Even in worst of times, milk stayed true

Let’s work to put some pressure on our elected representatives to stop this immoral travesty of sub-par nutrition to our children. — Renee Troutman

This letter, which ran on the cover of Farmshine, February 15, 2019, is republished here with permission.

By Renee Troutman, Myerstown, Pennsylvania

Recently in my children’s history lessons about World War I we were learning specifically about war efforts on the home front to ration and save food so there would be enough for our soldiers and European countries ravaged by war. Americans were asked to save on wheat, meat, fats, and sugar. They selflessly sacrificed things like beef, pork, and candy. They ate more vegetables and used fruit preserves to sweeten their desserts. Not a crumb of bread was wasted.

In each history lesson we also read some form of original history, whether it be a speech, newspaper article, songs, or letters. This time we read excerpts from a popular 1918 publication called Foods That Will Win the War and How to Cook Them that gave recipes and tips to help with the rationing efforts. There was a section about using milk and I thought it was very interesting. Here’s what it says:

“To Save Milk: Use it all. Buy whole milk and let the cream rise. Use this cream, and you secure your milk without cost. Economize on milk and cream except for children. The children must have milk whole. Serve buttermilk. Serve cottage cheese regularly in varying forms. It is especially nutritious. Use cheese generally.”

Is anyone else as intrigued as I am that even during times when rationing food was a necessity, the thought of giving remnants of milk to children wasn’t even a consideration? Conventional wisdom and common sense knew that children going through the most critical growth periods of their lives needed whole milk for proper development. In no way was anyone going to suggest that children be deprived of nutritious, dietary fat. Many vitamins in milk are fat soluble and calcium absorption is aided with the fat so giving children anything less made that nutrition null and void. Nobody was going to do that to children and nobody did.

But yet, 100 years later, while we’re supposedly drowning in surplus milk, here we are giving our children nutritional remnants of milk because the government tells us to. Whole milk has somehow been villainized even though milk has been heralded as a sacred nutritional staple for millennia. Our national security is now being compromised as we lose farms daily to financial ruin as milk drinkers are dismayed at the blah of skim milk. And, to add insult to injury, farmers are shooting themselves in their own foot as promotion money forcibly taxed off of their meager milk checks is used to push this erroneous and devastating no-fat/low-fat message.

Our children deserve so much better. We produce an abundance of wholesome, nutritious, and delicious milk in this country. I’d really like to know why we are mandated by the government to only give ourselves measly remnants. The tide needs to turn, and fortunately, I think it is.

Let’s work to put some pressure on our elected representatives to stop this immoral travesty of sub-par nutrition to our children. Call your U.S. Congressman to make HR 832 Whole Milk for Healthy Kids Act of 2019 to happen and fast. Do whatever you can yourself to educate the public about the truth and goodness of whole milk and let’s make the consumers we provide for confident and excited about using our whole product again and not just the measly remnants of it. 

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Are dairy farmers funding their demise? USDA ‘straight-jackets’ promotion; GENYOUth alliances suspicious

AUTHOR’S NOTE: This is Part 2 of an investigative report on GENYOUth, which began with USDA contacting National Dairy Council in Sept. 2009, National Dairy Council contacting National Football League in 2009/10 and an official signing of a memorandum of understanding (MOU) between NDC and NFL with USDA in February 2011. 

By Sherry Bunting, from Farmshine, Friday, January 18, 2019

They call it “the dairy farmers’ youth wellness program,” but GENYOUth is under the thumb of USDA with some questionable corporate alliances and trends underway.

This multi-part series looks at GENYOUth’s founding, its alliances, its mixed-messages, intended and unintended consequences, its partners and the new alternative products they are and will be introducing into the nutritional vacuum paved by low-fat and fat-free promotion, the winners and losers, and the impact on our dairy farms, and our children.

Let’s pick up where we left off from last week’s Part One.

Helping America’s youth lead better and healthier lives is a worthy pursuit, and there is no intention here to blame good-hearted people trying to do good within the straight-jacket of USDA control. What is being questioned is the direction. What is being exposed is the roots of the oak tree and its impact on our dairy farms and our children.

The problem with the GENYOUth model is that it is primarily funded by mandatory dairy check-off dollars and the government control of it.

The anti-animal and environmental NGO’s (non-governmental organizations) are driving decisions by Big Food, Big Ag, Big Government (and the World Health Organization). And there are new billionaire corporate “sustainability” alliances poised to profit on this main course, while dairy farmer GENYOUth “founders” hope for crumbs.

GENYOUth began in 2010 as a memorandum of understanding (MOU) between National Dairy Council and National Football League with the U.S. Departments of Agriculture, Education, and Health and Human Services. This six-way MOU was officially signed on Feb. 4, 2011 during the Superbowl that year (below).

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This 2011 USDA photo found on a USDA flickr stream shows lots of cameras, but few, if any, dairy farming publications were notified. The Memorandum of Understanding (MOU) was signed Fri., Feb. 4, 2011 during Superbowl week in Dallas Texas. It had been under development since Sept. 2009. The MOU outlined the joint commitment of the NFL, USDA, National Dairy Council, GENYOUth Foundation, to end childhood obesity. Signing from left were NDC President Jean Regalie, Ag Secretary Tom Vilsack, NFL Commissioner Roger Goodell, GENYOUth CEO Alexis Glick.

According to Guidestar, the non-profit is listed under the name Youth Improved Incorporated (aka GENYOUth) with the tagline ‘exercise your influence.’ It refers to itself as an NGO. (NGO is defined as “a nonprofit organization that operates independently of any government, typically one whose purpose is to address a social or political issue.”)

GENYOUth was launched to increase physical activity among schoolchildren as well as to encourage healthy eating with emphasis on school breakfast and then mobile breakfast carts. The 2014 (most recent) progress report noted that 73,000 schools and 38 million children had been reached by Fuel Up to Play 60 (FUTP60), affecting the health and wellness of an estimated 14 million students’.

The only reference to dairy in the FUTP60 message pounded home about fruits, vegetables and whole grains is the inclusion of low-fat and fat-free dairy.

A year ago at a bank meeting in front of 500 farmers, then U.S. House Ag Committee vice chair G.T. Thompson of Pennsylvania said he wanted his healthy school milk bill to bring the standard up to 2% or whole milk, but, he said “producers and processors came to me and told me to go slow, to keep it at 1% and take baby-steps.”

Who were the “producers” and “processors” coming to him with that request? National Milk Producers Federation (NMPF), International Dairy Foods Association (IDFA) and the check-off MOU under the thumb of USDA.

Those same entities then turn around and tell grassroots farmers that they are forced to work within the confines of what USDA will allow. And so, the circular argument continues. Round and round we go.

Which brings us back to the Nov. 27, 2018 GENYOUth Gala in New York City and the Vanguard Award to PepsiCo.

PepsiCo has been a GENYOUth partner for seven years. In 2018, PepsiCo not only paid its “hero” sponsorship of $150,000 for the event, they gave an additional $1 million for the purchase of 45 additional mobile breakfast carts and the Espanol version of FUTP60.

According to the only piece of the 2011 MOU that can be found, the NFL, NDC, and GENYOUth have agreed not to use FUTP60 “as a vehicle to sell or promote products or services.” But it is clear that the NFL and other corporate partners, like Pepsi, have brand recognition.

How is dairy’s brand recognized? Hats are tipped at the Gala to “America’s dairy farmers” as the founders who launched the platform. But they are hog-tied by generic promotion and exclusion of the full nutritional value of their product — whole milk, real butter and real cheese — within the government straight-jacket.

GENYOUth was created while Tom Vilsack was Secretary of Agriculture (below). According to cross-posted blog entries between DMI and USDA near the end of 2009: “The USDA discussed in September (2009) a plan to develop the Memorandum of Understanding (MOU) between USDA, the NFL and DMI to allow USDA programs and Fuel Up to Play 60 to collaborate and collectively tackle the critical issue of children’s health.”

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Former Secretary of Agriculture Tom Vilsack, who is currently CEO of the check-off funded U.S. Dairy Export Council (USDEC), is photographed in 2011 with young people during Superbowl week in Dallas, Texas, after the signing of the 2011 GENYOUth MOU — 18 months after USDA first discussed the plan for the MOU with the National Dairy Council and a year after NFL commissioner Roger Goodell says Tom Gallagher of DMI approached him. 2011 USDA photo

When former President Bill Clinton was invited to speak about Vilsack at the 2017 Gala where Vilsack was presented with the 2017 Vanguard Award, Clinton, a vegan, talked about every entity in the “diverse partnership” that he was celebrating — except for America’s dairy farmers.

He talked about how children receive 40 to 60% of their calories from drinks in school. He talked about turning the obesity epidemic around by everyone taking responsibility in that area. He talked about how Vilsack’s leadership with Michelle Obama, made beverages and snacks abide by the fat-free rules, including school vending machines. He talked about how Vilsack was instrumental “under the radar… working for a healthier generation of kids before coming to USDA and before the launch of GENYOUth.”

Meanwhile, the more the government’s direction squeezes healthy fat from the diet, the more the obesity figures in children continue to grow.

This year, at the 2018 Gala, GENYOUth CEO Alexis Glick thanked each partner. “We give a heartfelt thank you to our founding partners America’s dairy farmers and the National Football League and the players association,” said Glick in a YouTube video of the November Gala. She had previously thanked longtime partners Land O’Lakes and Domino’s while also acknowledging Mike and Sue McCloskey (fairlife) as well as Leprino and Schreiber.

“I say to our farmers: You had a dream. And we have been blessed to be part of that dream. You gave us life. You believed in us. And can you believe we are standing here today on the cusp of the 10-year anniversary of FUTP60?” she said.

“And we extend an extra special thank you to PepsiCo,” Glick continued. “The generosity of your vision, your resources, your team, time and talent have changed our organization.”

In accepting the Vanguard Award on behalf of PepsiCo, CEO Albert Carey said: “We’ve had a wonderful partnership with the NFL over the years… doing things together like the Pepsi half-time show and Gatorade sidelines. We have had ads and retail programs for both of our brands,” he said.

“But the one NFL program our team noticed probably 10 years ago, or maybe 9 years ago, is one we have admired and wanted to be part of and that was Play 60,” said Carey, careful not to include the Fuel Up (dairy) part of the Play 60 tagline.

Carey said “you guys are doing a fantastic job inspiring kids… using football role models.”

He went on to say that PepsiCo wanted to be part of the program because of the importance of kids being active.

“But we also believe at PepsiCo that we need to provide healthy products for our consumers,” said Carey. “Some of you may be familiar with our mission ‘performance with purpose.’”

He described this as “getting great business performance while also serving others… on the part of the environment… or many other ways, but this one particular way is about providing healthier foods for our consumers.”

Carey said he thought PepsiCo had done a pretty good job at this over the past several years, “but we haven’t talked about it much. You see some obvious things like Pepsi zero sugar, Gatorade Zero,” he said. “But you don’t hear much about Bubbly Sparkling Water, Life Water, Quaker oat milk, and we just bought a company called Bare Snacks and our Kevita Kombucha products (probiotic drinks).”

He mentioned that the Quaker oat beverage, which he personally called “oat milk” but in reality this product is labeled “oat beverage for cereal, smoothies, coffee and more”. It is being launched this month and will be in stores by March.

The PepsiCo website mentions these products as part of the company’s commitment to further the World Health Organization goals of alternative products to reduce saturated fat consumption and reduce greenhouse gas emissions, thereby improving global environmental and nutritional sustainability.

Carey said the “oat milk” and bare snacks and probiotic drinks are part of PepsiCo goal of “converting its portfolio to healthier foods for the future.”

In fact, PepsiCo is also in development of so-called non-dairy ‘cheese’ and ‘yogurt’ snacks through its “Nutrition Greenhouse Accelerator program, including the purchase of Health Warrior, which PepsiCo said in an October 2018 Food and Beverage article “is a nutrition-forward trailblazer that can provide great insight into high value categories and consumers while benefiting from our expertise and resources to bring plant-based nutrition to more people.”

Meanwhile, the GENYOUth program bestowed the 2018 GENYOUth Vanguard Award on PepsiCo for its seven years of partnership and its commitment to give an additional $1 million, which PepsiCo’s Carey said would fund Play 60 in Espanol as well as 45 new mobile school breakfast carts, bringing PepsiCo’s cart total to 100.

It will be interesting to see what may appear on these carts in the future, given the new oat beverage, plant-based probiotic drinks, and other “Nutrition Greenhouse” products emerging in the PepsiCo portfolio.

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Who is empowering whom? PART ONE: Dairy check-off’s GENYOUth thin on milk.

AUTHOR’S NOTE: They call it “the dairy farmers’ youth wellness program” because it has been depicted as the brainchild of the National Dairy Council… But GENYOUth — including its flagship Fuel Up to Play 60 (FUTP60) — is thin on milk and threatens to steal even more demand as future milk drinkers are steered away from nutritious whole milk products. Meanwhile, the anti-animal and environmental NGO’s (non-governmental organizations) have been infiltrating new billionaire “sustainability” alliances poised to profit on the main course, while dairy farmers bow-down in hopes of crumbs. This is Part One of an investigative multi-part series.

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Depicted above is the illustration used to promote and glorify the 2018 GENYOUth Gala that was held at the Ziegfeld Ballroom in New York City on Nov. 27. The “superheroes” sponsors are listed further down on the 2018 GENYOUth Gala website. PepsiCo was the “hero” sponsor at $150,000. Champion sponsors of $100,000 each were UnitedHealthcare, Corteva Agriscience, Inmar and fairlife. So-called “defender” sponsors included Domino’s, Ecolab, Jamba Juice, Land O’Lakes, NFLPA, SAP, Leprino Foods, Schreiber, Ameritrade, RBC Capital Markets and Omnicom Group, each of which gave $50,000.

By Sherry Bunting, from Farmshine, Friday, January 11, 2019

BROWNSTOWN, Pa. — How serious is the National Dairy Board about improving fluid milk sales? We see some renewed emphasis on this lately, but our most important sales — those to children in school — threaten to steal even more demand from the future as we lose future milk drinkers with the forced service of only fat-free and 1% low-fat milk in the school lunch and breakfast programs.

Recent studies show that children and teenagers in the poorest demographic of the U.S. population are leading the epidemic of obesity and diabetes. One study by University of Michigan Health System, for example, revealed that for every 1% increase in low-income status among school districts, there as a 1.17% increase in rates of overweight/obese students. Researchers used data collected from mandated screenings that began in Massachusetts schools in 2011, and the percentage of overweight/obese students was compared with the percentage of students in each district eligible for free and reduced school lunch, transitional aid or food stamps (SNAP).

The meals these students receive at school are their best two options for nutrition and satiety all day. There are few restrictions for cheap, high-carb, high-fructose-corn-syrup foods and beverages that can be purchased with SNAP cards, so what will they find at the end of the day for their hunger at home? Soda pop and Dollar Store snacks.

What role is the National Dairy Council and its GENYOUth program playing?

The GENYOUth collaboration is aimed at making “a lasting difference in the lives of children.” That sounds great, but what have been both the intended and unintended lasting consequences?

Certainly, there is a long list of dairy research projects funded by the NDC. That’s a good thing.

But where the rubber meets the road, GENYOUth and its flagship program Fuel Up to Play 60 (FUTP60) are aimed at promoting a “healthy lifestyle” that focuses on 60 minutes of physical activity daily and consumption of fruits and vegetables, whole grains and lean protein “including low-fat and fat-free dairy.”

For nearly 10 years, the dairy checkoff has parroted the Dietary Guidelines on dairy service to children (and adults) when it comes to institutional feeding — the largest category of the food economy and the place where seeds are planted for lifelong choices based on nutrition education and flavor.

Let’s look at how GENYOUth was launched in 2010.

At the Nov. 27, 2018 gala in New York City, NFL Commissioner Roger Goodell stated that GENYOUth was the concept of Dairy Management Inc (DMI) CEO Tom Gallagher. Gallagher today serves as chairman of the GENYOUth board.

In a YouTube video of Goodell’s remarks — before handing the coveted 2018 Vanguard Award to PepsiCo CEO Albert Carey — Goodell stated that Gallagher came to him with the idea for GENYOUth 10 years ago, which was then “founded” in 2010 as a partnership between the National Dairy Council (NDC) and the National Football League (NFL).

In fact, in its 2014 Progress Report, GENYOUth’s beginning is described as making “cultural shifts” in school nutrition and exercise, stating further that, “Through signing a six-way Memorandum of Understanding (MOU) between the National Dairy Council, the National Football League, and the U.S. Department of Agriculture, Education, and Health and Human Services, we have created a productive synergy that has made the sky the limit for GENYOUth.”

According to a report at its website, genyouthnow.org, the foundation seeks to “convene leaders in a movement to empower America’s youth to create a healthier future.”

The 2018 GENYOUth Gala in New York City was billed as “honoring America’s everyday superheroes” and the Vanguard Award, as mentioned, went to PepsiCo.

But let’s go back to the second gala on Dec. 7, 2017 aboard the Intrepid in New York City. Former U.S. Secretary of Agriculture Tom Vilsack — who now serves as CEO of dairy checkoff-funded U.S. Dairy Export Council (USDEC) — was presented with the Vanguard Award that year.

The GENYOUth website cited “Vilsack’s accomplishments for dairy farmers” under President Obama — for having “legislated to improve the health of America’s kids.”

More specifically, the Vilsack accolades stated that he partnered with First Lady Michelle Obama on her “Let’s Move!” initiative — “alongside GENYOUth to improve the health of America’s children.”

These words show the partnership the NDC / DMI has had with the Obama / Vilsack administration on shared goals of promoting exercise and low-fat / high carb diets for children and youth.

According to the former GENYOUth foundation website before it was revamped to genyouthnow.org, the Vanguard Award presentation to Vilsack was described in January 2018 as follows:

“Sec. Vilsack helped pass and implement the Healthy, Hunger-Free Kids Act to help combat child hunger and obesity by making the most significant improvements to U.S. school meals in 30 years.”

What was included in these “significant improvements” in 2010?

For starters, America’s schools were forced to offer only fat-free flavored milk and only 1% or fat-free white milk, while the screws were tightened on the requirement that less than 10% of a school meal’s calories could come from saturated fat and by reducing the total number of calories in a meal served to children at school, while at the same time putting both program and promotion emphasis on plant-based meals containing scant lean protein.

This means that not only are dairy producers prohibited from putting their best and most nutritious foot forward with future milk drinkers at school, the schools are forced to serve butter substitutes and imitation cheese or cheeses that are diluted with starch to decrease the amount of calories the students receive from fat).

During the Pennsylvania Dairy Summit in February 2018, keynote speaker Nina Teicholz, author of The Big Fat Surprise — without realizing the significance of her statement — put these USDA / GENYOUth ideas to shame. She stated:

“The fat we eat is not the fat we get. The idea that 60 minutes of exercise can make up for a bad diet is disingenuous. You can’t exercise your way out of a bad diet.”

And Teicholz backed up her statement with facts, studies and charts.

Her 2014 book details her 10-years investigation, revealing the lack of sound science to support low-fat diets. Not only are new studies bearing this out, old studies were found to have been “buried” by the National Institute of Health (NIH) and American Heart Association, because they did not support the fat-heart hypothesis of Ancel Keys.

GENYOUth and FUTP60 not only dutifully “followed” these government guidelines but in reality worked alongside the Obama administration to develop them and further the reach of this low-fat dogma.

The implementation of those school milk rules have cost dairy farmers plenty in lost milk sales. Losses so steep that they drove the gradual declines in fluid milk consumption (see Fluid Milk Timeline chart below) plunging downward like a rock from 2010 through 2017 (most recent full-year figures)

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Timelines don’t lie. As we look at this fluid milk timeline, we can see the layered effects of government dietary policy, USDA requirements for fat-free milk (2010), that move occurring alongside the creation of GENYOUth (2010) and some reversal in whole milk trends moving higher after Nina Teicholz’s book Big Fat Surprise made the cover of Time magazine. Meanwhile, the past decade has also been one of FDA non-enforcement of milk’s standard of identity, allowing plant-based alternatives to take hold and proliferate. 

Bob Gray for the Northeast Association of Farm Cooperatives addressed these losses on a dairy policy forum panel in Washington exactly one year ago on January 8, 2018. Gray said: “For the last six years (2010 through 2016 data), we have not been able to sell 1% milk in the schools.”

He noted that in just the four years from 2012 to 2015, dairy producers had “lost 288 million half pints of sales to schoolchildren because of this move, alone.” And those losses continued through 2016 and 2017 and into 2018, despite the small move by the Trump administration to allow 1% flavored milk back into schools.

This is an uphill battle to turn around — what with all the fat-free and low-fat promotion and the fact that schools are already aligned with processors that prefer to keep the fat-free pipeline going.

In addition to GENYOUth honoring Secretary Vilsack with the 2017 Vanguard Award, the National Dairy Board provided him a checkoff-funded salaried position as CEO of USDEC, where his rallying cry has been to get export sales to 20% of expanding total milk production while Class I sales as a percentage of total milk production declined to below 20% by the end of 2017.

Remember, experts at various dairy market forums throughout 2018 have made the point that exports do not raise farm-level milk prices because they are “commodity clearing markets.”

But maybe that is the point.

If fluid milk consumption erodes as a percentage of milk production, the cost of milk to processors is reduced for the many other products competing globally for export sales to increase. Meanwhile, a pipeline for fat-free milk sales keeps the cost of milkfat for other products from accelerating in the farm milk check.

The highest-value class under the Federal Order pricing scheme is the shrinking piece of an expanding commodity-dairy-production-for-export pie.

Meanwhile, the past decade has been one of FDA non-enforcement of milk’s standard of identity, allowing plant-based alternatives to take hold and proliferate.

One can argue that the National Dairy Council — whether simply following USDA’s lead or by working alongside USDA to lead — has played right into the hands of GENYOUth ‘friend’ PepsiCo / Quaker.

Remember, Quaker was a company that DMI specifically partnered with a few years back, but the milk part of the Quaker Oatmeal promotion never really materialized, just like we don’t see the milk part promoted in any of the NFL’s Fuel Up to Play 60 spots. But the NFL is joined at the hip to PepsiCo with side-by-side logos during televised games.

Now, just six weeks after receiving the 2018 Vanguard award from GENYOUth, PepsiCo is launching its own Quaker Oat beverage.

In fact, PepsiCo CEO Albert Carey had the audacity to do a brief sales-pitch for what he called “our new oat milk” in his remarks after NFL commissioner Goodell handed him the highest GENYOUth award on behalf of the NFL and the National Dairy Council.

We’ll dig into that in future parts of this investigative series.

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How do we unwind a trend that demonizes and suppresses a food group?

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A dairy panel with Mike Eby, Nina Teicholz (center), Lorraine Lewandrowski and John King (not pictured) was eye-opening to food-interested people at the 25th NESAWG conference in Philadelphia. Minds were opened as food policy influencers report weeks later some are reading Teicholz’s book The Big Fat Surprise, and it is changing their thinkingAllied Milk Producers helped sponsor this panel. Stay tuned. 

JUNK NUTRITION SCIENCE STILL RULES DIETARY GUIDELINES

25th NESAWG brings dairy to table in Philadelphia 

By Sherry Bunting, Farmshine, December 14, 2018

PHILADELPHIA, Pa. — Justice, power, influence… Balance. How do people unwind a trend that demonizes and suppresses a food group?

How do Americans have faith in an increasingly globalized food system that gives them choices, but behind the scenes, makes choices for them?

How do urban and rural people connect?

These questions and more were addressed as hundreds of food-interested people from all backgrounds and walks of life gathered for two days in center-city Philadelphia recently for the 25th Northeast Sustainable Agriculture Working Group (NESAWG) conference.

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Lorraine Lewandrowski (left), a central New York dairy farmer and attorney, talks with Niaz Dorry of NFFC. Dorry spoke on the opening panel about her 67,000-mile tour of rural America, urging others to “meet the farmers where they are.” Lewandrowski spoke about the ecology of rainfed grasslands in the Northeast and the struggle of family dairy farms throughout this landscape.

For Niaz Dorry of the National Family Farm Coalition (NFFC), the answer is simple: “Get out into the countryside and meet the farmers — where they are,” she said, during the opening panel of the conference as she talked of her recently completed America the Bountiful tour, driving over 67,000 miles of countryside — coast to coast.

Dorry also touched on the dairy crisis. “Go and experience their grief with them. Be with them at milking on Tuesday and see them sell a portion of their cows on Wednesday — just to make payroll.”

Pennsylvania Secretary of Agriculture, Russell Redding echoed this theme during the lunch address as he said agriculture is “zipcode-neutral,” that we need to forge “a more perfect union in our food system” but that the future lies in “differentiating” agriculture here.

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“We see our future — and our long-term investments in Pennsylvania — driven by differentiation…” said Pennsylvania Ag Secretary Russ Redding.

“It’s nice to be with folks who understand the power of food to change lives,” said Redding as he mentioned rooftop gardens, urban brownfields and Pennsylvania’s rank as number two in the nation for organic sales.

“We see our future — and our long-term investments in Pennsylvania — driven by differentiation, by being able to grow and produce and market organic agriculture,” said Sec. Redding.

With the NESAWG goal to “cultivate a transformative food system,” panels and breakouts covered topics from building networks and insuring equity among sectors to understanding urban food trends and ways to position Northeast agriculture within the power grid that ordains the direction of mainstream food production, processing and distribution today.

A breakout session on building “farm-to-school” hubs, for example, gave attendees insight for getting more fresh, local foods into school meals. Presenters talked about obstacles, and how they are navigated, about martialing available resources, identifying networks, working in collaboration with others, piloting ideas and growing them. Farm-to-School began in 2007, and it is growing.

Another breakout brought a panel of dairy producers to share with urban neighbors the crisis on Northeast dairy farms. The panel featured the work of dairy producers Jonathan and Claudia Haar of West Edmeston, New York, who spoke about consolidation that has been underway for decades in dairy.

But it was an afternoon panel — Milk Economies, Ecology and Diet — that put dairy and livestock producers squarely in the realm of hope for a re-wind.

Keynoting this panel was Nina Teicholz, author of The Big Fat Surprise and founder of The Nutrition Coalition. She covered the history of current government Dietary Guidelines and how rigorous studies have been ignored for decades because they don’t “fit” the narrative on saturated fats and cholesterol.

She was joined by dairy farmer and attorney Lorraine Lewandrowski of Herkimer County, New York, who spoke on dairy ecology and how the rainfed grasslands and croplands of Northeast dairy farms are a haven to wildlife, especially important species of birds and butterflies and pollinators.

They were joined by Mike Eby and John King of Lancaster County, Pennsylvania, representing National Dairy Producers Organization and Allied Milk Producers. The two men spoke on the dairy economy and what is happening on family dairy farms, struggling to remain viable.

“The land is most important to us,” said Lewandrowski about her deep love of Honey Hill, where her family has farmed for four generations. While, she is an attorney in town with farmers among her clients, she also helps her brother with the farm and her sister with her large animal veterinary practice.

Lewandrowski is known as @NYFarmer to her over 26,000 followers on Twitter — generating over 75,000 interactions from nearly a quarter-million tweets in the past 10 years!

She described a reverence for the land and its wildlife — cohabitating with a rich agricultural heritage and sense of rural community that exists within an afternoon’s drive of New York City.

“We have land that is rich in water,” she said with a nod to a dairy industry consolidating into regions that rely on irrigation.

“Our lands are rainfed: 21 million gallons of water run through our farm with an inch of rainfall,” she said. “Our farms are diverse across this landscape. But our farmers are going out of business in this economy. So many of these farms are then turned into urban sprawl. What will become of the people, the land and its wildlife?”

Lewandrowski talked about identifying bird species on their farm, of the crops and pasture in dairy operations, and the economic hardships she sees firsthand. She shared her vision of Northeast rural lands and what they bring to urban tables and communities.

Introducing Teicholz to an audience primarily of urban people, Lewandrowski shared how dairy farmers feel — working hard to produce healthy food, and then contending with poor prices driven by regulations that suppress its value.

“I didn’t know why our food is not considered good and healthy. Nina’s book gave me hope,” she said. “We are fighting for our land, and yet the vegans are so mean. When our farmers go out of business, they cheer on social media. They cheer when our families lose everything. But the land and wildlife lose also, and the vegans cheer.”

Teicholz traced the history of her 10-year investigation that led to The Big Fat Surprise: Why Butter, Meat, and Cheese Belong in a Healthy Diet. It started with a newspaper assignment on dietary fat.

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Nina Teicholz explains the revelations of a decade of investigation leading to The Big Fat Surprise. In the 5 years since publishing, farmers seek her out to thank her. She says she never realized how it must feel to be a dairy or meat producer — producing a healthy product while being told it is not healthy and seeing your livelihood pushed down by faulty dietary controls.

“Before I knew it, I had taken this huge deep-dive into fats and realized we have gotten it all completely wrong,” said Teicholz, a former vegetarian for 25 years before her research.

“I’m here to speak today because I found Lorraine’s twitter account and fell in love with her photos and stories from the dairy farm,” said Teicholz. In the nearly five years since her book was published, awareness of ignored science has been raised.

A California native, living in New York City, Teicholz described herself as an urban person and how surprised she was to hear the stories from farmers about how her book and her work gives them hope.

“It breaks my heart to now realize that — after all this time — the dairy farmers and meat producers have been led to feel that there is something wrong with the food they are producing, and to see how vegans go after these farmers, and now after me too,” Teicholz related.

“How did we come to believe these things that led to the decline in foods like whole milk, and have pushed down the producer?” Teicholz traced the history of dietary caps to the theory of one researcher — Ancel Keys from the University of Minnesota.

“Concern about heart disease in the 1960s led to many theories. The diet-heart hypothesis of Ancel Keys was just one theory, but he was unshakably confident in his own beliefs, and he was considered arrogant, even by his friends,” said Tiecholz.

“When the American Heart Association nutrition committee first supported Keys’ recommendations — even though the scientific evidence was very weak — that was the little acorn that grew into the giant oak, and it’s why we are where we are today,” she explained.

Methodically, Teicholz took her audience through the science that was used to support Keys’ theory, as well as the many more rigorous studies that were buried for decades.

In fact, some of the very research by the National Institute of Health (NIH) that had set out to prove causation for Keys’ theory was buried in the NIH basement because “the results were so disappointing to that theory.”

The studies that did not validate Keys’ theory — that fat in the diet is the cause of heart disease, obesity and other diseases — were suppressed, along with the studies that outright refuted his theory. A steady drumbeat of science — both new and exposed from those earlier times — shows a reverse association and causation.

48329399_2290819234570553_8398919649542012928_n.pngIn fact, since the Dietary Guidelines capped saturated fat in the 1980s — becoming progressively more restrictive in requiring lowfat / high carb diets — the data show the association, that Americans have become more obese, with higher rates of diabetes and heart disease.

“It feels like the battle is endless,” John King said as he spoke of the real struggle on dairy farms and of selling his dairy herd in 2015. “But it is rewarding and encouraging to see what people are doing to expose the truth now.”

King posed the question: “Do urban communities really care about rural communities? If not, then we are done. Our food will come from somewhere else and the system will be globalized.

“As farmers, we care about what we produce, and we care about our animals,” he said. “What happens to us on our farms trickles down to the urban areas. It’s an uphill battle to try to go against the status quo, and we need urban communities to care if we are going to be successful. It comes down to whether urban and rural care about each other. Do we care about our neighbors?”

Teicholz sees the U.S. being in the midst of a paradigm shift. However, it is taking time for the Dietary Guidelines Advisory Committee to change and open up to the science. She noted that in the 2015-2020 guidelines, the caps were removed for cholesterol, but they were kept in place for saturated fat.

“The cholesterol we consume has nothing to do with blood cholesterol,” said Teicholz. “The body produces cholesterol, and if we eat fat, our body makes less of it. It is the science that remains buried that needs to continue to surface. People need to know that the fat you eat is not the fat you get.”

She cited studies showing the healthfulness of full-fat dairy, that drinking whole milk and consuming the healthy fats in butter, beef, bacon and cheese are the fastest ways to increase the HDL ‘good’ cholesterol in the bloodstream.

It is the saturated fat caps in the current guidelines that are the reason whole milk, real butter, beef, and 100% real cheese are not served in schools today, said Teicholz. She showed attendees how these recommendations drive the food supply.

“The recommendations are allowing children to have whole milk only for the first two years of life, after that, at age one or two, children on skim milk,” she said. “The recommendations drive what we eat whether we realize it or not.”

She showed how the current flawed Dietary Guidelines drive the diets of the military, school children, daycare centers, WIC programs, hospitals, prisons, retirement villages. And these recommendations are downloaded by foodservice and healthcare: physicians, dieticians, nutrition services, foodservice menu guides. They are driving how dairy and meat products are presented in restaurants, fast food chains and other menus of choice. They are driving the current FDA nutrition innovation strategy that is working on a symbol for “healthy” and looking at modernizing standards of identity to accomplish these nutritional goals that focus on lowfat / high carb diets.

“Meanwhile, it is the unsaturated fats, the new products in the food supply, that are negatively affecting us and those are all there… in the USDA feeding programs,” Teicholz pointed out.

Others in the panel discussion pointed to an anti-animal view, that cattle are bad for the planet in terms of climate change. These views perpetuate the current dietary guidelines. In fact, in 2015, the Dietary Guidelines Advisory Committee attempted to introduce “sustainability” guidelines on what they deemed “healthy” for the planet into these guidelines, officially.

This is the ecology side that Lewandrowski addressed, showing urban food influencers how the concept of sustainability is being overtaken and systemized and how Northeast dairy farmers have a great story to tell that is being ignored, drowned-out.

“We have to think about how the shifts are occurring in the food system and manage those shifts. We can work together and make change happen,” said Mike Eby, articulating the message of National Dairy Producers Organization (NDPO), seeking to work with the system to manage farmers’ interests.

Allied Milk Producers helped sponsor this dairy panel, and Eby said that whether it is milk promotion through Allied, membership in NDPO, or supporting the buying and donating of dairy products through Dairy Pricing Association (DPA), it is important for people to participate.

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Mike Eby and John King brought Allied Milk Producers materials — and plenty of milk — to the NESAWG conference in Philadelphia. Amos Zimmerman also had a booth for Dairy Pricing Association.

He gave examples of how Allied and DPA — funded by farmers — are reaching out to consumers, schools, urban communities with donations of product and a positive message.

“We need more people to get involved to fix these issues, and to create a system that supports its producers and stabilizes prices,” said Eby.

“We need to reach out and work together as urban and rural communities,” added Lewandrowski.

 

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Hundreds of food-interested people from all backgrounds and walks of life attended the 25th Northeast Sustainable Agriculture Working Group conference in Philadelphia, where networking from urban to rural looked at regional solutions.

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What will become of, us?

sunsetbarn.jpgGovernment’s cozy relationship with dairy lobby is problem no. 1

By Sherry Bunting, reprinted from Farmshine, October 19, 2018

These are tough times. The strain of a fourth year of flat-lined milk prices is wearing thin on dairy farmers and those who serve them.

And the folks inside the Beltway don’t get it.

Wait, maybe they do.

The Farm Bill has yet to be passed, the mid-term elections are over… and the question continues to be asked: What can be done about the fact that family dairy farms are dropping like flies?

This question has been asked and answered for the better part of three years and the whole decade before that… and still we find ourselves repeating the same words falling on the same deaf ears, pleasant nods, and ‘sincere’ handshakes.

Where does Washington go for the answers? The dairy lobby. In fact, members of Congress will say that nothing gets done without getting National Milk Producers Federation on board.

What’s the deal for the future? A better ‘welfare’ program for small farms to window-dress the rapid and deliberate consolidation that is running rough-shod over their markets and using the Federal Order and other regulated pricing mechanisms to do it.

For years, a decade or more, grassroots dairy farmers have told their legislators to please work on repairing the damage government has already done to dairy farming.

They’ve pleaded with those inside the Beltway to heed the truth on the decades of flawed dietary guidelines and to right the wrongs in our nation’s school lunch program and other institutional feeding programs that are forced to follow these flawed guidelines.

But alas, instead of real change, we get more of the same, while the dairy lobby cheers and applauds over a tiny change allowing schools to serve 1% lowfat flavored milk instead of the prior Obama-era mandate of fat-free.

Meanwhile, nothing changes for regular milk in schools. It’s been fat-free and 1% for a decade now, and we have lost a generation of milk drinkers and stand to lose even more, and all the while our school kids fight increased obesity and diabetes rates, and we wonder, why?

Heck, you can’t even sell whole milk as a fundraiser during school hours, and you can’t give it away to schoolchildren during school hours due to these dietary rules that –according to those who have done a decade of scientific investigation of the research –show are actually not healthy rules for our children in the first place.

Plus, we have the FDA, having looked the other way for more than 10 years, now talking about milk’s standard of identity within a greater framework of “modernizing” standards of identity to “accomplish nutritional goals” — goals that are guided by flawed government dietary guidelines.

Instead of acknowledging the past wrong and immediately setting it right, the FDA adds comment period after comment period to try to read the minds of consumers. They want to know if consumers understand what they are buying when they buy fake milk.

The short answer? survey after survey shows that an overwhelming majority of consumers are, in fact, confused about the nutritional differences between real milk and the imposters — some consumers even believe there is milk in the not-milk ‘milk’.

Meanwhile, more time passes. Farmers are asked to wait. Be patient, while more damage is done by counterfeit claims that steal market share from dairy milk’s rightful place.

And then there’s the regulated milk pricing. What are the odds that any member of Congress will heed the past 10 years of requests for a national hearing now that California has enthusiastically joined the Federal Orders? That was the death nell of more of the same.

“It’s a free market,” say the legislators, regulators and market pundits.

“It’s a global market,” they add further.

No folks. It is a regulated market, and believe me when I tell you, the USDA and the major national footprint cooperatives operate this regulated market in lockstep.

Processors can’t access the administrative hearing process, unless they are cooperative-owned processors.

Farmers can’t access the administrative hearing process, except through their cooperatives.

Ditto on the above when it comes to voting. Bloc voting on behalf of farmers by their cooperative leadership seals every deal.

At a meeting a few months ago in the Southeast with USDA administrators that was intended to talk about multiple component pricing, farmers brought forward their grievances about bloc voting and their concerns about how milk is qualified on their Orders to share in their pool dollars.

What was USDA’s official response? The same response we hear over and over from legislators. “You vote for your co-op boards and they vote for Federal Orders.”

The Federal Orders were implemented in the 1930’s to keep milk available to consumers, to keep producers from being run-over. Today, these Orders are used to move milk from expanding consolidation areas to regions that have small and mid-sized family and multi-generational dairy farms located near consumer populations and competitive markets.

This is not a size thing. This is not small vs. big thing. This is structural change thing that is happening in the dairy industry at an increasingly rapid rate while the lifeblood is sucked right out of our culture of dairy farming.

troxel-sale-2The storm is brewing. Since the beginning of this year, the financial experts have told us that one-third of producers are selling out or contemplating an exit from dairy, that another one-third are not sure where they even stand, and that another one-third are moving forward with plans for expansion within consolidating industry structures.

The thought occurs to me: When the other two-thirds of producers are gone, what will become of that one-third that is still moving forward expanding, undeterred? What will become of the fabric from which their progress emerged? What will become of the next generation with hands-on experience, passion and love of dairy? Who will be raised on a dairy farm in the future? What contributions will be lost when dairy becomes only a business and no longer a business that is also a lifestyle? Who will be the support businesses? How will our communities change? Will all of our dairies in the future be academically run? What will become of our cow sense, our deep roots, our sense of community?

What will become of, us?

GL 4736For years we have heard “there’s a place for every size dairy in this industry.” That phrase is how we get small and mid-sized farms to advocate with consumers about modern farming so they will accept a more consolidated dairy farming picture.

Now that we are reaching this point, will we hear the large consolidating integrators say the same in reverse? Will they slow down, push pause, and realize there IS a place for the diversity of farms that make this industry the shining star it is and could be?

While at World Dairy Expo in Madison, Wisconsin in October, the strain of now a fourth year of low prices was evident. Attendance “felt” lower even if the official numbers don’t totally reflect it.

Show entries were down. Traffic among trade show exhibitors was interesting and steady, but ‘off’ and ‘different.’

Dairy farmers are struggling. Large, small, and in between, these times are tough, and clear answers are elusive.

Dairy farmers remain paralyzed by three things:

1) the inability to have an effect on their circumstances or seat at the decision table;

2) lack of understanding of an incredibly complex regulated market; and

3) the innate desire to trust the establishment that handles their milk because they are too busy milking, managing and caring for cows, not to mention the land, to handle the milk marketing themselves.

Just think about this for a moment. In the past four years, National Milk Producers Federation has created and implemented the F.A.R.M. program where someone can come in and put you on a list for a subjective heifer bedding evaluation, where more is being not asked, but demanded, while at the same time, the pay price from which to do more is declining.

The milk checkoff programs continue to focus on partnerships. All kinds of efforts emerge to give away milk and dairy, and meanwhile supermarket wars by large integrating retailers push milk further into a commodity corner from which all imposters can brand their ‘more than’ and ‘less than’ marketing claims.

What we learned at some of the seminars at World Dairy Expo is that nothing will change in the milk pricing system, that it’s a free market, a global market, and that the best Congress can do is improve the margin protection program and other insurance options so farmers have the tools to deal with it.

I’m here to tell you that as long as this remains true, no farmer should be ashamed to use these tools even if it means receiving taxpayer dollars because it is the government’s actions and inaction over a decade or more that have created the problems in milk pricing and marketing today, and furthermore, the government shows no sign of wanting to let go of its stranglehold on dietary guidelines, how it enforces dairy’s standard of identity in fraudulent labeling, nor how it conspires with the dairy lobby — made up of the nation’s largest cooperatives — to regulate pricing in a way that further consolidates the dairy industry.

And by the way, all of the rhetoric on trade and NAFTA and Canada’s supply management system and Class 7 pricing has been nothing more than a smokescreen.

wGDC18-Day1-56Trade is important, but again, we have reached a point where 2018 is seeing the demise of dairy farms at rapid rates while exports continue to set new records. As of Oct. 5, 2018, U.S. dairy exports for the first 8 months of the year (Jan-Aug) accounted for a record-setting 16.6% of milk production on a solids basis. That’s the largest ever percentage of the largest ever milk production total – more of the more – in the history of the U.S. dairy industry’s recordkeeping.

In fact, traders will be the first to tell you that “more exports” don’t translate into “better farm milk prices” because the export markets are largely commodity clearing markets and they are fueling expansion of commodity processing in areas of the U.S. where it is easiest to export to Asia and Mexico. A global supply-chain is in the works.

The exports, in fact, are diluting the Federal Order pricing at the same rapid rate as declines in consumer fluid milk consumption, putting severe pressure on eastern markets in particular.

Meanwhile, the eastern milk markets are extremely tight on milk. This information is sourced to cooperative managers and the independent USDA Dairy Market News. Plants are seeking milk and not receiving it. Trucker shortages are complicating the problem. State regulated pricing mechanisms, such as in Pennsylvania, still interfere, making milk cheaper to bring in than to use what is here. In some Federal Orders to the south, this is also the case because of how their pools are administrated.

We are seeing the vicious circle of self-fulfilling prophecies. Producers who want to operate 50 cow, 100 cow, 300 cow, 500 cow, 1000 cow, 1500 cow dairy farms in the eastern U.S. within a day’s drive of the largest population are in jeopardy. They have lost their location advantage but continue to deal with the disadvantages. As milk tightens they are not seeing their premiums return, instead some farmers report getting docked by their co-ops for not making enough milk, or they are socked with incredible hauling rates because their milk was hauled out while other milk was hauled in.

What can Congress do? Hold that national hearing on milk pricing. Give farmers a seat at the table apart from the company-store. Learn what is happening. See government’s role in it.

Dear Congress, if you really want to know what to do, look in the mirror.

Before it’s too late, please right the fundamental wrongs government has done to our dairy consumers and dairy farmers as it controls what fat level of milk kids are permitted to drink at school, how milk is priced, how milk is marketed and how milk is allowed to be advertised and promoted with farmers’ own money – while at the same time still turning a blind eye and deaf ear to loss-leading supermarket wars that operate off the backs of farmers and the processing industry’s pillaging of milk’s market share with nondairy imposters.

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ReplyForward

Comment period for milk, dairy identity ends 8/27. Part 2 of 7/26 hearing right here

iStock-544807136.jpgBy Sherry Bunting, from Farmshine, August 17, 2018

WASHINGTON, D.C. – There are 10 days remaining for public comment on FDA standards of identity for milk and nearly 80 other dairy products, along with the other aspects at stake as FDA launched its Nutrition Innovation Strategy to determine – and stamp – healthy choices for consumers while taking steps to “modernize” standards of identity to “achieve nutritional goals.”

The daylong FDA hearing on July 26 was one of several relating to these issues on the FDA docket, and as previously reported in Farmshine, dairy has taken center stage for several reasons.

First, Scott Gottlieb, head of the FDA, responded to calls for FDA to take a closer look at the dairy industry standards of identity, especially for milk. He opened the hearing saying that the agency must first determine “how consumers understand and use the term ‘milk’ to know if the inherent differences between these products is well understood by consumers so we can understand how consumers are being misled.”

The public comments being received by FDA through August 27, are the first step in its multi-faceted approach.

Individual comments on any of these converging standards of identity issues and the Nutrition Innovation Strategy can be sent to FDA prior to the Aug. 27, 2018 deadline at the docket portal here.

Or, send to: Dockets Management Staff (HFA–305), Food and Drug Administration, 5630 Fishers Lane, Rm. 1061, Rockville, MD 20857. 

The second aspect of this brief comment period is to discuss the standards of identity more broadly.

“We want to hear about changes in science to review and update,” said Gottlieb. “We are hearing the standards of identity can cause the food industry to avoid reformulations that would reduce fat and calories. We want to gather this input and encourage out-of-the-box thinking with the bottom line helping consumers to identify healthier options.”

We covered some of the testimony at FDA’s July 26 listening session in Part One in Farmshine, Aug. 10, 2018.

Here, in Part Two, published in Farmshine August 17, 2018, are more of the elements from that hearing that are so important to know and understand…

Of particular interest on dairy product standards of identity were the hearing comments by Cary Frye, senior vice president of regulatory affairs for the International Dairy Foods Association (IDFA). She commended Commissioner Gottlieb for undertaking the Nutrition Innovation Strategy “to improve nutrition and health.”

While absolutely silent on enforcement of milk’s standard of identity, despite representing the nation’s milk and dairy food processors, Frye said, “the key area we are working on is to modernize the standards of identity for dairy products, which make up more than one-third of the 280 standards of identity currently on the FDA books.”

She said these standards “are outdated and stand in the way of innovations and novel processes. Current systems are not working and definitely need to be reformed.”

Frye noted that the cheese standards have been unchanged while ultrafiltered milk processes have been around for 20 years. “Clearly a new approach is needed for processes like this to be used to create new and healthful products.”

She said “processing milk by filtration to concentrate proteins and remove lactose is embraced around the world, but these new processes are not permitted in our dairy products with the current standards.”

Frye did, however, thank the FDA for what she described as FDA’s “recent guidance allowing ultrafiltered milk as an ingredient for cheeses.”

“But the agency needs to go further and make dairy a top priority for modernized standards of identity,” said Frye on behalf of IDFA. “We must incentify innovation. We can’t make these investments if we must petition for standards that take decades to complete.”

Along with standards, FDA wants to modernize label claims as a key element of the nutrition innovation strategy, to give consumers “quick signals” with important information on the nutritional benefits of food choices.

A key question FDA is looking at is: What claims best stimulate innovation to create products that are better choices?

Speakers at the hearing identified food trends, saying consumers are committed to a more balanced approach between nutrition and function, but also the idea of food, that it is part of how they experience life, with taste becoming more important to consumers than nutritional profile as they move away from “lowfat” foods.

(Unfortunately, this FDA strategy has not yet acknowledged there are health-related and nutritional reasons for consumers to move away from “lowfat” dogma of the past 30 to 40 years. My comment to the FDA docket will include sending by mail, a copy of The Big Fat Surprise, by Nina Teicholz, who will join me in sending copies of this book to FDA?)

As in many of these discussions, the generational shifts in food trends and choices are the most noticeable. Hearing presenters noted that millennials are pursuing “clean eating and natural foods” as more important than a nutrition-based label.

With that in mind, upholding and enforcing the current standards of identity for milk and dairy products becomes important since it is simple compared with concocted imitation formulations with long lists of ingredients unable to provide all of the nutrition milk has – naturally.

Hearing presenters also acknowledged that the declines in consumption of meat and dairy over the past 40 years have just begun to “shift back the other way.” People are returning to the fresh perimeter of the grocery store.

(Again, no mystery here, FDA needs to read the book: The Big Fat Surprise)

With millennial food choices driven by a so-called “return to purity,” my thoughts as I listened to the July 26 FDA Nutrition Innovation Strategy hearing is this: Will FDA move incrementally toward giving consumers what they want, while slipping into that desired food the science and innovation the FDA and food industry believe consumers need… in order to “get” the FDA ‘healthy choice’ stamp – however that is ultimately defined in this multi-year strategy and however it is ultimately designed for packaging?

These are big things to watch and participate in.

This is not to say that some new standards aren’t needed. Rob Post for Chobani, testified that they produce a nutrient dense, healthy, strained Greek yogurt, but because no standard of identity exists for this type of yogurt, they are challenged to have standardized nutrition profiles “that account for the 52% protein content in Greek yogurt” when used in institutional feeding programs like the National School Lunch Program.

“Today’s consumers have evolving demands and a new set of food values,” said Post. “Health is important, but so are other values and drivers.”

Others noted that the current standards of identity “do not allow lower salt content for cheese.”

This could be an issue when it comes to nutritional cheese getting a ‘healthy choice’ FDA stamp in the future, if such stamps are based on what are now questionable low-salt directives for healthy eating.

“Standards are important because they assure the consistency of the product, its authenticity and nutrition,” said Post.

Laura MacCleery, Policy Director, Center for Science in the Public Interest testified that, “Americans overconsume saturated fat.” They are among the contingent of wanting to work on labeling to steer consumers away from saturated fat.

Meanwhile, the American Heart Association testified to FDA that they want the standards of identity “modernized to improve the nutritional value of food by reducing both sodium and saturated fat.”

On the flipside, members of the dairy processing industry said they are looking for standards to be modernized to abolish the milk fat minimums and allow lower sodium on natural cheeses that currently have rigid standards of identity. Dairy processors testified that this is necessary to conform to the nutritional focal points of this discussion – salt and fat – that are still based on current dietary guidelines.

Will FDA grant these wishes and will we see lowfat and low salt cheeses introduced as “the real thing” because the standard has changed based on a dietary guideline many in the scientific community are already saying is a flawed guideline?

You can see the intertwined dilemma this FDA Nutrition Innovation Strategy could spawn.

Taste is king, according to the food processors speaking about low salt claims. They said they go ahead and formulate low salt varieties, they just are not always advertising it on the packaging space.

Will modernization of standards of identity low-salt and low-fat our food – our cheese for example — without our knowing it or being able to choose? Do we care if that happens as long as it tastes good? And how is that happening? With milk protein concentrates, given FDA’s already loosened grip on allowable ingredients in cheese standards of identity?

A representative for Great Lakes Cheese spoke up to say that, “Consumer transparency around label claims and that presents a huge consumer perception issue. We are interested in experimenting to reduce sodium in cheeses, but without having to put a flag saying so on our product.”

Without a change in standards, a low salt or low fat cheese would have to be labeled that way. If the fat and salt standards are abolished, no ‘flag’ is needed and consumers won’t know the fat or salt is lowered – it just may taste different.

One question asked was “If our goal is to impact consumer behavior, how do we empower consumers to look for better choices by looking to the nutrition facts instead of making changes to do it for them (with modernized standards and healthy-choice stamps)?”

Part of this process is FDA’s work to “update” the definition of “healthy” as a “voluntary” claim. What kind of symbol should be used, should it be by food group.

“What’s healthy and not healthy shifts over time, and it’s not the same for everyone. If you’re putting a stamp on something today, you may have to take it off at some time down the road,” said one hearing participant.

Dieticians were on the side of “one size doesn’t fit all” when it comes to using FDA-sanctioned ‘healthy’ stamps or symbols on food labels. They preferred to see a focus on foods and food patterns more than specific nutrients.

In fact, one anonymous dietician has already commented on the public document online to say they have spent 30 years with government food programs and this is his or her observation over those 30 years: “We have done a great disservice to the public in trying to get people to eat 6 to 12 servings of carbohydrates per day while subsisting on a lowfat diet.”

A participant from the Edge dairy farmer cooperative of 800 members in the Midwest (formerly Dairy Business Association Cooperative based in Wisconsin) said that, “Accurate labeling is the first step in FDA’s enforcement of existing standards for milk, cheese, yogurt. High nutrition and taste have come to be expected,” he said.

“Inaccurate labeling is not fair to farmers and their investment or to customers who may have been misled. We’re encouraged by FDA’s announcement and we encourage innovation in the dairy case to keep up with changing wants and needs with options for healthy products, but most people under-consume dairy products. We must have the flexibility to make what competes and to label innovative foods made with milk.”

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‘FDA may have forgotten the standard for milk, but we haven’t’ – Part One

Dairy epicenter of broader FDA strategy

 Public comments due August 27

By Sherry Bunting, from Farmshine August 10, 2018

WASHINGTON, D.C. — While the dairy industry is focused on multiple layers to the milk and dairy standards of identity — the FDA review of these standards, and their enforcement, is couched within the broader Comprehensive Multi-Year Nutrition Innovation Strategy launched recently by the Food and Drug Administration (FDA).

Labeling and education are aspects of the strategy, along with a new FDA definition of “healthy choice” to be identified “visually” on foods that meet criteria FDA is still defining.

But the key to the strategy, according to FDA, is to “modernize” standards of identity in order to achieve specific nutrition goals the agency believes will reduce chronic diseases – namely diabetes, obesity and heart disease.

Since 80 of the 280 foods with current standards of identity are dairy foods, and many of the remaining 200 are meat products, the FDA’s noted allegiance to the low-fat dogma of the current Dietary Guidelines does not bode well for how this may all turn out.

That’s why grassroots consumers and producers NEED to get involved.

Of particular concern in a July 26 FDA hearing are regulator use of terms such as “barrier to innovation” or “reformulations of foods using science” in discussing how modernized standards of identity can help the government attain an objective of getting consumers to eat in accordance with the ways it believes will lower chronic disease.

This, despite the fact that noted scientists in the health and nutrition fields and investigative science journalists, like Nina Teicholz, author of The Big Fat Surprise, continue to point out how flawed the science has been for current dietary guidelines,  and how these flawed guidelines have actually led to epidemic rates of obesity and diabetes while doing nothing to abate heart disease and morbidity.

Teicholz observed in submitted comments that, “There is no evidence that saturated fats cause obesity. Consumption of saturated fats have declined 17% since 1970, animal fats down by 29% in same period, while obesity rates are up, so explain how saturated fats can be the cause?”

Hearings on parts of the Nutrition Innovation Strategy have already taken place prior to FDA commissioner Scott Gottlieb’s now-famous statement that “Almonds don’t lactate.” This statement propelled milk and dairy into the epicenter of the standard of identity modernization process FDA already had in motion.

A daylong FDA hearing on July 26 kicked off the standard of identity portion of the Nutrition Innovation Strategy, and two weeks prior, the administration held a listening session specifically on the labeling and regulation of new cell-cultured protein technologies — funded by billionaire investors and conventional agriculture companies — seeking to gain standardized status as ‘animal-free’ versions of various meats and dairy proteins for inclusion in products — interchangeably without notice.

The July 26 session attracted a larger than expected attendance due to the national discussion on imitation milk products, and FDA moderator Kari Barrett indicated there was a “very large webcast audience participating.”

Commissioner Gottlieb kicked it off telling how FDA has been monitoring food innovation trends and sees these trends as providing an opportunity to empower individuals to use nutrition to reduce chronic disease.

He acknowledged a “deep personal interest” in the Nutrition Innovation Strategy as he believes nutrition innovation can help solve health issues, and he believes FDA can develop a policy framework to achieve it in their regulatory role.

(However as the daylong hearing progressed, it became obvious that the notable presenters and regulators on various panels are relying heavily on the current flawed Dietary Guidelines for Americans, which themselves are in need of “modernization” due to the revelations about the poor science behind them, particularly on saturated fat).

“We want to empower consumers with innovation and facilitate industry innovation for healthier foods … to remove barriers and leverage nutrition toward these goals,” said Gottlieb, calling it one of his “top priorities.”

He reminded participants that FDA regulates 80% of the food supply with a long history of informing that regulatory process via the Dietary Guidelines for Americans.

“We want to modernize our regulatory approaches to help consumers seek healthier options,” said Gottlieb. “The historic approach (of FDA) is to set barriers. But by modernizing our framework and approach and looking at consumer trends, the food industry can provide these healthier options with foods consumers are seeking.”

The new area of focus for the agency, according to Gottlieb, will be to see the food industry “compete on the nutritional attributes of their products” within a policy framework that allows innovative reformulation.

Gottlieb also mentioned “calls for FDA to take a closer look at dairy identity,” he said. “But first we must better understand how consumers understand and use the term milk and how they are being misled.”

Gottlieb acknowledged the “proliferation of beverages calling themselves milk” and said the FDA is being questioned about its enforcement of milk’s standard of identity.

“The challenge is that we can’t unilaterally change if we have been historically enforcing it a certain way,” he said.  “That’s what we are starting, a conversation. We are meeting with interested stakeholders and will post a definition later this summer or early fall with specific questions for feedback and then revisit our enforcement.”

The next steps after comments, feedback and proposed definitions for milk will be to provide the industry with guidance on labeling, and then compliance.

“In the meantime, we will take steps on labels where there is a high likelihood of consumers being misled in cases where public health is affected,” Gottlieb said.

In total, the FDA has 280 standards of identity on the books “created when our grandparents were younger than me,” he said. “We want to hear about the changes in science to review so that we can update these standards.”

He gave the example of standards of identity being modernized with industry and consumer input “to reduce fat and calories.”

He said that FDA wants “to gather input and encourage out-of-the-box thinking” so that the standards are not so rigid as to “cause the industry to avoid reformulations that would reduce fat and calories.

“We need diverse opinions,” said Gottlieb, “but the bottom line (of the Nutrition Innovation Strategy) is for consumers to identify healthier options.”

He said that, “Disparities in diet contribute to disparities in health… modernizing standards and label claims are a key element of our strategy to give consumers quick signals with important information on nutritional benefits and provide incentives for industry to innovate for foods with more healthful attributes.”

Expert panelists, like David Portalatin, vice president and food industry advisor, The NPD Group, testified about consumer trends: “Our data suggest that plant-based protein alternatives are increasing very rapidly, and a large percentage of these consumers are not vegan.”

“Protein is the number one thing consumers seem to want to add to their diets, and we’ve seen a proliferation of ways to add it, and consumers say ‘yes’ I’ll try that,’” said Portalatin about the renewed interest in high protein diets. “When we invest in new stuff, we buy it, we are not a meat-avoidance society.”

He noted that according to survey data, 84% of people reporting they are consuming plant-based alternatives while they are not vegan or vegetarian. “There are a lot of us trying these alternatives,” said Portalatin.

He also mentioned that the interest consumers have in purchasing “low-fat” foods is declining, that people want real food – as it is – and want to control their intake of fat by portion size.

FDA hearing graph

David Portalatin said that in addition to more protein and fewer concerns among consumers about fat, consumers aso want more calcium, iron, Vit. A and antioxidants. Milk contains all and is a big source all but iron, while beef is a big source of the iron. A recent study showed that milk and other dairy foods are “densely packed” with antioxidants delivered in a more soluble way via the protein and fat found naturally in milk —  the very fat that FDA and the food police want people to eat less of and the very protein that some experts at the hearing said consumers want more of, but are not deficient in. In other words, consumers are going one way with their diets (away from flawed guidelines that have led to chronic illness) while the government may use this nutrition strategy to shepherd consumers back into the flawed guidelines obedience flock they are just now breaking free of. Screenshot by Sherry Bunting during FDA hearing webcast 

Interestingly, the four areas consumers are trying to improve their diets are found in the combination of real milk and beef in the diet.

The American Heart Association had a representative during the open comment time telling FDA they “want the standards of identity to be modernized to improve the nutritional value of food by reducing sodium and saturated fat.” (More on this in a future part of this series).

While he noted that generational cohorts are the biggest drivers of change, the renewed interest in high protein diets is, in his opinion, not necessary since “American diets are certainly not deficient in protein,” in Portalatin’s opinion.

He and other panelists tended to lump this high protein diet preference with a return to higher fat in the diet. Not one panelist recognized the revelations about low-fat dogma of 40 years contributing to the very chronic diseases the FDA strategy seeks to prevent. Every indication from this hearing is that FDA will fall in line with the Dietary Guidelines Advisory Committee in continuing to tweak all kinds of rules and regulations to get Americans to eat less fat — unconsciously — through modernized standards and reformulated foods.

The Good Food Institute — an organization representing plant-based and cell-culture imitation meat and dairy products — had legal representatives testifying on July 26 that, “FDA’s practice for the last decade or more in its guidance for ‘milk’ is that we could use the term ‘milk’ with appropriate modifiers, like almondmilk. The same has been true of butter, such as cashewbutter.”

The Good Food Institute insisted that when their foods can use a standardized term with a modifier, it allows their new – and they say healthier (but are they?) – products come to market more easily. “If that changes, it will make it harder for newer and healthier foods to come to market,” they said.

A representative for Dairy Farmers of America spoke during the open comment time saying that, “The current standard for milk should be enforced as it is. The plethora of products are borrowing the dairy industry’s nutrition profile, and those products may not be as nutritional or wholesome with FDA not enforcing the standard.”

From the Academy of Nutritionists and Dieticians, Jeannie Blankenship, said their professional members will have to “translate” whatever FDA decides on these things. “Consumers must be able to readily understand,” she said. “People with food allergies and intolerances use these standardized terms in a different manner than the general population.”

North Carolina Ag Commissioner Joe Reardon cited the standard of identity defines milk as a lacteal secretion of the mammary gland. “Plant-based beverages do not meet that definition,” he said. “If milk is on the label, then milk should be in the product. Without enforcement of this simple standard, then all standards of identity are compromised.”

He and others made it clear they are not advocating for these plant-based beverages to be removed from the market.

“We recognize they are a vital option for many consumers; however, they should be labeled correctly, without the term ‘milk,’” said Reardon. “North Carolina and other states stand ready and willing to assist FDA to enforce this standard and for the industry to come into compliance. We have heard here all day about the importance of a label, but without truth in labeling, none of the other matters.”

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Kim Bremmer testified to FDA on behalf of the American Dairy Coalition about enforcement of the definition of milk. Photo provided by ADC

Speaking for the American Dairy Coalition, which recently started an Integrity Initiative, Kim Bremmer, a dairy producer from Wisconsin said “You play a vital role in giving consumers the information to make choices. Nutrition matters. I see tens of thousands of consumers in my speaking and the vast amount think some of these beverages have cow’s milk in them, and most believe they are as nutritional as milk, and they aren’t. The play on words is misleading.”

Bremmer described cow’s milk as a powerhouse of nutrition with crucial nutrients for cellular function. “No other drink packs this nutrition. There’s no comparison,” she said, explaining what she sees and hears when fourth-graders visit her farm and she watches the children connect the dots to realize the almondmilk they may be drinking at home, isn’t milk at all.

“One in five people are food insecure and one out of 10 adolescent girl are deficient in calcium. We have a problem. We must protect the integrity and identity of milk because nutrition matters,” said Bremmer.

Rob Post from Chobani was there to talk about getting a standard of identity for Greek yogurt so that schools and other institutional feeding situations could accurately quantify the protein levels. As it is now, they are standardized at the regular yogurt levels of protein even though strained Greek yogurts are 52% protein — twice that of regular yogurt.

While he said standards of identity have not kept pace with new food innovations, and he wants to see a better process, he was quick to defend the current definition of milk and dairy — and its enforcement — saying that, “It’s important to have options, but words matter to consumers and dairy means something specific. It means nutrient dense, minimal processing. It is important that this standard is preserved,” said Post.

From National Milk Producers Federation (NMPF), Tom Balmer noted that the issue comes down to “safeguarding the standards to help maintain honesty in the markets.”

“Milk, yogurt, cheese, butter. Standardized dairy terms are being coopted by others as purely a marketing gimmick, while these products lack the nutrients and attributes of dairy,” said Balmer.

“Consumers don’t realize they are being shortchanged. It’s hard to talk about ‘modernizing’ standards when current standards are not enforced. FDA may have forgotten the standard for milk, but we haven’t. Enforce the current standards and stop the confusing and deceitful marketing practices.”

International Dairy Foods Association (IDFA), representing milk and dairy processors, was mum on milk, but touted an array of expanded and modernized standards they want to see for many dairy standards. More on that in part two.

The American Dairy Coalition is urging the FDA to stop allowing the wrongful use of the word “milk” on non-milk, plant-based alternative products labels. To sign the ADC Milk Integrity Initiative petition, it is available online at http://www.americandairycoalitioninc.com/the-integrity-initiative.html

Public comments can be sent to FDA prior to the Aug. 27, 2018 deadline at the docket portal at https://www.regulations.gov/docket?D=FDA-2018-N-2381.

Or, send to: Dockets Management Staff (HFA–305), Food and Drug Administration, 5630 Fishers Lane, Rm. 1061, Rockville, MD 20852

All submissions received must include the Docket No. FDA– 2018–N–2381 for ‘‘FDA’s Comprehensive, Multi-Year Nutrition Innovation Strategy.’’

Look for part 2 this week.

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FDA admits almonds don’t lactate, but here’s the rest of the story…

CowFace.jpg

They’re even taking her ‘moo!’ Investor-heavy high-tech startup companies are (with USDA’s help) taking her DNA to give food-grade yeast her protein-producing ability in a fermentation process to make “animal-free milk and dairy.” They’re editing her cells to grow muscle blobs in bioreactors for “animal-free boneless beef” and using her unborn bovine fetal serum as the culture media for the so-called ‘clean’ ‘animal-free’ cell-cultured meat growth. And they are taking her “moo” with website invitations to “join the ‘Moo’-vement or to get ‘moo-ving’ for all the dairy you love with none of the cows.” Meanwhile, FDA is poised — in a multi-year nutrition innovation strategy — to expand standards of identity for milk/dairy and meat/beef to accomplish nutrition innovation goals that, themselves, are being questioned and in the end may give these companies the license to steal. Photo by Sherry Bunting

FDA nutrition innovation strategy poised to ‘modernize’ how milk, beef defined as high-tech labs make cow-less versions of both

By Sherry Bunting for Farmshine, July 27, 2018

WASHINGTON, D.C. — As President Ronald Reagan famously said: “The nine most terrifying words in the English language are: I’m from the government and I’m here to help.”

Last week’s news that the Food and Drug Administration (FDA) will “help” the situation of imitation milk labels was followed by specifics from FDA Commissioner Scott Gottlieb.

He revealed in a live interview with Politico: “An almond doesn’t lactate, I will confess.”

Now there’s the sound bite everyone wants to hear, and the media and social media worlds went wild. But what does it really mean? Here’s the rest of the story and how to get involved.

Gottlieb said publicly that FDA plans to start gathering public comments before taking next steps in “redefining the rules for milk products”.

What he didn’t say in the Politico Pro Summit on July 17 is that FDA has already published a hearing and comment notice in the June 27, 2018 Federal Register for a July 26 hearing that covers three topics related to “modernizing” standards of identity, and the comment period ending August 27, 2018.

Will the government’s offer to ‘help’, in this case, result in more dishonesty and skulduggery, tricking consumers into eating what they may not otherwise choose and allowing investor-heavy startup companies to steal from farmers and ranchers, not only the identity of the products they produce, but also the very commodity-promoting checkoff dollars the government mandates they pay?

FDA already has a standard of identity for milk, and almost 100 dairy products, that it has chosen to ignore for more than a decade on any product except actual dairy milk.

Here’s the rub… If real dairy milk does not have added Vitamin D (when fat is removed Vit D is added to bring it back to full-fat levels of Vit. D), it can be deemed “mislabeled” by FDA and unable to call itself MILK.

But, if there are almonds and soybeans in your milking parlor — by all means, have at it,  label it milk — with or without Vit. D — not to mention without real milk’s levels of protein, quality amino acid profile and 9 essential nutrients.

You see, the standard of identity for milk is enforced when it comes from a cow, but not when it comes from a plant. And yet, because there is a standard of identity for milk — a nutritional and functional expectation — the plant-based knock-offs get to hijack that profile without being held to it and can selectively market from it with ‘more xxx’ or ‘free of xxx’ statements without stipulating what they are deficient in. (Example: Almond milk labels should say “88% less protein” if they are going to differentiate from the standard of identity they are hijacking).

By its own admission, FDA has maintained a non-enforcement posture on plant-based imitation beverages. Described as “enforcement discretion,” FDA has looked the other way and the dairy foods industry was either asleep at the wheel or developing imitations on the side, while these imposters were flooding the dairy case.

Meanwhile the companies investing in the imitations were free to do their market development and consumer confusion while securing space in the dairy case.

The timing of Gottlieb’s comments last week is even worse, given FDA’s launch of a multi-year nutrition innovation review as part of the agency’s nutrition innovation strategy revealed in March that seeks to expand standards of identity for products like milk and meat.

FDA meetings are happening quickly and quietly in various areas of imitation animal protein labeling and regulation. Yes, they are public meetings, but no one really knows about them.

Milk and dairy products have already been on the receiving end of identity-theft for more than a decade, and now that griddle is heating up to pancake both dairy farmers and ranchers (cattle are the target) with new plant-based mixtures, but even more horrifying are the genetically-edited cellular protein blobs or white-substance-exuding yeast grown in bioreactors yearning to be beef and milk.

There are new identity-thieves lurking about and guess what? USDA — the government — is the source of the bovine gene-edited cells and bovine gene-sequenced yeast in the heavily-investor-funded tech food startup companies that are the real focus of FDA’s recent moves.

With patents in hand — and funding from their big investors to scale up manufacturing — they seeking regulatory and labeling authority under FDA to be meat/beef and milk/dairy — without the cows.

FDA had a hearing on cell-cultured proteins July 12, and comments on regulation and labeling for this are due September 25.

A hearing on standards of identity was held by FDA on July 26 (after Farmshine press time), and comments are due August 27. (Look for more on this in next week’s Farmshine).

Dairy and beef producers need to become actively engaged in these moves by FDA because the main organizations that represent them — National Milk Producers Federation and National Cattlemen’s Beef Association — are on record stating these cell-cultured products should be subject to regulation under USDA like real meat and dairy. They are mainly seeking a level playing field in the marketplace, not opposing their classification as meat, milk, dairy.

(NMPF is vigorously defending milk’s standard of identity against plant-based imitations on nutritional grounds, but seeking a level playing field on the cell-cultured proteins).

Trust me, food and dairy manufacturing companies and investors have already hired the best and the brightest and are already involved in this FDA process — cheering for the other team.

Here’s an example: Perfect Day ‘animal-free milk’ is on the market after receiving its patent in February and raising $24.7 million in first-round startup funding from investors to scale-up manufacturing.

This company has a business-to-business (B2B) model, according to an interview with Reuters, and is already working with some of the world’s largest dairy food and beverage manufacturers. Its website states that the product is just like milk in terms of proteins, but without the cholesterol, saturated fats, lactose, and environmental impact of cattle. Just think what this portends for the dumping of even more fat-free real milk from the market.

In fact, a primary foreign investor indicated support for the Perfect Day (fake milk) startup because it aligns with United Nations Sustainability Goals for 2030. (There’s that S-word again. I hope we are paying attention to how the S-word and cattle are getting along these days). Continental Grain is a big investor in both the Memphis Meats (fake meat) and Perfect Day (fake milk) startups, while Cargill and Tyson are investors in the Memphis Meats startup.

These high-tech food sciences are attracting big high-tech investors at a rapid rate because they are viewed as “disruptor technologies,” and their websites and promotional materials hold nothing back. Milk, meat, beef, dairy – no words are off limits in their branding and marketing.

In effect, while the government forces dairy and beef producers to pay a checkoff tax for promotion of their commodities, beef and dairy — and the names of products associated with those commodities — the government is looking the other way or now potentially encouraging more identity-theft as techies enter the food space to market proteins using the dairy and beef profiles and images, without paying one dime.

As for Perfect Day, this fake-milk is made by genetically altering food-grade yeast, taking DNA from a cow and sharing its protein-producing qualities with the yeast. (Sourced from the USDA, the genetically-altered yeast are cultivated to produce ‘dairy’ protein).

This process results in a microbe that is combined with a sugar substrate (food for the microbe) to feed, grow and exude in a fermentation process the company says is like “craft-beer-style-brewing,” producing protein “building blocks” for making dairy milk, yogurt and cheese. Perfect Day’s website says: “Dairy reinvented: Sustainable. Kind. Delicious.”

The end game is to provide a ‘base dairy’ protein that looks and tastes like milk, for inclusion in manufactured dairy products like cheese, ice cream, pizza, yogurt, and to work “synergistically” with the dairy foods industry as — according to the website — “a complement to cow-based milk that takes some of the stress away from the factory-farming system, rather than replace dairy cows entirely.”

fake-meat.jpg

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Memphis Meats and other companies on the fake meat side are doing similar things with cell-culturing to grow cellular protein blobs in laboratory bioreactors.

In each case, the ultimate goal is to decrease the need for cattle — be they dairy or beef bovines.

Think about this for a moment. Even at a 1 to 3% inclusion rate in common dairy foods or ground beef, these lab-cultured proteins and genetically-altered yeast give processors even more control over supply, demand and pricing of milk as well as boneless beef, and if standards of identity allow this, or if FDA enforcement discretion looks the other way – consumers will never know the integrity of their food has been changed.

If FDA modernizes its standards of identity to accomplish the goals as outlined by Commissioner Gottlieb — including a reduction in saturated fat consumption despite revelations that saturated fats are healthful not harmful — it is entirely possible that FDA’s new guidance could allow these protein “innovations” in standardized dairy and meat products, without being considered mislabeled and with no indication to consumers.

Gottlieb has already established FDA’s desire to accomplish certain nutritional goals by spurring innovation with more “flexible” standards of identity.

Ahead of the July 26 hearing, FDA published its intention to cover three aspects in the standards of identity discussion: 1) Protecting consumers against economic adulteration; 2) Maintaining the basic nature, essential characteristics, and nutritional integrity of food; and 3) Promoting industry innovation and providing flexibility to encourage manufacturers to produce more healthful foods.

FDA’s Federal Register notice also says the following: “Our intent is that modernizing standards of identity to improve the nutrition and healthfulness of standardized foods will promote honest and fair dealing in the interest of consumers and achieve the goals of the Nutrition Innovation Strategy.”

How can FDA pursue this course in the face of what has been revealed in the past three to four years? It appears that bringing these B2B products to market, along with the FDA nutritional innovation strategy, are happening ahead of the battleground brewing for the next round of Dietary Guidelines.

It appears they want to modernize standards of identity for dairy within less than one year, to get them in place before the current flawed dietary guidelines are challenged in the 2020 cycle, which begins in earnest in 2019.

Numerous investigations and scientific reports and studies show that the saturated fat avoidance of more than 30 years was not only never proven to be healthful, it is now shown to be harmful. And the rhetoric from the United Nations and various Sustainability projects continues to focus on cattle as being bad for the planet, despite evidence to the contrary.

FDA wants comments that specifically talk about how the agency can use standards of identity to encourage the production of more healthful foods, to take into consideration technology, nutrition science and marketing trends, and to assess what consumers expect these standards to tell them.

Is FDA about to help the food industry blur the lines of food integrity to trick people into eating according to USDA/HHS flawed set of dietary guidelines (and UN environmental sustainability assumptions)?

That would be the ultimate dishonesty, and much worse than the 10-plus years of ignoring dairy identity theft already happening daily in the supermarket dairy case. Expanding the standard of identity, depending upon how it is accomplished, would give large, powerful, multinational food corporations a true license to steal.

Last week, the American Dairy Coalition (ADC) launched a “Protecting Milk Integrity Initiative” to advocate for the proper use of federally standardized terms established for the word “milk” on product labels. ADC is a coalition of dairy, ag and livestock producers, and they are devoting a branch of their organization to work specifically on “providing clarity and consistency for consumers across the nation,” the organization said in a July 17 news release.

ADC is getting the word out that it believes the dairy industry must speak up to ensure the FDA understands how important it is, not only for the current standard of identity for milk and dairy products to be upheld, but for it to be fully enforced — restricting the use of the word “milk” on all future plant-based or alternative product labels.

They point out that the price of milk continues to decline while sales of plant-based alternatives are up 61% over the past five years with projections of more market share gains in the future.

Don’t be fooled by FDA’s admission that almonds don’t lactate. Instead of the enforcement of milk’s standard of identity that dairy farmers have been waiting for, FDA has already quietly launched its process for modernizing standards of identity to achieve specific (and flawed) nutritional goals.

To comment on Docket No. FDA-2018-N-2381 for “FDA’s Comprehensive, Multi-Year Nutrition Innovation Strategy,” due August 27, 2018, use the docket portal at https://www.regulations.gov/docket?D=FDA-2018-N-2381.

To comment on Docket No. FDA-2018-N-2155 for “Foods Produced Using Animal Cell Culture Technology, due September 25, 2018, use the docket portal at https://www.regulations.gov/docket?D=FDA-2018-N-2155 .

To mail comments for either one, reference the appropriate docket name and number in your letter and mail to: Dockets Management Staff (HFA-305), Food and Drug Administration, 5630 Fishers Lane, Rm. 1061, Rockville, MD 20852

In addition to commenting, a petition has been developed by the American Dairy Coalition’s Protecting Milk Integrity Initiative, and signatures are being collected to submit with public comments. ADC is also taking donations to raise funds to fight this cause.

More information about Protecting Milk Integrity Initiative, visit American Dairy Coalition

To learn more about the July 12 FDA cellular protein hearing (fake meat) and July 26 standards of identity hearing (fake milk), stay tuned to future editions of Farmshine for full reports ahead of the deadlines for commenting to FDA on both.

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CAPTIONS

FAKE MEAT and FAKE MILK

New Harvest and Memphis Meats testifed to FDA on July 12 that cell-cultured ‘meats’ are inevitable. They showed diagrams of how gene-edited bovine DNA and culture media are combined in bioreactors to make cellular blobs they want to call ‘boneless beef’ — without the cow. Similar diagrams can be found for Perfect Day and their phrase: ‘all the dairy you love with none of the cows’ at their website perfectdayfoods.com. Screenshot of materials displayed during FDA hearing by Sherry Bunting

Reinventing milk… promotion

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Reprinted from FARMSHINE, April 8, 2016

Fewer Americans eat breakfast today, adding to the milk consumption woes created when families stopped eating sit-down dinners, for the most part. Both were the staples of commodity fluid milk consumption that have been diminishing over the past two generations and four decades to where we are today.

Forecasters say it will only get worse. They are projecting continued declines in ‘white milk’ consumption while consumption of milk alternatives is predicted to increase dramatically through 2021.

A major reason is that the majority of urban consumers — up to 90% — do not view white milk (aka Vit. D whole milk) as a protein drink, when clearly it is the original, the natural protein drink.

But what is DMI working on? Alternatives. Checkoff dollars continue to flow through DMI to alternatives milks. Yes they are dairy products, but they are further processed, as in the case of Fairlife, which is ultrafiltered, for example.

I have had dairymen involved in these boards excitedly tell me: “We finally have a product consumers want!”

If they are referring to Fairlife, that may be true for consumers we’ve lost to Muscle Milk (which does contain some whey) or Almondmilk (which is the equivalent of eating an almond and chasing it with water full of thickeners, sugar and chemically added calcium and vitamins.)

But I find myself confused. Isn’t dairy promotion supposed to promote what contributes most to the dairy farmer’s milk check? I mean, it is the dairy farmer’s money, is it not?

As long as the Federal Order milk pricing scheme puts the value on Class I utilization, then the milk checkoff organizations should be most diligently promoting regular, straight-from-the-cow (pasteurized of course and maybe even flavored) milk as the healthy high-protein beverage it is, naturally, because I’m sorry to tell you friends, consumers just don’t know this information.

Milk: The protein drink that’s right under our noses and costs a lot less than fancy packaged and advertised alternatives — some of them complete frauds in that they are not even milk!

Why is it that milk alternatives can claim all sorts of things, but milk is not even allowed to advertise itself as 96.5% fat free! Why can’t the milk bottle say “8 times more protein than almondmilk per 8 oz serving!”

Why can’t it say: “Want Protein? Get Milk!”

Do we really need Coca Cola to revolutionize our branding? Or should dairy farmers take the bull by the horns and demand great packaging, savvy catch phrases, eye-catching point-of-purchase education, head-on comparisons to the fraudulent beverages that so wish to be milk that they call themselves milk.

No, USDA does not allow dairy farmers to promote their product comparatively with those other commodities that have stolen some of their market share by stealing the name milk. You dairy folks must play nice of course!

That’s hardly fair since dairymilk is losing market share. If you can’t defend your own market turf with your own collected monies, then what’s the point of collecting the money? All of these joint partnerships to sell cheese on pizza and mixes through frappes at McDonalds might move some more milk, but the value is in the Class I fluid milk, so unless we’re going to change the complicated milk pricing formula and glean more value and a guaranteed minimum for the manufacturing milk via its products, then we might just as well use the money to buy-back our own fluid milk and donate it to the poor to keep the demand for Class I tight vs. the supply.

Or put the money in a kitty to develop better fluid milk labels. Make them cool and splashy with P-R-O-T-E-I-N in large letters.

Milk: The original protein drink!

Milk: Protein drink of champions!

Milk: Why pay more? We’ve got what your looking for!

I could go on all day.

If the growth of our Class I milk markets rely on the USDA school lunch program, then we’re sunk and USDA is once again to blame for this dismal failure by tying the hands of school districts who want to serve 2% and whole milk.

Analysts say that the strong growth in the milk markets of emerging countries like Chile is attributed to their school milk programs.

In the U.S., milk is stigmatized as a “commodity.” We sure don’t help that with plain white bottles and lackluster graphics.

Milk alternatives such as soymilk and almondmilk (aren’t they so tricky in creating their own new words by paring their commodity to the word milk as one word) are increasingly viewed as ‘fashionable drinks’ and a more health-conscious choice compared to white milk.

Let’s reverse this trend by making dairymilk fashionable again!

Let’s call it dairymilk (a tricky combined word!) and come up with a new standard of identity that allows us to say 96.5% fat free instead of “whole.”

Maybe even come up with a standard for protein and say to call it dairymilk it must meet that protein standard and then colorfully package and protein-promote the heck out of it.

Analysts say that consumers like innovation in their drinks and they are finding “innovation” in the “newer milk categories” which are so much more attractive than the “mature” white milk category.

Okay then, let’s give the consumer what they want. Great tasting real milk but let’s reinvent the packaging and the promotion and the name… not the beverage itself.

Just think how much money we can save on fancy equipment if all we have to do is reinvent the promotion of milk, not reinvent the milk itself. After all, it is nature’s most nearly perfect food.

Maybe instead of fighting each other for Class I sales by moving milk all over to get the best price and utilization (see chart on page 13 showing that picture for the beleagured Northeast Order)… we should be fighting, instead, together, to save our beverage from its continued depreciation at the hands of internal politics, external politics, USDA rules upon rules, fraudulent not-milk-milks whom regulators ignore and even patronize, and other assorted casts of characters.

NUTRITION POLITICS: Kids and cattle caught in the crossfire

GROWING THE LAND: Nutrition Politics: Let them eat cake!

April 2, 2015 Hudson Valley Register-Star

Seems like an April Fools’ joke, but I am sorry to say it is not. Like the ill-fated Marie
Antoinette in her final words, the federal government lacks understanding for the nutritional realities of the masses as it turns the simple act of providing a nutritious lunch to schoolchildren into an exercise in frustration.

Kids buy Twinkies instead of lunch. Or they pack. Some go hungry.

For 40-plus years, the concept of a “heart healthy diet” has been unchallenged even though it was implemented based on a set of hypotheses created from epidemiological studies on middle-aged men. No study of impacts on women and children. No clinical trials on anyone.

As noted in this column on Jan. 27, schoolchildren have been eating the equivalent of a heart patient’s diet since the mid-1990s as the fat percentage was tightly controlled even though the sugar was not. Then, the government cut the calorie totals realizing the fat that was removed was replaced with sugar to meet the calorie requirements of a growing child.

What have we to show for it? Rising levels of obesity and diabetes, particularly among children.

It is about to get worse, but there is still time to be heard. The Dietary Guidelines Advisory Committee — charged with making recommendations every five years — has now
stepped beyond its nutritional realm to consider the “environmental impacts” of foods.

From the frying pan into the fire we go.1538850_10203867018139998_98482634260761802_n

In this column on Feb. 8, we looked at the National School Lunch Program and the Dietary Guidelines just as the five-year Advisory Committee submitted its Advisory Report to the Secretaries of the U.S. Department of Health and Human Services and the U.S. Department of Agriculture.

The Committee states that “The purpose of the Advisory Report is to inform the federal government of current scientific evidence on topics related to diet, nutrition and health. It provides the federal government with a foundation for developing national nutrition policy.”

However, the Advisory Report constructs and reinforces further reductions in its guidelines on the consumption of red meat and whole dairy fat such as butter and whole milk by using these so-called “sustainability factors.”

This area of science is even more subjective than the past four decades of nutrition science have proved to be. Just when the truth is coming out that decades of nutrition policies are based on hypotheses steering unwary consumers away from healthy fat and into the arms of carbohydrates, suddenly “sustainability” emerges to perpetuate the lie.

New York Times bestseller “The Big Fat Surprise” delves deeply into this subject. Author Nina Teicholz, an investigative food reporter, compiled nine years of research covering thousands of studies and many interviews with nutrition scientists to discover this April Fools’ joke has already had too-long a run and with unintended consequences for Americans.

As noted by Anne Burkholder, a rancher and blogger (Feedyard Foodie), who wrotGL 1847 (1)
e after reading Teicholz’s book: “The diet-heart hypothesis (coined by a biologist Ancel Keys in the early 1960s) proclaimed that a low fat and high carbohydrate diet provided the basis for good health. Although not proved through clinical trials, the hypothesis gained support from the federal government and provided the basis for mainstream dietary advice during the ensuing decades.

“…The culture of the American diet has shifted dramatically. According to USDA, the consumption of grains (41 percent), vegetables (23 percent) and fruits (13 percent) rose significantly from 1970-2005 while red meat (-22 percent), milk (-33 percent) and eggs (-17 percent) fell dramatically. Overall carbohydrate intake for Americans rose with low fat starches and vegetable oil took the place of animal protein and fat in the diet. Animal protein lovers shifted from beef to chicken and many traded whole fat dairy for skim milk and margarine thereby forsaking nutrition density for lower saturated fat options,” Burkholder writes. “All of this occurred during a time in the United States when obesity rates more than doubled (15-32 percent), the prevalence of heart failure, cancer and stroke all increased and the rate of diabetes increased from less than 1 percent to 11 percent.”

Here are just some of the conclusions Teicholz highlights in “The Big Fat Surprise” after nearly a decade of research:

1. Causal associations between red meat consumption and heart disease are minimal.

2. The HDL (good cholesterol) is increased by the saturated fat found in animal protein.

3. Animal fat is nutrient dense, packing protein, energy and essential vitamins and minerals — plus helping the vitamins and minerals of other foods eaten together to be better absorbed by the human body.

4. There are no health studies to learn the effect on health of liquid vegetable oils. We do know that the process of solidifying vegetable oils creates the very unhealthy transfats. Butter and red meat do not contain these transfats.

5. Insulin levels are elevated by constant carb consumption, not by animal fat and protein. Furthermore, as insulin levels are raised, the body is less able to digest its own stored fat created by — you guessed it — carbs!

Our children have been and will apparently continue to be test subjects for nutrition GL kids-cowspolitics. The simple act of providing a nutritious school lunch will become even more
complicated if the Advisory Report is accepted and used by the U.S. Department of Health and Human Services and U.S. Department of Agriculture secretaries in the food programs they administer.

Published in the Federal Register (Vol. 80, No. 35) on Feb. 23, the public comment period was recently extended to May 8. After that, the secretaries will jointly release the official Dietary Guidelines for Americans 2015.

A quick perusal of comments already logged shows that two parts of the Report are garnering attention:

1. There is an overwhelming support for the recommendation to reduce the amount of added sugar in the diet. My only question is: What took them so long?

2. There is an overwhelming lack of support for the recommendation to reduce even more the role of saturated fats — red meat and whole dairy fat — in the diet.

Some children may forego the school lunch and pack a nutritious replacement. But what about the child in poverty? Their options are limited to taking what the federal government dishes out, literally.

To comment on proposed Dietary Guidelines by May 8, visit www.health.gov/dietaryguidelines/dga2015/comments/. It is easy to do electronically.


GROWING THE LAND: Kids and cattle caught in the crossfire 

Feb. 8, 2015  Hudson Valley Register Star

Kids and cattle are caught in the crossfire of nutrition politics, and it may get worse. GL 0263Two weeks ago we talked about the changes over the years in the federal Dietary Guidelines for Americans and their direct influence on the National School Lunch Prog
ram. This week we look at how the simple act of providing a nutritious school lunch could become even more complicated.

What I have gleaned from reader comments is a high level of frustration about the current status of the National School Lunch Program limiting the caloric intake and food choices of growing children. Now, the next twist in the nutrition-noodle may not even be nutrition-based.

The Department of Health and Human Services (HHS) is the deciding agency for new “Dietary Guidelines for Americans” expected to be released soon. The HHS Secretaries are deliberating the recent report from their Dietary Guidelines Advisory Committee, which held meetings for months.

When the new Guidelines are officially published in the Federal Register, a second round of comments will open. I’ll let you know when and how to comment when the time comes.

For now, let’s look at a few concerns with the committee’s report.

1) It is worth noting that back when we had a Food Pyramid, physical exercise was Boilermaker6929visually highlighted, where today it is notably absent from the MyPlate diagram.

2) More troubling this time around, is the fact that the committee is not just focusing on new information about healthful eating, they have incorporated so-called “sustainability”
factors or environmental impacts of various foods — namely lean meats. This opens a whole can of worms that — quite frankly — have nothing to do with nutrition!

3) Furthermore, some of the science the committee used to come up with thewWill-Feed3983 idea of eliminating lean meat from its so-called “healthy eating pattern” is quite controversial and involves a United Nations study that has since been refuted.That study had suggested meat production contributes more to climate change than transportation.

Scientists have come forward in droves with counter-studies showing the greatly reduced carbon footprint of agriculture, particularly animal agriculture. The whole lifecycle of beef and dairy cattle needs to be considered when formulating environmental impacts.

While the dietary gurus in Washington debate the merits of meat and whole-fat milk, let’s look at this term “sustainability” and what dairy and livestock producers actually care about and accomplish for their land, animals — and us!

Regarding potential replacement of a “healthy eating pattern” in favor of a “sustainable eating pattern,” there are several concerns.

1. If red meat and full-fat dairy are not considered a component in a healthy eating pattern, students will increasingly see this nutrient dense protein source removed from their diets and replaced with foods that are less nutrient dense.

2. Since these guidelines affect the most nutritionally at-risk children through their effects on the school lunch program, WIC and food stamps, the impact of the dietary guidelines would fall mostly on those children who are already on the hunger-side of the nutrition equation.

3. How can the committee recommend a “sustainable dietary pattern” when mothers, doctors, scientists, and all manner of experts can’t even agree on what “sustainable” actually means? Let’s stick to nutrition. Defining that is a tall-enough order.

Scientist, cancer survivor and new mom Dr. Jude Capper covers this topic best. She points out that, “With the world population officially hitting 7 billion people earlier this year and projected to reach 9.5 billion by 2050, farmers and ranchers must continue to find ways to sustainably feed a growing world population using fewer natural resources.”

She notes the many improvements to the way cattle are raised and fed in the United States between 1977 and 2007 that have yielded 13 percent more total beef from 30 percent fewer animals. More beef from fewer animals maximizes resources like land and water while providing essential nutrients for the human diet. U.S. cattlemen raise 20 percent of the world’s beef with 7 percent of the world’s cattle.

Capper’s research in the Journal of Animal Science shows that beef’s environmental footprint is shrinking. Each pound of beef raised in 2007 (compared to 1977) used 19 percent less feed; 33 percent less land; 12 percent less water; and 9 percent less fossil fuel energy. Significant gains have been made in the seven years since the data was collected for this report.IMG_2657

What is discouraging to cattle producers — be they beef or dairy — is the lack of understanding for how cattle are raised and fed. They utilize feedstuffs we humans cannot digest and turn that into meat and milk, which are nutrient-dense sources of proteins, minerals and vitamins.

Some of their lifecycle is spent on grass or eating a mostly grass / hay diet and some of their lifecycle is spent eating a more concentrated diet at certain stages. Feedlot beef wky3327

cattle start out as calves on grass. Even in the feedlot, today’s rations — especially in the east and near food processing centers — utilize bakery waste, over cooked potato chips, wilted produce and the like that would otherwise end up in a landfill. Incorporated into cattle diets along with traditional feedstuffs, these foods provide protein and energy for the animals without sole reliance on corn. In addition, when corn is fed, the whole plant is used.

Farmers are thrifty. They don’t like to waste a thing. They understand the balance of working with nature because it is not just the vocation, but also the very life they have chosen working with their animals and the land.

I can’t think of any other reason why someone would work this hard and put their entire livelihood and all of their capital at risk to the swings of the marketplace other than they are passionate about producing food and using science and ingenuity to work with

Mother Nature in preserving a sustainable balance for all of God’s creatures — the 2-legged and the 4-legged.

Send me your questions and look for part three when the official new guidelines are posted in the Federal Register for public comment. Email agrite@ptd.net.10256404_10204082794934283_4627952695489572277_o


GROWING THE LAND: How did school lunch get so complicated        

Jan. 27, 2015 Hudson Valley Register-Star

Are you satisfied with your school lunches? Do your children eat them? Do they come home so hungry they binge out of the snack drawer?

The National School Lunch Program and the Dietary Guidelines for Americans are lightning rods for the latest nutritional ideas — none of which seem to be working particularly well because we’ve gotten so far from the basics, and yet both childhood hunger and childhood obesity are on the rise.

Now it seems there will be another twist in the nutrition-noodle. Recent food studies and “The Big Fat Surprise,” a best seller by Nina Teicholz, reveals the truth about the healthfulness of natural fats in whole milk, butter, beef, ice cream, etc. Teicholz was profiled on “Live! with Kelly and Michael” last week, where she described the “nasty nutrition politics” that continually shape these programs.

In response to these animal-protein-friendly nutritional revelations, the environmental webfeed9297nail-biters (under the influence of refuted studies) are “concerned” about what they see as the effect of dairy and beef production on climate change. According to news reports last week, these groups would like the government to take their version of the facts and tweak new-again the nutrition guidelines. This means yet another lunchroom brawl will soon be coming to a school cafeteria near you where the already burdensome and counterproductive rules for lunch menu planning have lunch ladies and foodservice directors — not to mention kids and parents — tearing their hair out.

How did we let serving a decent healthy meal to schoolchildren become so complicated? Why don’t schools take their cafeterias back? One reason is the federal government ties its financial support for literacy programs (extra teachers and tutors) in schools to the number of students enrolled in the free and reduced lunch program as monitored by — you guessed it — the federal government. Oh what a complex web we weave when all we set out to do is healthfully eat!

The government’s interest in the school lunch program got its first foothold during World War II when more women joined the workforce as part of the war effort. The emphasis at that time was to provide a hot meal with plenty of protein, calories for energy and the healthy fat necessary for brain development and satiety — a fancy word for no hunger pains during the end of the day math class!

My generation grew up with the “eat all things in moderation” mantra. Lunches were a bit repetitive, but they were good, honest meals and we ate them. We learned about the four food groups, and we ran and played and worked outside ‘til dusk.

My children’s generation grew up in the “food pyramid” days, spelling out the servings deal differently. Then, in the 1990s, the school lunch program went through a major metamorphosis that paralleled the “low fat” offerings in nearly every product category at the supermarket. What the 90s gave us was less fat and more carbs, and a lot of guilt. I would say those three things are actually ingredients for obesity.

By the late 1990s, the government came out with the nutrient standards for menu planning, and school districts across the country bought the software and began to submit their menus for approval. I was editor of a farm publication at the time and served as an elected director on a local school board. I interviewed not only our own district’s foodservice director but others as well, and I visited one of the schools that had piloted the program for USDA.

“Schoolchildren were being relegated to the equivalent of a heart patient’s diet,” explained the foodservice director who was piloting the program in 1997. The calorie thresholds were unchanged, but the government began regulating the percentage of those calories that could come from fat. There were no regulations yet for sugar or carbohydrates. And yes, as always, the goal was to get kids to eat more veggies and fruits and fiber. We might take a lesson from France in that department. They require lunches to be made from fresh ingredients, but they aren’t afraid to deep-fry some broccoli or soak a healthy vegetable dish in yummy cheese — real, of course.

The new fat rules forced foodservice folks to put imitation cheese product on their once delicious pizza. Ground turkey replaced beef in spaghetti and tacos. Rolls were served without butter. All milk was reduced to nonfat or 1 percent so the amount of chocolate milk consumed increased. (Whole milk is much more flavorful than nonfat, and it is just 3.25 to 3.5 percent fat!

As fat was reduced, so were calories and flavor. To get back up to the number of calories required, “we just served a bigger brownie, for example,” that foodservice director recounted. Of course, they used applesauce to replace the shortening in making such desserts. But still, no requirement on sugar and carbs.

“Two elements give food flavor: fats and sugars. When you pull one out, chances are the other is added,” the wise foodservice director observed. Whether natural or added, sugars and fats provide flavor, but what most people don’t think about is: The fat in real foods — such as beef and butter and cheese — is accompanied by a nutrient dense protein source that naturally supplies vitamins and minerals and helps kids feel satiated, not hungry or hyper, so they can concentrate and learn. Healthy fats are known to be good for brain development.

Fast forward to the decade of the 2010’s. More tinkering! The food pyramid became the plate showing portions of different food types, and we are now in a time when school menus are regulated in the number of calories that can be served using arbitrary, across the board calculations.

Caught in the crossfire are kids and cattle. We’ll continue this topic in the next edition of “Growing the Land,” so send me your questions about nutrition standards, new information on healthy fats, school lunch programs, and the real-deal on the carbon footprint and environmental contributions of today’s dairy and beef cattle. Email agrite@ptd.net.