As producers struggle, cooperatives fumble: How is ‘excess milk’ determined to be a problem in deficit areas?

By Sherry Bunting, updated from Farmshine, June 1, 2018

KENTUCKY — As the calendar turns to June, the saga of lost markets has meant a transition for some, exits for others, and in Kentucky, 14 producers who still faced May 31, 2018 contract terminations with Dean Foods were given a 30-day reprieve.

“It’s down to the wire and we’re working on a hail-Mary,” says Maury Cox, executive director of the Kentucky Dairy Development Council (KDDC). “We started with 19 affected producers, and we’re down to 14. Some have exited the business and we may lose a couple more.”

According to Cox, the KDDC and other state officials are still working, leaving no stone unturned, for these 14 producers, confirming on May 28 that Dean Foods did extend their contracts to July 1.

Five of the original 19 affected producers in Kentucky have sold their cows and a few others, like Curtis and Carilynn Coombs, are in the process of incrementally downsizing their herds as the termination approaches.

In southern Indiana where seven producers were unable to find a market, Doug Leman, executive director of Indiana Dairy Producers, indicates that some are drying off cows, others are selling, and one is getting into on-farm milk processing. There are a select few that have been offered 30-day Dean contract extensions, mainly because their contract renewal dates were different, and Dean could utilize the milk.

In Kentucky, there is the added and unusual situation of an 800-cow dairy not being able to move into their new 8-robot dairy barn because the processor receiving their milk classified the second location, two miles from the main barn, as a start up instead of an existing patron’s modernization project that in total represented a modest expansion.

As the new robot barn sits empty, and many contacts made with no takers, Kentucky dairy leaders scratch their heads at the gate-keeping that is going on — wondering how is it possible that these things are happening? That in a milk deficit region, just two loads of milk from 14 former Dean Dairy Direct farms — that now have until July 1 — can’t find a home? That in a milk-deficit region, this separate situation happens to  a progressive dairy having to let their new completed barn sit empty and keep milking exclusively in the old facility, in order to keep their existing milk contract with another bottler?

All of this happening in a state that is part of the Southeast region that University of Wisconsin dairy economist Mark Stephenson says has a 41-billion-pound milk deficit in terms of production and consumers. And all of this happening in a state spanning two Federal Milk Marketing Orders (5 and 7) that regularly utilize transportation credits and diversions to move milk — bringing milk in from up to 500 miles away to meet the actual processing needs.

It doesn’t make sense. The movie playing-out in Kentucky could come to other theaters in the eastern U.S., and the previews are already being shown.

Repeated emails to Dean Foods went unanswered over the past two weeks as the company’s corporate communications director indicated by automatic reply that she is on “paid time off” until June 4.

Phone calls and emails to the communications department for the Kroger Company have also not been returned as Kroger bottles 100% of its store-brand milk at its own plants, including the Kroger Winchester Farms Dairy plant in Winchester, Kentucky, which is supplied by Select Milk Producers, Inc. and Dairy Farmers of America (DFA).

IMG-0010x(Incidentally, a billboard popped up recently on I-65 North outside of Louisville, Kentucky –picturing Holstein dairy cows grazing and proclaiming Kroger as “proud to support Kentucky farmers”. What could this mean? As noted in this report, requests to Kroger’s communications department — to understand what these billboards mean and what percentage of milk in Kentucky Kroger stores actually comes from Kentucky farms — have gone unanswered.)

Prairie Farms recently announced it is closing a plant in Fulton, Kentucky and will operate a distribution point there. Prairie Farms and DFA own or supply other milk processing assets in the state and region.

Numerous sources outside the directly affected region indicate that Prairie Farms is working with Walmart to source milk and bottling for Walmart while the Fort Wayne plant start up is delayed . Prairie Farms, Great Lakes Milk Producers and Foremost Farms are the three cooperatives, along with Walmart’s independent milk contracts, meeting the single-source loads requirement for Walmart’s new plant in Fort Wayne, Indiana.

(Author’s note: While Walmart touts the milk for its new bottling plant, once fully operational, will come from within 180 miles of the Fort Wayne plant, the plant’s reach in Great Value bottled milk distribution will be much farther — up to 300 miles away where milk that is more ‘local’ to those Walmart stores in Kentucky and southern Indiana is displaced. So far, none of the cooperatives working with Walmart have taken on this southern milk.)

With Prairie Farms, Dairy Farmers of America (DFA), and Select Milk Producers all supplying milk processing operations in Kentucky, not one has agreed to take on the Dean-dropped dairy producers as members.

New members are a problem for Prairie Farms when their own members are on a quota system, and yet, the cooperative is working with other cooperatives and Walmart to source milk to supply a consumer need that was previously sourced from the dropped herds via the Dean plants.

As for other plants, even Bluegrass Dairy and Food, a dairy powders and ingredients company — with plants in Glasgow and Springfield, Kentucky balancing milk supplies in the region — is not exclusively owned by the local Williams family who founded it in 1995. The majority of the company was purchased in 2010 by a private investment firm. Sources indicate Bluegrass cannot accept the displaced milk from independent producers because they are completely co-op supplied and balance co-op milk at the two Kentucky plants as well as a third plant in Dawson, Minnesota.

When asked if DFA is taking new members, John Wilson, senior vice president and chief fluid marketing officer wrote in an email: “Our Area Councils monitor local milk marketing and manage membership decisions as well as other local issues. Membership decisions by this group of local dairy farmers are evaluated based on a number of factors, including an available market for milk, which continues to be out-of-balance in some areas of the country.”

On the Kentucky situation, specifically, Wilson said that, “We are concerned for family farms. We recognize the dairy farmers in Kentucky and southern Indiana who have been displaced face a tough situation. While there is excess milk in the area and finding a home for this milk will be a challenge, we are working with others to determine if we can provide any assistance.”

DFA-FMMO.jpgFollow up questions about how “excess milk” is determined to be a problem in a milk-deficit area, have not been answered. (Since publication, DFA’s John Wilson replied in an email that the excess milk situation is really the region, not specifically Kentucky.” One can see why when comparing the DFA Area Council Map, above right, to the USDA Federal Order Area Map, above left…  Note how in the above DFA Area Council Map, the lines are drawn with the navy blue of DFA’s Mideast Area Council dipping straight into the maroon of the deficit Southeast Area Council right through central Kentucky, for example, and it becomes apparent that the decisions can be weighted toward surplus transport between Orders within Area Councils and between them.)

After all, milk moves in mysterious (and not so mysterious) ways.

MilkTruck#1Meanwhile, of the over 100 dairy farms in eight states affected by the Dean contract terminations, it has been the willingness of smaller regional bottlers and smaller regional cooperatives to mobilize compassion, leadership and local marketing efforts to pick up the slack.

In Pennsylvania, it was localized (PA Preferred / Choose PA Dairy) bottlers like Schneider’s Dairy and Harrisburg Dairies that picked up many of the eastern and western Pennsylvania farms, with much of the balance being picked up by New York-based Progressive Dairymen’s Cooperative, marketing with United, a bargaining co-op covering both New York and Pennsylvania. Six Pennsylvania farms sold their cows.

In addition, one New York producer shipping to the Erie, Pennsylvania plant slated for closure, made his last shipment of milk on May 31 and sold his 150-cow herd and equipment, although he is hoping to rent the freestall barn he built a year ago.

In Tennessee, at least one farm exited, and all but one remaining were picked up by the new Appalachian Dairy Farmers Cooperative that is marketing to a bottler featuring local milk.

In northern Indiana, the farms with lost markets were picked up by two regional cooperatives Michigan Milk Producers and the Ohio-based Great Lakes Milk Producers.

In addition, with the new Class I Walmart plant in Fort Wayne, and the destabilization of fluid milk sales as U.S. population growth is not making up for declining per-capita fluid milk consumption, Dean plant closings are on the horizon. Sources indicate that Dean plans to close as many as seven plants by September but that no new producer-termination letters are expected in the near-term.

This level of Dean consolidation was mentioned in quarterly earning reports. However, Dean Foods has not publicly announced specific plant closings and repeated emails and calls to the Dallas-based company were not answered.

Three plant closings later this year have been confirmed by town authorities quoted in press reports.

One is the Garelick plant in Lynn, Mass.

Another is Dean’s Meadow Brook plant in Erie, Pennsylvania. The Erie Regional Chamber reported to Erie News Now that Dean intends to sell the Erie plant and transfer its bottling to the plant in Sharpsville, Pennsylvania while purchasing a smaller property in Erie for a distribution center.

The third reported Dean plant closure of an estimated seven to be announced is the Louisville, Kentucky plant where many of the Kentucky and Indiana farms that received contract-termination letters ship their milk.

Meanwhile, as Walmart’s new milk sourcing with the “Midwest supply-chain” gets underway ahead of its new Fort Wayne plant becoming fully operational, the 90 to 100 million gallons of milk per year (roughly 800 mil. lbs) are already being moved away from regional bottling and distribution channels to consolidated sourcing and distribution — with the biggest effects at the farthest edges of the new Fort Wayne plant service area, like Kentucky, where dropped producers are unable to find milk buyers.

There just does not appear to be any market access at other plants in the region without being members of cooperatives like DFA or Select or Prairie Farms, and despite multiple attempts by state dairy leaders, none of these three cooperatives have stepped up to accept the displaced producers as members.

As noted in a May 15 Farmshine report,  the KDDC, Kentucky Department of Agriculture and the Governor’s Office of Ag Policy have all been involved in helping these farms find a solution.

It is not an issue of no processors for the milk. The issue is the gates to these processors are closed to these displaced independent producers because they are not already members of the cooperatives manning the gates.

In the most recent March/April edition of KDDC’s Milk Matters newsletter, president Richard Sparrow talked about the situation for these Kentucky dairy farms as “operating in a very limited, if not closed market, with few or maybe no options.”

In his Milk Matters president’s corner, Sparrow offers this commentary:

“It is a really sad commentary on the state of our dairy industry that all the major fluid milk processors in Kentucky have a large percentage of their day-to-day milk supply coming from farms hundreds of miles outside our state’s boundaries. Yet, at the same time, Kentucky dairy farm families can’t find a home for their milk,” writes Sparrow. “This situation did not happen overnight. It is not an oversupply problem or a quality problem. It is a marketing problem.”

KDDC executive director Maury Cox said in a phone interview that he did not want to be negative. However, when he looks at the whole picture of the market, the increased hauling and marketing fees, the quota programs and base-excess programs in this milk-deficit region, the amount of milk being sold $1.00 or more below mailbox price, and the effect of potentially losing these producers upon the infrastructure for remaining producers, he admits that it is difficult to see light at the end of the tunnel.

“They are putting us out,” he says. “I think we are looking at the complete demise of Kentucky’s dairy industry. I think that is what we are seeing.”

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Global dairy thoughts Part I: Whirlpool of change. Who’s minding the store?

Part One of Six-part “Global Dairy Thoughts” Series in Farmshine

By Sherry Bunting, from Farmshine, April 27, 2018

BROWNSTOWN, Pa. — Even though U.S. per-capita milk consumption is in decline, consumption of other dairy products is strong. As the industry devotes resources to new milk markets abroad and puts the fluid milk market here at home on commodity autopilot: Who’s minding the store?

While it is true that the U.S. dairy market is ‘mature’ — not offering the growth-curve found in emerging export markets — the U.S. consumer market is still considered the largest, most well-established and coveted destination for dairy products and ingredients in the world.

As U.S. milk production continues to increase despite entering a fourth straight year of low prices and market losses, industry leaders look to exports for new demand that can match the trajectory of new milk.

The U.S. has already joined the ranks of major dairy exporting nations, and the U.S. Dairy Export Council (USDEC) has set a goal to increase exports from the current 15% (milk equiv) to 20%. Keep in mind that as our percentage of exports increases while our milk production also increases, the volume of export markets required to meet this goal is compounded.

On one path at this fork in the road is the mature domestic market with its sagging fluid milk sector that is increasingly filled in deficit regions by transportation of milk from rapidly growing surplus regions.

This dilemma of getting milk that is increasingly produced away from consumers packaged and moved toward consumers was cited as a “tricky challenge” by Dr. Mark Stephenson, Director of Dairy Markets and Policy at the University of Wisconsin-Madison, in his presentation on Changing Dairy Landscapes: Regional Perspectives at the Heartland Dairy Expo in Springfield, Missouri earlier this year. In this presentation, Stephenson pegged the Northeast milk deficit at 8 bil lbs and the Southeast deficit at 41 bil lbs. (More on this in a future part of this series).

On the other path at this fork in the road is the industry’s desire to expand exports within a global market that needs a 1.5% year-over-year global production increase. But, as the USDEC reported in its February global dairy outlook, global milk output is growing by twice that rate, mainly from gains in Europe.

Meanwhile, U.S. regulatory pricing structures are based on milk utilization. As the total dairy processing pie grows larger, the neglected fluid milk sector becomes a shrinking piece of the expanding pie, and income is further diminished for dairy farms.

The emerging export markets are rooted in the demographic of rising middle-class populations improving diets with dairy. And yet, just because these new markets offer new growth curves for new milk production, the anchor for this ship is still the U.S. market, still No. 1 as the largest dairy consumer sector globally, and still moving milk via Federal Order pricing that hinges on that shrinking piece of the expanding pie: Class I.

What are the obstacles to improving this sagging fluid milk sector? How are regulated promotion and pricing constraining restoration of declining fluid milk sales?

Over the past three years, two prominent and longstanding milk bottlers in the New York / New Jersey metropolis have either closed their plants (Elmhurst in New York City), or sold their dairy assets (Cumberland Dairy in New Jersey sold to DFA). Amazingly, the former owners of both plants are expanding into the alternative beverage space — adding new plant-based beverages to the proliferation of fraudulent ‘milks’ that already litter the supermarket dairy case.

GlobalThoughts(Chart1).jpg

While dairy milk sales decline, plant-based beverages are a growth market, though the pace of growth has slowed.

At the Georgia Dairy Conference in January, Rob Fox, Dairy Sector Manager of Wells Fargo’s Food and Agribusiness Industry Advisors, talked about big picturedairy trends, and he showed graphically the way these alternatives are eating into the U.S. dairy milk market. While dairy milk sales decline, the plant-based beverages are a growth market, though the pace of growth has slowed. (See Chart 1)

Fox also showed a pie chart of combined supermarket sales of dairy and plant beverages at $17 bil., with dairy accounting for $15.6 bil. and plant-based at $1.4 bil. (Chart 2).

GlobalThoughts(Chart2)

Rob Fox showed a pie chart of combined supermarket sales of dairy and plant beverages at $17 bil with dairy accounting for $15.6 bil. and plant-based at $1.4 bil.

Doing the math, Fox remarked that the plant-based alternatives now represent 8.9% of the combined dairy and plant-based ‘milk’ market. He said that in other countries with mature dairy markets, these alternative beverages tended to level off in growth when reaching 10% of total dairy market share. But at the same time, the combined dairy and plant beverage sector has also declined from 6.4 billion units in 2013 to 6.1 in 2017, according to Fox.

He noted the alternatives are also infiltrating other dairy product categories and that these ‘next generation’ products are offering much better nutrition than earlier versions. “But they will never compete with dairy milk, nutritionally,” Fox said.

What these alternative beverages have going for them, said Fox, is very high margins for processors and investors.

He explained that plant-based dairy products have low ingredient costs, are easier to manufacture, package, market and distribute and are seen as ‘greener’ and animal friendly. They are better positioned for e-commerce and kiosk-type retail outlets and are made by innovative marketing companies and startups with a market and margin profile that attracts investors.

Meanwhile, dairy milk is a highly regulated market with a prevailing commodity mindset worn down even more-so by supermarket price wars at the retail level, making it difficult for the dairy milk sector to adapt to U.S. consumer market trends.

U.S. consumer trends gravitate toward innovation and specialization so everyone can be a ‘snowflake,’” Fox explained, adding that areas of growth for the dairy milk sector will be full-fat in smaller containers, dairy protein in sports nutrition, and non-GMO branding. (No joke: Look for more later on genetically-modified, aka GMO, lab-manufactured products like Perfect Day that are actively defending what they see as their right to use the term ‘animal-free dairy’ because their product is said to be compositionally the same as milk, derived from genetically modified laboratory yeast exuding a white substance they say IS milk.)

That said, where is the true and simply original dairy in its re-branding process? What efforts are being made to compete to reverse this fluid milk market decline? Wouldn’t revitalization of the fluid milk sector also provide a demand pull for U.S. production growth?

Fresh fluid milk is not interchangeable on the global stage as are milk powders, fat powders, protein powders, cheeses, butter and aseptically packaged shelf-stable fluid products.

Meanwhile, the fastest growing surplus regions of the U.S. are busy aligning with retailer/processors and utilizing the Federal Order pricing schemes to pull their production growth into milk-deficit regions, leaving the milk-deficit region’s producers sending their milk to manufacturing homes in other Orders, or even looking for ways to export from eastern ports.

The U.S. has the water, the feed, the space, the transportation, logistics and support infrastructure, as well as a large existing domestic market to anchor the base production level of our nation’s farmers. The U.S. also has a legacy of dairy producers that are respected for their progress, animal care and food safety.

The ingredients for global success are here, but other factors need evaluation because the success is eluding dairy farm families as they face their fourth year of low prices and lost markets forcing increased numbers to exit the business.

In future installments of this multi-part series “Global Thoughts,” we’ll look more closely at the export side of this fork in the road, including the product trends, product and trading platform differences, imports, transportation and logistics, the role of regulatory pricing and cooperative base programs at a time when the dairy landscape is being forever changed.

As this series proceeds, thoughts and questions are welcome: agrite2011@gmail.com

 

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