Thanking the Milkshake Man for his heart of gold


Waiting in the wings so as not to spoil the surprise, Dave Smith’s family was on hand to celebrate the ‘milkshake man’s passion, dedication and commitment to Pennsylvania’s dairy farmers and the next generation, which earned him the unanimous appreciation of his peers in the form a special Golden Milkshake award. Not only have the milkshake sales helped get fresh milk into the hands less fortunate but also helped the Dairymen’s Assn give $1 million in grants over the last 15 years for programs geared for the next generation of dairy farmers. Dave and wife Sharon are flanked by son Joel (left) and daughter Erin and her husband Aaron Wachter. 

By Sherry Bunting, Farmshine, February 17, 2017

LANCASTER, Pa. — Leaders of the Center for Dairy Excellence (CDE), Pennsylvania Dairymen’s Association and Professional Dairy Managers of Pennsylvania (PDMP) pulled off a surprise honorary service award during the 2017 Pennsylvania Dairy Summit here at the Lancaster Marriott last Wednesday evening, February 8.

Dave Smith, known practically everywhere as ‘the milkshake man’ was presented a special Golden Milkshake award for his dedication and commitment to Pennsylvania’s dairy industry.

Not only has Dave been the driving force behind the ubiquitous Pennsylvania Dairymen’s milkshake sales, and more recently fried mozzarella cubes, at the Pennsylvania Farm Show and other venues, he was instrumental in the launch of the Fill a Glass with Hope campaign — facilitating dairy relationships with Central Pennsylvania Food Bank and Feeding Pennsylvania to raise money to put fresh milk in food banks across the state.

dave-smith6637A surprised and humbled Dave Smith was speechless at first, but quickly took the podium to say:

“You dairy farmers are truly the reason for the success of the milkshakes.

“This is your product. You work hard to make a quality product. Consumers want what you have.”


Dave (left) was lauded by his peers Don Risser (second left), president of the CDE Foundation, Doug Harbach (right), president of PDMP and Reid Hoover (second right), president of the Pa. Dairymen’s Association for his continual focus on improving the state’s dairy industry for future generations through promotion and combining this with avenues for getting dairy into the hands of those less fortunate.

In addition to serving as the Pennsylvania Dairymen’s Association executive director since 1995 and serving on the board for six additional years, Dave has been active in leadership with Young Farmer’s, 4-H dairy club and 4-H dairy judging as well as being an active member of Lebanon County Farm Bureau and the Pennsylvania Guernsey Breeders’ Association.

“Dave has given tirelessly to our organization and its mission for the past 22 years,” said Hoover, who credited his oversight with the Association’s success in selling milkshakes and dairy foods at the Farm Show. “Dave is continually looking ahead to find new markets for fluid milk and to put milk in the hands of those who need it most.”


Dave shows the mozzarella blocks bought and cut into cubes for Farm Show fried cheese cubes. In 2014, Dave estimated the Dairymen’s Assn moved 3 tons of mozzarella in 8 days in this delicious Farm Show treat that is only growing in popularity at Farm Show since then.

Through expansion and new product introduction, gross sales have been increased approximately 500% in 15 years, allowing for $1 million in grants to be distributed to dairy and agriculture programs focusing on next generation development.

“We appreciate Dave’s active promotion and advocacy for dairy youth,” said Risser. “We are incredibly grateful for his efforts that bring success to these programs.”

Recently, Dave has been working out the details for the Calving Corner, a cow birthing center that will be part of the 2018 Pennsylvania Farm Show.

The fourth generation of his dairy farm family, Dave grew up raising and caring for the Guernsey herd in Annville, received his B.S. in Dairy Science from Virginia Tech and co-managed the farm with his father for a number of years, including the former dairy store where Ja-Mar Dairy’s milk was processed, bagged and sold until the late 1980s.

Today, the milk cows are gone, but Dave and his son Joel raise 140 head of cattle and farm 400 acres of ground.




‘Dairy Carrie’ is on her way to the PA Farm Show

The Farm Show opens tomorrow and it’s snowing. If you live in PA, you don’t need the weathermen to tell you that! Below is a story in Friday’s Farmshine and at this writing, “Dairy Carrie” is dodging canceled flights to get here!

By Sherry Bunting, Special for Farmshine

HARRISBURG, Pa. — While not precisely a red carpet, the “Meet Dairy Carrie” signs are ready for posting as the Pennsylvania Farm Bureau and Penn Ag Industries are putting Wisconsin dairywoman and internationally known agvocate and blogger Carrie Mess (a.k.a. Dairy Carrie) in the limelight during the first few days of the Pennsylvania Farm Show kicking off Friday, Jan. 3 in Harrisburg.

She will have a full itinerary here this weekend at one of the nation’s largest intersections for farm-to-city communication. Not only will she be hosting the “Mommy Bloggers” tour of the Today’s Agriculture exhibit, she will also spend time at PFB’s booth from 1:00 to 3:00 p.m. on Saturday and Sunday, Jan. 4 and 5.DairyCarrie6947web

“I’m really excited to meet the people and see how they interact with the real-life animal housing that is part of the Today’s Agriculture exhibit,” said Mess. “I remember seeing a story about it a few years ago, and I thought it was the neatest idea.”

She also loves rodeos and hopes to catch some of the High School rodeo action while she’s here.

Mess started blogging two years ago when she organized a hay drive from Wisconsin to drought-stricken Oklahoma.

Today, her “Adventures of Dairy Carrie” blog has 11,020 followers — many of them relying on her direct communications for their understanding of agriculture. She’s not afraid to tackle the tough issues and is known for a quick wit and tell-it-like-it-is style. In addition to the blog, thousands more keep up with her “very dairy life” via facebook and twitter.


The rapid popularity of Dairy Carrie still amazes her husband Patrick. “It’s a little unbelievable the scope of people her blog reaches — and how quickly — and the good that has come out of it,” he said during my visit last August to Mesa Dairy near Milford, Wisconsin, where Carrie and Patrick are partners with his parents Clem and Cathy Mess — milking 100 cows, growing crops, and raising heifers on a rented farm nearby. Both generations have cattle in the herd comprised mainly of Holsteins and Holstein x Jersey x Normande crosses.


While her posts address tough farm issues, she also uses social media to agvocate with other bloggers via AgChat. Her posts also tackle broader issues like the Panera Bread “EZ Chicken” campaign last summer. And she gives her followers a taste for the lighter side with recipes, “welcome to the world” photos of new calves on the the farm, and posts that simply extol the virtues of cheese.

Her post, which was a letter to Panera Bread, challenging them on their “EZ Chicken” campaign for its thoughtless portrayal of conventional farmers as “lazy” for using antibiotics when needed, became a movement that resulted in action by the company to remove portions of the campaign last summer.

More recently, her blog and video entitled “Sometimes we are mean to our cows” brought in her largest audience to-date with 370,000 views and untold hundreds of thousand more after The Guardian picked it up on their news feed.


That blog post was a realistic demonstration of the situations farmers face when being what appears to be “mean” is in the cow’s best interest to save her life.

“I am going to let you in on a secret, PETA and Mercy For Animals have shown you some truth in their undercover videos on dairy farms. The truth is sometimes as a dairy farmer I am mean to my cows,” she wrote. “I think it’s time we talk about “down” cows.”

And thus began her post that explained dealing with a down cow in the same matter-of-fact manner as an earlier post about what do cows eat.

Carrie dealt with the issue straight on, answering questions in an elementary fashion: What is a down cow? What causes a cow to go down? How do you get a down cow up?

She explained that “cows are big animals.”

She enlightened: “A down cow is a dead cow.”

She blurted out the simple truth: “When asking and gentle encouragement doesn’t work, I make myself scary to a cow. I yell and holler. I act aggressive. I smack harder. When that doesn’t work I know that things are going really bad and I have to try harder to get her up. The next step is for me to use the cattle prod.”

She ends with the heartfelt truth: “I love my cows and that means sometimes I have to be mean to them.”

Carrie’s blogging goes well beyond the periodic post… with so many followers following up with questions and comments, she devotes the time to answer the many questions that follow.


“It can be draining,” she confesses. In addition, she works flexible hours “off the farm” and does all of the vet care and pre-vet work with the family’s Mesa Dairy herd.

That’s a tall order for a gal whose farm exposure growing up was horses and donkeys and the FFA. But Carrie is a fast learner.

How did she learn so much in the six years married to Patrick and the farm?

“I figure things out,” she says, and as her grin widened, she confessed: “I annoy our vets with lots of questions.”

That attitude sums up her blog: always asking questions and finding the answers to them — with the kind of zest that draws in the non-farm folk to gain a truer understanding and better appreciation of dairy and agriculture today.


PHOTOS: These photos of Carrie Mess (aka ‘Dairy Carrie’) were taken last summer at Mesa Dairy in southern Wisconsin, where she and husband Patrick love pretty much everything about dairy farming. Carrie blogs about her “very dairy life” to over 11,000 followers at her blogsite “Adventures of Dairy Carrie” at She will host the “Mommy Bloggers” tour of the Today’s Agriculture exhibit Friday and spend time at the PA Farm Bureau booth this weekend at the PA Farm Show in Harrisburg.  Photos by Sherry Bunting

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