it absurd that we are still talking about something that should have been finished long ago already. If we can’t do the simple stuff that has obvious bipartisan support, how in the world are we ever going to do the tough stuff? What’s the hold up? Is it industry? Is it leadership? Is it lip-service? Is it PETA? Is it Vegans? Is it the brainwashing game of the Heart Association as a pawn of Big Food and Big Pharma? What gives?

After 10-plus years, farmers, children, parents, teachers, school boards, and communities that have worked on this issue deserve an answer. Fess up to the real reason it’s still stymied or VOTE for goodness sakes – VOTE in both chambers – now—so these federal and state whole milk bills can get to the President’s and Governor’s desk in time for schools to actually put it in their food plans for the next school year. Time is running out. And the delays are now tiresome.

If these chambers aren’t going to vote, then they better tell us what the real holdup is and start naming names. Some of us have children and grandchildren who are anxiously waiting and hoping. Some of us have cows that are offended to know their nature’s most perfect food can’t be offered to children without being fooled around with. And some owners of those cows need to have hope that the hard work they do to provide high quality whole milk is reflected in what America’s children get to choose at school where they spend most of their time and eat two meals a day, five days a week, three-quarters of the year.

Get it done, or start ‘splainin.’

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Senate Ag hearing overwhelmingly endorses whole milk in schools

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By Sherry Bunting, Farmshine, April 4, 2025

WASHINGTON, D.C. – We need to be the change-makers that our students and farmers both need. We need to bring back the ability to offer milk fat choice in schools, including nutrient dense whole milk – which, by the way, is just 3.25 to 3.5% fat,” said Krista Byler, a witnesses during the hearing by the U.S. Senate Committee on Agriculture, Forestry, and Nutrition to “review the Whole Milk for Healthy Kids Act, S. 222, and improve children’s health.”

April 1st, the day of the hearing, was a great day for America’s children and dairy farmers, and that’s no April Fools joke!

The livestreamed hearing opened with a reminder from Senate Ag Chairman John Boozman (R-Ark.) that the whole milk bill had passed the House in the last Congress “by an impressive 330 to 99 vote” and his desire to “make progress in the Senate.” 

Ranking Member Amy Klobuchar (D-Minn.) expressed her support for the bill and thanked Sen. Roger Marshall (R-Kan.) for introducing it. She also set the stage to broaden the hearing to other school nutrition matters. (To be covered in a separate article at another time).

The hearing ended with universal expressions of bipartisan support, thanking the Senate’s ‘milkman’ Marshall. Several Senators urged moving the bill forward as a standalone without delay.

“If we can do something that’s good, let’s do it, and then we’ll do the next thing that’s good,” said Senator Peter Welch (D-Vt.), the bill’s prime cosponsor, addressing the Chair. “This committee has an opportunity to help the Senate be a better Senate, we can take a bill like this that we agree on and move it before we get a full farm bill. It doesn’t matter what our politics are, we all care about our kids. I hope as we pursue this whole milk opportunity for our kids and our farmers that it’s the beginning of a real commitment to nutritious, locally produced, natural foods.”

In between the open and close, the Senate Ag Committee heard from and questioned five witnesses, spending the first chunk of time with Dr. Eve Stoody, Director of the Nutrition Guidance and Analysis Division at the Center for Nutrition Policy, within the Food Nutrition Service of the USDA. 

She is tasked with supporting the development of the Dietary Guidelines (DGA) since the 2010 edition and is the self-described career subject matter expert on the DGA process.

She revealed that 90% of Americans don’t consume the daily recommended amount of dairy, a statistic that has worsened over time, setting the stage for nutrient shortfalls.

“Across the board… whatever the form is, we need to have greater consumption of dairy,” she said, citing national survey data showing that on any given day, the percentage of adolescents reporting drinking milk was 75% in the 1970s, just under 50% in the early 2000s, and about 35% in the most recent data.

Chairman Boozman asked what justification was used to remove whole and 2% milk from schools in 2010?

Instead of addressing that question, specifically, Dr. Stoody said the current Dietary Guidelines recommend “most” dairy be low-fat or fat-free, but the guidelines (10 years later) in 2020 were constructed as overall dietary patterns with more flexibility.

“It’s also a reality that we kind of have a number of calories that individuals should consume, so across the guidelines we recommend consuming foods from all of those different food groups and that most should have little to no added sugars or saturated fat to help us stay within those calorie limits,” she said. “We don’t have a lot of room in the calories of the diet to consume milk and dairy with higher fat.”

Stoody parsed this as a population-level guideline: “That doesn’t mean whole milk and higher fat dairy can’t be part of a healthy diet, but it’s really important to look at the overall diet. The DGAs are there to provide flexibility based on needs and preferences.”

(This confusing ambiguity opened the door for the next panel to walk through, even though only two of the remaining four witnesses talked about the whole milk bill, while the other two talked exclusively about USDA’s recent cuts to programs like the local farm-to-school cooperative grants and concern about changes to how school lunch eligibility. Even those witnesses agreed that simplifying regulations and providing flexibility allows schools to focus on the quality of the meals instead of being bogged down by red tape.)

“I’m here because this issue matters to the children I serve, so it matters to me,” said witness Dr. Keith Ayoob, Associate Professor of Pediatric Nutrition at the Albert Einstein College of Medicine in New York City. He runs a diagnostic and treatment clinic working with mostly low-income children, and their families, in the Bronx.

“A plethora of research demonstrates consumption of cow’s milk provides children with better bone health, a lower risk of type II diabetes, and a lower risk for cardiovascular disease,” he shared, as he zeroed-in on milk’s 13 essential nutrients, including 3 of the 4 under consumed nutrients calcium, potassium and Vitamin D.

He said saturated fat does not occur in foods in isolation, and new research shows the protein-fat matrix “behaves differently” in the body. “While other foods that are lower in saturated fat can also lower cardiometabolic risk, they can’t deliver the 13 essential nutrients in milk. Milk delivers a package I’ve not been able to find in any other food or beverage.”

Krista Byler of Spartansburg, Pennsylvania testified next. She is the Foodservice Director and District Chef for the past 20 years at Union City Area School District, or as she puts it: “The professional chef turned lunch lady.”

The granddaughter and wife of former dairy farmers, she was the one witness to bring a combined experience in dairy farming, culinary arts, and childhood nutrition, saying she believes “access to good quality nutrient dense whole food is a basic right of education.”

Byler spoke from the heart, bringing experience and data. She described the impact of the 2010 Childhood Nutrition Reauthorization’s school milk changes on students and dairy farm families.

“It was heartbreaking… we were seeing a huge increase in waste and a huge decline in the amount of milk that I was actually ordering because our children were not choosing to take the milk,” she said.

In 2018, Byler attended an event with the School Nutrition Association where she met Rep. Glenn ‘GT’ Thompson (R-Pa.) – the decade-long champion for The Whole Milk for Healthy Kids Act. 

At that meeting, Byler said she heard her peers also talking about the large amounts of waste. She was later introduced to the Grassroots Pennsylvania Dairy Advisory Committee of dairy farmers and school-involved parents, affiliated with what later became the separate milk education nonprofit 97 Milk.

(The Grassroots PA Dairy Advisory Committee is chaired by Bernie Morrissey, with current participants that include dairy farmers Nelson Troutman of Berks County (the Milk Baleboard painter), along with Dale Hoffman and Tricia Adams of Potter County, certified RN school nurse Christine Ebersole of Blair County, Dr. Ed Silverman, a retired internal medicine physician, Mike Sensenig of Sensenig’s Feed Mill, and this reporter who helps in communication. Like the separate board comprising 97 Milk, all the work is done by volunteers without compensation.)

This grassroots committee invited Byler to do some data collection. She explained that in the 2019-20 school year, with the blessing of her school board of directors, they conducted a school milk choice trial at the middle and high school, offering all levels of milkfat, both flavored and unflavored.

“The results are astounding.” Byler said, referencing her written testimony to find more complete data and survey results.

“What I want to really drive home are two main data points: The 50% increase in milk consumption (evidenced by ordering more milk) and the 95% — that’s right – the 95% reduction in milk waste, just because we offered a variety of milk choices that fit our students’ needs,” she said to the visibly astonished Senators who had previously unsuccessfully asked the first witness from USDA for such data.

“That’s incredible. It’s amazing when we give a little education and we give the choices, eventually the consumer makes the right choice,” said Sen. Marshall who is a medical doctor and prime sponsor of the bill in the Senate. He described his frustration in seeing the impact of osteoporosis and osteopenia, when bone density has not been built in the first 26 to 28 years of life.

Byler explained that the school student council helped collect, measure, and document the waste, and they “took a little heat after the 2020 school year when we (ended the trial) and went back to not being able to offer the variety. Overwhelmingly, students said they want something that is satisfying. Athletes, especially, were very vocal about wanting something that sticks with them. It’s a perfect recovery drink.”

Dr. Ayoob agreed: “My kids in my clinic have said that they find skim milk ‘watery.’ They may take that carton of milk. The school will get reimbursed. But I’m concerned that they drain that carton, not just take a few sips. Not only is there less food waste but more nutrition goes into the children.”

Sen. Ben Ray Lujan (D-Calif.) reminisced that he didn’t grow up with much money in the bank, but was blessed to have a dairy down the street. “Today when I get a carton of milk at the store, my habit is still to shake it because growing up that cream rose to the top, and we knew we had to shake it if we were going to enjoy it.”

“Our kids want to do better. They want to eat better. We have their attention,” said Sen. Jim Justice (R-W.V.), who spent his days with students as a longtime coach. “We have an opportunity here to step up. I am absolutely, wholeheartedly in favor of moving forward with whole milk.”

Every Senator present and asking questions expressed or implied support from both sides of the aisle.

With a nod to “the milkman Sen. Marshall,” Sen. Dick Durbin (D-Ill.) said he had to read through the list he had been provided of the organizations that are opposed to the bill, including the American Heart Association, American Academy of Pediatrics, and American Academy of Nutrition and Dietetics. He then asked the USDA representative what health organizations are for it? Dr. Stoody said she didn’t have that information.

(Perhaps more to the point, were her continued circular answers that forced this realization: The “population-level guidelines” get drilled down to individuals in governmental feeding environments, which then feed into the health and nutrition organizations and back again. Meanwhile, individual health and nutrition practitioners are out there seeing real people as individuals every day, wondering how to get off the spinning merry-go-round.)

Chairman Boozman asked Dr. Ayoob how policymakers have gotten it so wrong in drawing a correlation between whole milk and obesity?

“Actually, the correlation is inverse,” Dr. Ayoob declared. “A review of the studies in my written testimony show that greater consumption of dairy foods, including whole fat milk, has been associated with less obesity and less cardiometabolic risk.”

He said in 2010 when whole and 2% milk were first removed from school meals, obesity prevalence was about 17%. Since that removal, it has increased. “It’s now 21%, and it’s higher, about 25%, in black and Hispanic children, the population that I work with.” 

Ranking Member Klobuchar came back to calcium, asking Dr. Ayoob to explain why it’s so important at this stage.

“We don’t have our whole lives to build our bone bank. We have the first 25-ish years,” he replied. “If they skip milk in school, that might seem like it’s no big deal for a day, maybe even for a week. But if they forgo a glass of milk every day they are in school for 12 years, we’re going to graduate kids with a diploma and not very good bones. We owe our kids better than that. Osteoporosis and osteopenia are really pediatric diseases with adult consequences.”

Sen. Marshall drove this point home in his questions for all witnesses. He talked about the milk fat as carrying key vitamins and facilitating absorption. He and Dr. Ayoob talked back and forth about how replacement beverages, like soda, take the missed opportunity with milk and add further negative impacts.

“No matter what type of milk is offered in school, none of it is nutritious until students drink it, and they don’t drink it often enough, which presents nutrition and dietary gaps, especially in low-income groups, where 77% of a child’s opportunity for milk intake is from school meals,” said Dr. Ayoob.

“Chef Byler, what’s your advice to us as we look at bringing whole milk back to schools?” asked Sen. Marshall.

“It’s been said very well by others today, that we can do better,” she replied. “If we just bring back the milk choice to schools, we would see a huge increase in consumption, a huge decrease in waste, and satisfaction for our students would be through the roof.” 

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Market fundamentals suggest favorable forecast, yet uncertainty jars milk futures markets

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Editorial Analysis: Tumultuous 2024 spills over into 2025 – Part Two

By Sherry Bunting, Farmshine, January 17, 2025

EAST EARL, Pa. – Year 2024 was tumultuous, and 2025 is shaping up to be equally, if not more so. Here’s a look at how supply, demand, and other market factors are shaping up for milk prices and dairy margins heading into 2025. This is part two of a four part series, see part one here and part three here.

We are a few weeks away from a few key yearend reports that will give us a better handle on production and cattle inventories, but the current market fundamentals favor a forecast for higher milk prices into 2025.

Better prices

In fact, the Jan. 10th World Agriculture Supply and Demand Estimates (WASDE) just raised by 50 cents per cwt the estimated 2025 All-Milk price average at $23.05 after having lowered it the month before.

Based on 11 months of official data, however, the January WASDE shaved another nickel off the 2024 average All-Milk price, now estimated at $22.60, which would be $2.20 higher than the average All-Milk price of $20.40 for 2023 but $2.80 lower than the decade’s high point of $25.40 in 2022.

At an estimated $22.60, the average All-Milk price for 2024 would be the fourth time in the past decade and the third consecutive year that the annual average All-Milk price was above the $20 mark. (Fig. 1).

Strong demand

Positive supply and demand fundamentals for 2025 include the reported strong domestic and international demand for cheese and butter; tighter than expected milk supplies; tight to adequate dairy product inventories; growth in year over year (YOY) sales of fluid milk; and strong domestic demand for skim solids in the form of nonfat dry milk, dry whey and whey protein concentrate coupled with reduced production of these products limiting the availability for export.

A sustained price rally in the CME spot market-clearing price for the market indicator product dry whey reached a multi-year high of 75 cents per pound by the end of the 2024 and is holding at near 74 cents per pound into mid-January. Trouble is, this market-clearing price has been tardy all year in translating to sales reported on the USDA weekly price survey used in the Federal Milk Marketing Order (FMMO) price formulas.

Despite the positive supply and demand fundamentals, we saw fourth quarter 2024 milk prices decline $1 to $1.50 from the year’s high point at $25.50 in September, and even though dairy products are holding steady on the CME spot cash markets, the CME milk futures markets took a tumble into below-$20 territory across the board this third week of the New Year. 

So what’s the deal? Uncertainty.

Fewer cattle?

Uncertainty prevails about future cattle inventories after Sec. Vilsack canceled the mid-year 2024 Cattle Report last summer. The Jan. 1 Cattle Inventory Report comes out Jan. 31st. It’s unlikely to show any big surprises in the two-year trend toward reduced cattle numbers, including dairy replacement heifers. USDA says this report will give the trade an indication of producers retaining dairy heifers for their milk herds. 

With prices skyrocketing $800 to $1200 per head above year ago levels for fresh cows and springing, bred, and open heifers, a sudden rise in replacement heifer numbers is unlikely. 

Meanwhile, beef-on-dairy calves continue to give dairies an immediate $800 to $1000 check on a 3-day-old bull calf requiring very little input cost. That’s $900 in income per cow for dropping a calf, even before she starts her lactation.

The tug-of-war on breeding decisions for future dairy farm calf crops continues as the total U.S. beef and dairy calf crop, by the way, has already declined 1.6 million head in the two year period from Jan. 1, 2022 to Jan. 1, 2024. On Jan. 31st, we’ll see what the Jan. 1, 2025 numbers say.

Global trade

Uncertainty also exists around global trade amid ‘tariff talk’ against the backdrop of YOY growth in export volume, that is tempered by YOY growth in import volume. The January WASDE expects the trend of export volume growth to continue, but also expects the larger import volumes to continue. While the report specifically mentions cheese and butter, USDA FAS data show growth in the imported volume of skim milk powder, and especially YOY growth in whole milk powder (WMP) imports in each of the past four years.

FMMO changes

Uncertainty about the implementation of USDA Federal Milk Marketing Order (FMMO) price formula changes in the second half of 2025 that will impact risk management. The updated make allowances will trim class and component index prices by 75 cents to $1.00 against a CME milk futures markets that bases contracts on the FMMO formulas. That changeover will have to be dealt with.

Uncertainty about how new, efficient expansions of cheese and ingredient production capacity may be tied into sourcing from multi-site dairy farms that have planned expansions with internal heifer replacement models. What will be the impact on the rest of the industry when they start cranking out tons more cheese on the new and higher make allowance margin.

H5N1 impacts

Uncertainty about milk production trends after the impact of the bird flu outbreak in California dragged down total U.S. milk output well below expectations. The next report for December milk output will be released on Jan. 24th.

The January WASDE reduced its total milk production forecasts for 2024 and 2025, driven by “lower milk cow inventories and lower expected milk output per cow.”

This came on the heels of the November milk production report released in late December, showing California’s 9.3% drop in state-wide milk output, attributed to HPAI H5N1 hitting at that point half of the state’s dairy herds. This drove the total U.S. output down an unexpected 1% YOY.

The WASDE also forecasts “slower growth in output per cow” in its rationale for reducing the milk production estimate for 2025. This means what producers have been reporting is now showing up in the USDA data. Producers in areas hit by H5N1, especially California, report an initial 30 to 40% herd level production loss that only comes back about half-way, six to eight weeks later.

Producers also indicate a 2% increase in herd-level mortality and increased culling. Both veterinarians and producers in previously affected areas are now reporting impacts on dry cows and springing heifers, aborted calves, shaved production peaks, and emerging questions about milking performance in the following lactation.

According to APHIS data, as of Jan. 10, the virus was detected in 708 dairy herds in California since the outbreak was first reported there in September. That’s nearly 75% of the state’s dairies affected to-date. In the past 30 days, 66 California herds have been affected, with the most recent detection on Jan. 10.

Apart from the California outbreak, the only other detections of H5N1 on U.S. dairies in the past 30 days is one herd in Michigan on Dec. 30. This is good news, considering that 13 states have now been fully brought into the National Bulk Milk Testing Program announced on December 6th as a mandatory program for all 48 continental states. 

Those initial states include California, Colorado, Indiana, Maryland, Michigan, Mississippi, Montana, New York, Ohio, Oregon, Pennsylvania, Vermont, and Washington.

Better margins

For 2024, the milk over feed cost margin only fell below the Dairy Margin Coverage (DMC) program’s highest payment trigger level of $9.50/cwt in the first two months of the year. In fact, Sept. 2024 saw the highest DMC margin on record at $15.57 with an All-Milk price of $25.50 and a feed cost at $9.93. Since then, Q4 margins have declined to $14.50 as the All-Milk price fell and feed cost remained fairly constant.

This measure does not account for the higher fuel and energy costs, higher labor costs, rising cost of insurances, higher interest rates on capital, and generally higher costs for other inputs that keep a dairy farm going.

Labeling games

Other market factors may increasingly play a sidebar role. On the demand side, FDA’s new draft rule on Jan. 14 requires front-of-package labeling (Fig. 2 example above), which in addition to listing grams of saturated fat and percent of total recommended daily value, will now use a rating system to mark the saturated fat content of foods and beverages as high, medium, or low as the outgoing Administration attempts to further push consumers into the low-fat Dietary Guidelines regime.

Despite the noise around low-fat and anti-animal, USDA reports strong demand for real beef and dairy, with whole milk the top volume growth category in the fluid milk market.

FDA also issued new draft guidance on Jan. 14 for ‘best practices’ in naming and labeling of fake plant-based foods that are marketed and sold as alternatives for animal-derived foods. This guidance applies to fake meat, eggs, seafood, and dairy products, but does not include the labeling of fake beverage milk. FDA reminded the trade of its 2023 draft rule for plant-based fake milk.

his follows the same pattern as the previous fake milk guidance – recommending that the plant-based food be “qualified by type of plant source” when using the name of a standardized animal product such as cheese or beef. (Fig. 3 above)

This is how FDA has treated fake milk for the past 15 years, by allowing for example, the ‘almond’ qualifier in front of the word ‘milk.’ The FDA’s 2023 guidance on milk, specifically, recommends, but does not require, additional nutrition statements to clarify nutritional differences.

Frankenfoods

Likewise, on the supply side, fake Frankenfood is emerging as FDA continues mulling a draft rule on what to call the products of lab-creation seeking to replace real animal-derived foods.

For dairy, this comes in the form of microbes bioengineered with bovine DNA to excrete fake dairy protein and fat analogs that USDA refers to as “precision fermentation protein products” while lab-created gene-edited cells growing into blobs of fake meat, egg, seafood, even dairy analogs are referred to as “cell-cultured” chicken, seafood, beef, dairy etc.

In late December, the USDA Economic Research Service (ERS) released its first ever report on “The Economics of Cellular Agriculture.” This means the Department has now recognized Frankenfood as part of the Agriculture domain. Yes, we’re talking about fake food from a factory, not a farm.

The 45-page ERS report notes that for 25 years, scientists in the public and private sectors have been “actively researching methods for producing food products that are physically and chemically equivalent to livestock- and poultry-produced foods (i.e., meat, dairy, eggs) but that minimally rely (if at all) on animals.”

By 2023, more than 200 private firms existed worldwide, and cumulative invested capital in the cell-culture and precision fermentation industries exceeded $5 billion. As of 2024, more than 100 patents have been filed. U.S. food agencies (FDA, USDA and FSIS) have been developing regulatory frameworks to accommodate and ensure the safety of these products, according to the report.

To-date cell-cultured fake chicken meat has been commercialized in Singapore and the U.S., largely through unique restaurant chains. This led to states like Florida banning the stuff.

Meanwhile, “precision fermentation-derived fake dairy protein analogs have been commer­cially available more broadly,” according to the ERS report.

These Frankenfoods tout smaller carbon footprints, less land and water usage, but ERS authors observe that, “Open questions remain concerning the design of bioreactors and important elements of the production process, including cell source, growth medium, and energy requirements, as well as the optimal size and configuration of production-processing plants.”

The report states so-called “precision-fermented dairy products are already on the market in the U.S., and, like their plant-based counterparts, sell for a premium over animal-based. For example, the company Perfect Day partners with other companies that sell products like ice cream and milk featuring their precision fermen­tation animal-free whey protein.”

In this way the fake dairy protein analogs are marketed as an ingredient in a business-to-business vs. business-to-consumer model. 

According to the ERS, precision fermented protein products (fake dairy analogs) are increasingly available in U.S. markets, while cell-cultured products (fake meat and seafood analogs) are not.

Short run profitability, according to ERS, will rely on consumer willingness to pay for these products with current consumer attitudes described as “mixed.” But the labeling guidance remains unclear as the fake dairy protein analogs are actually the harvested excrement of the bioengineered microbes, not the DNA-altered microbes themselves. Consumers need to know what they are buying.

The ERS report also states that despite some of these companies and investors releasing bold lifecycle ecosystem claims, the “environmental impacts are largely unknown.”

Part III in a future Farmshine will look at the yearend reports due later this month.

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Whole milk choice for schools takes center stage

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Whole Milk for Healthy Kids Act reintroduced in style!

‘Most nutritious drink known to humankind’ takes center stage at Ag Secretary confirmation hearing

This split-screen moment captures Sen. Roger Marshall, M.D. and Agriculture Secretary Nominee Brooke Rollins during their confirmation hearing exchange on bringing whole milk choice back to schools. Sen. Marshall always comes prepared with THE MILK! Livestream screen capture by Sherry Bunting

From grassroots volunteers to halls of Congress, ‘hat’s off to 97 Milk’

By Sherry Bunting, Farmshine, January. 31, 2025

WASHINGTON, D.C. – It was the high point of the four-hour confirmation hearing on Jan. 23rd for President Trump’s Ag Secretary nominee Brooke Rollins, when Senator Roger Marshall, MD (R-Kan.) poured himself a glass of whole milk in front of the television cameras, and said:

Ms. Rollins, welcome. I want to know if you agree with me that whole milk is the most nutritious drink known to humankind and belongs in our school lunches.”

He then promptly took a big swig of nature’s nutrition powerhouse that American children have been banned from consuming at school meals since 2012.

Yes, there was a ripple of good-natured laughter throughout the room at the absurdity of it all – the absurdity that this nutrition powerhouse has actually been banned for 13 years on school grounds to even be bought with one’s own money from midnight before the start of the school day to 30 minutes after the end of the school day, per the 12-years of King Vilsack that Secretary Perdue’s interruption even failed to overturn.

The new Ag Secretary nominee Rollins responded with a hand motion to her mother two rows back among the family, friends, colleagues, ag teacher, fellow former FFA state officers and current little league team she coaches in attendance for the confirmation hearing, as she replied with a hearty and all-too-knowing laugh:

“Senator, I don’t know that you have met my mom – yet. But this is all we had in our refrigerator growing up – not anything else – just whole milk. She is absolutely never going to let us forget this – the fact that this is coming up! But yes, this hits home to me very quickly,” said Rollins.

On the very same day, whole milk champion U.S. Representative Glenn ‘GT’ Thompson (R-Pa.) with prime cosponsor and pediatrician Rep. Kim Schrier (D-Wash.), along with Senator Marshall and prime cosponsoring Senators Peter Welch (D-Vt.), Dave McCormick (R-Pa.) and John Fetterman (D-Pa.) led the re-introduction of the bipartisan, bicameral Whole Milk for Healthy Kids Act of 2025, known as H.R. 649 in the House with 90 total cosponsors to-date, and S. 222 in the Senate with 12 total cosponsors to-date.

The bill in its fifth attempt will allow unflavored and flavored whole (3.25 to 3.5% fat) and reduced-fat (2%) milk to once again be offered in school cafeterias, which are currently only permitted to have fat-free and 1% milk available for growing children, much of which is shunned or thrown away.

“Federal policy, based on flawed, outdated science has kept whole milk out of school cafeterias for more than a decade,” said Rep. Thompson in a Jan. 23rd press statement. “Milk provides 13 essential nutrients for growth and health, two key factors contributing to academic success. The Whole Milk for Healthy Kids Act of 2025 provides schools the flexibility they need to offer a variety of options, while supporting students and America’s hard-working dairy farmers.”

“As a pediatrician, I know how important a balanced and nutritious diet is for children’s health, well-being, and development,” added Rep. Schrier. “A healthy diet early in life leads to proper physical growth and improved academic performance and can set the foundation for lifelong healthy eating habits. Milk contains essential nutrients… This bill simply gives schools the option of providing the types of milk most kids prefer to drink.”

Sen. Marshall was blunt, saying, “(It) should never have been excluded from the National School Lunch Program. Now, 13 years after its removal, nearly 75% of children do not receive their recommended daily dairy intake. I believe in a healthier future for America, and by increasing kids’ access to whole milk in school cafeterias, we will help prevent diet-related diseases down the road, as well as encourage nutrient-rich diets for years to come.”

“Milk provides growing kids with key nutrients they need. Dairy is also an important part of Vermont’s culture and local economy, which is why our bipartisan bill to expand access to whole milk in our schools is a win for Vermont’s students and farmers,” said Sen. Welch.

Sen. McCormick said the bill “puts milk back in schools that growing kids actually want to drink. Pennsylvania’s dairy farmers supply this country (with it)… allowing schools to serve (it) in the lunchroom is just commonsense.

“Kids need it,” said Sen. Fetterman. “Let’s give them the option to enjoy whole milk again in schools – it’s good for them, they’ll actually drink it, and it supports our farmers. This bill is a simple solution that benefits everyone.”

Both National Milk Producers Federation (NMPF) and International Dairy Foods Association (IDFA) rushed to the forefront singing the bill’s praises and promptly issuing press releases, something that in past attempts took a little time.

As longtime milk market guru Calvin Covington noted at the R&J Dairy Consulting seminar in eastern Lancaster County Jan. 28th, kudos go to the grassroots efforts. He showed the increase in whole milk sales nationally, while other fluid milk categories have declined. This has somewhat stabilized the steep losses the entire fluid milk category has suffered most steeply in the past 14 years. 

“My hat’s off to all of you and what you have done here in Pennsylvania, throughout the state and country, in promoting whole milk. I just wish other dairy farmers would be grassroots like you are and get involved,” said Covington. “Your work has paid off. Look at this graph. In 2013, whole milk sales were a little over 14 billion pounds. Last year (2024 with 11 months of data) I’m estimating 17.5 billion pounds. Whole milk is coming up, and everything else is going down.”

Covington dug into the graph (above) further to show that in 2019, the amount of whole milk sold was 16.9 billion pounds. “But look what happened in 2020, it jumped up to 17.4 and then back down to 16.62 in 2021. That was the pandemic. People were home. Schools were closed,” he said.

“When they were home, they drank good-tasting milk, but unfortunately when the schools opened back up, they had to go back to the other stuff. But my hat’s off to what you’ve done here. We’re selling more whole milk, and one thing people forget is that 100 pounds of Class I milk sales with higher fat content — last year it averaged 2.4 in this market compared to what it was 15 years ago when it averaged less than 2% — the more fat sold in Class I milk, the more income for you as dairy farmers. Class I butterfat is worth more than butterfat in the other markets, so my hat’s off to what you’re doing.”

(Author’s Note: Yes, Covington is speaking of the good work, the hard work, of 97 Milk volunteers who formed the non-profit in 2019 after dairy farmer Nelson Troutman’s painted bales began appearing. This good work is sustained by a handful of volunteers and donations. Just think what could be accomplished with more involvement. One of those volunteers is Jackie Behr of R&J, who puts her marketing skills to work for 97 Milk. She reminded farmers that donations are needed to keep the milk education movement going. An Amish Wedding Feast fundraiser is scheduled for Feb. 8 at Solanco Fairgrounds, with sponsorships still available. The next 97 Milk meeting open to all dairy farmers is March 25 at Durlach-Mt. Airy Fire Hall near Ephrata, Pennsylvania. Check out 97milk.com to learn more about the milk education movement, and hit the donate tab to find out how you can help.)

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Good news may trump bad nutrition policies

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Editorial Analysis: Tumultuous 2024 spills over into 2025 – Part One

By Sherry Bunting, Farmshine, January 3, 2025

EAST EARL, Pa. – Year 2024 was tumultuous, and 2025 is shaping up to be equally, if not more so. Spilling over from 2024 into 2025 are these three areas of potential for good news to trump bad nutrition policies that are having negative impacts on dairy farmers and consumers.

Farm bill and whole milk bill

Both the farm bill and the whole milk bill showed promise at the start of 2024. No one championed the two pieces of legislation more than House Ag Committee Chairman Glenn ‘GT’ Thompson (R-15th-Pa.). He even found a way to tie them together — on the House side.

The Whole Milk for Healthy Kids Act made it farther than it ever has in the four legislative sessions in which Thompson introduced it over the past 8 to 10 years. It reached the U.S. House floor for the first time! But even the overwhelming bipartisan House vote to approve it 330 to 99 at the end of 2023 was not enough to seal the deal in 2024.

That’s because over in the U.S. Senate, then Ag Committee Chairwoman Debbie Stabenow (D-Mich.) blocked it from consideration — despite over half her committee signing on as cosponsors.

GT Thompson, found a workaround to include it in the House farm bill, which passed his Ag Committee on a bipartisan vote in May. The language was also part of the Senate Republicans’ draft farm bill under Ranking Member John Boozman (R-Ark.)

It too fell victim to Stabenow dragging her feet in the Senate. By the time the Ag Chairwoman released a full-text version of the Senate Democrats’ farm bill, little more than 30 days remained in the 2023-24 legislative session.

Key sticking points were the House focus on dollars for the farm side of the five-year package. It put the extra USDA-approved Thrifty Food Plan funding into the overall baseline for SNAP dollars and brought Inflation Reduction Act climate-smart funds under the farm bill umbrella while removing the methane mandates to allow states and regions to prioritize other conservation goals, like the popular and oversubscribed EQIP program.

Attempts to broker a farm bill deal failed, and on Dec. 20, another one-year extension of the current 2018 farm bill was passed in the continuing resolution that keeps the government funded into the first part of 2025, without amendments for things like whole milk in schools. However, Congress did manage to provide $110 billion of disaster relief for 2022-24 hurricanes, wildfires, and other events. Of this, roughly $25 billion will go to affected farmers and ranchers, plus another $10 billion in economic disaster relief for agriculture.

Looking ahead, there is good news for the farm bill and whole milk bill in the new 2025-26 legislative session. The House Ag Committee will continue under Rep. GT Thompson’s leadership as Chairman. On the Senate side, whole milk friendly Boozman will chair the Ag Committee. With Stabenow retiring, Sen. Amy Klobuchar (D-Minn.) will serve as Ranking Member, and she previously signed on as a Whole Milk for Healthy Kids Act cosponsor in March 2024.

The whole milk bill will have to start over again in the Education and Workforce Committee with another vote on the House floor. It was enthusiastically supported by prior Education Committee Chairwoman Virginia Foxx (R-5th-N.C.). Her years of chairing this committee have expired, but the good news is Rep. Tim Walberg (R-5th-Mich.) will step in, and he was an early cosponsor of the Whole Milk for Healthy Kids Act in the 2021-22 and 2023-24 legislative sessions.

New Dietary Guidelines

The 2025-30 Dietary Guidelines Advisory Committee (DGAC) submitted its ‘Scientific Report’ to the outgoing USDA and HHS Secretaries on Dec. 19, 2024 — just 40 days before they head out the door to be replaced by incoming Trump appointees.

The Report is the guidance of the so-called ‘expert committee’ that reviews evidence and makes recommendations for the Secretaries of USDA and HHS to formalize into the 2025-30 Dietary Guidelines for Americans (DGAs). This process occurs every five years.

The DGAs are used in all USDA feeding programs, including school lunch, childhood daycare, and eldercare institutional feeding, as well as military mess halls. They also inform food offerings in many other controlled settings. 

The bad news is the Report has gone from being increasingly pro-plants over the past nine cycles to being outright anti-animal in this 10th cycle.

The good news is that dairy keeps its special spot on the so-called ‘My Plate.’ The bad news is that despite acknowledging evidence about the benefits of milkfat in nutrient dense milk and dairy foods, the DGAC rated the evidence as ‘limited’ – largely because USDA screened much of it out of the review process.

In the section on under-consumed nutrients of public health concern, especially for children and elders, the DGAC noted that whole and 2% milk were top sources of three of the four: Vit. D, calcium and potassium. Even this was not enough to persuade them to loosen the anti-fat grip that governs milk in schools, daycares and eldercare.

The DGAC states in its Report that their ‘limited access’ to research showing positive relationships between higher fat dairy and health outcomes was “too limited to change the Guidelines.”

They even doubled-down on the beverage category by recommending against flavor-sweetened fat-free and low-fat milk and that water be pushed as the primary beverage. 

In the Report, the DGAC also doubled-down on saturated fat with recommendations to “reduce butter, processed and unprocessed red meat, and dairy for replacement with a wide range of plant-based food sources, including plant-based protein foods, whole grains, vegetables, vegetable (seed) oils and spreads.”

This opens the door for more non-dairy substitutes beyond soy-milk, which is already allowed in the dairy category. In fact, the Report looks ahead to future cycles changing the name of the dairy category to broaden what qualifies as makers of new dairy alternatives improve their nutrition profiles via ultra-processing. At the same time, the DGAC punted the ball on the question they were given about “ultraprocessed” foods and beverages, stating they didn’t have access to enough evidence on health outcomes to answer that question. (The next HHS Secretary might have something to say about that.)

Other animal-based foods such as meat and eggs took a big hit this cycle. The 2025-30 Report uses stronger methods for discouraging consumption. They recommend moving peas, beans and lentils out of the vegetable category and into the protein category and listing them FIRST, followed by nuts and seeds, followed by seafood, then eggs, and lastly meat.

Once again ‘red meat’ is mentioned throughout the report as being lumped in with ‘processed meat’ even though not one stitch of research about negative health relationships with processed meats included any unprocessed red meat in the studies! Clearly, consumption of whole, healthy foods from cattle is in the crosshairs. This 10th edition of the Scientific Report just continues the trend. 

As in past cycles, a whole core of research on the neutral to beneficial relationships between consumption of saturated fat in high-protein, nutrient-dense foods was screened out of the DGAC’s review process by current Ag Secretary Vilsack’s USDA.

This Report essentially sets the stage for ultra-processed plant-based and bioengineered alternative proteins to play a larger role in the institutional meal preps of American schools, daycares, eldercare, and military.

But here’s the good news! The DGAC was late in finishing its 2025-30 Scientific Report!

The law requires a 60-day public comment period before USDA and HHS formulate the actual Guidelines for 2025-30. This mandatory comment period ends Feb. 10, 2025. Comments can be made at the Federal Register link at https://www.regulations.gov/document/HHS-OASH-2024-0017-0001

By the time the comment period ends, Vilsack and company will have left town. Let’s hope Senators confirm Trump appointees before the public comment period ends on Feb. 10 so their eyes are on this before the bureaucracy finishes the job.

This is a golden opportunity for the dairy and livestock sectors, along with health and nutrition professionals and health-conscious citizens to weigh-in. (Look for ways to participate in a future Farmshine.)

Meanwhile, commenters can remind the incoming Secretaries of how flawed the DGA process has become; how Americans, especially children, have become increasingly obese with increasing rates of chronic illness and underconsumption of key fat-soluble nutrients during the decades of the DGA’s increasingly restrictive anti-fat, anti-animal dogma.

Commenters should point out the fact that the Committee was not provided with all of the evidence on saturated fat. This is a message that is likely to land well with USDA Secretary designate Brooke Rollins and HHS Secretary designate Robert F. Kennedy Jr. In fact, RFK Jr. is on record opposing the low-fat dictates and has said nutrition will be among his first priorities, if he is confirmed by the Senate for the HHS post.

FDA’s final rule on ‘healthy’ labeling

In the mad rush at the end of 2024, the FDA released its final rule about using the term “healthy” on the label of foods and beverages.

This process was outlined in the White House National Strategy on Hunger, Nutrition and Health. FDA’s preliminary ‘healthy’ labeling rule was released on Sept. 28, 2022, on the first day of the first White House Nutrition Conference since the 1980s.

At that Conference, Ag Secretary Vilsack said: “The National Strategy’s approach is a whole of government approach that involves the entire federal family.” And President Biden said: “We have to give families a tool to keep them healthy. People need to know what they should be eating, and the FDA is using its authority around healthy labeling so you know what to eat.”

In short, the FDA’s role here is to restrict healthy label claims to foods and beverages that meet its criteria and allow them to also use a new FDA ‘healthy’ symbol that is still under development.

“Nutrient-dense foods that are encouraged by the Dietary Guidelines – vegetables, fruits, whole grains, fat-free and low-fat dairy, lean game meat, seafood, eggs, beans, peas, lentils, nuts, and seeds – with no added ingredients except for water, automatically qualify for the ‘healthy’ claim because of their nutrient profile and positive contribution to an overall healthy diet,” the FDA final rule states.

No surprise that whole milk (3.25% fat) will not qualify, nor will real full fat cheeses, yogurts, and other dairy foods that are not fat-free or low-fat (1%). Natural, unprocessed beef, pork and poultry are off the ‘healthy’ list too.

Specifically, the FDA’s final rule states: “To meet the updated criteria for the ‘healthy’ claim, a food product must: 1) contain a certain amount of food from at least one of the food groups or subgroups (such as fruit, vegetables, grains, fat-free and low-fat dairy and protein foods) as recommended by the Dietary Guidelines for Americans, and 2) meet specific limits for added sugars, saturated fat, and sodium. 

The fat and sodium criteria are a double-whammy against most real dairy cheeses. A single 1-oz slice of American, Swiss, or Cheddar won’t make the cut on saturated fat or sodium; even part-skim Mozzarella is slightly over the limit. Furthermore, low-fat, high-protein cottage cheese barely makes the cut on saturated fat, but far exceeds the new limit on sodium. Likewise, a typical yogurt cup only qualifies if it is low-fat or non-fat, and fruited yogurts must steer clear of added sugars.

Dairy can’t win in this labeling scheme unless products are made with virtually no saturated fat and far less sodium. To sell flavorless cardboard and chalk water that fails to deliver key fat-soluble nutrients, products will undergo more ultra-processing, and Americans will consume more artificial sweeteners.

Under dairy products, FDA’s final rule for ‘healthy’ label claims states: 1) Must contain a minimum of 2/3 cup food group equivalent of dairy, which includes soy; and 2) Each serving must have under 2.5 g of added sugar, under 230 mg sodium, and under 2 g saturated fat.

This means even a serving size of exactly 2/3 cup (6 oz) of 2% milk might barely squeak by, and a full cup (8 oz) of 1% or fat-free milk would be – you guessed it – ‘healthy’. Flavoring the fat-free and low-fat milk will not qualify, except by using artificial sweeteners to stay within added sugar limits.

Under protein foods, the FDA is even more restrictive. The only protein foods listed in the ‘healthy’ labeling final rule are: game meat, seafood, eggs, beans, peas, lentils, seeds, nuts, and soy products. Furthermore, these options must meet the criteria of less than 1 g added sugars, less than 230 mg sodium and less than 1 to 2 g saturated fat.

But here’s the good news! This FDA final rule (21 CFR Part 101, RIN 0910-AI13) falls under the Department of Health and Human Services (HHS). It’s not likely to sit well with HHS Secretary designate RFK Jr. The rule becomes effective Feb. 25, 2025. The compliance date is three years later, so there is hope of requesting HHS initiate a new rulemaking process under new HHS leadership.

Bottom line is all three of these bad nutrition policies impact consumer health and dairy farm economic health and are rooted in the flawed Dietary Guidelines process.

There is good news on that front in Congress as well. House Ag Committee Chairman GT Thompson included DGA reform and oversight in the farm bill that had passed his Committee in the 2023-24 legislative session. It is critical that this issue be part of the new farm bill that moves forward in the 2025-26 legislative session.

Part II in a future Farmshine will look at the tumultuous 2024 dairy markets and margins spilling over into 2025.

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Organizations react to USDA, HHS picks as Trump nominates Brooke Rollins to top Agriculture post

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Brooke Rollins, photo courtesy America First Policy Institute

Bringing whole milk choice back to schools could align with Rollins’ and Kennedy’s priorities

By Sherry Bunting, Farmshine, November 29, 2024

WASHINGTON, D.C. – President Elect Donald Trump has nominated Brooke Rollins of Fort Worth, Texas to be the 33rd U.S. Secretary of Agriculture. She would be the second woman to serve in the top USDA post, the first being Ann Veneman in 2001 under President George W. Bush.

Trump’s announcement Saturday, Nov. 23 brought ripples of surprise across ag media outlets after many had floated a long list of other names under consideration.

In the end, it came down to Rollins, a lawyer and trusted advisor who previously served on Trump’s 2016 Economic Advisory Council as well as Director of Domestic Policy Council and Assistant to the President for Strategic Initiatives in Trump’s first term.

Rollins has spent the past four years as founder and CEO of the America First Policy Institute (AFPI). Trump highlighted her commitment to American farmers, food self-sufficiency, and rural small-town restoration.

The AFPI has not had much to say on agriculture, specifically, but has advocated for a ban on China’s ownership of American farmland. Rollins also spoke out against any sort of carbon or methane tax in a 2018 Texas Public Policy Foundation broadcast.

“As our next Secretary of Agriculture, Brooke will spearhead the effort to protect American farmers who are truly the backbone of our country,” Trump stated.

Raised with a generational ranching background in the small town of Glen Rose, Texas, Rollins was involved in 4-H and FFA leadership and credits her high school ag teacher for “changing her life.”

She earned her B.S. in agriculture development at Texas A&M and spent her public policy career in nonprofit and governmental leadership at the state and federal levels. 

She and her husband Mark have four teenage children, who avidly show cattle.

While searches for paper or interview trails on her agriculture policy positions come up mostly empty, what can be gleaned is that Rollins has the President-Elect’s ear and a penchant for analyzing issues with an ear to those affected, not just the ‘experts.’ 

In a post on X (formerly twitter), Rollins thanked Trump for “the opportunity to serve… It will be the honor of my life to fight for America’s farmers and our Nation’s agricultural communities. This is big stuff for a small-town ag girl from Glen Rose, Texas… Who’s ready to Make Agriculture Great Again?”

Ag and dairy organizations responded. Several took the opportunity to also weigh-in on Trump’s nomination of Robert F. Kennedy Jr. a week earlier for Secretary of Health and Human Services with the Make America Healthy Again agenda.

The two departments jointly issue the Dietary Guidelines for Americans (DGAs) every five years, which USDA uses to regulate meals (and milk) served at schools, daycares, and senior centers. A large chunk of USDA’s massive budget and staff administer and regulate nutrition programs. 

The next cycle of DGAs is already in process with the two new USDA and HHS secretaries tasked with finalizing the 2025-30 DGAs by the end of next year that will set the rules for schools and other nutrition programs for years to come.

American Dairy Coalition CEO Laurie Fischer observed in a statement that the incoming secretaries will have the opportunity “to fix food nutrition policy, such as a long overdue reform of the Dietary Guidelines that govern school meals where children have been prohibited from choosing whole milk and 2% milk since 2010.”

Grassroots Pennsylvania Dairy Advisory Committee chairman Bernie Morrissey also expressed hope that Rollins and Kennedy, if confirmed by the Senate, will work together to bring the choice of whole milk back to schools. 

“For far too long, America’s children have been deprived of the choice of delicious, nutrient-dense whole milk. USDA requires schools to only offer fat-free and 1% low-fat milk. Many children throw that milk away, so they are missing nature’s nutrition powerhouse. Now, more than ever, we need to offer the “good stuff,’” Morrissey stated, adding that “Rollins is a mother, and that helps. We have mothers on our committee and they really get it.” 

He explained that his committee includes dairy farmers, allied industry representation, a recently retired internal medicine doctor, school nurse, school foodservice director, and former school board director who have worked on this issue over more than a decade. He wants the incoming secretaries to understand the problem so they can unwind the decades of worsening low-fat rules that pave the way for more ultra-processing leaving children with less nutrient-dense choices and unfavorable nutrition and health outcomes.

“We look forward to working with the next Administration on reforms that allow dairy farmers to market the whole milk they produce and allow children the opportunity to choose milk they will love,” Morrissey added. “Our friends at the 97 Milk organization are doing a wonderful job educating the public. Now, we just need real leaders willing to stand up and roll back the federal ban on whole milk in schools. We are eager to help Make America Healthy Again and Make Agriculture Great Again.”

The International Dairy Foods Association (IDFA) has conducted surveys showing the vast majority of parents want their kids to have the choice of whole milk at school. 

In his response to the Rollins and Kennedy nominations, IDFA CEO Michael Dykes, DVM also highlighted the joint nutrition roles of USDA and HHS, citing the need to “enhance the diet quality of Americans, protect the integrity of food production and processing, and establish a regulatory environment that drives innovation and efficiency… to continue leading the world in the production of high-quality dairy nutrition.” 

In a follow up interview with ADC, Fischer said dairy labeling integrity is another big issue for dairy farmers in the wheelhouse of both USDA and HHS. “We hope to see the restoration of labeling integrity in the dairy case when it comes to plant-based lookalikes that don’t even come close to real dairy’s nutrition. That includes the regulation and clear labeling of these novel bioengineered fake ‘dairy’ and ‘meat’ lab-created proteins.” 

More broadly, she cited the need for real world application of sound farmer-led policy and innovation that meet the realities farmers face daily. 

“ADC looks forward to working with the next Secretary on ways to reduce redundancies and wasteful spending to improve efficiency so more of the dollars intended to support farms get to the actual farmers. We are encouraged by Rollins’ history with the Office of American Innovation in Trump’s first term because our farmers are key innovators and lifelong stewards of natural resources,” she said. 

As of Nov. 26, National Milk Producers Federation (NMPF) had not yet released a public statement to the media on the nominations of either Rollins or Kennedy, stating simply in a social media post on X: “Congratulations to Brooke Rollins on her nomination to become the next USDA Secretary. Dairy farmers are ready to hit the ground running in 2025!” 

National Cattlemen’s Beef Association VP of government affairs, Ethan Lane touted Rollins’ “history of fighting for Main Street and Rural America. America’s cattle producers need a secretary of agriculture who will protect family farms and ranches, roll back crushing regulations, and stand up for rural values.” 

American Farm Bureau president Zippy Duvall weighed in, noting the “good relationship” Rollins has with the Texas Farm Bureau: “We hope to build on that. We’re encouraged by her statement that she’d ‘fight for America’s farmers and our nation’s agricultural communities.’ Effective leadership at USDA is more important than ever as farmers and ranchers face a struggling agricultural economy.” 

Trump’s cabinet nominations are now complete and require confirmation by the U.S. Senate.

Check out some other interesting perspectives on the next USDA Secretary, pending Senate confirmation.

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Awareness, appreciation, and praise don’t pay the bills

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97 Milk is a 501(c)3 non-profit. Donations are tax deductible.

By Sherry Bunting, Farmshine, November 22, 2024

EPHRATA, Pa. – Farmshine readers are no-doubt aware of the work of the volunteers operating the 97 MILK education efforts. But awareness and thank you’s don’t pay the bills.

First of all, 97 MILK is a 501c3 non profit, meaning donations are tax deductible.

Secondly, 97 MILK is managed and operated by volunteers. Not a single person doing any of this great work is paid a dime or a nickel (not even a penny) for their time and only in some cases are personal expenses for projects reimbursed

97 MILK has made huge strides on literally a shoestring budget. 

However, even the frugal cannot survive without donations because printers have to be paid for printing materials like the popular and eye-opening 6×6 cards.

Website hosts and programmers have to be paid to keep the platform up and running.

When whole milk isn’t donated for an event, it has to be purchased.

When dieticians or other experts are interviewed for a Q&A at the website or on social media platforms, they expect their expert time to be paid.

Boosting the best and most informative ad posts on facebook also comes at a cost. 

The list goes on, and it doesn’t even cover the things 97 MILK wants to do that are expensive, like BILLBOARDS.

There’s a reason Nelson Troutman started this movement by painting a wrapped round bale, or BALEBOARD — because the billboards were too expensive, but wouldn’t it be nice to amplify the good work of 97 MILK with a few larger than life billboards?

These are tangible costs that surround the small but strong and dedicated army of 97 MILK volunteers.

When it comes to the content created, the daily social media posts, the educational printed materials, the interactions with followers to answer their questions on social media, the constant monitoring of social media conversations, along with the answering of emailed questions at the website question desk, the compiling of new information for the website designer to keep it refreshed, the staffing of booths at consumer-facing events, the painting of bales, the miles driven, time spent talking to consumers, time spent designing eye catching ads to show consumers, time spent actually communicating with consumers – that is all done by volunteers who take time away from their paid livelihoods to voluntarily promote whole milk education, often not even being reimbursed their personal costs for supplies.

We are in the season of Thanksgiving. A great way to show some gratitude to the hardworking 97 MILK volunteers is to help keep the boat afloat with a donation. Apart from a few regular givers, donations have not come into this volunteer effort for a long time, and the shoestring is baring thread, despite the important advances this educational effort has made for dairy farmers and the many agribusinesses that serve and depend on them.

A recent Dairy Foods Magazine website panel discussed the State of the Dairy Industry in 2024. One panelist observed that their monitoring data show a 30% increase in social media conversations about milk and dairy products. We can chalk some of that gain up to 97 MILK, posting six days a week and reaching hundreds of thousands of consumers every quarter, with many reacting and having conversations with 97 MILK volunteers — engaging directly.

The website, alone, is averaging 200 users per day, most of them new users. That’s a big number.

Total page views at 97milk.com were 11,000 over the past 30 days – another big number.

Facebook reached tens of thousands of people last week, without any paid ads, but reaches tens of thousands more with boosting. Of these numbers, the nationwide reach is broad. Nope, they don’t all come from Pennsylvania. The places with the highest views register as California and Texas, along with states all in between East to West and North to South.

Of the website interactions, the No. 1 draw is the Milk Facts section. Visitors to the website spend an average of 2 minutes and 40 seconds there. In today’s fast-paced digital world, that’s a long visit! 

97 MILK is doing things right.

And guess what? Have you read the Oct. 16, 2024 Farmshine story about fluid milk trends? Do you read Market Moos keeping you up to date on the monthly estimated packaged fluid milk report by USDA?

Fluid milk sales are UP year-to-date over year ago, and have been trending this way since partway through last year. In fact, the long-term fluid milk sales downturn was slowed and flattened ever since 97 MILK was formed in February 2019. But in the past 18 months, it’s turning slightly higher. There is momentum now — enough that industry trade organizations and other farm publications are beginning to take notice.

This is spurred by the big increases in whole milk sales as one of the main categories turning the trend around when looking at the volume, not just the percentage of increase on a smaller volume category. Whole milk sales are up 21% since 2019 when 97 MILK was formed.

Consumers want to eat and drink more healthfully. They want to know about milk!

97 MILK has caught their attention, piqued their curiosity to learn more, and helped reveal the details about the nutrition in a glass of whole milk. Not to mention, the Whole Milk for Healthy Kids Act that passed the House of Representatives 330 to 99 last December got this far because of one thing: Whole Milk Education.

Whole milk bill champion, Representative G.T. Thompson, Chair of the House Ag Committee, said it best during a 97 MILK meeting attended by farmers in 2021, and he’s repeated similar statements at other meetings and panels where the subject of whole milk in schools comes up: 

“Keep doing what you are doing with the well-designed combination of influencing, marketing and providing factual information. Keep up the education. It’s working,” said G.T.

I personally want to thank each and every person who has donated funds and / or donated their time to help keep this whole milk education movement going. Thank you 97 MILK for all you’ve done for America’s dairy farmers and consumers – and above all for America’s children!

So, what are you waiting for? Want 97 MILK to continue and do more? If so, go to https://www.97milk.com/donate/ and prove it, or mail your donation to 97 MILK, PO Box 87, Bird In Hand, PA 17505.

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‘Stop feeding us lies’ say protesters as Dietary Guidelines Committee unbelievably doubles down against animal fat, protein

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Dietary Guidelines have most negatively impacted children and youth.

Dietary Guidelines Advisory Committee holds final meeting. Draft recommendations include: Reductions in total protein; Less protein from animals, more from plants; Dairy emphasis still low-fat, non-fat; Implementation recommendations include food supply leverage

By Sherry Bunting, Farmshine, October 25, 2024

WASHINGTON, D.C. – This week is National School Lunch Week, and on Oct. 22 while USDA Secretary Tom Vilsack kicked off the so-called “largest federal-led summit in support of healthy school meals” in Las Vegas, the 2025-30 Dietary Guidelines Advisory Committee (DGAC) met publicly by zoom to gamble away the nutrients children need for the development of their brains, bodies and long-term health.

This was the seventh and final meeting of the DGAC after 22 months of subcommittee meetings and periodic full committee meetings, yielding a draft “scientific report” that is increasingly vegetarian.

Its recommendations to USDA and HHS are to develop 2025-30 Guidelines that significantly decrease the role of nutrient dense animal foods, even though they spent the first hour of the 12-hour, two-day virtual meeting puzzling over how to solve the nutrient deficiencies in their analysis.

The recommendations merge the three current DGA patterns (Vegetarian, Mediterranean and Healthy U.S.) into one dietary pattern with a draft name of “Healthy Flex U.S. Diet.” The flexibility part, according to the DGAC discussion, is the ‘how much’ and ‘how to’, which relies on ‘food pattern modeling’ and more specific strategies on how to replace animal based foods with plant based foods. 

The DGAC aims to improve its poor performance on the under-consumed nutrients by “including more nutrient-dense plant-based meal and dietary recommendation options” in its advice for 2025-30 Dietary Guidelines. 

The draft advice aims to continue to “emphasize consumption of low-fat or non-fat dairy and unsaturated fats; limit consumption of red or processed meats and foods high in saturated fat; and limit foods like sweetened beverages.”

Some committee members raised the concern that further addressing one problem (fat, salt, and sugar) leads to other problems in other areas (under-consumption of key nutrients, over-consumption of carbohydrates, and impacts on metabolic health). 

In fact, a week before the DGAC met, the first ever Change the Dietary Guidelines protest drew hundreds of people to the nation’s capitol — with Nina Teicholz, author of Big Fat Surprise, as emcee. It was organized by Metabolic Revolution with the mission of asking the Administration to “STOP FEEDING US LIES.”

Nutrition Coalition photo

Meanwhile, in the DGAC meeting, at least one member at the end of the first day noted how animal foods, specifically mentioning dairy, have all of these essential nutrients and that the bioavailability of the nutrients is important.

This didn’t make much difference. On the question of saturated fat restrictions, the 2025-30 DGAC doubled-down. These restrictions began with the first edition in 1980, and the quantitative recommendation of “limit saturated fat intake to less than 10% of calories per day starting at age 2 and replacing it with unsaturated fat, particularly poly-unsaturated” began in 2005.

The Committee’s biggest justification was that, “This has been confirmed by several previous DGACs based on the relationship between saturated fat intake and cardiovascular disease risk.” Basically saying it has been previously decided, and “we’re sticking with it.” Essentially, all evidence to the contrary was again ignored.

The Committee stated that only 1 in 5 Americans implement this limitation; so, food replacement strategies, cultural diet pathways, and diet simulations were recommended to show how to get more nutrient density from plant sources. Pre-packaged and pre-portioned implementation strategies and plated combinations of plant-based meals are suggested as ways to ensure nutrients without the fat.

This high-level academic exercise means very little to everyday Americans making choices about food, but it could fundamentally change what is available to choose from — if the “systems science, implementation science, and behavioral science” the DGAC is also recommending pushes diets even more toward highly processed, pre-packaged, pre-portioned options designed by global food giants.

Bottomline: the DGAC will recommend to the USDA and HHS to further reduce animal-based protein consumption and to further increase plant-sourced consumption in the 2025-30 Guidelines, while continuing to limit dairy to non-fat and low-fat options.

For dairy, the DGAC is also recommending that USDA update nutrition composition and dairy reference guides to reflect what they say are ‘improved’ plant-milks, and to use ‘diet simulators’ to show Americans how to be more ‘flexible’ in replacing animal foods with plant foods.

The DGAC also changed the wording of its 2025-30 mission to “reduce the focus on chronic disease risk reduction, to instead focus more on promoting growth and development and improving the healthspan.”

These are key takeaways despite the Committee spending the first hour of the first day stupefied by the analysis showing — uniformly across all socio-economic and cultural demographics — children ages 5-19 had the nutritionally poorest diets in terms of under-consuming key nutrients at this most critical lifestage.

Even when they picked up their Health Equity Lens to look at the data, it was uniformly bad.

The DGAC could not understand why the healthy eating index showed such uniformly poor performance in the under-consumption of key nutrients, especially among children ages 5 to 19 across all populations. (Simple. It’s because the anti-fat DGAs are enforced at school meals twice a day, five days a week, most of the year for this life stage. Kids do not get to choose; adults do.) Oct. 21 screenshot DGAC meeting 

Their interpretation? I will paraphrase: Parents need help understanding how to feed their children.

My interpretation? The Dietary Guidelines are, themselves, the problem because they are used rigidly to formulate the meals that the age 5 to 19 lifestage (kids) are presented with twice a day, five days a week, nine to 12 months of the year – at school! The body will keep snacking until it gets the nutrients it seeks. 

“Obesity is a major public health issue, impacting 36% of children ages 2 through 19 years and 41% of adults ages 20 and older,” according to the DGAC.

However, by the end of the two days, the DGAC showed it would stay on the anti-fat path and give USDA and HHS the “expert” advice to double-down on saturated fat restrictions that have prevailed over the years while Americans become less healthy, more obese, with more chronic disease, at ever younger ages. Do they not wonder why this was not the situation pre-Guidelines? So much valuable research on saturated fat and health was again left off the table.

One of many draft advice slides for 2025-30 Dietary Guidelines emphasizing non-fat and low-fat dairy and unsaturated fats; addressing nutrient density by increasing plant-based meal options and decreasing animal-based. Oct. 21 DGAC meeting 

Impacts of the DGAC draft report on Dairy:

1) Dairy’s ‘place’ in the diet remains somewhat intact, but the committee advises things like not referring to soy milk as an “alternative” because it is part of the dairy grouping. They also are questioning if ‘Dairy’ is the right term for the Dairy group. The DGAC also will advise USDA to update nutrient composition and daily reference amounts to reflect the current state of nutrition art in “plant-milks” and to use diet simulations to show Americans how to be more flexible in replacing animal-based with plant-based.

2) Nonfat and low-fat dairy will continue to be the recommendation (3 milk cup equivalents), although they mentioned that there was not enough evidence to make this a strong conclusion for ages 2 through 5. Perhaps this leaves a door open for daycares and WIC to expand to 2% and whole fat milk up to age 5 instead of the current age 2, but schoolchildren are still out of luck. Dairy fat and butter were mentioned as being consumed mostly in processed foods.

3) The Protein category has been flipped on its lid. The DGAC moved beans, peas and lentils from the vegetable category to the protein category and increased the daily quantities for beans, peas, lentils, seeds, soy, nuts, and fish, while reducing the allowance for meat, poultry and eggs. In fact, they will represent this visually by listing first in the protein category the plant sources, followed by fish, then eggs, then poultry, and lastly, red meat. The DGAC pointed to the dairy group as a source of protein that is not in the protein group, so protein level importance in plant-based comparisons can be reduced. (Several Committee members indicated their belief that Americans consume too much protein, so they wanted to show these crossovers differently.)

4) The additional considerations chapter is of particular concern for the future, advising USDA and HHS to: a) Encourage shifts to nutrient-dense plant-based meals; b) Put stricter limits on foods and beverages high in added sugars, sodium, and saturated fat; c) Use sugar limitations to exclude foods from the dietary pattern (with implications for flavored milk and dairy products); d) Make sodium reduction targets mandatory not voluntary (may impact the cheesemaking process for schools and other institutional feeding); e) Avoid referring to soy milk as “alternative”; Research name change for Protein group and determine if ‘Dairy’ is the right term for the Dairy group.

This draft report ends the DGAC’s work. In the coming days, it will be edited to reflect the discussion for submission as final recommendations to USDA and HHS.

A joint team of staff from both Departments will prepare this DGAC Scientific Report for posting at DietaryGuidelines.gov, along with data analysis, food pattern modeling and other supplemental documents. 

USDA and HHS will then open a new public comment period.

In 2025, the Secretaries of USDA and HHS (whoever they end up being), along with their joint team, will review the DGAC scientific report and the public comments to develop the actual 2025-30 Dietary Guidelines for Americans.

Expect these DGAs to continue most negatively impacting America’s schoolchildren and elderly in senior centers where meals must follow them.

However, it will have some impact on all of us if the Departments use the DGAC recommendation to implement food system science at the food supply level. We can already see what happens to choices for consumers and markets for farmers when the middlemen decide what can be put on grocery store shelves or in the dairy or meat case.

Not only did we not see a serious effort to address the need for more nutrient dense foods in the dietary pattern, the new pattern will double-down against saturated fat, along with salt and added sugar, and erode protein levels, while continuing to search for the missing nutrition profile of its increasingly vegetarian recommendations. 

None of this passes the smell test, and likely not the taste test. Kids eat food not data. Nutrients must pass the tongue to reach the belly. Look for more on that in terms of action next week from the Grassroots Pennsylvania Dairy Advisory Committee and 97 Milk.

***

Additional information:

In its report, The Nutrition Coalition notes: “The collective shift toward emphasizing more plant-based foods has lowered the quality and quantity of protein in our diets. It is time to pause and question whether these changes are endangering health in the U.S., especially among children and the elderly. Still, with plant-based advocates dominating the public comments, plant-based industries and interests lobbying the USDA, and plant-based proponents on the expert committee itself, we may see further reductions of this important macronutrient in the 2025 Dietary Guidelines.”

Nina Teicholz, Ph.D. explains that these draft recommendations “fly in the face of our knowledge that plant proteins are of lower quality than animal proteins. With the exception of soy, all plant proteins lack all the necessary amino acids to make muscle tissue (as well as perform other critical functions in the human body). Reducing the total amount of protein and replacing animal proteins with plant proteins are both harmful changes. These alterations will mean that anyone receiving USDA-funded meals, such as kids consuming school lunches, the women and infant children on the WIC program, and the elderly will receive fewer complete proteins. Also, reductions in meat, dairy and eggs are sure to exacerbate nutritional deficiencies in the guidelines, which currently fail to meet basic targets iron, vitamin D, vitamin E, choline, and folate. The Dietary Guidelines are already deficient in complete proteins. The erosion of protein in the guidelines has been happening for decades, as we wrote about in this post.”

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Editorial: ‘Wouldn’t it be great if we could unite the country with whole milk?”

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By Sherry Bunting, Farmshine July 26, 2024

‘Wouldn’t it be great if we could unite the country with whole milk?”

Those words were messaged to me by a friend and colleague a year ago, right after the Whole Milk for Healthy Kids Act had passed the House Education Committee in bipartisan fashion before the overwhelming passage on the House floor Dec. 13, 2023 and before Senate Ag Chair Debbie Stabenow (D-Mich.) blocked it the next day, Dec. 14, 2023.

This was my first thought, when former President Donald Trump announced Senator J.D. Vance of Ohio as his running mate in the Republican campaign. (Vance is an early cosponsor of S. 1957, the Senate’s whole milk bill.)

Like others, I’ve been involved in the effort to bring the choice of whole milk back to schools for more than a decade. It’s about natural, simple goodness — to simply strip away the federal ban and allow hungry, learning children to be nourished by milk they will love. 

Looking back at the years of this long fight, I realize that if it’s so painstakingly hard to get something so simple and so right accomplished for America’s children and farmers, we’ve got problems in this country.

With President Joe Biden now withdrawing from the campaign for a second term, and Vice President Kamala Harris as presumptive nominee launching her campaign this week in the Dairyland State, I’m reminded of where she stands on such things.

Harris is no friend to livestock agriculture. She was an original cosponsor of the Senate version of “The Green New Deal.” She has strong positions on climate change that may lead to harsher rules on methane emissions and water consumption in the dairy industry, while perhaps promoting methane digesters, which are not an equitable nor necessary solution. Cows are NOT the problem!

Some in the dairy industry are on record stating that this would be good for dairy because the DMI Net Zero goals fall in-line and tout some of the same objectives. But no matter how you slice and dice all the fancy offsets, insets, innovations, grants, projects and the billions of dollars, the bottom line leaves cattle holding the bag. 

Cattle are in the crosshairs of a very long game set to control land, food and people.

Harris has already indicated she would use the Dietary Guidelines to reduce red meat consumption on the basis of this erroneous climate impact claim about cattle that we are all being brainwashed to quite literally buy into.

As a presidential candidate in 2019, in a CNN town hall, she was specifically asked: “Would you support changing the Dietary Guidelines to reduce red meat specifically to reduce emissions?”

“Yes, I would,” Harris replied, with a burst of laughter.

It’s not funny.

Earlier, she had said she “enjoys a cheeseburger from time to time,” but the balance to be struck is “what government can and should do around creating incentives, and then banning certain behaviors… that we will eat in a healthy way, and that we will be educated about the effect of our eating habits on our environment. We have to do a much better job at that, and the government has to do a much better job at that.”

Read those words again: “creating incentives and then banning certain behaviors.” In plain English, that means dangling the carrot and then showing us the stick.

Harris joins Senators like Ag Chair Stabenow, as well as Bob Casey from Pennsylvania, as card-carrying members of perennial Ag Secretary Vilsack’s food and climate police.

Not only is Ag Chair Stabenow blocking the whole milk bill in her Committee, she is dragging her feet on the critical farm bill. 

As President Biden’s approval ratings fell, there were indications she would bring her side of the aisle to the table to negotiate a compromise to get the farm bill done this year.

Now that Biden has withdrawn from the race, and the pundits, media, and party organizers are breathless with excitement over Harris as presumptive nominee, it appears that the farm bill negotiations between the Committee-passed House version, the Republican Senate version and the Democrat Senate version have fallen apart.

House Ag Chair G.T. Thompson (R-Pa.) has called upon his colleagues to get to the table and do the work because a perfect storm is brewing in Rural America as net farm income is forecast to fall by 27% this year on top of the 19% decline last year. 

Meanwhile, there is political upheaval everywhere we look. Seeing Vance picked as Trump’s running mate and knowing he was among the early cosponsors of Senate Bill 1957 – The Whole Milk for Healthy Kids Act – offers some hope.

That bill — in true bipartisan spirit — was introduced in the U.S.Senate in June 2023 by Senator Dr. Roger Marshall (R-Kan.) with prime cosponsors Peter Welch (D-Vt.), Ron Johnson (R-Wis.), Kirsten Gillibrand (D-N.Y.), Chuck Grassley (R-Iowa), John Fetterman (D-Penna.), Mike Crapo and James Risch (R-Idaho), Susan Collins (R-Maine), Angus King (I-Maine), and Cindy Hyde-Smith (R-Miss.). The bill eventually earned cosponsorship from other Senators, including the influential Democrat from Minnesota, Amy Klobuchar.

Vance signed on as cosponsor on December 14, 2023, one day after the U.S. House of Representatives had passed their version of the bill by an overwhelming bipartisan majority of 330 to 99.

The Senate bill 1957 is identical to the successful House whole milk bill H.R. 1147, which was authored by Pennsylvania’s own Representative GT Thompson.

GT is a man of courage, conviction, compassion, of humility and humanity. I’ve heard him say more than once: “God gave us two ears and only one mouth for a reason.”

He is a determined man, doing the work. He included whole milk bill in the House Committee-passed farm bill. He’s standing firm on his pledge to put the farm back in the farm bill. He is concerned about the financial crisis in agriculture on the horizon, and held a hearing July 23 with witnesses from agriculture and banking giving stark warnings.

Even though whole milk choice in schools seems like a minor issue in the grand scheme of things today, it is really a linchpin. If we could just get something with broad bipartisan support accomplished, this could lead to other steps on common ground. 

Cows are not the climate problem. Cows are a solution. Cows are part of a carbon cycle, they don’t take carbon out of the ground and put new carbon into the air. 

Carbon is essential to life. It seems that those seeking full control of land, food, and people, are starting with carbon. 

As the whole milk choice remains hung up in the Senate, let’s pause to think about how ridiculous it is that we adults get to choose, but our growing children do not. For them, whole milk is banned at two meals a day, five days a week, three-quarters of the year at school. (The federal government, via USDA school lunch rules, only allows fat-free and 1% milk to be offered with the meal or even a la carte.)

Maybe the Harris ticket would like to ban food choice behaviors for adults as well.

We have Republicans and Democrats supporting whole milk choice in schools. Both parties say they care about our nation’s farmers and ranchers who feed us and are the backbone of our national security.

Let’s take that and run with it.

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